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All Journal Kompak : Jurnal Ilmiah Komputerisasi Akuntansi E-Bisnis : Jurnal Ilmiah Ekonomi dan Bisnis Benefit: Jurnal Manajemen dan Bisnis Jurnal Inovasi Bisnis (Inovbiz) International Journal of Economics, Business and Accounting Research (IJEBAR) Jurnal Ilmiah Edunomika (JIE) JBMR: Journal of Business and Management Review Journal of Accounting and Digital Finance International Journal of Entrepreneurship and Sustainability Studies Community: Jurnal Pengabdian Pada Masyarakat Journal of Management and Informatics International Journal of Economics, Business and Innovation Research Tintamas: Jurnal Pengabdian Indonesia Emas Jurnal Akuntansi, Ekonomi dan Manajemen Bisnis Jurnal Pengabdian Kepada Masyarakat Indonesia Jurnal Simki Economic
Heni Susilowati
Sekolah Tinggi Ilmu Ekonomi Studi Ekonomi Modern
Religion Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Public Health Social Sciences

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BUSINESS PERFORMANCE OF WOMEN MSMEs IN SUKOHARJO: THE ROLE OF ATTITUTE TO MONEY AND INSTITUTIONAL SUPPORT Heni Susilowati; Myra Andriana; Titin Hargyatni; Dewi Widyaningsih
International Journal of Economics, Business and Accounting Research (IJEBAR) Vol 6, No 3 (2022): IJEBAR, Vol. 6 Issue 3, September 2022
Publisher : LPPM ITB AAS INDONESIA (d.h STIE AAS Surakarta)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/ijebar.v6i3.6358

Abstract

The role of women entrepreneurs is increasing in carrying out entrepreneurial activities. The purpose of this research is to determine the effect of Entrepreneurial Self-Efficacy (ESE) in mediating the relationship between Attitute of Money (AoM) and Institutional Support (IS) on Women's MSMEs. The research population is entrepreneurs at Sukoharjo, Central Java. The data collection is used a questionnaire approach with a Linkert Scale. The sample is selected based on the specified criteria, namely female entrepreneurs who are still active in the last year joining ICSB Sukoharjo. The data is processed using the help of smart PLS software version 4.0. The result showed that AoM and IS have a significant effect on ESE. While AoM does not have a significant effect on the women's business performance but IS has a significant effect on women's MSMEs. The role of ESE appears to be ineffective mediating between AoM and KINBIS at the 5% significance level but at the 10% level it is influential. Meanwhile, the role of ESE is indirectly able to mediate the influence of IS on KINBIS Keywords: Attitute of Money, Entrepreneurial Self-Efficacy, Institutional Support, Women’s SMEs Performance
Job Insecurity, Work Stress, Work Family Conflict, and Employees Turnover Intention Ratnaningrum Ratnaningrum; Tri Purwadi; Heni Susilowati; Titin Hargyatni; Dewi Widyaningsih
International Journal of Economics, Business and Innovation Research Vol. 2 No. 03 (2023): May, International Journal of Economics, Business and Innovation Research
Publisher : Cita konsultindo

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

An employee's willingness to willingly and permanently leave an organization is known as turnover intention. A high degree of willingness to change employment implies that the company is having difficulty retaining staff. An overwhelming workload, poor teamwork, and pressure from superiors may all cause stress in employees. Job insecurity is one reason that might lead to a desire to change jobs. Significant work-family conflict can be resolved by leaving your job, according to some employees. This study aims to examine the influence of job insecurity, work stress, and work family conflict to turnover intention in PT. Raja Roti Cemerlang Bekasi. The study employed a cross-sectional survey design. Data from 60 respondents are collected using simple random sampling and analyzed using a regression model to test the hypotheses developed. The results show that job stress, job insecurity have a positive effect, while work-family conflict has no effect on turn over intention. The research has important implications for knowledge managers knowledgesince it shows that increasing workplace stress and job instability would increase workers' intentions to quit their jobs
Optimalisasi Pemanfaatan Digitalisasi Keuangan UKM Melalui Aplikasi SiApik di Desa Sugihan, Kecamatan Tengaran, Kabupaten Semarang Myra Andriana; Tantik Sumarlin; Dewi Widyaningsih; Arie Atwa Magriyanti; Reni Veliyanti; Puteri Anindya Maulan; Dwi Astutik; Ratnaningrum; Heni Susilowati; Titin Hargyatni; Pemilia Sulistyowati; Zahra Dinul Khaq
Jurnal Pengabdian kepada Masyarakat Indonesia (JPKMI) Vol. 5 No. 2 (2025): Agustus: Jurnal Pengabdian Kepada Masyarakat Indonesia (JPKMI)
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jpkmi.v5i2.7855

Abstract

The activities of MSME actors are not only carrying out business activities, but are also required to make financial reports to evaluate the development of their business. However, the lack of knowledge of financial management such as accounting records and difficulty in using accounting applications are common obstacles. To overcome this, the community service team in collaboration with the University of Computer Science and Technology and STIE Modern Economic Studies held a digital-based financial management training program by utilizing the SIAPIK application developed by Bank Indonesia. This activity involves theoretical and practical training methods, intensive mentoring, and discussions and evaluations through collecting feedback data to assess participants' abilities in completing basic financial recording tasks. The impact is that MSMEs in Sugihan Village have become more skilled in preparing digital financial reports using the application, thereby increasing the transparency and effectiveness of business financial management.
Meningkatkan nilai tambah perekonomian lokal melalui pengembangan agrowisata dan inovasi produk jambu di Ngargoyoso Karanganyar Heni Susilowati; Titin Hargyatni; Ratnaningrum Ratnaningrum; Pemilia Sulistyowati; Jaelani Jaelani; Asnawi Hidayat; Kusna Djati Purnama
Tintamas: Jurnal Pengabdian Indonesia Emas Vol. 3 No. 1 (2026): Tintamas: Jurnal Pengabdian Indonesia Emas
Publisher : Nur Science Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53088/tintamas.v3i1.2802

Abstract

This Community Service Program (PkM) aims to increase the value added of Puja red guava and strengthen farmers’ independence in Ngargoyoso, Karanganyar Regency, through the development of agrotourism, innovation in processed products, and the implementation of marketing strategies. However, red guava production has the potential to support local economic growth, but marketing remains dominated by fresh fruit sales and dependence on middlemen, resulting in low economic returns for farmers. This program applied a participatory approach consisting of Participatory Rural Appraisal (PRA), Participatory Action Research (PAR), and Community-Based Research (CBR). SWOT analysis was used to assess the sustainability of Puja Red Guava Agrotourism. The PkM program findings indicate that strengths in raw materials availability and product uniqueness, while weaknesses include managerial capacity and limited market access. External threats include price fluctuations and the conversion of land into restaurants. However, the development arises from advances in digital technology, the use of social media, wider marketing reach, and government support for MSME development. Overall, this program demonstrates strong potential for business diversification, increased bargaining power, and sustainable agrotourism development in Ngargoyoso.
PERAN FLASH SALES, HARGA DAN TRUST DALAM MEMBENTUK KEPUTUSAN PEMBELIAN ONLINE: STUDI PADA PENGGUNA APLIKASI SHOPEE Ferry Adi Wibowo; Heni Susilowati
JURNAL ILMIAH EDUNOMIKA Vol. 10 No. 1 (2026): EDUNOMIKA
Publisher : ITB AAS Indonesia Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/jie.v10i1.18065

Abstract

The digital era is driving rapid growth in the communications and information sector, including the rise of e-commerce in Indonesia. Digital transformation is changing people's lifestyles, including online shopping activities. Shopee, as one of the leading e-commerce platforms, was chosen as the object of research, aiming to analyze the influence of flash sales, prices, and trust on online purchasing decisions. This study uses a quantitative descriptive approach, involving 100 active Shopee users as respondents using a non-probability sampling technique. Data were collected through questionnaires and analyzed using multiple linear regression. The results of the study prove that trust has the most dominant impact on online purchasing decisions, followed by flash sales and prices. Simultaneously, all three variables of flash sales, price, and trust contribute significantly to online purchasing decisions. The implications of the research are that Shopee continues to increase the frequency and transparency of flash sales, offer more competitive prices, and provide fast and responsive service to build customer trust and loyalty. Keywords : Flash sales;Price;Trust;Purchase Decisions
Kepatuhan wajib pajak PBB di Desa Tawengan: Dampak pemahaman pajak, sanksi dan kepercayaan pada pemerintah Melvi Indy Anggawati; Heni Susilowati
Journal of Accounting and Digital Finance Vol. 5 No. 3 (2025): Journal of Accounting and Digital Finance
Publisher : Nur Science Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53088/jadfi.v5i3.2262

Abstract

Taxpayer compliance is a key indicator of tax collection effectiveness, including Land and Building Tax (PBB), an important source of local revenue. This study examines the effects of tax knowledge, tax sanctions, and trust in government on PBB taxpayer compliance. The study population consisted of registered taxpayers in Tawengan Village, Boyolali. A quantitative survey design was employed, with questionnaires distributed to 100 respondents, and the data were analyzed using multiple linear regression. The findings indicate that, in part, understanding of tax regulation and tax sanctions does not have a significant effect on taxpayer compliance. However, trust in government has a positive and significant impact on taxpayer compliance. Simultaneously, understanding of tax regulations, tax sanctions, and trust in government significantly influence PBB taxpayer compliance. These results imply that village governments and tax officers should prioritize building public trust through educational approaches and policy transparency, rather than relying primarily on deterrence through administrative sanctions.
Determinan Repurchase Intention Brand Wardah di TikTok: Peran Brand Love sebagai Moderasi Novi Rahma Juwanti; Heni Susilowati
Jurnal Simki Economic Vol 9 No 2 (2026): Volume 9 Nomor 2 Tahun 2026
Publisher : Universitas Nusantara PGRI Kediri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29407/jse.v9i2.402

Abstract

This research intends to examine the moderating role of brand love in the effects of influencer marketing and brand image on the repurchase intention for Wardah products on TikTok. A quantitative approach and causal design were adopted, with the data gathered from an online survey of 100 TikTok users who had been exposed to Wardah content. PLS-SEM was utilized to analyze and hypothesis testing. The main conclusions of this study demonstrate that influencer marketing and brand love positively and significantly affect the intention to repurchase, whereas brand image provides a negative outcome. Furthermore, brand love was found to strengthen the association amongst influencer marketing and the repurchase intention for Wardah products. However, brand love does not moderate the correlation amongst brand image and the repurchase intention. Wardah products. These results confirm that optimizing the role of influencer marketing and fostering emotional connections with customers is more critical than brand image perceptions in driving repurchase intent.
Pengaruh Online Customer Review, Online Customer Rating Dan Influencer Terhadap Keputusan Pembelian Online Skincare G2G: (Studi Pada Konsumen E-Commerce Shopee) Brantas Prayoga; Heni Susilowati
Jurnal Akuntansi, Ekonomi dan Manajemen Bisnis Vol. 6 No. 1 (2026): Maret : Jurnal Akuntansi, Ekonomi dan Manajemen Bisnis
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jaemb.v6i1.8713

Abstract

The research aims to determine the influence of Online Customer Review, Online Customer Rating, and Influencer on the Purchase Decision of G2G skincare products on the Shopee e-commerce platform, and to test the simultaneous influence of the three variables. The method used is a quantitative approach with surveys via questionnaires to 100 respondents who are G2G skincare consumers on Shopee. Data were analyzed using multiple linear regression with the help of IBM SPSS Statistics. The research instrument was validated through content validity testing and item correlation, and reliability using Cronbach's Alpha. Classical assumption tests include normality, multicollinearity, and heteroskedasticity to ensure the feasibility of the regression model. The results show that Online Customer Review has a significant influence on the Purchase Decision of G2G skincare products on the Shopee e-commerce platform with a value of 0.312. Online Customer Rating has a significant influence on the Purchase Decision of G2G skincare products on the Shopee e-commerce platform with a value of 0.237, and Influencer has a significant positive influence on the Purchase Decision of G2G skincare products on the Shopee e-commerce platform with a value of 0.478. Collectively, Online Customer Review, Online Customer Rating, and Influencer have a significant influence on the Purchase Decision of G2G skincare products on the Shopee e-commerce platform with a sig value of 0.01 < 0.05.
Co-Authors Ahmad Zaenuri Arie Atwa Magriyanti Asnawi Hidayat Brantas Prayoga Dewi Widyaningsih Dwi Astutik Edwin Zusrony Erwan Nur Hidayat Ferry Adi Wibowo Jaelani Jaelani Jaelani Jaelani Kasih Purwanti Kusna Djati Purnama Melvi Indy Anggawati Muh. Sugeng Riyadi S Myra Andriana Nindi Anggi Wardani Novi Rahma Juwanti Pemilia Sulistyowati Puteri Anindya Maulan Ratnaningrum Ratnaningrum Ratnaningrum Ratnaningrum Ratnaningrum Ratnaningrum, Ratnaningrum Reni Veliyanti Rizki Nurrisa R Tantik Sumarlin . Titin Hargyatni Titin Hargyatni Tri Purwadi Zahra Dinul Khaq