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All Journal Jurnal Ilmu Manajemen Jurnal Siasat Bisnis Jurnal Bisnis dan Manajemen Holistic Journal Of Management Research Management Analysis Journal Jurnal Manajemen dan Bisnis Indonesia Jurnal Aplikasi Bisnis Pendas : Jurnah Ilmiah Pendidikan Dasar JURNAL PENDIDIKAN TAMBUSAI Jurnal Manajemen Pendidikan dan Ilmu Sosial (JMPIS) Indonesian Journal of Business Analytics (IJBA) Jurnal Ilmu Manajemen Asian Journal of Community Services (AJCS) Asian Journal of Management Analytics Jurnal Ilmiah MEA (Manajemen, Ekonomi, dan Akuntansi) Jurnal Publikasi Ilmu Manajemen Innovative: Journal Of Social Science Research Riwayat: Educational Journal of History and Humanities Jurnal Teknologi Pendidikan IIJSE Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah Indonesian Journal of Economics, Business, Accounting, and Management
Siti Nursyamsiah, Siti
Prodi Manajemen Fakultas Ekonomi, Universitas Islam Indonesia
Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Industrial & Manufacturing Engineering Law, Crime, Criminology & Criminal Justice Public Health Social Sciences Other

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Journal : Al-Kharaj: Jurnal Ekonomi, Keuangan

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Pengaruh Green Entrepreneurial Orientation Terhadap Sustainable Innovation Performance dengan Mediasi Green Innovation Culture pada UMKM di Yogyakarta Purnama, Naufal Beni; Nursyamsiah, Siti
Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah Vol. 7 No. 11 (2025): Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/alkharaj.v7i11.9915

Abstract

Environmental sustainability has become a major concern for businesses, particularly MSMEs, to adopt environmentally friendly business practices. This study aims to analyze the influence of Green Entrepreneurial Orientation (GEO) on Sustainable Innovation Performance (SIP), with Green Innovation Culture (GIC) as a mediator in MSMEs in the Yogyakarta region. This study used a quantitative approach, with data collected from 200 MSMEs from various business sectors using a structured questionnaire. Data testing was conducted using SEM-PLS. The results showed that GEO had a positive and significant effect on SIP with a p-value of 0.000 and GIC with a p-value of 0.000. Furthermore, GIC was shown to positively mediate the relationship between GEO and SIP with a p-value of 0.002. These findings emphasize the importance of implementing GIC for MSMEs in strengthening the role of GEO in achieving MSME SIP, while also contributing theoretically.
Co-Authors Addini Zainuba Aji, Farhan Bagas Amin, Annisa Sayyidah Anas Hidayat, Anas Andestari, Yonada Andre, Muhammad Arundati, Rahajeng Baziedy Aditya Darmawan Buwana, Muhammad Akbar Langlang Choirunnisa, Salsadilla Damar, Cyrril Ario Danu Oki Prastia Fereshti Nurdiana Dihan Ghofarda Candra Sukma Hidayat, Sholeh Huszár, Barbara Iis Maesaro Iis Maesaroh Ivan Piper Karima Tamara Maesaroh, Iis Muafi Muhammad Akbar Langlang Buwana Muhammad Delfi Akbar Maulana Nurfalah, Siti Prapti Antarwiyati Priyono, Anjar Purnama, Naufal Beni Purnama, Rava Fernanda Putri, Adisty Asmarani Putro, Muhammad Shidqi Aiko Ratna Sari Dewi Sabellah, Ria Eka Saiful Hidayat Setyaning, Alldila Nadhira Ayu Shafa Khaerunnisa shaumy, naila nourouz Solly Aryza Suhada Suhada, Suhada Susanto, Bagas Taqiyyah, Rifda Taqiyyah Ujang jamaludin, Ujang Veisz, Adrienn Waskito, Kukuh Rekso Wisnu Wedotomo Yustiani, Sofia