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All Journal Indonesian Aquaculture Journal JURNAL PENDIDIKAN TAMBUSAI INDONESIAN JOURNAL OF MEDICAL LABORATORY SCIENCE AND TECHNOLOGY Bisnis Net : Jurnal Ekonomi dan Bisnis Jurnal Pengabdian Masyarakat (ABDIRA) International Journal of Islamic Education, Research and Multiculturalism (IJIERM) Southeast Asian Journal of Technology and Science International Proceedings of Nusantara Raya Tawazun: Journal of Sharia Economic Law
Eni Kusrini, Eni
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Religion Aerospace Engineering Agriculture, Biological Sciences & Forestry Arts Humanities Biochemistry, Genetics & Molecular Biology Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Mechanical Engineering Nursing Social Sciences Other

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Perspektif Hukum Ekonomi Syariah: Kebijakan Pemerintah Dalam Mengatasi Perekonomian Masa Pandemic Covid 19 Kusrini, Eni
TAWAZUN: Journal of Sharia Economic Law Vol 4, No 2 (2021): Tawazun: Journal of Sharia Economic Law
Publisher : Sharia Faculty Islamic Economic Law Study Department

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21043/tawazun.v4i2.10492

Abstract

Pandemic covid 19 is increasingly significant in Indonesia, so the economy is unstable. This is caused by paralysis of activities in all dimensions of life so that the economy is completely paralyzed. Government policy is needed to be able to survive in the covid pandemic 19, so as to suppress the rate of inflation and the community is able to survive in the midst of the economic crush in accordance with Islamic economic law studies. Islamic scientific studies in the realm of sharia macroeconomics need to be carried out in order to be able to suppress and even overcome the problems that occur in the State of Indonesia today. How the government efforts are able to work together with all the various communities able that this outbreak is able to be overcome and not prolonged.
Dampak Fatwa MUI Tentang Boikot Produk Unilever Terhadap Perubahan Omset Penjualan Produk Unilever Di Swalayan Slamet, Mejobo, Kudus Kirom, Cihwanul; Cahyadi, Iwan Fahri; Kusrini, Eni; Andni, Riyan
TAWAZUN: Journal of Sharia Economic Law Vol 8, No 1 (2025): Tawazun: Journal of Sharia Economic Law
Publisher : Sharia Faculty Islamic Economic Law Study Department

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21043/tawazun.v8i1.31801

Abstract

 AbstrakPenelitian ini bertujuan untuk menganalisis Dampak Fatwa MUI Tentang Boikot Produk Unilever Terhadap Perubahan Omset Penjualan Produk Unilever Di Swalayan Slamet, Mejobo, Kudus. Penelitian ini menggunakan metode penelitian lapangan (Field Research) dengan pendekatan kualitatif. Teknik pengumpulan data melalui wawancara, observasi, dan dokumentasi untuk memberikan gambaran yang komprehensif mengenai Dampak Fatwa MUI Tentang Boikot Produk Unilever Terhadap Perubahan Omset Penjualan Produk Unilever Di Swalayan Slamet, Mejobo, Kudus. Hasil penelitian menunjukkan bahwa Hasil menunjukkan penurunan omset yang signifikan terutama pada kategori produk perawatan rumah tangga, seperti Sunlight dan Rinso, dengan penurunan mencapai 25% dalam tiga bulan pertama pasca fatwa. Produk perawatan tubuh seperti Lifebuoy dan Dove mengalami penurunan moderat sebesar 15%, sedangkan produk makanan seperti Blue Band dan Royco hanya mengalami penurunan sekitar 10%. Data survei terhadap 150 konsumen menunjukkan bahwa sekitar 60% merespons fatwa dengan mengurangi atau menghentikan pembelian produk Unilever, didorong oleh motivasi religius dan solidaritas terhadap komunitas Muslim. Namun, 40% lainnya tetap membeli produk Unilever karena alasan kebutuhan harian, loyalitas merek, dan keterbatasan alternatif. Wawancara dengan pihak manajemen swalayan mengungkapkan bahwa penurunan omset mendorong strategi penyesuaian stok dan promosi produk alternatif yang lebih sesuai dengan preferensi konsumen. Meskipun dampak awal cukup signifikan, penelitian menemukan bahwa setelah enam bulan beberapa produk Unilever mengalami pemulihan penjualan secara bertahap, terutama pada kategori makanan. Hal ini menunjukkan bahwa efek boikot cenderung bersifat jangka pendek dan sangat bergantung pada ketersediaan produk substitusi serta persepsi konsumen terhadap efektivitas aksi boikot. Temuan ini mengindikasikan bahwa fatwa MUI memiliki pengaruh nyata terhadap perilaku konsumen Muslim dalam jangka pendek, namun dipengaruhi oleh dinamika kebutuhan dan preferensi pasar dalam jangka panjang.Kata Kunci: Dampak, Fatwa MUI, Boikot, Produk Unilever, Omset Penjualan 
Strategi Pemasaran dalam Pencapaian Target Produk Simpanan Pada BRI Syari’ah Kusrini, Eni
TAWAZUN: Journal of Sharia Economic Law Vol 2, No 1 (2019): TAWAZUN : Journal of Sharia Economic Law
Publisher : Sharia Faculty Islamic Economic Law Study Department

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21043/tawazun.v2i1.5416

Abstract

The achievement of the savings product target obtained is based on the optimism of BRI Syari'ah employees that the majority of Demak people are Muslims who certainly want a trustworthy service in accordance with their beliefs. In addition, BRI Syari'ah's market share in Demak is increasingly providing opportunities to help customers' needs. This study aims to find out: (1) strategies to achieve the target of marketing savings products at Bank Rakyat Indonesia (BRI) Syari'ah in Demak; (2) and analyze the implementation of efforts to implement strategic analysis on savings products at Bank Rakyat Indonesia (BRI) Syari'ah in Demak. This research is expected to provide various benefits. Theoretically, it is useful in the development of Islamic economics related to shari'ah banking, especially the strategy analysis and achievement of its savings targets. Practically beneficial for practitioners, especially for deposit product managers, as a consideration for managing savings products in shari'ah banking in order to achieve the expected targets.
Co-Authors Abinawanto Abinawanto Agus Oman Sudrajat Andni, Riyan Cahyadi, Iwan Fahri Dyah Maya Nihayah Harton Arfah Hermawati Hermawati, Hermawati Hidayat, Amat Ibnu Sina Irmawati, Winda Junariah, Siti Desti Kirom, Cihwanul Melani, Wiwik Muh. Hanif Muhammad Rizki Kurniawan, Muhammad Rizki Mustabsiroh, Mustabsiroh Musthofa, Siti Zuhriyyah Odang Carman Oktania, Sella Rizkina, Fanisa Sawung Cindelaras, Sawung Sinansari, Shofihar Siregar, Aulia Fatonah SITI KHOLIFAH Sri Mulyati Sulistyowati, Dinar Tri Uswatun Hasanah Wardani, Rina Umi