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PENGARUH KUALITAS PRODUK, HARGA, DAN PROMOSI TERHADAP KEPUTUSAN PEMBELIAN KONSUMEN KOPI BUBUK CAP MUTIARA DI PUPUAN Luh Gede Ayu Astuti; Ida Ketut Kusumawijaya; Ni Made Ernila Junipisa
Journal Research of Management Vol. 4 No. 2 (2023): Journal Research of Management (JARMA)
Publisher : Universitas Triatma Mulya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51713/jarma.v4i2.94

Abstract

This research is motivated by the phenomenon of purchasing decisions on Cap Mutiara Coffee Powder in Pupuan. This study aims to analyze and prove the effect of quality, price, and promotion attributes on purchasing decisions. This study uses quantitative methods, namely, the approach used to examine a particular population or sample by analyzing quantitative data that aims to test the established hypothesis. The sample technique used is by using incidental sampling technique. The number of respondents used in this study were 90 respondents. Multiple linear regression analysis using SPSS software version 24 for windows. The regression equation obtained: Y = 3,682 + 0.261 + 0.287 + 0.225. The results of this study indicate that: First, product quality has a positive effect on consumer purchasing decisions for Cap Mutiara Coffee Powder in Pupuan. This is evidenced by tcount greater than ttable (2,665 > 1,987). Both prices have a positive influence on consumer purchasing decisions for Cap Mutiara Coffee Powder in Pupuan. This is evidenced by tcount greater than ttable (2,995 > 1,987). The three promotions have a positive influence on consumer purchasing decisions for Cap Mutiara Coffee Powder in Pupuan. This is evidenced by tcount greater than ttable (2,321 > 1,987).
SUSTAINING ENTREPRENEURIAL INTENTION WITH ENTREPRENEURIAL LEARNING, ENTREPRENEURIAL KNOWLEDGE, HUMAN CAPITAL Kusumawijaya, Ida Ketut; Astuti, Partiwi Dwi
EKUITAS (Jurnal Ekonomi dan Keuangan) Vol 8 No 2 (2024): June
Publisher : Sekolah Tinggi Ilmu Ekonomi Indonesia (STIESIA) Surabaya(STIESIA) Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24034/j25485024.y2024.v8.i2.6134

Abstract

This study examines the effect of entrepreneurial learning on entrepreneurial intention through entrepreneurial knowledge and human capital during the COVID-19 pandemic. The population of this study were 7,246 students majoring in business from Bali's universities. The sample size was 379 with the Slovin method. The link to the online survey was sent to respondents via email. Two hundred seventy-nine questionnaires were returned and confirmed valid, with a usable response rate of 73.61%. The results were analyzed using WarpPLS 7.0. The study resulted that entrepreneurial learning influenced knowledge, human capital, and intention. Entrepreneurial knowledge did not affect entrepreneurial intention, and human capital affected entrepreneurial intention. This study also found that entrepreneurial knowledge had almost no mediating effect between entrepreneurial learning and entrepreneurial intention, and human capital succeeded in being a partial mediator on the influence of entrepreneurial learning on entrepreneurial intention. Moreover, this study contributes to the understanding and is useful for scholars, academics, and practitioners in the field of entrepreneurship to create a broader view of the relationship between entrepreneurial learning, entrepreneurial knowledge, human capital, and entrepreneurial intention and mediation mechanism that occurs in the model for the conceptual generalization and entrepreneurial practices purposes.
Adopting cultural intelligence strategies for the silver craftsmen Kusumawijaya, Ida Ketut; Astuti, Partiwi Dwi; Wartana, I Made Hedy; Adi, I Ketut Yudana
Jurnal Pembelajaran Pemberdayaan Masyarakat (JP2M) Vol. 6 No. 1 (2025)
Publisher : Universitas Islam Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33474/jp2m.v6i1.23312

Abstract

The silvercrafting tradition in Kamasan Village, Klungkung, Bali, faces significant challenges, including declining youth participation, restricted market access, and limited cultural adaptability. This community service initiative aimed to empower silver craftsmen by integrating cultural intelligence strategies to enhance their global competitiveness while preserving traditional craftsmanship. The program focused on developing metacognitive, cognitive, motivational, and behavioral competencies to strengthen market adaptability and innovation. A participatory action community service framework guided the initiative for 34 silver craftsmen, structured into three phases: a pre-test to assess cultural intelligence baseline, targeted capacity-building workshops, and a post-test to evaluate progress. The training incorporated scenario-based activities, knowledge-sharing sessions, motivational discussions, and role-playing exercises to enhance cross-cultural adaptability. Findings revealed significant improvements in all cultural intelligence dimensions, with the overall mean score rising in post-intervention. The behavioral dimension exhibited the highest gains, particularly in verbal and non-verbal communication skills. However, challenges such as gender disparities and low youth engagement underscored the need for inclusive strategies. This initiative demonstrated the transformative potential of cultural intelligence training in sustaining traditional industries, reinforcing cultural identity, and fostering market expansion. Future programs should focus on long-term sustainability through mentorship, digital engagement, and targeted inclusivity efforts.
MEMBANGUN ENTREPRENEURIAL BEHAVIOR PENGRAJIN UANG KEPENG DI KAMASAN, KLUNGKUNG, BALI Kusumawijaya, Ida Ketut; Astuti, Partiwi Dwi; Wartana, I Made Hedy; Adi, I Ketut Yudana
Journal of Community Empowerment Vol 4, No 1 (2025): Juni
Publisher : Universitas Muhammadiyah Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31764/jce.v4i1.31177

Abstract

ABSTRAK                                                                            Inisiatif pengabdian masyarakat ini dilakukan di Desa Kamasan, Klungkung, Bali, yang terkenal dengan kerajinan uang kepeng namun menghadapi tantangan terhadap keberlanjutan dan infrastruktur kewirausahaan yang terbatas. Program ini bertujuan mengembangkan entrepreneurial behavior di kalangan pengrajin uang kepeng melalui peningkatan kapasitas inovasi, respons terhadap pasar, dan praktik bisnis berkelanjutan. Dengan menggunakan model penelitian tindakan partisipatif pada 11 pengrajin, program ini melibatkan mereka dalam semua tahap identifikasi masalah, pengembangan solusi, dan evaluasi perilaku. Tiga tahap implementasi, yakni penilaian awal, lokakarya peningkatan kapasitas, dan penilaian akhir, dirancang untuk membangun kompetensi kewirausahaan. Pelatihan terstruktur berfokus pada pengembangan ide, promosi, dan realisasi, dengan umpan balik berkelanjutan untuk perbaikan iteratif. Hasilnya menunjukkan peningkatan signifikan dalam enam indikator kewirausahaan, terutama dalam menghasilkan ide hijau baru yang menandakan peningkatan inovasi dan kesadaran lingkungan. Meskipun ada sedikit variabilitas pada skor promosi ide, data mengonfirmasi efektivitas program. Analisis demografis menunjukkan dominasi peserta pria yang lebih tua, menyoroti kesenjangan generasi dan gender. Program ini berkontribusi pada pemberdayaan masyarakat dan pengembangan teori kewirausahaan yang berakar pada budaya. Kata kunci: Membangun; entrepreneurial behavior; uang kepeng; pengrajin; kamasan. ABSTRACTThis community service initiative was conducted in Kamasan Village, Klungkung, Bali, which is renowned for its uang kepeng craft but faces challenges regarding sustainability and limited entrepreneurial infrastructure. The program aimed to develop entrepreneurial behavior among uang kepeng craftsmen through enhancing their capacity for innovation, market responsiveness, and sustainable business practices. Using a participatory action research model with 11 craftsmen, the program involved them in all stages of problem identification, solution development, and behavioral evaluation. Three implementation stages—pre-assessment, capacity-building workshops, and post-assessment—were designed to build entrepreneurial competencies. Structured training focused on idea development, promotion, and realization, with continuous feedback for iterative improvements. The results showed a significant improvement in six entrepreneurial indicators, particularly in generating new green ideas, indicating increased innovation and environmental awareness. Although there was slight variability in idea promotion scores, the data confirmed the program's effectiveness. The demographic analysis showed the dominance of older male participants, highlighting generational and gender gaps. This program contributed to community empowerment and the development of entrepreneurship theory rooted in culture. Keywords: Constructing; entrepreneurial behavior; uang kepeng; craftsmen; kamasan.
PENDAMPINGAN DAN PEMBERDAYAAN PENGELOLAAN KEUANGAN PADA LPD DESA ADAT CEPAKA I Ketut Yudana Adi; Kukuh Rian Setiawan; Ida Ketut Kusumawijaya
Synergy and Society Service Vol. 1 No. 1 (2021): Synergy and Society Service
Publisher : Universitas Triatma Mulya

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (477.535 KB) | DOI: 10.51713/save.v1i1.43

Abstract

Covid 19 pandemic has a huge impact on the Cepaka Village Community, starting from the closure of the tourism sector for foreign tourists, SMEs with low orders, culinary selling products with a low cost strategy, jogging tracks and bicycle tracking which are crowded with domestic tourists, cannot provide economic benefits, so does not give value to farmers who own rice fields that are traversed by cycling tourists or tourists who jog and take selfies as well as the financial behavior of rural communities that tends to be consumptive, causing the Cepaka Village community to not be economically prosperous. The focus of this activity is carried out based on this grouping, namely Creating, packaging / packaging tourism villages by involving all existing potentials, and involving the village community. Management / governance of UKM and services that will be the core products of tourism villages and the impact of tourism villages, and Carry out assistance activities for community financial institutions in cooperatives, LPDs, traditional markets, waste banks and BUMDES of Cepaka Village.
PENDAMPINGAN PEMBUATAN LAPORAN KEUANGAN SEDERHANA UNTUK PENGELOLAAN BUMDESA ADAT CEPAKA KECAMATAN KEDIRI KABUPATEN TABANAN I Ketut Yudana Adi; Ida Ketut Kusumawijaya; Kukuh Rian Setiawan
Synergy and Society Service Vol. 2 No. 1 (2022): Synergy and Society Service
Publisher : Universitas Triatma Mulya

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (289.24 KB) | DOI: 10.51713/save.v2i1.55

Abstract

Cepaka Village has a lot of potential that can be developed and managed by BUMDes. This business unit managed by BUMDes requires good management and accountability in its financial reporting. One form of accountability is to prepare financial reports. This community service program or PKM is carried out to assist in financial reporting of BUMDes business unit activities. The form of PKM carried out is in the form of assistance related to the preparation of financial reports. This activity was attended by all BUMDes managers. The results of the evaluation carried out after implementing the PKM show the understanding and ability to manage and report the finances of the Cepaka Indigenous BUMDes business unit.
PENDAMPINGAN PENYUSUNAN ANGGARAN BERBASIS KINERJA SMK TRIATMA JAYA I Ketut Yudana Adi; Kukuh Rian Setiawan; Ida Ketut Kusumawijaya
Synergy and Society Service Vol. 2 No. 2 (2022): Synergy and Society Service
Publisher : Universitas Triatma Mulya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51713/save.v2i2.65

Abstract

This community service is carried out in collaboration with Triatma Jaya High School in the context of assisting in the preparation of performance-based budgets. The aim is to provide school administrators with the ability to prepare performance-based budgets and improve the quality of their financial reporting. This activity was attended by three units of SMK, including Triatma Jaya Badung Vocational School, Tabanan Triatma Jaya Vocational School and also Triatma Jaya Singaraja Vocational School which in its implementation were represented by three people each consisting of the Principal, Deputy Head and also the school treasurer. The method used in the community service program uses the RAD (Rapid Application Development) method, which is a method that prioritizes partner involvement in the use of a series of systems, where the series functions to create a more effective prototype. After the dedication, partners understand and understand more about performance-based budgeting and excel-based financial management. this can be seen from the results of the pretest an average score of 60 and after training and mentoring the pastest score is 90.
PKM WORKSHOP MEMBANGUN USAHA RINTISAN BERBASIS TEKNOLOGI DI SMK NEGERI 3 NEGARA Ida Bagus Kade Dwi Suta Negara; Ida Ketut Kusumawijaya; Ketut Yudana Adi; Putu Kusuma Negara
Synergy and Society Service Vol. 3 No. 1 (2023): Synergy and Society Service
Publisher : Universitas Triatma Mulya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51713/save.v3i1.73

Abstract

In the era of globalization and rapid technological developments, it is important for SMK (Vocational High School) students to have skills and knowledge relevant to the industrial world. One way to prepare SMK students to face this challenge is through community service activities. The Workshop on Building a Technology- Based Startup at SMK Negeri 3 Negara was initiated as a community service activity (PkM) to overcome these obstacles. The implementation of the PkM workshop on Building a Technology-Based Startup for Students of SMK Negeri 3 Negara is divided into several stages including: problem identification, activity implementation, and evaluation stage. In general, the implementation of this activity went according to plan, this was evidenced by the results of the questionnaire, the program partners answered that they were satisfied with the implementation of this program.
SUSTAINING ENTREPRENEURIAL BEHAVIOR: COMMUNITY ENGAGEMENT OF BAMBOO CRAFTSMEN IN TIGAWASA VILLAGE, BULELENG, BALI Kusumawijaya, Ida Ketut; Astuti, Partiwi Dwi; Wartana, I Made Hedy; Adi, I Ketut Yudana
RESONA : Jurnal Ilmiah Pengabdian Masyarakat Vol 9, No 1 (2025): Inpress
Publisher : Lembaga Penerbitan dan Publikasi Ilmiah (LPPI) Universitas Muhammadiyah Palopo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35906/resona.v9i1.2305

Abstract

Pengrajin bambu di Desa Tigawasa, Buleleng, Bali, merupakan aset budaya dan ekonomi yang penting, namun menghadapi tantangan yang mengancam keberlanjutan kerajinan mereka. Inisiatif pengabdian masyarakat ini bertujuan untuk meningkatkan perilaku kewirausahaan melalui aktivitas, ketahanan, dan proaktivitas, yang dirancang untuk membekali para pengrajin dalam memenuhi tuntutan pasar, melestarikan warisan budaya, dan mencapai kestabilan ekonomi. Menggunakan pendekatan penelitian tindakan partisipatif. Lokakarya mencakup pelatihan praktis dalam pengembangan produk, analisis pasar, strategi ketahanan, dan pemecahan masalah, didukung oleh umpan balik dan pembelajaran kolaboratif. Hasil menunjukkan peningkatan signifikan dalam perilaku kewirausahaan, dengan skor rata-rata komposit naik dari 1,542 menjadi 4,190. Temuan ini menegaskan keberhasilan intervensi dalam menggeser pengrajin dari praktik tradisional menuju strategi kewirausahaan modern. Dengan mengatasi hambatan sistemik seperti kesenjangan gender dan generasi serta mengintegrasikan dukungan berkelanjutan, inisiatif ini memposisikan kerajinan bambu Tigawasa sebagai aset budaya dan ekonomi yang berkembang. Abstract. The bamboo craftsmen of Tigawasa Village, Buleleng, Bali, serve as a vital cultural and economic resource but face challenges threatening their craft's sustainability. This community service initiative aimed to enhance entrepreneurial behavior through activities, resilience, and proactivity, equipping craftsmen to meet market demands, preserve heritage, and achieve economic stability. Using a participatory action research approach. Workshops included practical training in product development, market analysis, resilience, and problem-solving, reinforced by feedback and collaborative learning. Results indicated marked improvements in entrepreneurial behavior, with the composite mean score rising from 1.542 to 4.190. These outcomes highlight the intervention's success in transitioning craftsmen from traditional to modern entrepreneurial strategies. By addressing systemic barriers like gender and generational disparities and integrating sustained support mechanisms, this initiative positions Tigawasa’s bamboo craftsmanship as a thriving cultural and economic asset, advancing community well-being and contributing to rural entrepreneurship scholarship.
The influence of workload and competence on employee performance through satisfaction as an intervening variable (Study on the Inpatient Installation of RSU Negara) Putra, I Putu Eka Suadnyana Putra; Kusumawijaya, Ida Ketut; Santika, I Putu
ARRUS Journal of Social Sciences and Humanities Vol. 5 No. 4 (2025)
Publisher : PT ARRUS Intelektual Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35877/soshum4081

Abstract

This study analyzes the effect of workload and competence on employee performance, using satisfaction as an intervening variable. The population was 186 nurses and midwives working in the inpatient installation room of RSU Negara. A sample of 65 was taken using proportional random sampling. Data analysis techniques included validity test analysis, reliability, classical assumptions, and path analysis. The results showed that workload had a negative and significant effect on employee job satisfaction and performance; competence had a significant positive effect on employee job satisfaction and performance; job satisfaction had a significant positive effect on employee performance; workload had a negative effect on employee performance through job satisfaction as an intervening variable at RSU Negara. These results showed that job satisfaction could not be an intervening variable on the effect of workload on employee performance at RSU Negara. Competence had a positive effect on employee performance through job satisfaction as an intervening variable at RSU Negara. These results showed that job satisfaction could be an intervening variable on the effect of competence on employee performance at RSU Negara. The research suggests that management at RSU Negara can reduce workload, improve competence, and increase employee job satisfaction to improve employee performance.