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All Journal Dinamisia: Jurnal Pengabdian Kepada Masyarakat GUYUB: Journal of Community Engagement E-JRM
Restu Millaningtyas
Universitas Islam Malang
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Pengaruh Live Music, Varian Menu Dan Atmosfer Terhadap Kepuasan Pengunjung Cafe Amstirdam Di Jl. Soekarno Hatta Kota Malang Moh Andy Pamungkas; Nur Hidayati; Restu Millaningtyas
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 15 No. 01
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract Coffee-based culinary delights have a unique appeal in Indonesia. The purpose of this study was to analyze the influence of live music, menu variety, and atmosphere on customer satisfaction at Cafe Amsterdam in Malang City. The location of this study was Amstirdam Coffee. Amstirdam Coffee itself has four branches in Malang City, one of which is Amstirdam Suhat, located at Ruko Soekarno Hatta Indah, No. D18, Jl. Mojolangu, Lowokwaru District, Malang City, East Java. The study used an explanatory method. The visitor population at Cafe Amsterdam in Malang City used the Hair formula to determine a sample of 95 consumers. The results of the study simultaneously examined the variables of Live Music, Menu Variety, and Atmosphere on Customer Satisfaction at Cafe Amsterdam in Malang City. Partially, Live Music, Menu Variety, and Atmosphere have a significant positive effect on customer satisfaction at Cafe Amsterdam, which is able to adapt to customer preferences. Keywords: Live Music, Menu Variety, Atmosphere, Customer Satisfaction
Peran Mediasi Customer Engagement Pada Analisis Pengaruh Gamifikasi Digital, Percieved Personalization, Dan Algoritma Plaform Terhadap Impulse Buying Konsumen Generasi Z Di E-Commerce Shopee Ilham Rizki Maulana; Muhammad Ridwan Basalamah; Restu Millaningtyas
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 15 No. 01
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract The rapid growth of e-commerce has significantly influenced consumer behavior, particularly among Generation Z, who are increasingly prone to impulse buying. Shopee, as one of the largest e-commerce platforms in Indonesia, implements various digital strategies such as digital gamification, perceived personalization, and platform algorithms to enhance user experience. This study aims to analyze the effects of digital gamification, perceived personalization, and platform algorithms on impulse buying among Generation Z consumers on Shopee, as well as to examine the mediating role of customer engagement. This research employs a quantitative approach using a survey method involving Generation Z consumers who are active Shopee users. The sampling technique used is purposive sampling, and the data are analyzed using the Structural Equation Modeling–Partial Least Square (SEM-PLS) method. The results indicate that digital gamification, perceived personalization, and platform algorithms have a positive and significant effect on impulse buying. Furthermore, these three variables also have a positive and significant effect on customer engagement. Customer engagement is found to have a positive and significant effect on impulse buying and is able to mediate the effects of perceived personalization and platform algorithms on impulse buying. This study concludes that customer engagement plays a crucial role in explaining how digital strategies implemented by e-commerce platforms can stimulate impulse buying behavior among Generation Z consumers. Keywords: Digital Gamification, Perceived Personalization, Platform Algorithms, Customer Engagement, Impulse Buying. 
Herbal Candy Feed Berbasis Teknologi Tepat Guna dari Limbah Cangkang Kerang untuk Penguatan Ekonomi Masyarakat Pesisir Umi Kalsum; Brahmadhita Pratama Mahardhika; Restu Millaningtyas; Mohamad Bastomi; Moch Noerhadi Sudjoni; Anang Habibi
GUYUB: Journal of Community Engagement Vol 7, No 2 (2026): Juni
Publisher : Universitas Nurul Jadid

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33650/guyub.v7i2.14630

Abstract

Semiring Village, Mangaran District, Situbondo Regency, faces two major challenges: the accumulation of shell waste that remains underutilized and the occurrence of mineral deficiency in cattle, which negatively affects animal health and productivity. These conditions highlight the need for an innovation that integrates coastal waste management with the provision of locally sourced feed supplements. This community service program aimed to implement herbal candy feed technology based on shell waste as a solution for waste management and mineral supplementation in cattle while promoting product diversification to strengthen the local economy. The innovation involved processing shell waste through cleaning, drying, crushing, and grinding into calcium-rich shell flour, which was then formulated with rice bran, molasses, mineral salt, premix, urea, and herbal extracts of turmeric and temulawak (Curcuma xanthorrhiza) to produce herbal candy feed. The novelty of this technology lies in the integration of coastal waste utilization, mineral supplementation, and appetite enhancement in a lick-block form that is more practical, durable, and easier to apply than conventional mineral supplementation. The program was conducted with farmer groups and the Millennial Sejahtera Group in Semiring Village, involving 40 participants through surveys, socialization sessions, focus group discussions, production training, and evaluation activities. The results showed an increase in participants’ knowledge of herbal candy feed from 60% to 100%, production skills from 10% to 100%, and understanding of ingredient-mixing techniques from 10% to 100%. The program also generated a diversified value-added product based on shell waste with the potential to improve livestock health, reduce environmental pollution, and create new business opportunities for coastal communities. Therefore, the implementation of herbal candy feed technology not only addresses technical challenges in cattle farming but also supports sustainable waste management and strengthens community economic resilience
Co-Authors Abdul Kodir Djaelani Achmad Agus Prioyono Achmad Agus Priyono Afi Rachmat Slamet Ahmad Miftahul Ulum Alfiah Alfiah Alfian Budi Primanto Anang Habibi Basalamah, Muhammad Ridwan Bastomi, Mohamad Brahmadhita Pratama Mahardhika Dina Alfina Helmania Putri Eka Farida Halimah Halimah Harun Alrasyid Ilham Rizki Maulana Jayanto Tri Shac Seno Jeni Susyanti Kofifah Indria Novitasari Laura Ayu Selvianita Lutfi Aji Nursyah Alam Moh Andy Pamungkas Moh Ulil Ampri Mohammad Nurhadi Sudjoni Muhammad Ajye Saputra Muhammad Rizalul Mukhlis Muhammad Wifaqul Azmi N. Rachma Nur Hidayati Nurul Farahdila Putri Pardiman Pardiman Putri Nataliasari Rois Arifin Ronny Malavia Mardani Rulistia Arga Ardana Rusdiana Rusdiana Salma Sundya Retha Shoufil Fadilah Umi Kalsum Yussy Nelda Putri Suwandan