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All Journal JURNAL EMBA : JURNAL RISET EKONOMI, MANAJEMEN, BISNIS DAN AKUNTANSI JMBI UNSRAT (Jurnal Ilmiah Manajemen Bisnis dan Inovasi Universitas Sam Ratulangi) Jesya (Jurnal Ekonomi dan Ekonomi Syariah) Majalah Ilmiah Warta Dharmawangsa Visi Sosial Humaniora Jurnal Ekonomi Bisnis, Manajemen dan Akuntansi (JEBMA) Jurnal Ilmu Sosial dan Politik (JISPOL) Jurnal Ekonomi, Manajemen, Akuntansi Smart International Management Journal (SIMJ)
Nov Elhan Gea
Universitas Nias
Arts Humanities Biochemistry, Genetics & Molecular Biology Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences Other

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Pengaruh Penetapan Harga Terhadap Volume Penjualan Pada PLKT BNKP Gunungsitoli Memoris Tafonao; Yupiter Mendrofa; Aferiaman Telaumbanua; Nov Elhan Gea
Jurnal Ekonomi Bisnis, Manajemen dan Akuntansi (Jebma) Vol. 4 No. 3 (2024): Artikel riset Periode Nopember 2024
Publisher : Yayasan Cita Cendikiawan Al Kharizmi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47709/jebma.v4i3.4743

Abstract

Penelitian ini dilaksanakan di PLKT BNKP Gunungsitoli, Peneliti menemukan tinggi harganya produk mebel di PLKT BNKP Gunungsitoli sehingga volume penjualan produk mebel menurun, Adanya ketetapan harga produk mebel PLKT BNKP Gunungsitoli untuk menyesuaiakan harga di pasaran untuk memenuhi kebutuhan konsumen. Tujuan penelitian ini untuk mengetahui pengaruh penetapan harga terhadap volume penjualan di PLKT BNKP Gunungsitoli. Teknik pengumpulan data dengan cara observasi, dan penyebaran angket (kuesioner) kepada responden konsumen dan karyawan di PLKT BNKP Gunungsitoli sebanyak 40 orang. Sedangkan pada pengujian analisis data menggunakan uji validitas, uji reliabilitas, analisis koefisien korelasi, koefisien determinan, dan uji hipotesis. Hasil pengujian tersebut dengan bantuan program SPSS Version 26, maka diperoleh hasil nilai signifikan 0.000 < 0.05 dan hasil nilai thitung = 4.579> ttabel =2.024. pada hasil uji hipotesis t variabel X (Penetapan harga) dan variabel Y (volume penjualan) besaran nilai pengaruh penetapan harga terhadap volume penjualan dapat diketahui dari nilai koefisien determinan (R-Square) penetapan harga terhadap volume penjualan di PLKT BNKP Gunungsitoli yang disimpulkan bahwa nilai tersebut berdasarkan variabel penetapan harga mampu mempengaruhi volume penjualan sebesar 35,6 %. Untuk 64,4 %. Kata Kunci : Penetapan Harga Dan Volume Penjualan
The Transformation of Modern Markets into Digital Markets A Case Study on MSME Actors in Gunungsitoli City Nov Elhan Gea; Odaligoziduhu Halawa
Smart International Management Journal Vol 2 No 2 (2025): June, 2025
Publisher : CV. HEI PUBLISHING INDONESIA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70076/simj.v2i2.69

Abstract

The rapid development of information and communication technology has significantly transformed the business landscape, particularly through the emergence of digital markets that offer convenience and efficiency in transactions. In Gunungsitoli City, this transformation presents serious challenges for Micro, Small, and Medium Enterprises (MSMEs). A 2024 survey revealed that 68% of MSME actors experienced a decline in sales over the past two years, mainly due to fierce price competition and the rise of digital-based services. Additionally, 57% reported difficulties competing with large e-commerce platforms, while 45% had not fully adopted digital technology in their operations. This lack of digital adaptation, combined with limited access to technology and low digital literacy, has weakened their competitiveness and market presence. As a result, 40% of MSMEs have considered closing their businesses due to declining turnover. Despite these challenges, digital transformation also offers opportunities to increase efficiency and expand market reach. This research aims to analyze the impact of digital market transformation on MSMEs in Gunungsitoli and identify practical strategies to support their adaptation and sustainability in the digital era. The findings are expected to assist stakeholders in formulating effective policies and programs to strengthen local MSMEs and enhance their competitiveness the evolving digital economy.
Tantangan Dan Peluang Digital Marketing Bagi UMKM Berbasis E-Commerce di Kepulauan Nias Nov Elhan Gea
Jurnal Ilmu Sosial Dan Politik Vol. 5 No. 2 (2025): Edisi Desember 2025
Publisher : LPPM Universitas HKBP Nommensen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51622/jispol.v5i2.3162

Abstract

The development of digital marketing and e-commerce has created new opportunities for Micro, Small, and Medium Enterprises (MSMEs) to expand market reach and enhance competitiveness. However, the adoption of digital marketing by MSMEs in island regions still faces various challenges, particularly related to geographical conditions, digital infrastructure, and human resource capacity. This study aims to analyze the level of digital marketing adoption based on e-commerce, identify the challenges faced, and examine potential opportunities for digital marketing development among MSMEs in the Nias Islands, covering Gunungsitoli City, South Nias Regency, West Nias Regency, Nias Regency, and North Nias Regency. This research employs a qualitative descriptive approach using secondary data collected through literature review and document analysis, including publications from Statistics Indonesia, government reports, and relevant previous studies. The findings indicate that the main challenges of digital marketing adoption among MSMEs in the Nias Islands include technical and internet infrastructure constraints, limited digital literacy and human resource capabilities, as well as capital and technology limitations, with varying levels of dominance across regions. On the other hand, significant opportunities were identified, such as the growing digital market potential, the utilization of social media and e-commerce marketplaces as primary marketing channels, and the support of the digital ecosystem provided by government initiatives and digital platforms. This study concludes that the development of e-commerce-based MSMEs in the Nias Islands largely depends on the ability to reduce digital marketing challenges while optimizing available opportunities in a contextual and sustainable manner. The results are expected to serve as a basis for formulating digital marketing strategies and MSME empowerment policies that are aligned with the characteristics of island regions.
Co-Authors Aferiaman Telaumbanua Arman Santo Harefa Desti Damai Yanti Telaumbanua Dwi Putri Farida Zebua Eliagus Telaumbanua EMANUEL ZEBUA Emanuel Zebua Ernasari Zega Ester Seniwati Zebua Flavia Idawati Gea Hati Murni Pasti Berkat Waruwu Kurniawan Sarototonafo Zai Lase, Asri Sartika Maria M. Bate'e Maria Magdalena Bate'e Memoris Tafonao Mendrofa, Ratna Natalia Meniati Hura Nanny Artatina Buulolo Niriwu Zebua Odaligoziduhu Halawa Otanius Laia Otanius Laia Sophia M. Kakisina Syah Abadi Mendrofa Telaumbanua, Arisanto Vidya Indah Linia Zebua Yohanes Wellman Hulu YUPITER MENDROFA Yupiter Mendrofa Yuterlin Zalukhu