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All Journal Eco-Entrepreneur Jurnal Studi Manajemen dan Bisnis Jurnal STEI Ekonomi Dinasti International Journal of Economics, Finance & Accounting (DIJEFA) Jurnal Disrupsi Bisnis Daengku: Journal of Humanities and Social Sciences Innovation JEMSI (Jurnal Ekonomi, Manajemen, dan Akuntansi) Keris: Journal of Community Engagement J-CEKI Jurnal Ekonomi, Manajemen, Akuntansi
Deykha Aguilika
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Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences Other

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Pengaruh Aktivitas Pemasaran Media Sosial terhadap Niat Berkunjung Kembali melalui Kepuasan Wisatawan Pantai Lon Malang Kabupaten Sampang Rizkiana, Firnanda Noeria; Aguilika, Deykha; Faraby, M. Ersya
Jurnal Disrupsi Bisnis Vol. 8 No. 6 (2025): Jurnal Disrupsi Bisnis
Publisher : Prodi Manajemen, Fakultas Ekonomi, Universitas Pamulang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32493/drb.v8i6.54630

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh aktivitas pemasaran media sosial terhadap niat berkunjung kembali melalui kepuasan wisatawan di Pantai Lon Malang, Sampang. Metode yang digunakan adalah pendekatan kuantitatif dengan 100 responden yang dipilih melalui purposive sampling. Data primer dikumpulkan melalui kuesioner dan dianalisis menggunakan SmartPLS 4. Hasil penelitian menunjukkan bahwa aktivitas pemasaran media sosial memiliki pengaruh yang sangat kuat terhadap kepuasan wisatawan, dibuktikan dengan nilai t-statistik sebesar 16,805. Aktivitas pemasaran media sosial juga berpengaruh langsung terhadap niat berkunjung kembali, dengan nilai t-statistik 4,340. Selain itu, kepuasan wisatawan turut memberikan kontribusi signifikan dalam meningkatkan niat berkunjung kembali, ditunjukkan oleh nilai t-statistik 4,489. Pengaruh tidak langsung melalui kepuasan wisatawan juga terbukti signifikan, tercermin dari nilai t-statistik 4,320. Nilai R² sebesar 0,570 untuk kepuasan wisatawan dan 0,699 untuk niat berkunjung kembali juga menunjukkan bahwa model memiliki kemampuan prediktif yang kuat. Temuan didukung oleh teori Stimulus Organism Response (SOR) yang menjelaskan bahwa pengaruh digital melalui aktivitas pemasaran media sosial mampu membentuk reaksi psikologis berupa kepuasan, yang kemudian meningkatkan respon perilaku berupa niat berkunjung kembali.
Pengaruh perceived sustainability terhadap destination trust dan word of mouth intention pada wisatawan Pantai Lon Malang Nurisa, Nurisa; Aguilika, Deykha
Jurnal STEI Ekonomi Vol. 34 No. 2 (2025)
Publisher : Sekolah Tinggi Ilmu Ekonomi Indonesia Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36406/jemi.v34i2.320

Abstract

This study aims to determine the effect of perceived sustainability on destination trust and word of mouth intention among tourists at Lon Beach, Malang, Sampang Regency. The research method used is a quantitative approach. The data used are primary and secondary data. The sample in this study amounted to 130 respondents with a non-probability sampling technique using a purposive sampling method. The characteristics of the respondents used are tourists who have visited Lon Beach, Malang in the past year and are at least 17 years old. Data collection was carried out through questionnaires and processed using the SmartPLS version 4 application. The results of the study indicate that perceived sustainability has a significant effect on destination trust and word of mouth intention. In addition, the results of the path coefficient analysis indicate that destination trust plays a significant mediating variable in the relationship between perceived sustainability and word of mouth intention.
The influence of product quality and online shopping experience on customer loyalty through customer satisfaction with Azarine sunscreen products Aguilika, Deykha; Padmasari, Nabila
Jurnal STEI Ekonomi Vol. 35 No. 1 (2026)
Publisher : Sekolah Tinggi Ilmu Ekonomi Indonesia Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36406/jemi.v35i1.322

Abstract

Increasing public awareness of the importance of protecting skin from ultraviolet (UV) rays has driven demand for sunscreen products, including in Indonesia. Azarine, a local brand, dominates the e-commerce market with significant sales. This study aims to analyse the influence of product quality and online shopping experience on customer loyalty, with customer satisfaction as a mediating variable. The method employed was a quantitative approach with a purposive sampling technique, involving 100 female students from Trunojoyo University, Madura, who had purchased Azarine sunscreen products online. Data collection was conducted through questionnaires, and data analysis used the Structural Equation Modelling–Partial Least Squares (SEM-PLS) technique using SmartPLS 4.1 software. The results showed that product quality and online shopping experience had a positive and significant effect on customer satisfaction. In addition, both variables also had a direct and indirect effect on customer loyalty through customer satisfaction. Customer satisfaction proved to be a significant mediating variable in shaping customer loyalty. These findings emphasise the importance of strategies to improve product quality and strengthen the digital shopping experience as steps to build and maintain customer loyalty, especially in the increasingly competitive skincare industry.
Co-Authors Ahmad Makhtum Almira Ulimaz Evaliati Amaniyah Faraby, M. Ersya Ibrahim, Mozart Malik Muh. Syarif Muhammad Ersya Faraby Muhammad Kholil Nadya Nur Arifa Nurisa, Nurisa Padmasari, Nabila Reza Maulana Reza Maulana Rizkiana, Firnanda Noeria Sari, Selvi Rohania Selvi Rohania Sari Violin, Vivid Yudha Dwi Putra Negara, Yudha Yustina Chrismardani