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All Journal JURNAL EMBA : JURNAL RISET EKONOMI, MANAJEMEN, BISNIS DAN AKUNTANSI JMBI UNSRAT (Jurnal Ilmiah Manajemen Bisnis dan Inovasi Universitas Sam Ratulangi) Jesya (Jurnal Ekonomi dan Ekonomi Syariah) Majalah Ilmiah Warta Dharmawangsa Jurnal Ilmiah METADATA Visi Sosial Humaniora Jurnal Ekonomi Bisnis, Manajemen dan Akuntansi (JEBMA) Jurnal Altifani Penelitian dan Pengabdian kepada Masyarakat Journal of Community Service Jurnal Pemberdayaan: Publikasi Hasil Pengabdian kepada Masyarakat (JPM ITTC ) Jurnal Ekonomi, Manajemen, Akuntansi Jurnal Publikasi Sistem Informasi dan Manajemen Bisnis Smart International Management Journal (SIMJ) Jurnal Publikasi Manajemen Informatika
Nov Elhan Gea
Universitas Nias
Religion Arts Humanities Biochemistry, Genetics & Molecular Biology Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Nursing Public Health Social Sciences Other

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Pengaruh Penetapan Harga Terhadap Volume Penjualan Pada PLKT BNKP Gunungsitoli Memoris Tafonao; Yupiter Mendrofa; Aferiaman Telaumbanua; Nov Elhan Gea
Jurnal Ekonomi Bisnis, Manajemen dan Akuntansi (Jebma) Vol. 4 No. 3 (2024): Artikel riset Periode Nopember 2024
Publisher : Yayasan Cita Cendikiawan Al Kharizmi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47709/jebma.v4i3.4743

Abstract

Penelitian ini dilaksanakan di PLKT BNKP Gunungsitoli, Peneliti menemukan tinggi harganya produk mebel di PLKT BNKP Gunungsitoli sehingga volume penjualan produk mebel menurun, Adanya ketetapan harga produk mebel PLKT BNKP Gunungsitoli untuk menyesuaiakan harga di pasaran untuk memenuhi kebutuhan konsumen. Tujuan penelitian ini untuk mengetahui pengaruh penetapan harga terhadap volume penjualan di PLKT BNKP Gunungsitoli. Teknik pengumpulan data dengan cara observasi, dan penyebaran angket (kuesioner) kepada responden konsumen dan karyawan di PLKT BNKP Gunungsitoli sebanyak 40 orang. Sedangkan pada pengujian analisis data menggunakan uji validitas, uji reliabilitas, analisis koefisien korelasi, koefisien determinan, dan uji hipotesis. Hasil pengujian tersebut dengan bantuan program SPSS Version 26, maka diperoleh hasil nilai signifikan 0.000 < 0.05 dan hasil nilai thitung = 4.579> ttabel =2.024. pada hasil uji hipotesis t variabel X (Penetapan harga) dan variabel Y (volume penjualan) besaran nilai pengaruh penetapan harga terhadap volume penjualan dapat diketahui dari nilai koefisien determinan (R-Square) penetapan harga terhadap volume penjualan di PLKT BNKP Gunungsitoli yang disimpulkan bahwa nilai tersebut berdasarkan variabel penetapan harga mampu mempengaruhi volume penjualan sebesar 35,6 %. Untuk 64,4 %. Kata Kunci : Penetapan Harga Dan Volume Penjualan
ANALYSIS OF CONSUMER BEHAVIOR IN IMPROVING PRODUCT PURCHASE DECISIONS AT UD. NIAS BERSAMA Ya’aro Hulu; Nov Elhan Gea; Yupiter Mendrofa; Maria Magdalena Bate’e
Jurnal Ilmiah METADATA Vol. 8 No. 2 (2026): Edition May 2026
Publisher : LPPM YPITI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47652/metadata.v8i2.1001

Abstract

This study aims to determine how the impact of consumer behavior increases product purchasing decisions at UD. Nias Bersama. The research method used in this study uses qualitative research methods. Collection techniques consist of interviews, observations, and documentation. The results of the study indicate that. Based on the results of the study, consumer behavior has been shown to play an important role in driving purchasing decisions through trust in products, positive emotional experiences, and the attractiveness of prices and promotions, although there are still obstacles in the form of relatively high prices compared to competitors and inconsistent product availability. To overcome these obstacles, UD. Nias Bersama implements a holistic strategy by setting competitive prices, managing product stocks reliably, improving service quality, differentiating, and implementing relevant and targeted promotions. This effort is in line with the concept of value creation and customer satisfaction in modern marketing theory so as to strengthen consumer purchasing decisions.
The Transformation of Modern Markets into Digital Markets A Case Study on MSME Actors in Gunungsitoli City Nov Elhan Gea; Odaligoziduhu Halawa
Smart International Management Journal Vol 2 No 2 (2025): June, 2025
Publisher : CV. HEI PUBLISHING INDONESIA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70076/simj.v2i2.69

Abstract

The rapid development of information and communication technology has significantly transformed the business landscape, particularly through the emergence of digital markets that offer convenience and efficiency in transactions. In Gunungsitoli City, this transformation presents serious challenges for Micro, Small, and Medium Enterprises (MSMEs). A 2024 survey revealed that 68% of MSME actors experienced a decline in sales over the past two years, mainly due to fierce price competition and the rise of digital-based services. Additionally, 57% reported difficulties competing with large e-commerce platforms, while 45% had not fully adopted digital technology in their operations. This lack of digital adaptation, combined with limited access to technology and low digital literacy, has weakened their competitiveness and market presence. As a result, 40% of MSMEs have considered closing their businesses due to declining turnover. Despite these challenges, digital transformation also offers opportunities to increase efficiency and expand market reach. This research aims to analyze the impact of digital market transformation on MSMEs in Gunungsitoli and identify practical strategies to support their adaptation and sustainability in the digital era. The findings are expected to assist stakeholders in formulating effective policies and programs to strengthen local MSMEs and enhance their competitiveness the evolving digital economy.
Pelatihan Penggunaan Canva Untuk MeningkatkanKreativitas Desain Di Era Digital Di SMP Negeri 1 Bawolato Johan Berkat Harefa; Otniel Zebua; Resti Oktaviani Lafau; Ricky Jois Aldof Mendrofa; Vanessa Niranza Mendrofa; Nov Elhan Gea
Jurnal Altifani Penelitian dan Pengabdian kepada Masyarakat Vol. 5 No. 4 (2025): Juli 2025 - Jurnal Altifani Penelitian dan Pengabdian kepada Masyarakat
Publisher : Indonesian Scientific Journal

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59395/jaqb7r03

Abstract

Pelatihan Canva di SMP Negeri 1 Bawolato merupakan bagian dari kegiatan Pengabdian kepada Masyarakat (PkM) yang bertujuan meningkatkan keterampilan desain grafis dan literasi digital siswa. Berdasarkan hasil observasi awal, sebagian besar siswa belum mengenal Canva namun menunjukkan minat tinggi untuk mengikuti pelatihan. Kegiatan ini dilaksanakan pada 20 Juni 2025 dengan melibatkan 20 siswa kelas VIII dan IX. Metode pelatihan dilakukan secara partisipatif dan berbasis praktik langsung, mencakup pengenalan Canva, pembuatan akun, pemilihan template, hingga praktik membuat spanduk bertema HUT Kemerdekaan RI. Hasil survei pra dan pasca pelatihan menunjukkan peningkatan pemahaman siswa terhadap penggunaan Canva sebesar rata-rata lebih dari 2 poin. Sebanyak 95% siswa menyatakan mampu menggunakan Canva dengan baik setelah pelatihan, dan 90% dapat menghasilkan desain sesuai tema. Refleksi siswa menunjukkan peningkatan kepercayaan diri dan keinginan untuk pelatihan lanjutan. Hasil ini menunjukkan bahwa pelatihan Canva dapat menjadi strategi efektif dalam meningkatkan kreativitas visual dan kompetensi abad ke-21 bagi siswa di sekolah menengah.
Analisis Strategi Diskon Harga Dalam Meningkatkan Penjualan Sepeda Motor Merk Honda di PT Kencana Mulia Abadi Kota Gunungsitoli Diana Kartika Sari Telaumbanua; Serniati Zebua; Yupiter Mendrofa; Nov Elhan Gea
Jurnal Publikasi Manajemen Informatika Vol. 3 No. 3 (2024): JURNAL PUBLIKASI MANAJEMEN INFORMATIKA
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jupumi.v3i3.3782

Abstract

The main problems identified at PT. Kencana Mulia Abadi is the lack of variation in discount strategies. The discounts offered tend to be monotonous and not adapted to various market segments and only for certain types of motorbikes, not comprehensively for all types of motorbikes marketed. This research uses a descriptive approach with a qualitative research type where data collection techniques are obtained through interviews, observation and documentation. The data analysis technique used is the Milles and Huberman data analysis technique. The research results show that (1) Implementation of price discount strategies at PT. Kencana Mulia Abadi is considered to have significantly increased sales of Honda brand motorbikes, especially during certain periods such as special events or new product launches. Price discounts are effective in attracting consumers and speeding up stock turnover, helping manage excess stock and minimizing the risk of unsold products, and (2) Price discount strategies also contribute to increasing customer loyalty and competitiveness in the market. PT. Kencana Mulia Abadi is advised to implement a discount strategy that is planned and not too frequent, such as at annual events or new product launches, to avoid reducing the perception of product value. In addition, companies can increase customer loyalty by complementing discount strategies with attractive loyalty programs, such as reward points or exclusive vouchers, which can strengthen relationships with customers and encourage repeat purchases.
Analisis Efektivitas Segmentasi Pasar Dalam Meningkatkan Penjualan di Toko Eiger Kota Gunungsitoli Jenni Hulu; Emanuel Zebua; Eliagus Telaumbanua; Nov Elhan Gea
Jurnal Publikasi Manajemen Informatika Vol. 3 No. 3 (2024): JURNAL PUBLIKASI MANAJEMEN INFORMATIKA
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jupumi.v3i3.3784

Abstract

This research aims to analyze the effectiveness of market segmentation in increasing sales at the Eiger Shop, Gunungsitoli City. Market segmentation is an important strategy in modern marketing that allows companies to divide the market into groups of consumers with similar characteristics. By focusing on the right market segments, companies can optimize resource allocation and increase sales. This research uses a descriptive qualitative approach, with data collected through interviews with business owners and direct observations regarding market segmentation carried out at Eiger stores. The research results show that market segmentation has a very large and significant influence on increasing sales at the Eiger Shop, Gunungsitoli City. Psychographic segmentation and consumer behavior were found to be the most influential factors in increasing sales. These findings provide important implications for Eiger Store management in designing more effective and efficient marketing strategies to increase sales in the future.
Analisis Strategi Pemasaran dalam Meningkatkan Minat Beli Konsumen di PT Indomaret Pattimura Kota Gunungsitoli Preti Insafkah Telaumbanua; Nov Elhan Gea; Yupiter Mendrofa; Maria Magdalena Bate'e
Jurnal Publikasi Manajemen Informatika Vol. 3 No. 3 (2024): JURNAL PUBLIKASI MANAJEMEN INFORMATIKA
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jupumi.v3i3.3789

Abstract

Consumer behavior has seeped into the habits of all levels of society, regardless of their social class. Current developments have also triggered increasingly fierce competition in the retail sector, which requires business actors to optimize all their abilities and strategies in order to survive in increasingly fierce competition. This research method is a qualitative approach, researchers use data collection techniques by observation, interviews and documentation. The lack of marketing strategy at PT. Indomaret Pattimura, Gunungsitoli City causes an obstacle in attracting consumer buying interest. This research aims to find out how the marketing strategy is carried out by PT. Indomaret Pattimura, Gunungsitoli City. Based on the research results, it was concluded that PT. Indomaret Pattimura Kota Gunungsitoli has significantly utilized digital technology and promotional strategies to maintain and attract consumer buying interest. However, there is a need to improve the evaluation and effectiveness of technology training, as well as diversify promotional strategies to make them more attractive to various consumers. Attractive packaging, discounts, and friends' recommendations also play an important role in consumer shopping decisions. Even though the existing marketing strategy is quite effective, PT. Indomaret Pattimura Kota Gunungsitoli must continue to pay attention to product quality and diversity of offers to increase overall customer satisfaction. The application of technology in operations, use of social media, and massive promotions show the company's proactive efforts in facing competition.
Sistem Informasi Arsip Surat Masuk dan Keluar Berbasis Website Disdukcapil Nias Sofe Priaman Mendrofa; Sinar Elsa Zendrato; Aris Gunawan Zai; Elviani Gea; Ikhtiar Mudah S. Zendrato; Melianus Zebua; Nov Elhan Gea
Jurnal Pemberdayaan: Publikasi Hasil Pengabdian Kepada Masyarakat Vol. 4 No. 2 (2025): Juli-Desember
Publisher : CV. ITTC INDONESIA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47233/jpmittc.v4i2.3428

Abstract

Manual management of letter archives in government agencies remains a barrier to efficient administrative services. The main problems faced are delays in document retrieval, the risk of losing physical archives, and the lack of a tracking system and data integration between departments. This study aims to develop a website-based information system for incoming and outgoing letter archives at the Population and Civil Registration Office (Disdukcapil) of Nias Regency. This system is designed to replace manual processes and improve the effectiveness of agency archive management. The method used is the Waterfall software development model, with stages of needs analysis, system design, implementation, testing, and maintenance. Data collection techniques were carried out through direct field observation, interviews with related employees, and literature studies relevant to digital archiving systems. Analysis was carried out on user needs, business processes for letter management, and testing of the developed system's functionality. The results of the study indicate that this system can speed up the process of recording and tracking letters by up to 50%, reduce the risk of document loss, and improve data accuracy and transparency of disposition. With classified login features, automatic notifications, and digital reporting, this system is considered effective in supporting administrative modernization. The system developed also has the potential to be replicated in other government agencies to encourage digital transformation in public services.
MENINGKATKAN EFEKTIVITAS DAN EFISIENSI PELAYANAN PENGAJUAN PROPOSAL MASYARAKAT MELALUI SIPROTANI (SISTEM INFORMASI PROPOSAL) DI DINAS KETAHANAN PANGAN, PERTANIAN, DAN PERIKANAN KABUPATEN NIAS Elvi Ningsih Telaumbanua; Kesadaran Zebua; Nov Elhan Gea; Timotius Temazisokhi Gulo
Journal of Community Service Vol 8 No 2 (2026): JCS, December 2026
Publisher : Ikatan Dosen Menulis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56670/jcs.v8i2.428

Abstract

Untuk mendukung transformasi digital pelayanan publik, dilaksanakan kegiatan Pengabdian kepada Masyarakat melalui sosialisasi dan pelatihan penggunaan aplikasi SIPROTANI (Sistem Informasi Proposal). Kegiatan menggunakan pendekatan partisipatif melalui tahapan sosialisasi, demonstrasi, praktik langsung, dan pendampingan kepada aparatur dinas serta perwakilan kelompok tani. Hasil kegiatan menunjukkan bahwa peserta mampu memahami fungsi aplikasi, mengoperasikan fitur utama SIPROTANI, serta melakukan simulasi pengajuan dan verifikasi proposal sesuai prosedur. Kegiatan ini mendukung penerapan Sistem Pemerintahan Berbasis Elektronik (SPBE) dan berkontribusi terhadap peningkatan efektivitas, efisiensi, transparansi, serta kualitas pelayanan proposal di Dinas Ketahanan Pangan, Pertanian, dan Perikanan Kabupaten Nias.
Strategi Penanganan Keluhan Pelanggan dalam Meningkatkan Loyalitas Konsumen di CV. Tricomsel Gunungsitoli Yenni Tri Yanti Gulo; Nov Elhan Gea; Yupiter Mendrofa; Tiarni Duha
Jurnal Publikasi Sistem Informasi dan Manajemen Bisnis Vol. 5 No. 3 (2026): September : Jurnal Publikasi Sistem Informasi dan Manajemen Bisnis
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jupsim.v5i3.8112

Abstract

A complaint-handling strategy is a set of actions designed to resolve issues that arise. In this study, the main problem is the suboptimal handling of customer complaints. The objectives of this study are to identify customer complaint-handling strategies, the efforts that support these strategies, and the challenges encountered in implementing them. This study employed a qualitative research design. The data collection techniques used were observation, documentation, and interviews. Data analysis techniques consisted of data reduction, data presentation, and drawing conclusions. Data validity was assessed in terms of credibility, transferability, generalizability, and confirmability. The coding stages were open coding, code grouping, and theme construction. Based on the research findings, it was concluded that strategies for handling customer complaints through empathy, speed, fairness, and ease of complaint submission can build trust and increase customer loyalty. Efforts undertaken include providing clear information regarding warranty claim procedures, maintaining active communication throughout the repair process, and evaluating service to improve service quality. The challenges faced relate to operational and communication factors. Handling customer complaints to enhance loyalty is not solely determined by problem resolution but also by the quality of interactions throughout the handling process.
Co-Authors Aferiaman Telaumbanua Aris Gunawan Zai Arman Santo Harefa Desti Damai Yanti Telaumbanua Diana Kartika Sari Telaumbanua Dwi Putri Farida Zebua Eliagus Telaumbanua Elvi Ningsih Telaumbanua Elviani Gea EMANUEL ZEBUA Emanuel Zebua Ernasari Zega Ester Seniwati Zebua Flavia Idawati Gea Hati Murni Pasti Berkat Waruwu Ikhtiar Mudah S. Zendrato Jenni Hulu Johan Berkat Harefa Kesadaran Zebua Kurniawan Sarototonafo Zai Lase, Asri Sartika Maria M. Bate'e Maria Magdalena Bate'e Maria Magdalena Bate'e MARIA MAGDALENA BATE’E Melianus Zebua Memoris Tafonao Mendrofa, Ratna Natalia Meniati Hura Nanny Artatina Buulolo Niriwu Zebua Odaligoziduhu Halawa Otanius Laia Otanius Laia Otniel Zebua Preti Insafkah Telaumbanua Resti Oktaviani Lafau Ricky Jois Aldof Mendrofa Serniati Zebua Sinar Elsa Zendrato Sofe Priaman Mendrofa Sophia M. Kakisina Syah Abadi Mendrofa Telaumbanua, Arisanto Tiarni Duha Timotius Temazisokhi Gulo Vanessa Niranza Mendrofa Vidya Indah Linia Zebua Ya’aro Hulu Yenni Tri Yanti Gulo Yohanes Wellman Hulu YUPITER MENDROFA Yupiter Mendrofa Yuterlin Zalukhu