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Journal : Jurnal Manajemen Dan Kewirausahaan

EKSPLORASI PERILAKU KEPEMIMPINAN PUSKESMAS LIYA KECAMATAN WANGI-WANGI SELATAN KABUPATEN WAKATOBI Muhamad Raflianto Ode; Murdjani Kamaluddin; Laode Asfahyadin Aliddin; Asrip Putera; Nurul Ittaqullah
Jurnal Manajemen dan Kewirausahaan Vol 14, No 2 (2022): Edisi Juli
Publisher : Jurusan Manajemen, Fakultas Ekonomi dan Bisnis, Universitas Halu Oleo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55598/jmk.v14i2.27115

Abstract

This study aims to describe leadership behavior at the Liya Public Health Center, Wangi-Wangi Selatan District, Wakatobi Regency. Qualitative descriptive approach was used in conducting this research and used data collection methods by observation, interviews, and documentation. The technique used in data analysis is to organize the data , break it down into units, synthesize, arrange into patterns, choose which ones are important and what will be studied, and draw conclusions. The results of this study indicate that Liya Health Center leaders are leaders who have leadership behavior oriented to achievement. This is in accordance with the indicators of leadership behavior that uses the theory indicator of the path of road-goal (Path-Goal Theory) developed by Robert House which consists of: directive leadership behavior, supportive leadership behavior, leadership behavior participatory, and leadership behavior oriented towards achievement.
PENGARUH KEPERCAYAAN MEREK DAN KEPUASAN KONSUMEN TERHADAP LOYALITAS MEREK MITSUBISHI XPANDER PADA PT. MAKASSAR MANDIRI PUTRA UTAMA Adhitya Al Qadri; Nursaban Rommy; Sinarwaty Sinarwaty; Hayat Yusuf; Nurul Ittaqullah
Jurnal Manajemen dan Kewirausahaan Vol 15, No 1 (2023): Edisi Januari
Publisher : Jurusan Manajemen, Fakultas Ekonomi dan Bisnis, Universitas Halu Oleo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55598/jmk.v15i1.30896

Abstract

This study aims to determine the effect of brand trust and consumer satisfaction on brand loyalty Mitsubishi Xpander at PT. Makassar Mandiri Putra Utama. The population in this study were all consumers at PT. Makassar Mandiri Putra Utama meanwhile, the sample is 30 samples. Data analysis was performed using multiple linear regression analysis techniques. The results showed that brand trust and consumer goals had a positive and significant effect on brand loyalty on Mitsubishi Xpander at PT. Makassar Mandiri Putra Utama