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All Journal EQIEN - JURNAL EKONOMI DAN BISNIS Jurnal Mantik Jurnal Ilmiah Akuntansi dan Bisnis Enrichment : Journal of Management Berajah Journal Sibatik Journal : Jurnal Ilmiah Bidang Sosial, Ekonomi, Budaya, Teknologi, Dan Pendidikan APLIKATIF: Journal of Research Trends in Social Sciences and Humanities Journal of Innovative and Creativity Journal of Social Work and Science Education
Luh Gede Elvina Adi Saputri
Politeknik ELBajo Commodus
Religion Arts Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Library & Information Science Mathematics Social Sciences Other

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PENGARUH GAYA HIDUP, STRATEGI PROMOSI DAN PERSEPSI HARGA TERHADAP KEPUTUSAN PEMBELIAN PADA PENGGUNA SHOPEEFOOD DI KOTA DENPASAR Mulyadi, Made; Putri Virgiantari, Ni Made; Nengah Wirsa, I; Gede Elvina Adi Saputri, Luh
SIBATIK JOURNAL: Jurnal Ilmiah Bidang Sosial, Ekonomi, Budaya, Teknologi, Dan Pendidikan Vol. 4 No. 5 (2025)
Publisher : Penerbit Lafadz Jaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/sibatik.v4i5.2670

Abstract

This research investigates the influence of lifestyle, promotional strategies, and price perceptions on purchasing decisions of ShopeeFood users in Denpasar City. Focusing on the dynamics of the rapidly growing online food delivery market, this research analyzes the factors that influence consumer purchasing decisions. Statistical data from respondents shows that lifestyle, promotional strategies and price perceptions significantly influence user preferences for using the ShopeeFood platform. The findings show that convenience, attractive promotional tactics, and perceived affordable prices are key factors in motivating users to choose ShopeeFood as a food delivery platform. This research reinforces previous findings about the importance of these factors in influencing consumer purchasing behavior in the online food delivery service industry.
MOTIVASI SEBAGAI MEDIASI PENGARUH PELATIHAN DAN DISIPLIN TERHADAP KINERJA KARYAWAN Mulyadi, Made; Galung Indra Kiswara, Putu; Gede Elvina Adi Saputri, Luh; Wirati Adriati, IGA
SIBATIK JOURNAL: Jurnal Ilmiah Bidang Sosial, Ekonomi, Budaya, Teknologi, Dan Pendidikan Vol. 4 No. 5 (2025)
Publisher : Penerbit Lafadz Jaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/sibatik.v4i5.2681

Abstract

Training is a short educational process that uses structured and organized methods, where non-managerial employees acquire technical knowledge and skills within certain limits. Training has a significant impact on improving employee capabilities, providing motivation, and building self-confidence, so that it can improve their performance. This study aims to evaluate the role of job training and work discipline on employee performance, with work motivation as a mediator at PT. Secana Beachtown. The number of samples used was 82 employees. This study uses a quantitative method. Data analysis techniques used include validity testing, reliability testing, descriptive analysis, SEM Partial Least Square, and VAF (Variance Accepted For) for mediation testing. This study found that job training, discipline, and work motivation have a positive effect on employee performance at PT. Secana Beachtown, with work motivation as a mediating variable.
Pengaruh Harga, Akses, dan Kualitas Produk terhadap Keputusan Pembelian di Pasar Batu Cermin, Labuan Bajo Harjo, Kristoforus Toni; Saputri, Luh Gede Elvina Adi; Peong, Hersanius Kurnia; Lery, Yohana Cintami; Wadhi, Yohanes Paulus Hanny
Journal of Innovative and Creativity Vol. 5 No. 2 (2025)
Publisher : Fakultas Ilmu Pendidikan Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/joecy.v5i2.4570

Abstract

Penelitian ini bertujuan untuk mengkaji pengaruh harga, aksesibilitas, dan kualitas produk terhadap keputusan pembelian konsumen di Pasar Tradisional Batu Cermin, Labuan Bajo. Penelitian ini menggunakan pendekatan kuantitatif dengan pengumpulan data melalui kuesioner terhadap 100 responden. Analisis data dilakukan menggunakan regresi linear berganda dengan bantuan SPSS versi 26. Hasil penelitian menunjukkan bahwa aksesibilitas dan kualitas produk berpengaruh signifikan terhadap keputusan pembelian, sementara harga tidak menunjukkan pengaruh yang signifikan. Aksesibilitas menjadi faktor paling dominan, menunjukkan bahwa kemudahan menjangkau dan menavigasi pasar sangat memengaruhi perilaku konsumen. Kualitas produk juga memberikan kontribusi penting, khususnya dalam aspek kesegaran, keamanan, dan kepercayaan konsumen terhadap produk yang ditawarkan. Temuan ini mencerminkan pergeseran pola pembelian ke arah berbasis nilai, di mana konsumen lebih mempertimbangkan manfaat produk dibandingkan hanya harga. Penelitian ini memberikan kontribusi praktis bagi pengelola pasar dan perencana kebijakan dalam pengembangan pasar tradisional yang berdaya saing.
Investment Decisions Among Millennials and Generation Z: The Role of Education, Financial Literacy, and Instagram Content Safitri, Ni Wayan Noviana; Saputri, Luh Gede Elvina Adi; Siagian, Reynaldo Angga
Jurnal Ilmiah Akuntansi & Bisnis Vol 10 No 1 (2025)
Publisher : Universitas Pendidikan Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38043/jiab.v10i1.6741

Abstract

This research investigates how education level, financial literacy, and Instagram content influence investment decision-making among Millennials and Generation Z in Labuan Bajo. This study adopts a quantitative methodology, utilizing an online questionnaire that applies a five-point Likert scale to collect data. The population consists of Labuan Bajo residents belonging to the Millennial and Z generations. The sample was selected using purposive sampling, targeting respondents who had previously viewed Pegadaian’s Instagram content. From the 105 respondents who completed the questionnaire, only 74 individuals met the eligibility criteria and were included in the final sample. The results of the multiple linear regression analysis revealed that Instagram content (X3), financial literacy (X2), and education level (X1) each exert a positive and statistically significant effect on investment decision-making (Y). To encourage more knowledgeable and responsible investing behavior among younger people, these findings emphasize the need to raise educational attainment and financial literacy as well as using social media platforms to efficiently distribute information. The main implication of this study is the importance of integrating financial education with effective digital communication strategies to foster prudent investment behavior among youth. Furthermore, it highlights the potential of social media, when used appropriately, to serve as a strategic educational tool in enhancing public financial literacy.
KUALITAS LAYANAN DAN DAMPAKNYA TERHADAP LOYALITAS PELANGGAN: STUDI MEDIASI KEPUASAN PELANGGAN Mulyadi, Made; Sadwistri Adhityasari, Ni Made; Elvina Adi Saputri, Luh Gede; Arniti, Ketut
SIBATIK JOURNAL: Jurnal Ilmiah Bidang Sosial, Ekonomi, Budaya, Teknologi, Dan Pendidikan Vol. 4 No. 11 (2025)
Publisher : Penerbit Lafadz Jaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/sibatik.v4i11.3730

Abstract

There is currently high interest in care or beauty because beauty care has become a need that is considered important for some people, especially women. This makes the care and beauty industry a profitable one in Indonesia. One service business that offers care and beauty in Bali is Yucan Salon. Yucan Salon strives to understand customer needs and desires in terms of fulfilling needs and comfort by providing various facilities and various quality services with the ultimate goal of customer satisfaction and customer loyalty after using Yucan Salon services. The aim of this research is to determine the effect of service quality on customer loyalty through customer satisfaction. The type of data used in this research is quantitative data by distributing questionnaires using Google Forms to 100 Yucan Salon customers who were the samples in this research. The analysis method used is PLS. The research results show that service quality has a positive effect on customer loyalty, service quality has a positive effect on customer satisfaction, customer satisfaction has a positive effect on customer loyalty, and service quality has an indirect positive effect on customer loyalty through customer satisfaction.
CULTURAL BRANDING SEBAGAI STRATEGI PENGUAT HUBUNGAN ANTARA DIGITAL MARKETING DAN BUSINESS MODEL EXPERIMENTATION TERHADAP BUSINESS SUSTAINABILITY UKM Elvina Adi Saputri, Luh Gede; Mulyadi, Made
SIBATIK JOURNAL: Jurnal Ilmiah Bidang Sosial, Ekonomi, Budaya, Teknologi, Dan Pendidikan Vol. 4 No. 11 (2025)
Publisher : Penerbit Lafadz Jaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/sibatik.v4i11.3731

Abstract

This study analyzes the role of cultural branding as a strategy to strengthen digital marketing relationships and business model experimentation in SMEs. The study population was wood, silver, and endek craftsmen in Bali Province. The exact population size was unknown, so the sample size was determined purposively at 125 SMEs. A five-point Likert-scale closed-ended questionnaire was used as the data collection tool. Data were analyzed using descriptive and inferential statistics assisted by SEM-PLS software. Produced seven findings: 1) Cultural branding partially mediates the influence of Digital marketing on Business sustainability. 2) Cultural branding partially mediates the influence of Business model experimentation on Business sustainability. 3) Digital marketing has a significant positive effect on Business sustainability. 4) Business model experimentation has a significant positive effect on Business sustainability. 5) Cultural branding has a significant positive effect on Business sustainability. 6) Digital marketing has a significant positive effect on Cultural branding. 7) Business model experimentation has a significant positive effect on Cultural branding. Since Cultural branding is only a partial mediation, the presence of Cultural branding in the model is not absolutely necessary. However, the presence of Cultural branding is quite positive. The involvement of Digital marketing, Business model experimentation and Cultural branding should be very necessary in creating Business sustainability.
Co-Authors Akib Hehanussa Arniti, Ketut Galung Indra Kiswara, Putu Hanggu, Elizabeth Oktaviani Hersanius Kurnia Peong I Nyoman Rasmen Adi I Wayan Meryawan Kristoforus Toni Harjo Lery, Yohana Cintami Made Mulyadi Mahesa Adi Putra, I Kadek Mappiasse, Mappiasse Meryawan, I Wayan Nengah Wirsa, I Ni Kadek Ayu Rasita Dewi Ni Luh Ayu Puspayanti Ni Luh Putu Rahayu Mardiana Sari Ni Made Anggun Dhanu Ariesandi Ni Wayan Noviana Safitri Putri Virgiantari, Ni Made Rahayu Candra Dewi, Ni Made Sadwistri Adhityasari, Ni Made Sari, Indra Ratna Siagian, Reynaldo Angga Wirati Adriati, IGA Yohanes Paulus Hanny Wadhi