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STRATEGI PENGEMBANGAN USAHA JAMU DALAM MEMPERTAHANKAN EKSISTENSI JAMU TRADISIONAL MBAH GEDONG DI REJOTANGAN TULUNGAGUNG Bondan Subagyo; Sawal Sartono; Keny Deva Lagasa
BEMJ : Business, Entrepreneurship, and Management Journal Vol. 1 No. 1 (2022)
Publisher : Universitas Tulungagung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36563/bemj.v1i1.573

Abstract

Abstract This research is motivated by the increasingly fierce competition in the business world, requiring business runners to develop a traditional herbal medicine business. Bydesigning an appropriate strategy, it is important for the survival of a business to maintainits existence. The aims of this research are: (1) to find out and analyze how the developmentstrategy in the marketing aspect of Mbah Gedong's traditional herbal medicine business (2)to find out things that can affect the development strategy of Mbah Gedong's traditionalherbal medicine business through SWOT analysis. This research is a qualitative descriptive.Data collection techniques used are interviews, observation, literature review, anddocumentation. Then the data analysis technique used SWOT analysis to find alternativestrategies used by Mbah Gedong's herbal medicine business. The results of the researchconducted indicate that the strategy used by Mbah Gedong's herbal medicine business is touse the marketing mix. Based on the SWOT analysis, the business position is in quadrant I.The strategy that needs to be implemented is a growth oriented strategy with strengths andthe availability of profitable opportunities. Abstrak Penelitian ini dilatarbelakangi oleh persaingan dunia bisnis yang semakin ketat, menuntut pelaku usaha untuk mengembangkan usaha produksi peracikan jamu tradisional.Dengan perancangan strategi yang sesuai penting untuk keberlangsungan hidup suatu usahadalam mempertahankan eksistensinya. Tujuan penelitian ini adalah: (1) untuk mengetahuidan menganalisis bagaimana strategi pengembangan pada aspek pemasaran usaha jamutradisional Mbah Gedong (2) untuk mengetahui hal – hal yang dapat mempengaruhi strategipengembangan pada usaha jamu tradisional Mbah Gedong melalui analisis SWOT.Penelitian ini merupakan deskriptif kualitatif. Teknik pengumpulan data yang digunakanyaitu wawancara, observasi, kajian pustaka, dan dokumentasi. Kemudian teknik analisis datamenggunakan analisis SWOT untuk mencari alternative strategy yang digunakan usahajamu Mbah Gedong. Hasil Penelitian yang dilakukan menunjukkan bahwa strategi yangdilakukan usaha jamu Mbah Gedong dengan menggunakan bauran pemasaran. Berdasarkananalisis SWOT posisi usaha pada kuadran I. Strategi yang perlu diterapkan yaitu growthoriented strategy dengan memiliki kekuatan dan tersedianya peluang yang dapatmenguntungkan.
ANALISIS FAKTOR-FAKTOR YANG MEMPENGARUHI PRODUKSI BATA MERAH DI KECAMATAN NGUNUT KABUPATEN TULUNGAGUNG Subagyo, Bondan; Sartono, Sawal; Moh. Rizal Rifai
BEMJ : Business, Entrepreneurship, and Management Journal Vol. 1 No. 2 (2022)
Publisher : Universitas Tulungagung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36563/bemj.v1i2.712

Abstract

Dalam proses produksi suatu industri tentunya harus ada tempat atau lahan yang layak. Semakin luas lahannya, maka semakin besar pula industrinya. Lahan yang dimaksudkan bukan sekedar tempat dilakukannya produksi tetapi juga merupakan tanah sabagai bahan mentah yang digunakan untuk memproduksi bata merah. Hal ini menjadi permasalahan yang dihadapi pengrajin bata merah selain modal dan tenaga kerja. Penelitian ini dilakukan pada usaha industri bata merah di Kecamatan Ngunut Kabupaten Tulungagung. Merupakan jenis penelitian kuantitatif dengan menganalisa besarnya pengaruh variabel bebas terhadap variabel terikat melalui model ekonometrika sedangkan untuk pengujian hipotesisnya menggunakan regresi berganda. Hasil penelitian ini adalah modal mempunyai pengaruh positif dan signifikan terhadap produksi bata merah di Kecamatan Ngunut Kabupaten Tulungagung. Sedangkan tenaga kerja (X2) mempunyai pengaruh positif dan signifikan terhadap produksi bata merah di Kecamatan Ngunut Kabupaten Tulungagung. Dan juga dapat disimpulkan bahwa variabel luas lahan (X3) mempunyai pengaruh positif dan signifikan terhadap produksi bata merah di Kecamatan Ngunut Kabupaten Tulungagung.
PENGARUH KECERDASAN EMOSIONAL DAN BUDAYA ORGANISASIONAL TERHADAP KINERJA GURU MELALUI KEPUASAN KERJA SEBAGAI VARIABEL INTERVENING (Studi Pada SMP Negeri 2 Sumbergempol Kabupaten Tulungagung) Sawal Sartono; Gautama Sastra Waskita; Dyan Arintowati; Retnaningsih
BEMJ : Business, Entrepreneurship, and Management Journal Vol. 2 No. 1 (2023)
Publisher : Universitas Tulungagung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36563/bemj.v2i1.790

Abstract

This study aims to determine the Effect of Emotional Intelligence and Organizational Culture on Teacher Performance Through Job Satisfaction as Intervening Variables at SMP Negeri 2 Sumbergempol, Tulungagung Regency. To manage HR efficiently and effectively, organizations must pay attention to each individual through human resource management. The organization ensures the effective and efficient use of human talent to achieve organizational goals. This research is an explanatory research. This research was conducted at SMP Negeri 2 Sumbergempol, Tulungagung Regency. The population in this study were teachers and staff at SMP Negeri 2 Sumbergempol Tulungagung. The sampling method used is purposive sampling. The results showed that emotional intelligence had a positive and significant effect on employee performance at SMP Negeri 2 Sumbergempol Tulungagung. Organizational culture has a positive and significant effect on employee performance at SMP Negeri 2 Sumbergempol Tulungagung. Emotional intelligence on employee performance through job satisfaction at SMP Negeri 2 Sumbergempol Tulungagung. Organizational culture on employee performance through job satisfaction at SMP Negeri 2 Sumbergempol Tulungagung. Keywords: teacher performance, emotional intelligence and organizational culture, job satisfaction
PENGARUH KOMUNIKASI DAN MOTIVASI TERHADAP KINERJA KARYAWAN DENGAN KEPUASAN KERJA SEBAGAI VARIABEL INTERVENING Sawal Sartono; Latifatul Isroiyah; Eldon, Mokhamad; Yohanna Adys Setyorini
BEMJ : Business, Entrepreneurship, and Management Journal Vol. 2 No. 2 (2023)
Publisher : Universitas Tulungagung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36563/bemj.v2i2.856

Abstract

This study aims to determine the direct effect of communication and motivation on employee performance as well as the indirect effect through job satisfaction used a causal associative method in quantitative approach. There were 40 samples collected. The data collection techniques used library research and field research, which then analysed through instrument testing, classical assumption testing, multiple regression analysis using path analysis, and goodness of fit testing. The variables used are communication (X1) and motivation (X2) as independent variables, while the dependent variable is employee performance (Y) and job satisfaction (Z) as intermediary or intervening variables.The results of this study are communication has a significant effect on employee performance, motivation has a significant effect on employee performance, communication has a significant effect on job satisfaction, motivation has a significant effect on job satisfaction, communication through job satisfaction has no significant effect on employee performance, and motivation through job satisfaction has no effect significant to employee performance.
THE EFFECT OF JOB SATISFACTION AND SCHOOL ORGANIZATIONAL CULTURE ON TEACHER WORK ENCOURAGEMENT AT STATE VOCATIONAL HIGH SCHOOL 3 BOYOLANGU TULUNGAGUNG Sawal Sartono; Ina Amalia
BEMJ : Business, Entrepreneurship, and Management Journal Vol. 3 No. 1 (2024)
Publisher : Universitas Tulungagung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36563/bemj.v3i1.1122

Abstract

Morale is the desire to do work more actively, so that the work will be expected to be better. Teacher morale is influenced by several factors, including job satisfaction and school culture. This study aims to determine and examine between theory and reality, that job satisfaction and a good school organisational culture have a positive effect on morale. The objects in this study are Job Satisfaction, School Organisation Culture and Teacher Morale at SMK Negeri 3 Boyolangu. The research location is at SMK Negeri 3 Boyolangu Tulungagung which is located at Jl. Ki Mangun Sarkoro, Beji Village, Boyolangu District, Tulungagung Regency. In this study the method used is quantitative method. Data collection techniques in the study include: interviews, documentation, observation and questionnaires. The data analysis technique uses descriptive percentage analysis and multiple linear regression analysis. The independent variables in this study are job satisfaction (X1) and school organisational culture (X2) while the dependent variable is teacher morale (Y). The results of the study concluded: (1) Teachers' job satisfaction is in high criteria, as well as school organisational culture in good criteria, and teacher morale in high criteria. (2) There is an effect of job satisfaction on teacher morale by 26.52%. (3) There is an effect of school organisational culture on teacher morale by 8.06%. (4) There is an effect of job satisfaction and school organisational culture together on teacher morale with a contribution of 41.6% and the remaining 58.4% is influenced by other factors not examined in this study.