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All Journal International Journal of Economics Development Research (IJEDR) Jurnal Manajemen Jurnal Ilmiah Manajemen Kesatuan Jurnal Ilmiah Mahasiswa Manajemen, Bisnis dan Akuntansi Journal of Agribusiness Science and Rural Development Technology and Informatics Insight Journal Amkop Management Accounting Review (AMAR) Jurnal Ekonomi, Bisnis, dan Akuntansi Journal of Digital Business and Management JCSE: Journal of Community Service and Empowerment JHSS (Journal of Humanities and Social Studies)
Yordan Hermawan Apidana
Department Of Digital Business, Faculty Of Economics And Business, Universitas Putra Bangsa; Kebumen, Indonesia
Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Law, Crime, Criminology & Criminal Justice Social Sciences Other

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An Investigation of How Digital leadership, Person-Job Fit and Work Commitment Affect Job Performance in Indonesian Public Sector Prasetyo, Anton; Apidana, Yordan Hermawan
International Journal of Economics Development Research (IJEDR) Vol. 6 No. 1 (2025): International Journal of Economics Development Research (IJEDR)
Publisher : Yayasan Riset dan Pengembangan Intelektual

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/ijedr.v6i1.6986

Abstract

This study aims to examine the relationships between digital leadership and person-job fit on job performance through work commitment as a mediating variable in the public sector context. The research was conducted at BBKKP (Center for Leather, Rubber and Plastic) Yogyakarta, employing a quantitative approach with survey methodology. Data were collected through questionnaires and analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM). The results reveal that digital leadership significantly influences work commitment but does not directly affect job performance, while person-job fit demonstrates significant effects on both work commitment and job performance. Work commitment emerges as a crucial mediating variable, showing the strongest direct effect on job performance and significantly mediating the relationships between both digital leadership and person-job fit with job performance. This study extends the current understanding of digital leadership effectiveness by demonstrating that its influence on performance operates primarily through employee commitment rather than direct effects, contributing to the growing body of literature on digital transformation in public sector organizations. The findings have important implications for public sector management, suggesting that organizations should focus on building employee commitment as a key mechanism for translating digital leadership initiatives and person-job fit considerations into improved performance outcomes, particularly in the context of digital transformation.
Social Media Usage On MSMEs' Performance: The Moderating Role Of Innovation Capability Yordan Hermawan Apidana; Dian Rusvinasari
Jurnal Manajemen Vol. 28 No. 1 (2024): February 2024
Publisher : Fakultas Ekonomi dan Bisnis, Universitas Tarumanagara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24912/jm.v28i1.1805

Abstract

This study aims to determine whether using social media such as TikTok, Instagram, and Facebook can improve the performance of MSMEs if innovation capability is used effectively. The research employs a quantitative approach, involving 300 respondents who are MSME owners or managers in Kebumen Regency. The analysis utilizes the Partial Least Square (SmartPLS) method to assess the seven hypotheses proposed in this study. The results indicate that social media platforms like TikTok, Instagram, and Facebook positively influence MSMEs' performance. Additionally, innovation capability exhibits a positive impact on MSMEs' performance. Furthermore, innovation capability moderates the connection between Instagram usage and MSMEs' performance. However, it does not exert a similar moderating effect on the relationship between TikTok and Facebook usage and MSMEs' performance. These findings offer valuable insights for MSME owners and managers, enabling them to navigate and leverage the evolving landscape of social media marketing to maintain their competitiveness and performance.
Pengaruh Literasi Digital, Internal Locus of Control dan Dukungan Akademik Terhadap Niat Berwirausaha Mahasiswa di Kabupaten Banyumas Apidana, Yordan Hermawan
Jurnal Ilmiah Mahasiswa Manajemen, Bisnis dan Akuntansi (JIMMBA) Vol. 4 No. 5 (2022): JIMMBA
Publisher : LP3M Universitas Putra Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32639/jimmba.v4i5.176

Abstract

One way to overcome unemployment and improve the Indonesian economy is to increase the entrepreneurial intention of the community and the younger generation, especially students through entrepreneurship programs which are expected to be able to improve the Indonesian economy and give birth to many entrepreneurs who provide many jobs so that people can choose jobs that match their skills. This research is a quantitative research and the respondents in this research are 326. In this study the sample was taken by means of non-probability sampling, namely accidental sampling technique. Based on data analysis, it is known that: (1) digital literacy has no effect on students' entrepreneurial intentions, (2) internal locus of control affects students' entrepreneurial intentions, (3) academic support affects students' entrepreneurial intentions.
Analisis Sentimen TikTok untuk Mengevaluasi Reputasi Merek Pasca Kasus Overclaim: Studi pada Daviena Skincare Syifa Nurjanah; Yordan Hermawan Apidana
Technology and Informatics Insight Journal Vol. 4 No. 2 (2025): TIIJ
Publisher : LP3M Universitas Putra Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32639/h5x8te73

Abstract

Tujuan penelitian ini adalah untuk menganalisis sentimen publik terhadap video klarifikasi Daviena Skincare di TikTok terkait isu overclaim produk. Dengan menggunakan pendekatan kuantitatif dan algoritma Naive Bayes Classifier, sebanyak 766 komentar diklasifikasikan ke dalam kategori sentimen positif, negatif, dan netral. Data dikumpulkan secara otomatis dari kolom komentar video melalui teknik web scraping, kemudian dilakukan proses preprocessing teks dan pembobotan menggunakan metode TF-IDF. Untuk memastikan objektivitas, tiga anotator secara manual memberi label pada data pelatihan. Evaluasi model menggunakan confusion matrix menunjukkan tingkat akurasi sebesar 92,55%. Hasil penelitian menunjukkan bahwa sentimen negatif mendominasi secara signifikan, mencerminkan kekecewaan dan skeptisisme konsumen terhadap kredibilitas merek meskipun telah dilakukan klarifikasi. Temuan ini mengindikasikan kegagalan strategi komunikasi krisis dalam mengembalikan kepercayaan publik. Secara teoretis, penelitian ini memberikan kontribusi terhadap wacana pengelolaan reputasi merek di ranah digital, serta menawarkan implikasi praktis bagi perusahaan dalam menangani isu komunikasi dan transparansi di media sosial. Analisis sentimen terbukti menjadi alat yang efektif dalam mengukur persepsi konsumen secara kuantitatif dalam skala besar. Penelitian selanjutnya disarankan untuk menggunakan pendekatan mixed-method serta data lintas platform guna memperoleh pemahaman yang lebih mendalam mengenai dinamika sentimen konsumen dalam konteks krisis digital.
User Generated Content and Generation Z Tourists’ Visit Intention: Evidence from the Newly Inaugurated Kebumen Geopark, Indonesia Apidana, Yordan Hermawan; Prasetyo, Anton; Kholifah, Kholifah
Amkop Management Accounting Review (AMAR) Vol. 5 No. 2 (2025): July - December
Publisher : Sekolah Tinggi Ilmu Ekonomi Amkop Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37531/amar.v5i2.3257

Abstract

This study examines the influence of user-generated content on Generation Z tourists’ visit intention toward Geopark Kebumen through the Stimulus Organism Response framework. Emotional and factual user-generated content were conceptualized as external stimuli affecting trust in user-generated content and the destination image as organismic states, which, in turn, influence visit intention as the response. A quantitative approach was applied using Partial Least Squares Structural Equation Modeling, based on 315 valid responses from active social media users aged 17–28 years. Results show that emotional content significantly enhances destination image, trust, and visit intention, while factual content affects destination image and trust but has no direct influence on intention. Trust in user-generated content emerges as the strongest predictor of both destination image and visit intention, confirming its central role as a cognitive-affective bridge in the decision process. The findings validate the Stimulus Organism Response framework for digital tourism behavior and emphasize the importance of authenticity, emotional resonance, and credibility in shaping Generation Z travel decisions. The study contributes to theory development in digital destination marketing and provides managerial insight for promoting geotourism through authentic, emotionally engaging, and trustworthy user-generated content.
PENGARUH ANTESEDEN KECANDUAN ONLINE MOBILE GAME TERHADAP NIAT MELAKUKAN PEMBELIAN ITEM VIRTUAL PADA MAHASISWA Apidana, Yordan Hermawan; Kholifah, Kholifah
Journal of Digital Business and Management Vol. 2 No. 1 (2023): Journal of Digital Business and Management
Publisher : LP3M Universitas Putra Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32639/jdbm.v2i1.265

Abstract

Mahasiswa yang mengalami kecanduan game game akan mengalami beberapa gejala kecanduan game seperti salience (berpikir tentang bermain game game sepanjang hari), tolerance (waktu bermain game game yang semakin meningkat), mood modification (bermain game game untuk melarikan diri dari masalah), relapse (cenderung untuk bermain game game kembali setelah lama tidak bermain), withdrawl (merasa buruk jika tidak bermain game game), conflict (bertengkar dengan orang lain karena bermain game game secara berlebihan). Mahasiswa yang kecanduan game game dinilai akan melakukan perilaku pembelian terhadap item-item virtual dalam game. Tujuan dari penelitian ini untuk mengetahui pengaruh anteseden kecanduan bermain game mobile online yaitu salience, tolerance, mood modification, relapse, withdrawal dan conflict terhadap niat melakukan pembelian virtual item. Berdasarkan analisis data diketahui: (1) salience berpengaruh positif dan signifikan terhadap niat melakukan pembelian virtual item, (2) tolerance berpengaruh positif dan signifikan terhadap niat melakukan pembelian virtual item, (3) mood modification berpengaruh positif dan signifikan terhadap niat melakukan pembelian virtual item, (4) relapse berpengaruh positif dan signifikan terhadap niat melakukan pembelian virtual item, (5) withdrawal berpengaruh positif dan signifikan terhadap niat melakukan pembelian virtual item, (6) conflict berpengaruh positif dan signifikan terhadap niat melakukan pembelian virtual item.
Impulse Buying Behavior in TikTok Live Streaming Commerce: An S-O-R Approach to Generation Z Fashion Consumers in Indonesia Rizki Misbachus Surur; Kholifah Kholifah; Yordan Hermawan Apidana
Journal of Digital Business and Management Vol. 5 No. 1 (2026): Journal of Digital Business and Management (On Process)
Publisher : LP3M Universitas Putra Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32639/waesbx14

Abstract

This study explores the psychological mechanisms behind impulse buying behavior among Generation Z consumers on TikTok Live Streaming Commerce, with a particular focus on fashion products. Using the Stimulus-Organism-Response (S-O-R) framework, the study investigates how six external stimuli streamer attractiveness, trustworthiness, expertise, and product-related attributes such as usefulness, convenience, and price affect internal psychological states, namely perceived usefulness and perceived enjoyment, which in turn influence the urge to buy impulsively. A total of 413 valid responses were collected through purposive sampling and analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM). The results show that perceived enjoyment is the strongest predictor of impulse buying urge, followed by perceived usefulness. Interestingly, perceived usefulness does not significantly influence perceived enjoyment, indicating that emotional engagement in live streaming commerce is shaped more by interactive and affective elements than by rational evaluations. Streamer characteristics such as attractiveness, expertise, and trustworthiness significantly enhance perceived enjoyment, while product usefulness, convenience, and price contribute positively to perceived usefulness. These findings confirm that impulse buying among Gen Z is primarily driven by emotionally charged viewing experiences, rather than utilitarian considerations. The study extends the application of the S-O-R model to real-time social commerce environments, offering theoretical insights into the dual roles of affective and cognitive appraisals, and provides practical implications for businesses aiming to optimize consumer engagement through TikTok Live  
Digital Leadership And Owners’ Entrepreneurial Orientation On The Performance Of Fashion SMEs: The Mediating Role Of Social Commerce Strategies Anton Prasetyo; Yordan Hermawan Apidana; Kholifah
JHSS (JOURNAL OF HUMANITIES AND SOCIAL STUDIES) Vol. 10 No. 01 (2026): JHSS (Journal of Humanities and Social Studies) (SI)
Publisher : UNIVERSITAS PAKUAN

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study is motivated by the strategic role of fashion SMEs as a pillar of the national economy, which is currently facing the challenges of digitalisation, where their success is highly dependent on managerial capacity and technological adaptation, such as social commerce. The primary objective of this study is to analyse the influence of digital leadership and entrepreneurial orientation of owners on the performance of fashion SMEs, with social commerce strategy as the mediating variable. The research method employed is an explanatory quantitative approach using a cross-sectional design, where data was collected from fashion SME owners in Kebumen Regency via a questionnaire and analysed using Structural Equation Modelling (SEM-PLS). The targeted outputs of this study include a final report, research instruments, raw data, and a scientific article ready for publication in a journal or conference proceedings. This research falls within Technology Readiness Level (TRL) 2 to 3, which encompasses the formulation of technological concepts and proof of concept through field data analysis to validate the model of relationships between variables. The research findings indicate that digital leadership and entrepreneurial orientation have a positive and significant influence on social commerce strategies, which in turn are shown to significantly enhance the performance of SMEs. Furthermore, social commerce strategies successfully play a strong mediating role, demonstrating that the digital vision and risk-taking courage of business owners will have a maximum impact on business performance when implemented through appropriate, interactive, and customer-oriented social media strategies.
Co-Authors Agus Suroso Alfin Nugroho Anton Prasetyo Anton Prasetyo Dian Rusvinasari Irfan Helmy Kholifah Kholifah Kholifah Kholifah Meydy Fauziridwan Pradita, Nanang Riptiono, Sulis Rizki Misbachus Surur Saryatun Setyanto, Refius Pradipta Syifa Nurjanah