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All Journal Syntax Literate: Jurnal Ilmiah Indonesia Sebatik Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences Journal of Economics and Business UBS Jurnal Sosial dan Sains The Es Economics and Entrepreneurship The Eastasouth Management and Business West Science Business and Management Journal of Knowledge Management The Eastasouth Journal of Social Science and Humanities
Reza Suriansha
STIE Unisadhuguna Jakarta, Indonesia
Religion Arts Humanities Astronomy Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Law, Crime, Criminology & Criminal Justice Library & Information Science Physics Social Sciences Other

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The Effect of Visual Merchandising, Product Display and Store Atmosphere on Impulse Buying Customers of Ramayana Malang Reza Suriansha; Hamzah Bustomi; Erna Herlina; Yusuf Iskandar; Zeze Zakaria Hamzah
Budapest International Research and Critics Institute-Journal (BIRCI-Journal) Vol 5, No 2 (2022): Budapest International Research and Critics Institute May
Publisher : Budapest International Research and Critics University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33258/birci.v5i2.5329

Abstract

This study aims to analyze the effect of visual merchandising, product display and store atmosphere on impulse buying. This research was conducted at the Ramayana department store, Jl. MT. Haryono, Dinoyo, Malang City, East Java. The sampling technique of this research is non-probability sampling and purposive sampling of 50 respondents. The analysis technique uses multiple linear regression analysis, F test, t test and coefficient of determination. The results of data analysis show that the activity. The results of this study indicate that visual merchandising, product display and store atmosphere have a simultaneous influence on Impulse Buying. Overall, visual merchandising, product displays and store atmosphere have an effect on Impulse Buying by 84.0% and the remaining 16.0% is influenced by other variables.
Strategic Human Resource Management and Performance: A Literature Review Slamet Sutrisno; Martinus Tukiran; Erna Herlina; Reza Suriansha; Imam Rosyadi
Budapest International Research and Critics Institute-Journal (BIRCI-Journal) Vol 5, No 2 (2022): Budapest International Research and Critics Institute May
Publisher : Budapest International Research and Critics University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33258/birci.v5i2.5648

Abstract

The purpose of this article is to conduct an analysis through a literature review of 3 (three) reputable international journal papers related to the contribution of strategic human resource management to company performance, which aims to describe and identify the impact factors of strategic human resource management on performance in international companies. The method used is a systematic literature review of 3 (three) papers published in international journals with the stages of searching for journals through Publish or Perish (PoP), then theme selection and categorization, comparison, apostheory synthesis and conclusion drawing. The results of a systematic literature review show that the implementation of strategic human resource management that is in line with organizational goals in the company can provide a significant impact factor on the performance of international companies, especially in the regions of Kenya, Turkey and the United Kingdom (UK). And it can be synthesized from the author's perspective that strategic human resource management is related to the role of human resource management systems in company performance, especially focusing on aligning human resources as a means to gain competitive advantage and organization performance, namely the function of people, processes and technology.
Co-Authors Aidha, Cut Nurul Alfonsus Beo Say Aryo De Wibowo Asrianto, Asrianto Azizah Triwiryani, Nur Chaerudin, Imam Erna Herlina Erwin Rasyid Hamzah Bustomi Hendro Sasongko Hendro Sasongko Hermansyah Hermansyah Ichihashi, Mari Imam Chaerudin Imam Rosyadi Imam Rosyadi Ismi Nabila Ismi Nabila Kalfajrin , Kurniaji Kinarsih, Carolus Lwanga Tindra Matunino M. Tito Andrianto Martinus Tukiran Muhammad Zulfikri Kurniawan Muharam, Hari Ngadino Surip Diposumarto Ngadino Surip Diposumarto, Ngadino Surip Prasetya, Rayendra RASYID, ERWIN Sitti Hikmawatty Slamet Sutrisno Slamet Sutrisno Yusuf Iskandar Zeze Zakaria Hamzah Zeze Zakaria Hamzah Zulfikri Kurniawan, Muhammad