Article Per Year (5 Year)
p-Index From 2021 - 2026
2.737
P-Index
This Author published in this journals
All Journal Indonesian Aquaculture Journal JURNAL PENDIDIKAN TAMBUSAI MALIA: Journal of Islamic Banking and Finance Bisnis Net : Jurnal Ekonomi dan Bisnis Jurnal Pengabdian Masyarakat (ABDIRA) International Journal of Islamic Education, Research and Multiculturalism (IJIERM) Southeast Asian Journal of Technology and Science International Proceedings of Nusantara Raya Equilibrium: Jurnal Ekonomi Syariah Tawazun: Journal of Sharia Economic Law BISNIS : Jurnal Bisnis dan Manajemen Islam
Eni Kusrini, Eni
Unknown Affiliation
Religion Aerospace Engineering Agriculture, Biological Sciences & Forestry Arts Humanities Biochemistry, Genetics & Molecular Biology Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Mechanical Engineering Nursing Social Sciences Other

Published : 16 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 16 Documents
Search

 1   2 
Dampak Fatwa MUI Tentang Boikot Produk Unilever Terhadap Perubahan Omset Penjualan Produk Unilever Di Swalayan Slamet, Mejobo, Kudus Kirom, Cihwanul; Cahyadi, Iwan Fahri; Kusrini, Eni; Andni, Riyan
TAWAZUN: Journal of Sharia Economic Law Vol 8, No 1 (2025): Tawazun: Journal of Sharia Economic Law
Publisher : Sharia Faculty Islamic Economic Law Study Department

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21043/tawazun.v8i1.31801

Abstract

 AbstrakPenelitian ini bertujuan untuk menganalisis Dampak Fatwa MUI Tentang Boikot Produk Unilever Terhadap Perubahan Omset Penjualan Produk Unilever Di Swalayan Slamet, Mejobo, Kudus. Penelitian ini menggunakan metode penelitian lapangan (Field Research) dengan pendekatan kualitatif. Teknik pengumpulan data melalui wawancara, observasi, dan dokumentasi untuk memberikan gambaran yang komprehensif mengenai Dampak Fatwa MUI Tentang Boikot Produk Unilever Terhadap Perubahan Omset Penjualan Produk Unilever Di Swalayan Slamet, Mejobo, Kudus. Hasil penelitian menunjukkan bahwa Hasil menunjukkan penurunan omset yang signifikan terutama pada kategori produk perawatan rumah tangga, seperti Sunlight dan Rinso, dengan penurunan mencapai 25% dalam tiga bulan pertama pasca fatwa. Produk perawatan tubuh seperti Lifebuoy dan Dove mengalami penurunan moderat sebesar 15%, sedangkan produk makanan seperti Blue Band dan Royco hanya mengalami penurunan sekitar 10%. Data survei terhadap 150 konsumen menunjukkan bahwa sekitar 60% merespons fatwa dengan mengurangi atau menghentikan pembelian produk Unilever, didorong oleh motivasi religius dan solidaritas terhadap komunitas Muslim. Namun, 40% lainnya tetap membeli produk Unilever karena alasan kebutuhan harian, loyalitas merek, dan keterbatasan alternatif. Wawancara dengan pihak manajemen swalayan mengungkapkan bahwa penurunan omset mendorong strategi penyesuaian stok dan promosi produk alternatif yang lebih sesuai dengan preferensi konsumen. Meskipun dampak awal cukup signifikan, penelitian menemukan bahwa setelah enam bulan beberapa produk Unilever mengalami pemulihan penjualan secara bertahap, terutama pada kategori makanan. Hal ini menunjukkan bahwa efek boikot cenderung bersifat jangka pendek dan sangat bergantung pada ketersediaan produk substitusi serta persepsi konsumen terhadap efektivitas aksi boikot. Temuan ini mengindikasikan bahwa fatwa MUI memiliki pengaruh nyata terhadap perilaku konsumen Muslim dalam jangka pendek, namun dipengaruhi oleh dinamika kebutuhan dan preferensi pasar dalam jangka panjang.Kata Kunci: Dampak, Fatwa MUI, Boikot, Produk Unilever, Omset Penjualan 
Strategi Pemasaran dalam Pencapaian Target Produk Simpanan Pada BRI Syari’ah Kusrini, Eni
TAWAZUN: Journal of Sharia Economic Law Vol 2, No 1 (2019): TAWAZUN : Journal of Sharia Economic Law
Publisher : Sharia Faculty Islamic Economic Law Study Department

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21043/tawazun.v2i1.5416

Abstract

The achievement of the savings product target obtained is based on the optimism of BRI Syari'ah employees that the majority of Demak people are Muslims who certainly want a trustworthy service in accordance with their beliefs. In addition, BRI Syari'ah's market share in Demak is increasingly providing opportunities to help customers' needs. This study aims to find out: (1) strategies to achieve the target of marketing savings products at Bank Rakyat Indonesia (BRI) Syari'ah in Demak; (2) and analyze the implementation of efforts to implement strategic analysis on savings products at Bank Rakyat Indonesia (BRI) Syari'ah in Demak. This research is expected to provide various benefits. Theoretically, it is useful in the development of Islamic economics related to shari'ah banking, especially the strategy analysis and achievement of its savings targets. Practically beneficial for practitioners, especially for deposit product managers, as a consideration for managing savings products in shari'ah banking in order to achieve the expected targets.
Peran Buruh Pabrik Perempuan dalam Meningkatkan Pendapatan Keluarga Perspektif Ekonomi Islam (Studi Kasus Desa Gemiring Kidul Kecamatan Nalumsari) Kusrini, Eni; Suryani, Ika Putri
BISNIS Vol 10, No 1 (2022): BISNIS: Jurnal Bisnis dan Manajemen Islam
Publisher : Universitas Islam Negeri Sunan Kudus

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21043/bisnis.v10i1.14977

Abstract

The development of industrialization is marked by the establishment of labor-intensive factories in Jepara Regency which has an impact on the opening of job opportunities which are dominated by women which will have an impact on increasing the income and welfare of the surrounding community. With these factories, many women in Gemiring Kidul Village work as factory workers to meet the needs of their families. the involvement of women in earning a living creates a dual role in the household.This study aims to determine the role of women who work as factory workers in increasing family income from an Islamic economic perspective as well as the impact and solutions of women who work as factory workers in Gemiring Kidul Village. This research was conducted in Gemiring Kidul Village with 16 female factory workers as the subject. This research uses qualitative research methods with the type of field research (field research). data obtained through interviews, observation, and documentation. data analysis using data reduction, data presentation, and verification.This study concludes that the role of women workers in Gemiring Kidul Village is quite large in an effort to increase family income, especially in meeting consumption needs, household equipment, children's education costs and other household needs. The positive impact of housewives in Gemiring Kidul Village who work as factory workers is that they get income that can be used to meet household needs, improve the household economy, and be able to finance children's education costs. While the impact is limited time to gather with children and husband. The solution for women who work as factory workers in overcoming family problems is by establishing good communication and creating a harmonious family with family members, namely by making the best use of time during work holidays and maintaining quality time with spouse and children, working together well in dealing with household problems, as well as entrusting child care to the right people, namely with their families and grandmothers. In an Islamic perspective, the work of housewives as factory workers is in accordance with the provisions of Islamic sharia, namely with the permission of the husband and brings benefit to the family.
Pemberdayaan UMKM Bakso Kemasan “Ada Rasa” Melalui Analisis Religiusitas Strategi Marketing di Jekulo Kudus Kusrini, Eni
BISNIS Vol 7, No 1 (2019): Bisnis: Jurnal Bisnis dan Manajemen Islam
Publisher : Universitas Islam Negeri Sunan Kudus

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21043/bisnis.v7i1.5230

Abstract

Empowerment of UMKM as a forum for implementing the micro-economy to encourage economic growth nationally. This empowerment must be able to increase economic activity to the fullest. The existence of UMKM that are dominant as national economic actors is also a vital subject in development, because it is possible to expand opportunities for entrepreneurship, empowering workers, and reducing unemployment in a country in general. To create empowerment of UMKM as a mandate, it is necessary to have religious accountability in the implementation of UMKM. Religiosity is the internalization diversity that exists in a person as a form of devotion to religion at the behest of Allah SWT. Therefore, marketing strategies are needed in the success of UMKM based on rules.
Determinants of Halal Fashion Purchase Behavior: Integrating Religiosity with the Theory of Interpersonal Behavior Rahmawaty, Anita; Kusrini, Eni; Restuti, Dwi Putri
EQUILIBRIUM Vol 14, No 1 (2026): EQUILIBRIUM
Publisher : Prodi Ekonomi Syariah Pascasarjana IAIN Kudus

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21043/equilibrium.v14i1.37108

Abstract

This study examines the determinants of Muslim consumer behavior in buying halal fashion by integrating religiosity with the TIB (Theory of Interpersonal Behavior) model. There are eight variables in this study: religiosity, attitude, affect, social factor, habit, facilitating condition, purchase intention, and purchase behavior. This quantitative study uses data from 216 Muslim consumers in Central Java and analyzes them using PLS-SEM. The findings of this study show that religiosity can have a greater increase effect on attitudes, affect, social factors, and habits. Affect, habit, and facilitating conditions positively affects halal fashion purchase intention, but religiosity, attitude, and social factors do not have a direct effect on purchase intention. Meanwhile, habits, facilitating conditions, and purchase intention have a significant direct effect on halal fashion purchase behavior. The results of this study are expected to benefit Islamic businesspeople by helping them understand the factors that shape Muslim consumers’ behavior when purchasing halal fashion products.
Risk Management in Agricultural Financing: Evidence from BMT Assalam Demak, Indonesia Kusrini, Eni; Kirom, Cihwanul
MALIA: Journal of Islamic Banking and Finance Vol 10, No 1 (2026): MALIA: Journal of Islamic Banking and Finance
Publisher : IAIN Kudus

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21043/malia.v10i1.36789

Abstract

Demak Regency is predominantly an agricultural region, yet farmers often face significant capital constraints in cultivating their rice fields, which can delay harvests or even cause crop failure. Baitul Maal wa Tamwil (BMT) Assalam Demak addresses this need by offering agricultural financing repayable at harvest time. However, limited funds mean some farmers struggle to meet the monthly installments required by BMT Assalam Demak, creating a research gap this study seeks to address. This research aims to analyze the risk management practices implemented by BMT Assalam Demak in its agricultural financing scheme, with the broader goal of helping farmers gain more systematic knowledge of agricultural financing to improve productivity and income. A qualitative method was employed, using primary data obtained from informants at BMT Assalam and secondary data from related literature, supported by data collection, validity testing, and analysis techniques. The findings show that BMT Assalam Demak effectively manages financial risks affecting both the institution and its farmer-customers, including through systematic hazard identification, competent staff, and bookkeeping software that streamlines operations. With ten branch offices across Demak Regency, BMT Assalam Demak provides farmers convenient access to financing and to tracking their financing history. The harvest-based installment scheme allows farmers to obtain loans more easily and repay them once their harvest is sold, while BMT Assalam Demak benefits through profit-sharing. This mutually beneficial relationship underscores the importance of sound risk management in sustaining both farmer welfare and institutional trustworthiness.
Co-Authors Abinawanto Abinawanto Agus Oman Sudrajat Andni, Riyan Anita Rahmawaty Cahyadi, Iwan Fahri Dyah Maya Nihayah Harton Arfah Hermawati Hermawati, Hermawati Hidayat, Amat Ibnu Sina Irmawati, Winda Junariah, Siti Desti Kirom, Cihwanul Melani, Wiwik Muh. Hanif Mustabsiroh, Mustabsiroh Musthofa, Siti Zuhriyyah Odang Carman Oktania, Sella Restuti, Dwi Putri Rizkina, Fanisa Sawung Cindelaras, Sawung Sinansari, Shofihar Siregar, Aulia Fatonah SITI KHOLIFAH Sri Mulyati Sulistyowati, Dinar Tri Suryani, Ika Putri Uswatun Hasanah Wardani, Rina Umi