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All Journal Jurnal Simetris SINTEK JURNAL: Jurnal Ilmiah Teknik Mesin Jurnal Teknik Mesin Dinamika Teknik Mesin : Jurnal Keilmuan dan Terapan Teknik Mesin SELAPARANG: Jurnal Pengabdian Masyarakat Berkemajuan Jurnal Gema Ngabdi Jurnal Abdi Insani Journal of Electrical Vocational Education and Technology Jurnal Penelitian Agama Hindu Golden Ratio of Mapping Idea and Literature Format Jurnal Bakti Nusa
Made Wirawan, Made
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Journal : Golden Ratio of Mapping Idea and Literature Format

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The Factors Influencing Intention to Use IM3’s Instagram: An Empirical Study Wirawan, Made; Sugiat, Maria Apsari
Golden Ratio of Mapping Idea and Literature Format Vol. 6 No. 1 (2026): July - January
Publisher : Manunggal Halim Jaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52970/grmilf.v6i1.1833

Abstract

The rapid growth of internet users in Indonesia is driven by the advancement of mobile phone technology, cellular operators, and social media platforms. Millennials and Generation Z dominate Indonesia's mobile internet users, primarily using it to access social media. One of the most popular platforms among these generations is Instagram. It’s often used for entertainment, information, trends, and promotions. IM3, a mobile operator targeting Millennials and Generation Z, utilizes Instagram (@IndosatIM3) for product promotion and consumer engagement through engaging and informative content. This study examines how Perceived Ease of Use, Perceived Usefulness, Monetary Benefit, and Information Reliability affect users’ Intention to Use Instagram @IndosatIM3. Data were collected from 341 purposively selected respondents via online questionnaires. Using SmartPLS for data analysis, the study found that Perceived Ease of Use have the strongest positive effects on Intention to Use, while Perceived Usefulness and Information Reliability show no significant effect on Intention to Use. These findings offer practical insights for improving social media marketing strategies aimed at Millennials and Generation Z.
Co-Authors A. Abdullah Aldi Mukaddim, Aldi Allo Padang, Yesung Dwi Setyawan Fahrurrozi, Imam Fahrurrozi, Imam Hemamalini, Kadek Hendry Sakke Tira, Hendry Sakke Huda, Ahmad Akromul I Gede Bawa Susana I Made Adi Sayoga, I Made I Made Adi Sayoga, I Made Adi I Made Mara I Made Nuarsa, I Made I Wayan Joniarta Ida Bagus Alit M. Faisal M. Mirmanto, M. Maria Apsari Sugiat Oka Puspa, Anak Agung Pandri Pandiatmi Puad, Rae Nanda Azmi Rudy Sutanto Saputro, Didi Aji Setiadi Cahyono Putro Sinarep Sinarep Suteja Suteja, Suteja Syahrul, Ahmad Ibrahim Tarmisi, Ahmad Towilan Ma’bud, Towilan Wibawa, Nova Yesung Allo Padang, Yesung Allo Yudhyadi, I Gusti Ngurah Ketut