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<![CDATA[PENGARUH CELEBRITY ENDORSEMENT DAN BRAND TRUST TERHADAP KEPUTUSAN PEMBELIAN PADA PRODUK SNEAKERS GEOFF MAX (Survei pada Konsumen Produk Sneakers Geoff Max di Kota Tasikmalaya) ]]>
<![CDATA[Arif Ridwan Suhada]]>;
<![CDATA[H. Ari Arisman]]>;
<![CDATA[Evilia Sri Yuniar]]>
<![CDATA[ Musytari : Jurnal Manajemen, Akuntansi, dan Ekonomi Vol. 9 No. 2 (2024): Musytari : Neraca Manajemen, Akuntansi, dan Ekonomi ]]>
Publisher : <![CDATA[Cahaya Ilmu Bangsa ]]>
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DOI: 10.8734/musytari.v9i2.6278
<![CDATA[Penelitian ini bertujuan untuk mengetahui pengaruh celebrity endorsement dan brand trust terhadap keputusan pembelian produk sneakers Geoff Max di Kota Tasikmalaya. Metode penelitian yang digunakan adalah metode kuantitatif dengan pendekatan survei kepada 100 responden di Kota Tasikmalaya yang pernah menggunakan Produk sneakers Geoff Max. jenis data yang digunakan yaitu data primer dan data sekunder. Teknik analisis yang digunakan adalah regresi linier berganda, koefisien korelasi, koefisien determinasi dan uji signifikansi koefisien (uji t dan uji f). Hasil pengujian ini menunjukan bahwa celebrity endorsement dan brand trust berpengaruh signifikan terhadap keputusan pembelian produk sneakers Geoff Max di Kota Tasikmalaya. Hasil koefisien korelasi sneakers Geoff Max diperoleh nilai r sebesar 0,572 dalam kategori sedang. Dari hasil uji t diperoleh nilai t hitung 0,0006 < 0,05 dan 0,000 < 0,05. Kata Kunci : Celebrity Endorsement¸ Brand Trust, Keputusan Pembelian]]>
<![CDATA[PENGARUH KINERJA KEUANGAN DAN HARGA SAHAM TERHADAP NILAI PERUSAHAAN (Studi Kasus Pada PT. Indofood CBP Sukses Makmur Tbk. Periode 2019-2023) ]]>
<![CDATA[Putri Salsa Alicia]]>;
<![CDATA[Rita Tri Yusnita]]>;
<![CDATA[Evilia Sri Yuniar]]>
<![CDATA[ Musytari : Jurnal Manajemen, Akuntansi, dan Ekonomi Vol. 9 No. 7 (2024): Musytari : Neraca Manajemen, Akuntansi, dan Ekonom ]]>
Publisher : <![CDATA[Cahaya Ilmu Bangsa ]]>
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DOI: 10.8734/musytari.v9i7.6579
<![CDATA[Penelitian ini bertujuan untuk mengetahui pengaruh secara simultan maupun parsial variabel kinerja keuangan yang diukur dengan Return On Investment (ROI) dan variabel harga saham yang diukur dengan Closing Price terhadap nilai perusahaan yang diukur dengan Price to Book Value (PBV). Populasi yang digunakan penelitian ini adalah laporan keuangan triwulanan PT. Indofood CBP Sukses Makmur Tbk. pereiode 2019-2023. Metode yang digunakan dalam penelitian ini adalah penelitian deskriptif dengan pendekatan kuantitatif. Pemilihan sampel yang menggunakan Teknik purposive sampling. Sampel yang digunakan adalah laporan keuangan triwulanan PT. Indofood CBP Sukses Makmur Tbk. periode 2019-2023. Teknik analisis data yang digunakan adalah regresi linear berganda dengan bantuan SPSS 25. Berdasarkan hasil penelitian disimpulkan bahwa kinerja keuangan dan harga saham berpengaruh signifikan terhadap nilai perusahaan secara simultan. Secara parsial kinerja keuangan berpengaruh signifikan terhadap nilai perusahaan, dan harga saham secara parsial berpengaruh signifikan terhadap nilai Perusahaan. Kata Kunci: Kinerja Keuangan, Harga Saham, Nilai Perusahaan]]>
<![CDATA[Pengaruh Brand trust dan Brand image terhadap Keputusan Pembelian pada Konsumen Produk Somethinc di Kota Tasikmalaya ]]>
<![CDATA[Siti Nurlela]]>;
<![CDATA[Suci Putri Lestari]]>;
<![CDATA[Evilia Sri Yuniar]]>
<![CDATA[ Lokawati : Jurnal Penelitian Manajemen dan Inovasi Riset Vol. 3 No. 6 (2025): November : Lokawati : Jurnal Penelitian Manajemen dan Inovasi Riset ]]>
Publisher : <![CDATA[Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia ]]>
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DOI: 10.61132/lokawati.v3i6.2339
<![CDATA[This study aimed to analyze the influence of brand trust and brand image on the purchase decisions of Somethinc products in Tasikmalaya City. The research employed a survey method with a quantitative approach and involved 100 respondents who had used Somethinc products. Path analysis was used to examine the simultaneous and partial effects of brand trust and brand image on purchase decisions, as well as the role of brand trust as a mediator. The results indicated that brand trust and brand image simultaneously had a significant effect on purchase decisions. Partially, brand trust and brand image also had a positive and significant influence on purchase decisions. Brand trust influenced the purchase decision through the brand image of Somethinc products in Tasikmalaya. It was suggested that companies strengthen brand trust and brand image by conducting periodic evaluations of the effectiveness of their strategies and monitoring the development of brand trust and brand image and their impact on purchase decisions.]]>
<![CDATA[DIGITAL MARKETING STRATEGY UNTUK MENINGKATKAN PENDAPATAN UMKM ]]>
<![CDATA[Nita Fauziah Oktaviani]]>;
<![CDATA[Rita Tri Yusnita]]>;
<![CDATA[Ari Arisman]]>;
<![CDATA[Kusuma Agdhi Rahwana]]>;
<![CDATA[Irly Artiara Irawan]]>;
<![CDATA[Evilia Sri Yuniar]]>
<![CDATA[ Martabe : Jurnal Pengabdian Kepada Masyarakat Vol 6, No 10 (2023): Martabe : Jurnal Pengabdian Kepada Masyarakat ]]>
Publisher : <![CDATA[Universitas Muhammadiyah Tapanuli Selatan ]]>
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DOI: 10.31604/jpm.v6i10.3828-3831
<![CDATA[Persaingan bisnis yang semakin tinggi didukung dengan system digitalisasi yang semakin marak menuntut para UMKM untuk terus meningkatkan kualitasnya dengan memanfaatkan system digitalisasi yang ada. Apabila system digitalisasi tidak dapat dimanfaatkan dengan baik maka potensi bisnis tidak dapat dioptimalkan. Melalui pengabdian ini diharapkan UMKM dapat meningkatkan pemahamannya mengenai digital marketing strategy guna meningkatkan pendapatan yang dimiliki.]]>
<![CDATA[The Mediating Role of Digital Financial Inclusion in the Effects of Perception of KUR and Islamic Financial Behavior on MSME Capital Decisions ]]>
<![CDATA[Nita Fauziah Oktaviani]]>;
<![CDATA[Evilia Sri Yuniar]]>
<![CDATA[ MIX: JURNAL ILMIAH MANAJEMEN Vol 16, No 1 (2026): MIX : Jurnal Ilmiah Manajemen ]]>
Publisher : <![CDATA[Universitas Mercu Buana ]]>
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DOI: 10.22441/jurnal_mix.2026.v16i1.017
<![CDATA[Objectives: This study aims to examine how MSME owners’ perceptions of the People’s Business Credit (KUR) program and their Islamic financial behavior influence capital decision-making. Specifically, it evaluates both the direct effects of KUR perceptions and Islamic financial behavior on capital decisions and the indirect effects operating through digital financial inclusion, which is expected to function as a bridging mechanism by improving access to information and digital financial services. By clarifying these pathways, the study also seeks to provide evidence that can support government stakeholders and MSME owners in strengthening digital financial inclusion initiatives that facilitate better informed and more effective capital decisions.Methodology: The subject of this study is the owner of MSMEs in East Priangan Region Indonesia consisting of 7 regencies/cities with a sample count of 250 MSME, as for data collection using purposive sampling technique. The analysis tool used is SEM-PLS Ver 4.Finding: The results indicate that KUR perceptions have a significant direct effect on capital decisions, whereas Islamic financial behavior does not significantly influence capital decisions directly. Digital financial inclusion significantly mediates the effects of both KUR perceptions and Islamic financial behavior on capital decisions.Conclusion: These findings suggest that digital financial inclusion plays a central role in translating program perceptions and financial behavior into capital decision-making among MSMEs. Strengthening an inclusive and equitable digital finance ecosystem may help MSME owners improve their knowledge and access to financial services, thereby supporting better capital allocation decisions.]]>
<![CDATA[Knowing KUR Perception: With An Islamic Financial Behavior Approach And Digital Financial Inclusion As An Intervening Variable In MSME Tasikmalaya, Indonesia ]]>
<![CDATA[Nita Fauziah Oktaviani]]>;
<![CDATA[Evilia Sri Yuniar]]>;
<![CDATA[Barin Barlian]]>;
<![CDATA[Irly Artiara Irawan]]>
<![CDATA[ Journal of International Conference Proceedings Vol 7, No 4 (2024): 2024 Wimaya Yogyakarta Proceeding ]]>
Publisher : <![CDATA[AIBPM Publisher ]]>
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DOI: 10.32535/jicp.v7i4.3626
<![CDATA[This research was to find out how Islamic financial behavior influences perceptions of KUR and also digital financial inclusion as an intervening variable. KUR (People's Business Credit) is a financing program provided to MSMEs as a form of support from the Indonesian government. KUR is credit given to MSMEs that are not yet bankable but have potential for working capital and investment purposes. However, the number of MSMEs using KUR is still below the Indonesian government's target. The research used mixed method with a sample size of 150 respondents consisting of MSMEs in Tasikmalaya. The research results show that Islamic Financial Behavior has a significant influence on the perception of KUR, Islamic Financial Behavior has a significant influence on Digital Financial Inclusion and Islamic Financial through Digital Financial Inclusion has a significant influence on the perception of KUR in Tasikmalaya MSMEs. This shows that the Government must be able to increase digital financial inclusion and have some sharia-based KUR concept.]]>
<![CDATA[Knowledge Management di Era Digital dan Kecerdasan Buatan: Tinjauan Sistematis Literatur 2025–2026 ]]>
<![CDATA[Suci Putri Lestari]]>;
<![CDATA[Kusuma Agdhi Rahwana]]>;
<![CDATA[Evilia Sri Yuniar]]>
<![CDATA[ JURNAL EKONOMI PERJUANGAN Vol. 8 No. 1 (2026): Jurnal Ekonomi Perjuangan (JUMPER) ]]>
Publisher : <![CDATA[LP2M Universitas Perjuangan Tasikmalaya ]]>
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DOI: 10.36423/jumper.v8i1.2895
<![CDATA[This study presents a systematic literature review (SLR) examining the development of knowledge management (KM) research based on a bibliometric analysis of 500 Scopus-indexed articles from 2025–2026. Using thematic and bibliometric analysis methods, the literature was grouped into ten thematic clusters. Results show that KM Systems & Practices (68 articles), Knowledge Sharing & Transfer (54 articles), and Education & Learning (53 articles) are the largest themes, while AI & Generative AI (43 articles) is the fastest-growing theme — increasing 107% from 2025 to 2026. Key findings include: (1) a paradigm shift from traditional SECI models toward AI-based KM frameworks; (2) growing integration of KM with sustainability (ESG) agendas; (3) significant research gaps in developing country contexts, public sector organizations, and SMEs. This article provides a comprehensive roadmap for KM researchers and practitioners]]>
<![CDATA[Penguatan Pemahaman UMKM terhadap Perhitungan Modal Kerja dan Penggunaan Artificial Intelligence dalam Peningkatan Operasional Usaha ]]>
<![CDATA[Nita Fauziah Oktaviani]]>;
<![CDATA[Rita Tri Yusnita]]>;
<![CDATA[Ari Arisman]]>;
<![CDATA[Gista Rismayani]]>;
<![CDATA[Evilia Sri Yuniar]]>;
<![CDATA[Irly Artiara Irawan]]>
<![CDATA[ Abdimas Galuh Vol 8, No 1 (2026): Maret 2026 ]]>
Publisher : <![CDATA[Universitas Galuh ]]>
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DOI: 10.25157/ag.v8i1.21766
<![CDATA[Kegiatan pengabdian kepada masyarakat ini bertujuan untuk meningkatkan pemahaman pelaku Usaha Mikro, Kecil, dan Menengah (UMKM) di Kota dan Kabupaten Tasikmalaya mengenai pengelolaan modal kerja dan pemanfaatan Artificial Intellegence (AI) dalam kegiatan usaha. Metode pelaksanaan meliputi tiga tahap, yaitu identifikasi dan persiapan awal melalui observasi lapangan serta pre-test, tahap sosialisasi dan pelatihan interaktif dengan praktik langsung menggunakan perangkat digital, dan tahap evaluasi melalui post-test serta refleksi bersama peserta. Materi pelatihan difokuskan pada perhitungan modal kerja dan penguatan penerapan teknologi AI dan untuk mendukung efisiensi operasional. Hasil kegiatan menunjukkan adanya peningkatan signifikan pada nilai rata-rata post-test dibandingkan pre-test, yang mencerminkan peningkatan pemahaman dan keterampilan peserta. Kegiatan ini berkontribusi dalam memperkuat kapasitas digital pelaku UMKM serta mendorong terwujudnya ekosistem usaha yang lebih adaptif, efisien, dan berdaya saing di era transformasi digital.]]>
<![CDATA[The Mediating Role of Digital Financial Inclusion in the Effects of Perception of KUR and Islamic Financial Behavior on MSME Capital Decisions ]]>
<![CDATA[Nita Fauziah Oktaviani]]>;
<![CDATA[Evilia Sri Yuniar]]>
<![CDATA[ MIX: JURNAL ILMIAH MANAJEMEN Vol. 16 No. 1 (2026): MIX : Jurnal Ilmiah Manajemen ]]>
Publisher : <![CDATA[Universitas Mercu Buana ]]>
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DOI: 10.22441/jurnal_mix.2026.v16i1.017
<![CDATA[Objectives: This study aims to examine how MSME owners’ perceptions of the People’s Business Credit (KUR) program and their Islamic financial behavior influence capital decision-making. Specifically, it evaluates both the direct effects of KUR perceptions and Islamic financial behavior on capital decisions and the indirect effects operating through digital financial inclusion, which is expected to function as a bridging mechanism by improving access to information and digital financial services. By clarifying these pathways, the study also seeks to provide evidence that can support government stakeholders and MSME owners in strengthening digital financial inclusion initiatives that facilitate better informed and more effective capital decisions.Methodology: The subject of this study is the owner of MSMEs in East Priangan Region Indonesia consisting of 7 regencies/cities with a sample count of 250 MSME, as for data collection using purposive sampling technique. The analysis tool used is SEM-PLS Ver 4.Finding: The results indicate that KUR perceptions have a significant direct effect on capital decisions, whereas Islamic financial behavior does not significantly influence capital decisions directly. Digital financial inclusion significantly mediates the effects of both KUR perceptions and Islamic financial behavior on capital decisions.Conclusion: These findings suggest that digital financial inclusion plays a central role in translating program perceptions and financial behavior into capital decision-making among MSMEs. Strengthening an inclusive and equitable digital finance ecosystem may help MSME owners improve their knowledge and access to financial services, thereby supporting better capital allocation decisions.]]>
<![CDATA[Pengaruh Return On Assets (ROA), Return On Equity (ROE), dan Earning Per Share (EPS) Terhadap Harga Saham pada Perusahaan Subsektor Makanan dan Minuman Yang Terdaftar di BEI Periode 2020-2025 ]]>
<![CDATA[Lyan Safilla]]>;
<![CDATA[Rita Tri Yusnita]]>;
<![CDATA[Evilia Sri Yuniar]]>
<![CDATA[ Jurnal Ilmiah Ekonomi dan Manajemen Indonesia Vol. 2 No. 2 (2026): JULI-DESEMBER ]]>
Publisher : <![CDATA[Indo Publishing ]]>
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DOI: 10.63822/rn37md37
<![CDATA[Penelitian ini dilakukan untuk menganalisis pengaruh Return On Assets (ROA), Return On Equity (ROE), dan Earning Per Share (EPS) secara simultan dan parsial terhadap Harga Saham pada Perusahaan Subsektor Makanan dan Minuman. Penelitian ini menggunakan metode penelitian kuantitatif data sekunder. Alat analisis yang digunakan dalam penelitian ini adalah regresi data panel dengan menggunakan Eviews 12. Teknik pengambilan sampel dalam penelitian ini menggunakan Non Probability Sampling dengan teknik Purposive Sampling dan memperoleh sampel penelitian sebanyak 30 perusahaan. Hasil penelitian menunjukkan bahwa Return On Assets (ROA), Return On Equity (ROE), dan Earning Per Share (EPS) secara simultan berpengaruh signifikan terhadap Harga Saham. Return On Assets (ROA), Return On Equity (ROE) dan Earning Per Share (EPS) secara parsial tidak berpengaruh signifikan terhadap Harga Saham.]]>
