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Siti Khotijah
Universitas Annuqayah, Sumenep, Indonesia
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Journal : Jurnal Pengabdian Masyarakat Al-Fatimah

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Strengthening Digital Skills in Community Empowerment Through Online Marketing and Marketing Strategy Training Siti Khotijah; Luluk Sarifah; Dina Raudlatul Jannah; Ulfatul Husna
Jurnal Pengabdian Masyarakat Al-Fatimah Vol. 1 No. 1 (2024): Edisi Perdana, Juni 2024
Publisher : Institut Agama Islam Al-Fatimah Bojonegoro

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Abstract

The gap in access to technology and community knowledge in Pragaan Daya village is a big challenge in efforts to strengthen digital skills through marketing training and online marketing strategies. The aim of this training is so that the people of Pragaan Daya Village can utilize digital technology in their daily economic activities. This activity was held on Saturday, August 20, 2022, at the Pragaan Daya Village hall and was attended by vocational and high school-level students and UMKM owners in Pragaan Daya Village. The methods used in this activity are seminars and training. The material in this training is an explanation of how an effective marketing strategy can make new products able to compete with products that have long been on the market, as well as practical steps and online marketing strategies. Strengthening digital skills provides benefits to the Pragaan Daya village community, including being able to more effectively promote their products and services, increase competitiveness, and expand market reach
Co-Authors Achmad Mubarok, Achmad Affifah, Ainyya Nur Agus Sugiono, Agus Ahmad Buchori Ahmad Fauzan Rizqullah Ambari S., Reni Pawestuti Andani, Ristia Andi Mardiana Anik Malikah Asri Widiatsih Astuti, Dwida Astuti, Siwi Puji Aura Putri Ayunda Awalia, Awalia A’yun, Qurrota Badrussholeh Basri, Fajar Maulana Dewi Driyani, Dewi Dian Hartanti Dida Rahmadanik Dina Raudhatul Jannah Dina Raudlatul Jannah Ditta Tri Ayundinarta Djaga, Syamsiah Dwi Ratna Sulistyaningrum Ellya Fauzia Endang Indartuti, Endang Erlin Windia Ambarsari Eska Dwi Prajayanti Fadhila Irawati Fajar, Moh. Farras, Adib El Fuaddiyah, Alifatul Husni dan Zulfanazli Pudjianto Alfian Rusdy Irma Mustika Sari Istiqomah, Nuril J, Juliana Juliana Juliana Juliana Junaidi Junaidi Karyati, Zetty Khaliqah, Marinatul Khoiri, M. Krisna Mutiara Wati Kumala Irmawati Kustiyowati Kustiyowati Kusyairi, Kusyairi Laksono, Puguh Luluk Sarifah Mabruri, Rohapik Mahwiyah, Faridatul Maria Wona Gati Mariana Helenora Marinatul Khaliqah Khaliqah Ma’ruf, Ridwan Maulana Moch. Isa Anshori Muhamad Fakhri Muhamad Haikal Muhammad Thahiruddin Muniroh, Zuhrotun Noviah, Noviah Nur Indah, Nur Nuraini, Tarisa Helmiko Nurussofiah, Febi Fatlika Prasanti Mia Purnama Purnama, Prasanti Mia Raharjo, Yosafat Setyo Rakini, Rakini RAMDAN, ADE SYAHRUL Rizka Rizka, Rizka Rizqy Aulia Kusman Rusdiono Rusmardiana, Ana Sabila Nur Aisyah Samaniyah, Samaniyah Saragih, Tuty Kurniawaty Satria, M. Kurniawan Ade Senna Hendrian Septiana Dwi Yanti Setyawan, Assika Putri Siti Kamilah, Siti Suyono Suyono Syarof, Achmad Tasya Agustin taufik, ismail Ulfatul Husna Ulfatul Husna umam, Muhammad chotibul Wahyuningsih, Pujiastuti Wildayatus Shofiyah Windiah Nur Kusumaningtyas Zulfa, Imarotuz