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Journal : koloni

Pengaruh Online Customer Review Dan Online Customer Rating Terhadap Keputusan Pembelian Melalui E-Commerce Di UIN Banten Adam Farhanul M; Abu Bakar Sidik; Dhuhayatun Naziah; Wahyu Hidayat
KOLONI Vol. 2 No. 2 (2023): JUNI 2023
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/koloni.v2i2.484

Abstract

(shoppe, lazada, tokopedia, bukalapak, etc.). Moreover, there are also most people who don’t want to accept the risk of damage to the product. and some people also pay attention so that damage doesn’t occur, with that people can get this information by opening two features through ratings and reviews from other consumers. The purpose of this study was to analyze the effect of online customer reviews and online customer ratings partially on purchasing decisions through e-commerce features at UIN Banten. This research uses descriptive inferential analysis method technique. data collection techniques are used by distributing questionnaires. The results showed that online customer ratings and online customer reviews have a positive influence on purchasing decisions with e-commerce. Online customer reviews and online customer ratings show a relationship between these two variables and purchases of 0.859. The coefficient of determination shows that the online customer review of the purchasing decision variable is 0.187 or 18.7%, so it can be interpreted that online customer reviews influence purchasing decisions by 18.7% while the other is 81.3% which is influenced by other factors besides online customer reviews.  Keywords: online customer review, online customer rating, e-commerce
Pengaruh Persepsi Mahasiswa UIN Banten Tentang Bank Syariah Terhadap Minat Menggunakan Produk Bank Syariah M. Fajri Asshidiqy; Rihadatul Aisy; M. Rafli Rizky; Wahyu Hidayat
KOLONI Vol. 2 No. 2 (2023): JUNI 2023
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/koloni.v2i2.485

Abstract

This study aims to analyze the influence of students' perceptions of Islamic banks on their interest in using Islamic banking products. This factor is important because the increased interest in using Islamic bank products can provide impetus for the development of the increasingly rapid Islamic banking industry. This research uses a quantitative approach with survey methods and data collection is done through a questionnaire. The research sample consisted of 100 students from various study programs at UIN Banten who have access to Islamic banking services. The collected data were analyzed using multiple linear regression analysis. The results of this study indicate that perceptions about bank interest and perceptions about the profit-sharing system have a positive and significant influence on the intention to use Islamic bank products.  Keywords: Perceptions about bank interest, Profit sharing system Islamic banking products
Persepsi Mahasiswa UIN Sultan Maulana Hasanuddin Banten Terhadap Label Halal Pada Produk Kosmetik Ms Glow Fharizal Prakasa Suhaimi; Intan Wulandari; Siti Camila Nurpadillah; Wahyu Hidayat
KOLONI Vol. 2 No. 2 (2023): JUNI 2023
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/koloni.v2i2.486

Abstract

MS Glow is a beauty product that has received a halal certificate for its products. As Muslim consumers, they must be more selective in choosing beauty products that will be used for their daily needs and must comply with Islamic sharia law. This study aims to analyze how the perceptions of students of UIN Sultan Maulana Banten, regarding the halal certification of Ms Glow's cosmetic products. Which uses a quantitative descriptive methodology, to find out how the perceptions of UIN Sultan Maulana Hasanuddin Banten students regarding the halal certification of Ms Glow's cosmetic products. The findings of this study indicate that partially brand image has a positive and significant effect on purchase intention, partially halal label has a positive and significant effect on purchase intention, and partially online customer review has a positive and significant effect on purchase intention, as well as brand image simultaneously. Halal labels, and online customer reviews have a positive and significant effect on the intention to buy MS Glow in students of Uin Sultan Maulana Hasanuddin Banten. Keywords: halal labels, cosmetic products, online customer reviews
Co-Authors Abda Abda Abdullah Faursam Abu Bakar Sidik Adam Farhanul M Adelia Luthfiyyah Afifah Azkiyah Afipa Indah Permatasari Sudirman Agus Gunawan Aisyah Putri Fadillah Akmaluddin Akmaluddin Alifi Hidayat Anis Illahi Ari Ari Athiyya Rizky A Aulia Arrohimi Rahmah Ayisyabana Sopyanti Bintang fajar nuryanto Budi Sanjaya Budi Sudrajat Budi Sudrajat Budi Sudrajat Budi Sudrajat Cholisah Cindy Laura Widiawati Dede Agustianingsih Della Wati Desmiranti Rahma Devi Alfiyanti Dewi Hartaty Dhuhayatun Naziah Dina Indriana Dina Indriana Fadhilah Luthfiyyah Zain Fatihatul Muflihah Fharizal Prakasa Suhaimi Fina Afriliyana Ghina Nurfatimah Maharani Gusniwati , Hafidhoh Hafidhoh Hardiana Hardiana Henny Saraswati Henny Saraswati Ilzamuddin Ma’mur Imamah Hastiati Hajidah Ina Aulia Indah Cahyani Kartika Intan Sri Wahyuni Intan Wulandari Isti Adzah Haniefah Luthfiah Khairul Ikhwan Ikhwan Lala Sholatiyah Lalu Turjiman Ahmad Lisa Salimatus Sa'diyah Lucyana Widiawati Luvita Azahra M. Fajri Asshidiqy M. Rafli Rizky Malda Komala Melianah Anggreani Muhamad Dika Fachri Muhamad Rizki Sahriya Ramadan Muhammad Al Amin Muhammad Faza Ikhram Hidayat Muhammad Syarif Nasution Mukhlishotul Jannah Murniasih Nanda Putri Farhani Neneng Aisyah Neneng Roiyatul Muawanah Nur Falih Anwar Nurbaeti Nurbaeti Nurul Sabillah Padillah Padillah Pipit Pitriani Purnomo Mulyosaputro Qurtubi El-haqnur Rani Ambar wati Rena Rostiana Rian Hidayat Siregar Rifki Imanullah Rihadatul Aisy Rohadatul Aisy Rosa Melinda Dwiyanti Saefudin Zuhri Salsabila Oktavia Salsha Tria Maharani Sanara Salsa Billa Shiffa Aida M Siti Asyifah Siti Camila Nurpadillah Siti Dhoyfatul Hamdiah Siti Ina Mulyani Siti Wardiah Putri Sulthan Fawwaz Muhamad Tiara Citra Yuliani Triana Marsanda Herin Umi Syahidah Vita Vitisia Wasehudin Wasehudin Wasehudin, Wasehudin Wawan Gunawan Zahrotunissa Zaini Ibrahim