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ANALISIS SEMIOTIKA SOSIAL HALLYDAY PADA KOMODIFIKASI BUDAYA BETAWI DI IKLAN Widiastuti, Tuti; Fitriani, Dinda Rakhma; Wijaya, Widiastiana Vista
Mediakom : Jurnal Ilmu Komunikasi Vol 7, No 2 (2023)
Publisher : Universitas Gunadarma

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35760/mkm.2023.v7i2.10120

Abstract

Proses komodifikasi terjadi selama fase produksi, ketika kapitalis membeli barang, tenaga kerja, dan peralatan untuk menciptakan nilai lebih yang dapat digunakan untuk akumulasi modal lebih lanjut. Modal adalah nilai yang dapat ditingkatkan melalui pertukaran dan produksi. Fokus penelitian ini pada analisis semiotika sosial Halliday terhadap iklan televisi sirup marjan versi tarian betawi dan sepatu roda. Terlihat adanya komodifikasi tarian Topeng Betawi yang merupakan bagian dari budaya Betawi yang terkenal di tengah masyarakat Indonesia. Sama halnya dengan asal muasal dan makna dari tari Topeng Betawi dengan tujuan Marjan dalam meningkatkan penjualan produknya melalu strategi komunikasi dan pemasaran yaitu iklan. Ide adegan perempuan berlatih di halaman depan rumah joglo Betawi menjadi titik tolak proses komodifikasi budaya. Ideologi kapitalis yang mengabdi pada kepentingan kapital menjadi motor penggerak proses komodifikasi. Kekuatan pasar adalah kekuatan pendorong komodifikasi. Diharapkan kedepannya para pembuat iklan mampu memahami dan memperhatikan jalan cerita dan penokohan yang dibuat untuk iklan tersebut, serta tujuan penjualannya dan mampu memberikan pengaruh positif kepada masyarakat.
KOMUNIKASI PARIWISATA 4.0: ANALISIS KAMPANYE DIGITAL DESTINASI WISATA MANDALIKA DAN RAJA AMPAT MELALUI VLOG JOKOWI Prayitno, Yudanto; Fitriani, Dinda Rakhma; Eviyani, Eviyani
Jurnal Common Vol. 4 No. 2 (2020): Common
Publisher : Program Studi Ilmu Komunikasi Universitas Komputer Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34010/common.v4i2.4433

Abstract

Video Blog (Vlog) President Joko Widodo on social media Youtube is a Vlog that is quite well known in cyberspace. In President Joko Widodo's Vlog, there are several videos related to Indonesian tourism including #JKWVLOG Indah Mandalika and #JKWVLOG Raja Ampat. President Joko Widodo conducts Vlogging activities in the two tourist destinations. This study aims to analyze the campaign destinations of Mandalika and Raja Ampat tourist destinations. This research method uses qualitative methods with case studies to analyze the digital campaigns of Mandalika and Raja Ampat tourist destinations. Data collection techniques used were documentation studies, observational studies, interviews, literature studies, data searches carried out online. Tourism communication 4.0 is digital communication which is influenced by information and communication technology. This technological change is accompanied by a change in the culture of people who like to share photos and videos. These cultural changes should be used to campaign for Mandalika and Raja Ampat tourist destinations. Mr. Jokowi has given an example in the Mandalika and Raja Ampat tourist destination campaigns by utilizing social media which is more trend, especially vlogs. The use of vlogs by Mr. Jokowi is one form of tourism communication 4.0.
The Tamyiz Online Method for the Qur'an Language Learning Yusriyah, Kiayati; Sudaryanto, Sudaryanto; Fitriani, Dinda Rakhma; Wijaya, Widiastiana Vista
Jurnal Visi Komunikasi Vol 24, No 01 (2025): MEI 2025
Publisher : Universitas Mercu Buana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22441/visikom.v24i01.30734

Abstract

Learning the Qur'an language as a foreign language is very challenging. This research is intended to analyze the learning method adopted by the Tamyiz online. This study used qualitative methods. The results showed that the Tamyiz online is a method of learning the Qur'an language online using the WhatsApp. The learning materials are delivered on a daily basis. The assignment can be in the form of muroja'ah, a memorization song according to the rhythm of a certain song. At  the end of learning period, an exam using the Quizizz app is carried out to determine the level of learner's achievement.
Family identity in the digital sphere: Mothers’ narratives on public and private Instagram accounts Widiastiana Vista Wijaya; Tuti Widiastuti; Dinda Rakhma Fitriani
Jurnal ASPIKOM - Jurnal Ilmu Komunikasi Vol 10, No 2 (2025): Jurnal ASPIKOM
Publisher : Asosiasi Pendidikan Tinggi Ilmu Komunikasi (ASPIKOM)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24329/aspikom.v10i2.1715

Abstract

This study examines the ways Indonesian mothers construct and negotiate family identity through the use of public and private Instagram accounts. The growing presence of mothers on Instagram has transformed the representation of family life into a performative digital practice shaped by visibility, social interaction, and cultural norms. Rather than functioning as a neutral record of everyday experiences, Instagram has become a discursive space where family identity is strategically produced and managed. Drawing on Narrative Performance Theory, this qualitative research employs in-depth interviews with Indonesian mothers who engage in different patterns of digital visibility. The findings indicate that mothers with public Instagram accounts tend to construct curated narratives of family harmony and ideality to achieve social recognition, legitimacy, and broader audience engagement. In contrast, mothers who use private accounts emphasize maternal reflexivity, emotional closeness, ethical responsibility, and the protection of children’s digital privacy. These contrasting narrative practices demonstrate that digital family identity is shaped through internal and external boundary management strategies that balance self-expression, social connection, and digital safety. The study highlights Instagram’s role as a dynamic arena in which family identity is continuously performed, negotiated, and redefined, contributing to broader discussions on digital parenting, family communication, and ethical considerations in social media use.
Strategi Komunikasi Internasional Berbasis Klusterisasi Perdagangan Dan Ketahanan Pangan Fahmi Tarumanegara; Dinda Rakhma Fitriani; Indra Ardiyanto
Mediakom : Jurnal Ilmu Komunikasi Vol. 10 No. 1 (2026)
Publisher : Universitas Gunadarma

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35760/mkm.2026.v10i1.531

Abstract

Perdagangan pangan internasional tidak hanya merupakan aktivitas ekonomi, tetapi juga menjadi ruang komunikasi antarnegara melalui diplomasi, negosiasi, pertukaran informasi, dan pembangunan kepercayaan dalam menjaga stabilitas sistem pangan global. Perbedaan kapasitas perdagangan dan tingkat ketahanan pangan menunjukkan bahwa strategi komunikasi internasional perlu disesuaikan dengan karakteristik masing-masing negara. Penelitian ini bertujuan menganalisis pengaruh perdagangan komoditas pangan terhadap ketahanan pangan, mengelompokkan negara berdasarkan karakteristik perdagangan dan ketahanan pangannya, serta merumuskan strategi komunikasi internasional bagi setiap kluster. Penelitian menggunakan pendekatan kuantitatif dengan data perdagangan pangan dari International Trade Centre (ITC) dan Global Food Security Index (GFSI) pada 105 negara. Analisis dilakukan menggunakan regresi linear berganda dan K-Means Cluster. Hasil penelitian menunjukkan bahwa negara-negara dunia terbagi ke dalam empat kluster dengan karakteristik perdagangan dan ketahanan pangan yang berbeda. Setiap kluster memerlukan strategi komunikasi internasional yang berbeda, meliputi kepemimpinan global, perluasan perdagangan, penguatan sinergi perdagangan, dan pembangunan kapasitas domestik. Temuan ini menghasilkan kerangka strategi komunikasi internasional berbasis kluster yang lebih adaptif untuk mendukung perdagangan pangan dan memperkuat ketahanan pangan global.
Public Information Disclosure as a Determinant of Public Trust in Organizational Sustainability Initiatives Indra Ardiyanto; Dinda Rakhma Fitriani
Journal Research of Social Science, Economics, and Management Vol. 5 No. 7 (2026): Journal Research of Social Science, Economics, and Management
Publisher : Publikasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59141/jrssem.v5i7.1334

Abstract

This study aims to explore the role of public information transparency in building community trust toward organizational sustainability initiatives. With the increasing attention to sustainability practices, it is crucial for organizations to alter their information dissemination strategies. This qualitative research employed in-depth interviews with 10 participants, consisting of organizational representatives and community members. The analysis results indicate that a high level of information transparency positively impacts community trust. The findings also suggest that transparency in communication, both through sustainability reports and two-way dialogue, plays a significant role in reducing scepticism and enhancing community engagement. The study concludes that organizations prioritizing information transparency can establish stronger relationships with the public and improve the effectiveness of their sustainability initiatives. Therefore, it is recommended that organizations implement more transparent communication strategies to maximize public trust and support for their sustainability efforts.
Efektivitas Impression Management Anies Baswedan sebagai Capres 2024 terhadap Sikap Pemilih Pemula Hayati, Sagita Rahma; Fitriani, Dinda Rakhma
Jurnal Media dan Komunikasi Indonesia Vol 6, No 1 (2025): March
Publisher : Universitas Gadjah Mada

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22146/jmki.93775

Abstract

This study aims to identify the Impression Management strategies employed by Anies Baswedan through his Instagram account, @aniesbaswedan, during the 2024 presidential campaign, focusing on first-time voters aged 17-21. Impression Management is the process by which an individual intentionally shapes the perception others have of them. Indonesian political figures, including the 2024 presidential candidate, Anies Baswedan, also engage in Impression Management. The research method used is quantitative with a positivism paradigm, involving the distribution of questionnaires to Anies Baswedan's Instagram followers. This study applies Jones & Pittman's (1982) Impression Management theory, encompassing, ingratiation, self-promotion exemplification, intimidation, and supplication, as well as attitude indicators consisting of cognitive, affective, and conative components. The results indicate that the most frequently used strategy by Anies Baswedan is ingratiation, aiming to create the impression of a likeable presidential candidate. The sub-indicators of this strategy are dominated by expressions of sympathy towards others, such as congratulations, condolences, and other sympathetic actions.