Article Per Year (5 Year)
p-Index From 2021 - 2026
5.029
P-Index
This Author published in this journals
All Journal Jurnal Ilmu Komputer Jurnal Sains dan Teknologi JUTIK : Jurnal Teknologi Informasi dan Komputer JMM (Jurnal Masyarakat Mandiri) JURNAL TEKNIK INFORMATIKA DAN SISTEM INFORMASI International Journal of Community Service Learning International Journal of Natural Science and Engineering Jurnal Pedagogi dan Pembelajaran Jurnal Ilmiah Vastuwidya Journal of Computer Networks, Architecture and High Performance Computing JURPIKAT (Jurnal Pengabdian Kepada Masyarakat) INSERT: Information System and Emerging Technology Journal Jurnal Pengabdian Masyarakat (ABDIRA) JSIKTI (Jurnal Sistem Informasi dan Komputer Terapan Indonesia) JUSTIN (Jurnal Sistem dan Teknologi Informasi) Jurnal Multidisiplin Madani (MUDIMA) Jurnal WIDYA LAKSMI (Jurnal Pengabdian Kepada Masyarakat) Jurnal Manajemen dan Teknologi Informasi Journal of Artificial Intelligence and Digital Business Jurnal Pengabdian Kepada Masyarakat SEWAGATI Galaksi KOMET Jurnal Bahasa Rupa Jurnal Bahasa Rupa
Putu Gede Surya Cipta Nugraha
Institut Teknologi Dan Bisnis Indonesia
Aerospace Engineering Agriculture, Biological Sciences & Forestry Arts Humanities Chemical Engineering, Chemistry & Bioengineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Dentistry Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mechanical Engineering Nursing Public Health Social Sciences Other

Published : 44 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 2 Documents
Search
Journal : International Journal of Community Service Learning

 1 
Product Marketing With Social Media And Strengthening Identity Through Packaging Branding Nugraha, Putu Gede Surya Cipta
International Journal of Community Service Learning Vol 5, No 1 (2021): February 2021
Publisher : Universitas Pendidikan Ganesha

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23887/ijcsl.v5i1.31057

Abstract

Currently, entrepreneurs are pursuing various kinds of strategies to expand their marketing share and strengthen their business identity in the midst of new products that have emerged by presenting updates in accordance with existing interests in the market. The partner in this community service activity is Mrs Sukarini, a donut snack entrepreneur from Kukuh Village, Tabanan Regency, which is usually consumed by children and adults as well as for religious activities. Currently, businesses owned by partners are experiencing obstacles in expanding market share, branding on donut packaging which is still relatively simple and the need to add flavors to donuts. The solution that can be given is to socialize and assist digital marketing and packaging branding. The results of the evaluation with partners in this community service activity were that the donut flavor variants that were given also received a positive response from consumers which at the same time resulted in an increase in donut sales compared to the previous month, thus increasing the business profit figures. Marketing through social media and branding also has a big role because Mrs. Sukarini gets orders for donuts over the phone for religious ceremonies in the local area. In addition, partners are very happy to get additional knowledge about digital marketing and branding that can provide a positive aura for the progress of their business. Activities run well, smoothly and are felt to provide benefits to partners in addition to knowledge but also in the form of strategies to build identity, build consumer trust and increase the selling power of donut snacks.
Marketing with Social Media and Strengthening Identity Through Packaging Branding Nugraha, Putu Gede Surya Cipta; Indrawan, I Putu Yoga
International Journal of Community Service Learning Vol. 5 No. 1 (2021): February 2021
Publisher : Universitas Pendidikan Ganesha

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (462.819 KB) | DOI: 10.23887/ijcsl.v5i1.31057

Abstract

The purpose of this community service activity is to help partners take advantage of social media to expand market share, create business brands or logos as branding in strengthening business identity which will be implemented in product packaging. To achieve the objectives of the activity, the approach method used is interview and observation. The partner in this community service activity is a donut snack entrepreneur which is commonly consumed by children and adults as well as for religious activities. The results of the evaluation with partners on community service activities are that branding and packaging have a big role because partners get donut orders over the phone for religious ceremonies in the local area, where the phone number is obtained from the product packaging. The surrounding community also gave a positive response to social media partners who were used for product marketing. the conclusion of this community service activity went well. Partners are given increased knowledge about business management strategies so that they can continue to exist in the modern era by looking at social conditions, target consumers, current market conditions. Partners are given a business logo design that can be used by partners as a business product branding in the future. The implication obtained by partners is that the business market share is getting wider and builds consumer trust so that business profits increase.
Co-Authors Adnyana, I Gede Adnyana Aniek Suryanti Kusuma, Aniek Suryanti Asana, I Made Dwi Putra Atmaja, Ketut Jaya Cahayani, Putu Putri Desak Dwi Utami Putra Devi Valentino Waas Dirgayusari, Ayu Manik Eddy Hartono Erawati, Kadek Nonik Gede Rasben Dantes Gede Surya Mahendra I Gede Hendrayana I Kadek Andy Asmarajaya I Komang Ari Mogi I Made Agus Setiawan I Nyoman Agus Suarya Putra I Putu Agus Eka Darma Udayana, I Putu Agus Eka I Putu Yoga Indrawan I Wayan Darmadi I Wayan Dharma Suryawan Ida Bagus Ary Indra Iswara Ida Bagus Gede Sarasvananda Kadek Arya Wirtiana Putra M Kadek Yota Ernanda Aryanto Luh Gede Bevi Libraeni Ni Made Mila Rosa Desmayani, Ni Made Mila Rosa Ni Wayan Wardani Ni Wayan Wardani Nirwana, Ni Kade Ayu Nopianti, Ni Kadek Winda Nugroho, Bagus Rahmat Adin Putra, Putu Satria Udyana Sandhiyasa, I Made Subrata Santhi, Trihana Sutarwiyasa, I Ketut Sutrisna, Ketut Dita Ari Wardani, Ni Wayan Willdahlia, Ayu Gede Winatha, Komang Redy Yuliandari, Ni Kadek