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All Journal Journal of Economics, Business, & Accountancy Ventura EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis Maneggio: Jurnal Ilmiah Magister Manajemen Jurnal Review Pendidikan dan Pengajaran (JRPP) AMAR (Andalas Management Review) Accounting and Business Journal International Journal Of Science, Technology & Management (IJSTM) Proceeding International Seminar of Islamic Studies Journal of Student Development Informatics Management (JoSDIM) Journal of International Conference Proceedings Jurnal Ilmu Manajemen Dan Kewirausahaan (JIMK) Mutiara: Multidiciplinary Scientifict Journal Journal of Indonesia Marketing Association Journal of Business Integration Competitive
Hazmanan Khair, Hazmanan
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Journal : Journal of International Conference Proceedings

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Going Green: Exploring the Factors Behind Eco-Friendly Products Purchase Intentions Siagian, Hendra Sakti Putra; Khair, Hazmanan; Jufrizen, Jufrizen; Tirtayasa, Satria; Rahmat, Muhammad
Journal of International Conference Proceedings Vol 8, No 1 (2025): 2025 ICPM Malaysia Proceeding
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/jicp.v8i1.3973

Abstract

Unregulated worldwide consumption habits have resulted in significant issues such as pollution and climate change, hence underscoring the necessity for understanding of eco-friendly products. This study seeks to examine the impact of students' awareness of eco-friendly products on their intention to acquire such products. This study specifically investigates the impact of awareness, availability, value, and quality on students' desire to purchase reusable bottled water products, as well as how these characteristics predict purchase intention among students. Data were gathered through an online survey of 145 students from diverse universities in Indonesia and analyzed utilized partial least squares-structural equation modelling (PLS-SEM). The findings revealed that awareness and perceived value significantly enhance the purchase intention of reusable bottled water products, with perceived value being the most influential element. These findings underscore the necessity of enhancing awareness and value the of eco-friendly products to promote more sustainable and responsible consumption among students, thereby significantly contributing to environmental conservation initiatives and the reduction of plastic waste in society. Furthermore, these findings offer valuable insights for stakeholders in formulating more successful marketing strategies to enhance student engagement in sustainable consumption.
Co-Authors Abdul Karim AJI PRABOWO Alvi, Alvi Annisa, Nina Bahdin Nur Tanjung Erlinda Erlinda Eva Trisna, Fadila Fadli, Anwar Fajar Pasaribu Harahap, Dita Sayidina Jufrizen Kharomah, Larasati Nur Ladewi, Yuhanis Lisawadi, Fauzan Maulidah, Sri Ayu MUIS FAUZI RAMBE Rafiqah, Fathyah Sauma Rahmat, Muhammad Rambe, Muiz Fauzi Ritonga, Juleha Rudiansyah Sabrina, R Sabrina, R. Samosir, Budi Luhur Satria Tirtayasa Savira, Sarah Siagian, Hendra Sakti Putra Tusakdiah, Halimah Verawaty S, Widyana