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All Journal JMM UNRAM (Jurnal Magister Manajemen Universitas Mataram) Abdi Masyarakat JIHAD : Jurnal Ilmu Hukum dan Administrasi Business Management Journal of Tabulation Economic Data
I Putu Buda Yasa
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Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Energy Law, Crime, Criminology & Criminal Justice Social Sciences Other

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Journal : Business Management

 1 
Ko Ko Mo Resort's Green Marketing Strategy To Improve Occupational Levels Ahmad, Ahmad; Yasa, I Putu Buda; Uli, Aprila Sinta
Business Management Vol 3, No 1 (2024): Businees Management Februari
Publisher : Lembaga Penelitian dan Pendidikan (LPP) Mandala

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58258/bisnis.v3i1.6571

Abstract

Based on the results of the observations above, it is known that the best achievement was in June 2023, namely reaching 91.67%, this was because it coincided with the 2023 Eid holiday and was connected with school children's holidays. While in January-May the achievement still fluctuated between 75% to 83.33%. The achievement of the occupancy rate at Kokomo Resort has not been maximized, so it is necessary to carry out further research on this matter. The author plans to use a green marketing strategy to increase the achievement of occupancy rates at Kokomo Resort. The location of this research was conducted at Kokomo Resort which is located in Gili Indah Village, Gili Trawangan, Lombok. This research was conducted for 6 months, from January 2023 to June 2023. The object of this research is a green marketing strategy to increase occupancy rates at Kokomo Resort. The population in this study were the Kokomo Resort managers and their staff, totaling 5 people. The sampling technique in this study used a total sampling technique, meaning that all members of the population were sampled. The green marketing strategy at Kokomo Resort is in the good category, with an average achievement of 84%. The most dominant indicator, namely the provision of discounted room rates according to the season and the intensity of promotions through travel agents, received the highest achievement score, which was 90%. While the lowest achievement indicator is the adjustment of room rates according to certain conditions and the ease of getting public transportation by 78%.
The Influence of Accounting Information on the Success of Micro, Small and Medium Enterprises in Biletepung Hamlet, Beleka Village, District. Gerung West Lombok, West Nusa Tenggara Yuliartika, Dina; Mawaddah, Nur Aulia; Silvi, Baiq; Yasa, I Putu Buda; Sari, Ni Kadek Wahyuni Merta
Business Management Vol 4, No 1 (2025): Business Management Februari
Publisher : Lembaga Penelitian dan Pendidikan (LPP) Mandala

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58258/bisnis.v4i1.6613

Abstract

Accounting information is a system commonly used by entrepreneurs to manage finances in running their business. Business owners, whether large, medium or small, are expected to be able to implement an accounting information system in managing their business. This will really help business owners to manage income and earnings in their business. Not only that, with an accounting information system, business owners can find out whether their business is experiencing a profit or loss. Usually, companies that implement an accounting system in managing their business will understand and understand where the costs or budget obtained or spent are used. So in this case the use of accounting information has a big influence on the progress of a business because with accounting information it can make it easier for entrepreneurs to manage the finances of the business they run.
Analysis of the Application of Environmental Cost Accounting at Pt. Nusantara Plantations Islamin, Fahdilatul; Yasa, I Putu Buda; Azim, Muhammad
Business Management Vol 4, No 1 (2025): Business Management Februari
Publisher : Lembaga Penelitian dan Pendidikan (LPP) Mandala

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58258/bisnis.v4i1.6617

Abstract

The aim of this research is to find out and analyze how companies identify, recognize, measure, present and disclose environmental costs in financial reports. The research was conducted at PT. Perkebunan Nusantara V Sei Rokan. This research uses primary (qualitative) data by means of interviews and secondary (quantitative) data from company financial reports. The results show that companies in recognizing waste processing operational costs (environmental costs) are included as a component of production costs with the consideration that waste arises as a result of the production process. Disclosure of environmental issues in financial reports has not yet been specifically regulated in the applicable accounting standards, so that its implementation is in accordance with the policies of each company.
The Effect of Multi-Asset Diversification on Resilience Indonesian Retail Investor Portfolio Sari, Ni Kadek Wahyuni Merta; Yasa, I Putu Buda; Pranata, Andi
Business Management Vol 4, No 2 (2025): Business Management Mei
Publisher : Lembaga Penelitian dan Pendidikan (LPP) Mandala

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58258/bisnis.v4i2.8689

Abstract

This research aims to analyze the effect of multi-asset diversification on the resilience of retail investor portfolios in Indonesia. Portfolio resilience is an important issue amidst global economic uncertainty, inflation and high capital market volatility. With increasingly open access to various investment instruments such as shares, bonds, gold, mutual funds and digital assets, retail investors now have the opportunity to reduce risk through portfolio diversification. This research uses a quantitative approach with simple linear regression analysis techniques. Data was collected from 100 active retail investor respondents who have investments in more than one asset class. The research results show that multi-asset diversification has a positive and significant influence on portfolio resilience. These findings reinforce the importance of asset allocation strategies in improving the financial stability of retail investors. The practical implication of these findings is the need for more intensive financial education to encourage optimal portfolio diversification practices among novice investors.
Green Investment Strategies for Sustainable Ecotourism Development in Gili Trawangan: A North Lombok Youth Perspective Sari, Ni Kadek Wahyuni Merta; Azim, Muhammad; Uli, Aprilla Sinta Uli Sinta; Alfarizi, Moh Salman; Yasa, I Putu Buda
Business Management Vol 4, No 4 (2025): Business Management November
Publisher : Lembaga Penelitian dan Pendidikan (LPP) Mandala

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58258/bisnis.v4i4.9731

Abstract

This study aims to analyze the influence of financial literacy, motivation, environmental concern, and local ESG support on the intention and behavior of green investment among youth in North Lombok, particularly in the context of sustainable ecotourism development. The research employs a quantitative descriptive-verificative approach using Structural Equation Modeling – Partial Least Squares (SEM-PLS). A total of 100 respondents, aged 17–30 years from the subdistricts of Pemenang, Tanjung, and Kayangan, were selected through purposive sampling. The results indicate that all independent variables have a positive and significant effect on green investment intention, while investment intention strongly influences actual green investment behavior (β = 0.739; p < 0.001). Although 60% of respondents hold only a high school education and the overall human resource quality has not yet fully supported green investment practices, 74% expressed a high interest in participating in sustainable investment if accompanied by appropriate training and local government support. The model shows an R² value of 0.638 for investment intention and 0.571 for green investment behavior, with Q² = 0.462, indicating good predictive relevance. These findings emphasize the importance of strengthening green financial literacy, socio-economic motivation, and multi-stakeholder collaboration among government, communities, and educational institutions to enhance youth participation in sustainable investment and ecotourism development.
Co-Authors Ahmad Ahmad Al farisi, Moh. Salman Alfarizi, Moh Salman Andi Pranata, Andi Auliya, Indana Zahratul Azim, Muhammad Budi Santoso Fandir, A Farizi, Moh. Salman Al I Nyoman Nugraha Ardana Putra Islamin, Fahdilatul Junadi Mawaddah, Nur Aulia Nurfidah, Nurfidah Raden Sumiadi Rahmatika, Qais Ainu Ramdhani, Suci Rosdiyanti, Evi Sari, Ni Kadek Wahyuni Merta Sarwadi, Gita Silvi, Baiq Sri Damayanti suci ramadhani putri Syahrir Syahrir Uli, Aprila Sinta Uli, Aprilla Sinta Uli, Aprilla Sinta Uli Sinta Yuliartika, Dina