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All Journal Tanra : Jurnal Desain Komunikasi Visual Fakultas Seni dan Desain Universitas Negeri Makassar Jurnal Kependidikan Media DIALEKTIKA Ekspresi dan Persepsi : Jurnal Ilmu Komunikasi Mattawang: Jurnal Pengabdian Masyarakat Edukasia: Jurnal Pendidikan dan Pembelajaran Sureq: Jurnal Pengabdian Masyarakat Berbasis Seni dan Desain Tamaddun Jurnal Pemberdayaan Masyarakat Nusantara Madani: Jurnal Pengabdian Masyarakat dan Kewirausahaan Keteg : Jurnal Pengetahuan, Pemikiran dan Kajian Tentang Bunyi
Sri Riski Wulandari
Universitas Negeri Makassar
Arts Humanities Computer Science & IT Education Languange, Linguistic, Communication & Media Mathematics Public Health Social Sciences Other

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Algorithms, Taste, and Identity: The Way New Media Streaming Platforms Shape Music Consumption and Cultural Expression of Generation Z in Indonesia Sri Riski Wulandari; Rahmat Kurniawan; Surya Dandes
EKSPRESI DAN PERSEPSI : JURNAL ILMU KOMUNIKASI Vol 9 No 3 (2026): September
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik Universitas Pembangunan Nasional Veteran Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33822/jep.v9i3.14648

Abstract

Background: With 230 million internet users, Indonesia has become one of the world’s largest markets for new media streaming platforms, whose algorithmic recommendation systems now mediate the musical encounters of millions of young listeners. Purpose: This study examines how algorithmic recommendation mechanisms on new media streaming platforms shape music taste formation and cultural identity expression among Generation Z in Indonesia, and proposes a conceptual model for analyzing these processes in Global South contexts. Methods: The study is a conceptual, literature-grounded Platform Analysis. No primary empirical data were collected from users, and no interface walkthroughs or API-based platform audits were conducted. Five platforms (Spotify, YouTube Music, TikTok, Apple Music, and JOOX) were examined across four analytical dimensions through a thematic synthesis of peer-reviewed scholarship (Scopus, Web of Science, Google Scholar, and SINTA), publicly available platform documentation, and industry data. Results: The synthesis identifies four interlocking mechanisms: (1) hybrid editorial–algorithmic gatekeeping that localizes selectively, (2) datafied taste feedback loops, (3) unequally distributed digital capital, and (4) hybrid but bounded identity work. These are integrated into a Dual-Loop Model of Platform-Mediated Musical Identity, which couples an individual taste loop with a cultural visibility loop in which data-poor repertoires, such as many traditional regional genres, remain less discoverable. Conclusion: Streaming algorithms are not neutral tools; they encode taste hierarchies and co-produce the cultural identities of Indonesian youth, who retain real but bounded agency. Implications: The model and its four propositions offer a framework for empirical testing through interviews, ethnography, interface walkthroughs, and computational audits, and inform cultural policy and digital media literacy education.
Co-Authors Aina, Asri Nur Andi Alimuddin Unde Andi Zulfikar Alam Arifin, Irfan Aswar, Aswar B, Sukarman Dewi Fatmarani Surianto Dwi Wahyuni Hamka Inayah, Faidhul Khaeruddin Khaeruddin Mau, Muliadi Muh. Kurniawan Adi K.W Adi K.W Nurjayanti Nurjayanti Nurul Fadhillah S Oky Nur Pratiwi Johansyah Prusdianto, Prusdianto Rahmat Kurniawan Rahmat Kurniawan Rahmat Kurniawan Siti Asmaulul Ismi Surya Dandes Yati Samsuddin