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All Journal DiE: Jurnal Ilmu Ekonomi dan Manajemen Jurnal BONOROWO Jupeko (Jurnal Pendidikan Ekonomi) JANITA BENEFIT Jurnal Ilmiah MEA (Manajemen, Ekonomi, dan Akuntansi) ATHENA: Journal of Social Culture and Society Business, Entrepreneurship, and Management Journal
Sawal Sartono, Sawal
Fakultas Ekonomi Universitas Tulungagung
Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Languange, Linguistic, Communication & Media Social Sciences Other

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STRATEGI PENGEMBANGAN USAHA JAMU DALAM MEMPERTAHANKAN EKSISTENSI JAMU TRADISIONAL MBAH GEDONG DI REJOTANGAN TULUNGAGUNG Bondan Subagyo; Sawal Sartono; Keny Deva Lagasa
BEMJ : Business, Entrepreneurship, and Management Journal Vol. 1 No. 1 (2022)
Publisher : Universitas Tulungagung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36563/bemj.v1i1.573

Abstract

Abstract This research is motivated by the increasingly fierce competition in the business world, requiring business runners to develop a traditional herbal medicine business. Bydesigning an appropriate strategy, it is important for the survival of a business to maintainits existence. The aims of this research are: (1) to find out and analyze how the developmentstrategy in the marketing aspect of Mbah Gedong's traditional herbal medicine business (2)to find out things that can affect the development strategy of Mbah Gedong's traditionalherbal medicine business through SWOT analysis. This research is a qualitative descriptive.Data collection techniques used are interviews, observation, literature review, anddocumentation. Then the data analysis technique used SWOT analysis to find alternativestrategies used by Mbah Gedong's herbal medicine business. The results of the researchconducted indicate that the strategy used by Mbah Gedong's herbal medicine business is touse the marketing mix. Based on the SWOT analysis, the business position is in quadrant I.The strategy that needs to be implemented is a growth oriented strategy with strengths andthe availability of profitable opportunities. Abstrak Penelitian ini dilatarbelakangi oleh persaingan dunia bisnis yang semakin ketat, menuntut pelaku usaha untuk mengembangkan usaha produksi peracikan jamu tradisional.Dengan perancangan strategi yang sesuai penting untuk keberlangsungan hidup suatu usahadalam mempertahankan eksistensinya. Tujuan penelitian ini adalah: (1) untuk mengetahuidan menganalisis bagaimana strategi pengembangan pada aspek pemasaran usaha jamutradisional Mbah Gedong (2) untuk mengetahui hal – hal yang dapat mempengaruhi strategipengembangan pada usaha jamu tradisional Mbah Gedong melalui analisis SWOT.Penelitian ini merupakan deskriptif kualitatif. Teknik pengumpulan data yang digunakanyaitu wawancara, observasi, kajian pustaka, dan dokumentasi. Kemudian teknik analisis datamenggunakan analisis SWOT untuk mencari alternative strategy yang digunakan usahajamu Mbah Gedong. Hasil Penelitian yang dilakukan menunjukkan bahwa strategi yangdilakukan usaha jamu Mbah Gedong dengan menggunakan bauran pemasaran. Berdasarkananalisis SWOT posisi usaha pada kuadran I. Strategi yang perlu diterapkan yaitu growthoriented strategy dengan memiliki kekuatan dan tersedianya peluang yang dapatmenguntungkan.
ANALISIS FAKTOR-FAKTOR YANG MEMPENGARUHI PRODUKSI BATA MERAH DI KECAMATAN NGUNUT KABUPATEN TULUNGAGUNG Subagyo, Bondan; Sartono, Sawal; Moh. Rizal Rifai
BEMJ : Business, Entrepreneurship, and Management Journal Vol. 1 No. 2 (2022)
Publisher : Universitas Tulungagung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36563/bemj.v1i2.712

Abstract

Dalam proses produksi suatu industri tentunya harus ada tempat atau lahan yang layak. Semakin luas lahannya, maka semakin besar pula industrinya. Lahan yang dimaksudkan bukan sekedar tempat dilakukannya produksi tetapi juga merupakan tanah sabagai bahan mentah yang digunakan untuk memproduksi bata merah. Hal ini menjadi permasalahan yang dihadapi pengrajin bata merah selain modal dan tenaga kerja. Penelitian ini dilakukan pada usaha industri bata merah di Kecamatan Ngunut Kabupaten Tulungagung. Merupakan jenis penelitian kuantitatif dengan menganalisa besarnya pengaruh variabel bebas terhadap variabel terikat melalui model ekonometrika sedangkan untuk pengujian hipotesisnya menggunakan regresi berganda. Hasil penelitian ini adalah modal mempunyai pengaruh positif dan signifikan terhadap produksi bata merah di Kecamatan Ngunut Kabupaten Tulungagung. Sedangkan tenaga kerja (X2) mempunyai pengaruh positif dan signifikan terhadap produksi bata merah di Kecamatan Ngunut Kabupaten Tulungagung. Dan juga dapat disimpulkan bahwa variabel luas lahan (X3) mempunyai pengaruh positif dan signifikan terhadap produksi bata merah di Kecamatan Ngunut Kabupaten Tulungagung.
PENGARUH KECERDASAN EMOSIONAL DAN BUDAYA ORGANISASIONAL TERHADAP KINERJA GURU MELALUI KEPUASAN KERJA SEBAGAI VARIABEL INTERVENING (Studi Pada SMP Negeri 2 Sumbergempol Kabupaten Tulungagung) Sawal Sartono; Gautama Sastra Waskita; Dyan Arintowati; Retnaningsih
BEMJ : Business, Entrepreneurship, and Management Journal Vol. 2 No. 1 (2023)
Publisher : Universitas Tulungagung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36563/bemj.v2i1.790

Abstract

This study aims to determine the Effect of Emotional Intelligence and Organizational Culture on Teacher Performance Through Job Satisfaction as Intervening Variables at SMP Negeri 2 Sumbergempol, Tulungagung Regency. To manage HR efficiently and effectively, organizations must pay attention to each individual through human resource management. The organization ensures the effective and efficient use of human talent to achieve organizational goals. This research is an explanatory research. This research was conducted at SMP Negeri 2 Sumbergempol, Tulungagung Regency. The population in this study were teachers and staff at SMP Negeri 2 Sumbergempol Tulungagung. The sampling method used is purposive sampling. The results showed that emotional intelligence had a positive and significant effect on employee performance at SMP Negeri 2 Sumbergempol Tulungagung. Organizational culture has a positive and significant effect on employee performance at SMP Negeri 2 Sumbergempol Tulungagung. Emotional intelligence on employee performance through job satisfaction at SMP Negeri 2 Sumbergempol Tulungagung. Organizational culture on employee performance through job satisfaction at SMP Negeri 2 Sumbergempol Tulungagung. Keywords: teacher performance, emotional intelligence and organizational culture, job satisfaction
PENGARUH KOMUNIKASI DAN MOTIVASI TERHADAP KINERJA KARYAWAN DENGAN KEPUASAN KERJA SEBAGAI VARIABEL INTERVENING Sawal Sartono; Latifatul Isroiyah; Eldon, Mokhamad; Yohanna Adys Setyorini
BEMJ : Business, Entrepreneurship, and Management Journal Vol. 2 No. 2 (2023)
Publisher : Universitas Tulungagung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36563/bemj.v2i2.856

Abstract

This study aims to determine the direct effect of communication and motivation on employee performance as well as the indirect effect through job satisfaction used a causal associative method in quantitative approach. There were 40 samples collected. The data collection techniques used library research and field research, which then analysed through instrument testing, classical assumption testing, multiple regression analysis using path analysis, and goodness of fit testing. The variables used are communication (X1) and motivation (X2) as independent variables, while the dependent variable is employee performance (Y) and job satisfaction (Z) as intermediary or intervening variables.The results of this study are communication has a significant effect on employee performance, motivation has a significant effect on employee performance, communication has a significant effect on job satisfaction, motivation has a significant effect on job satisfaction, communication through job satisfaction has no significant effect on employee performance, and motivation through job satisfaction has no effect significant to employee performance.
THE EFFECT OF JOB SATISFACTION AND SCHOOL ORGANIZATIONAL CULTURE ON TEACHER WORK ENCOURAGEMENT AT STATE VOCATIONAL HIGH SCHOOL 3 BOYOLANGU TULUNGAGUNG Sawal Sartono; Ina Amalia
BEMJ : Business, Entrepreneurship, and Management Journal Vol. 3 No. 1 (2024)
Publisher : Universitas Tulungagung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36563/bemj.v3i1.1122

Abstract

Morale is the desire to do work more actively, so that the work will be expected to be better. Teacher morale is influenced by several factors, including job satisfaction and school culture. This study aims to determine and examine between theory and reality, that job satisfaction and a good school organisational culture have a positive effect on morale. The objects in this study are Job Satisfaction, School Organisation Culture and Teacher Morale at SMK Negeri 3 Boyolangu. The research location is at SMK Negeri 3 Boyolangu Tulungagung which is located at Jl. Ki Mangun Sarkoro, Beji Village, Boyolangu District, Tulungagung Regency. In this study the method used is quantitative method. Data collection techniques in the study include: interviews, documentation, observation and questionnaires. The data analysis technique uses descriptive percentage analysis and multiple linear regression analysis. The independent variables in this study are job satisfaction (X1) and school organisational culture (X2) while the dependent variable is teacher morale (Y). The results of the study concluded: (1) Teachers' job satisfaction is in high criteria, as well as school organisational culture in good criteria, and teacher morale in high criteria. (2) There is an effect of job satisfaction on teacher morale by 26.52%. (3) There is an effect of school organisational culture on teacher morale by 8.06%. (4) There is an effect of job satisfaction and school organisational culture together on teacher morale with a contribution of 41.6% and the remaining 58.4% is influenced by other factors not examined in this study.
The Effect of Strategic Orientation Through Social Capital on the Performance of the Republic of Indonesia Public Employee Cooperative (KPRI) Tulungagung Regency Sawal Sartono; U Ujianto; Tri Andjarwati
Athena: Journal of Social, Culture and Society Vol. 2 No. 1 (2024): January 2024
Publisher : CV. Media Digital Publikasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58905/athena.v2i1.233

Abstract

Strategic orientation refers to how organizations should interact with customers, competitors, technology, and other external factors to make optimal strategic choices. Research using four orientations simultaneously is still rarely done and given the importance of social capital in social enterprises, this study will analyze the effect of social capital as an intervening variable on the performance of KPRI. Based on this, this study aims to determine the effect of strategic orientation on KPRI performance with social capital as an intervening variable. The research method uses quantitative methods with path analysis and data analysis using the PLS Smart application. The results of the study resulted in the following findings; Entrepreneurial orientation. Market orientation Technology orientation has no effect, learning orientation has no effect on KPRI performance. Social capital has a significant influence on the performance of KPRI in Tulungagung Regency. Social capital is proven as an intervening variable affecting entrepreneurial orientation, market orientation, technology orientation, learning orientation on KPRI performance. KPRI management is more risk averse to maintain financial balance so that the social mission of the cooperative is maintained. The majority of KPRI's business is savings and loans, KPRI members to meet urgent financial needs prefer to borrow from KPRI. The use of technology and learning orientation is still limited due to constraints on KPRI's resources. Improving cooperative performance can be done by the management by strengthening social capital in KPRI.
CLICKING UNDER PRESSURE: A NETNOGRAPHIC INVESTIGATION OF FOMO AND IMPULSIVE BUYING IN FLASH SALE CAMPAIGNS Waskita, Gautama Sastra; Sartono, Sawal; Rachmawati, Desi
BEMJ: Business, Entrepreneurship, and Management Journal Vol. 4 No. 2 (2025)
Publisher : Universitas Tulungagung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36563/bemj.v4i2.1850

Abstract

Flash sale campaigns have become a dominant digital marketing tactic, yet their heightened temporal pressure often triggers consumers’ fear of missing out (FOMO), leading to unplanned and impulsive purchases. However, empirical understanding of how these psychological dynamics unfold within real consumer communities remains limited. This study aims to explore how FOMO is constructed, expressed, and translated into impulsive buying behavior during flash sale events. Employing a netnographic methodology, data were collected from online consumer forums and social media discussions to capture naturally occurring narratives and behavioral cues. The findings reveal three main patterns: collective emotional contagion that amplifies FOMO, heuristic-driven decision-making under time pressure, and social validation loops that normalize impulsive buying. These insights deepen theoretical understanding of digital consumer psychology and provide actionable implications for ethical marketing practices, particularly in managing persuasive design within flash sale environments.
Co-Authors Bondan Bondan Subagyo Bondan Subagyo Desi Rachmawati, Desi Desi Rahmawati DYAN ARINTOWATI Eni Minarni Eni Widhajati Gautama Sastra Waskita Gautama Sastra Waskita Ina Amalia Indra Hadi Rosyid Novela Keny Deva Lagasa Latifatul Isroiyah Moh. Rizal Rifai Mokhamad Eldon Nurani Nurani Nurani Nurani Nurani Rakhmawati, Henny Retnaningsih Sri Sutrismi Sri Sutrismi, Sri Subagyo, Bondan Subagyo, Bondan Bondan Tri Andjarwati Tri Ratnawati U Ujianto Weni Wahyuandari, Weni Yohanna Adys Setyorini