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PERILAKU KONSUMEN ERA DIGITAL DALAM MENYIKAPI DAN MENGGUNAKAN PRODUK RAMAH LINGKUNGAN Parmariza, Yennida; Juniarti, Septiani
BESIRU : Jurnal Pengabdian Masyarakat Vol. 1 No. 7 (2024): BESIRU : Jurnal Pengabdian Masyarakat, Juli 2024
Publisher : Lembaga Pendidikan dan Penelitian Manggala Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62335/vn21qc09

Abstract

Isu mengenai pemanasan global menjadi salah satu yang paling sering dibicarakan saat ini. Kerusakan alam ini paling banyak disebabkan oleh konsumerisme yang akan meningkatkan jumlah sampah, maka dari itu Usaha Kecil Mikro dan Menengah (UMKM) saat ini juga harus  mulai meyesuaikan diri dengan isu pemanasan global dan penggunaan produk ramah lingkungan yang marak digaungkan saat ini. Saat ini masyarakat Indonesia pun semakin peduli pada isu lingkungan dan banyak yang mulai menggunakan produk berbasis eco-friendly atau ramah lingkungan. Salah satu contoh   produk eco-friendly adalah kemasan produk ramah lingkungan. Sejumlah UMKM dan perusahaan besar sudah mulai menjadikan produk ramah lingkungan sebagai salah satu daya tarik produk mereka. Pasalnya, makin banyak orang memahami dan membeli produk dalam kemasan yang bisa didaur ulang dan membantu bumi menjadi hijau kembali. Produk ramah lingkungan berarti produk yang dibuat tanpa memberikan dampak buruk bagi lingkungan karena pilihan bahan yang tidak beresiko buruk bagi lingkungan. Kegiatan Pengabdian kepada Masyarakat ini dilaksanakan di kelurahan Kota Bambu Selatan- Palmerah Jakarta Barat dengan target audiens adalah pelaku usaha UMKM di sekitar wilayah kelurahan Kota Bambu Selatan sebanyak 60 orang pelaku usaha. Dari kegiatan PkM ini diharapkan para pelaku usaha mempunyai perspektif baru tentang bagaimana bersaing di era digital yang penuh dengan tantangan.
PENGARUH RASIO KEUANGAN TERHADAP FINANCIAL DISTRESS (Studi pada Perusahaan Sub Sektor Retail Trade yang Terdaftar di Bursa Efek Indonesia Tahun 2016-2020) Rofiah, Zakiatur; Juniarti, Septiani
Journal of Fundamental Management (JFM) Vol 4, No 1 (2024): MARET 2024
Publisher : Universitas Mercu Buana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22441/jfm.v4i1.17930

Abstract

Penelitian ini bertujuan untuk mengetahui Pengaruh Current Ratio, Debt to Equity Ratio, Return On Asset, dan Sales Growth terhadap Financial Distress pada sub sektor Retail Trade yang terdaftar di Bursa Efek Indonesia periode 2016-2020. Populasi dalam penelitiam ini adalah 27 perusahaan. Teknik Pemilihan sampel dalam penelitian ini menggunakan metode purposive sampling dan didapatkan 8 perusahaan sebagai sampel yang memenuhi kriteria. Data penelitian diperoleh dari Bursa Efek Indonesia. Metode yang lebih tepat digunakan pada penelitian ini adalah Random Effect. Hasil penelitian ini menunjukan bahwa variabel Current Ratio memiliki pengaruh positif dan signifikan terhadap Financial Distress, Debt to Equity Ratio memiliki pengaruh positif namun tidak signifikan terhadap Financial Distress, Return On Asset yang memiliki pengaruh positif dan signifikan terhadap Financial Distress, dan Sales Growth memiliki pengaruh positif namun tidak signifikan terhadap Financial Distress.
THE EFFECT OF WORKLOAD, WORK ENVIRONMENT, CARERR DEVELOPMENT ON EMPLOYEE JOB SATISFACTION ON PT. SARI COFFEE INDONESIA, Tbk. Ryani Dhyan Parashakti; Septiani Juniarti; Nurul Khotimah
Dinasti International Journal of Education Management And Social Science Vol. 1 No. 1 (2019): Dinasti International Journal of Education Management and Social Science (Octob
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31933/dijemss.v1i1.35

Abstract

This research was conducted to determine the effect of workload, work environment and career development on employee job satisfaction. The object of this research is private employees of PT. Sari Coffee Indonesia, Tbk (Case study of the Store Development and Contarction division). This analysis uses independent variables namely workload, work environment and career development. This research was conducted on 50 respondents using quantitative descriptive methods. Therefore, the data analysis used is statistical analysis in the form of multiple linear regression tests. The results of this study indicate that workload and career development have a positive effect on job satisfaction but partially and simultaneously, the environment on job satisfaction of employees of PT. Sari Coffee Indonesia, Tbk (Case study of the Store Development and Contarction division). This is evidenced from the partial results (t test) shows the significant value of the independent variable, namely the work environment of 0,000 which supports the hypothesis. In the test of Variance Analysis (ANOVA) in the multiple regression equation shows that the F-value is greater than the F-table (F = 38.536> F-table = 2.41) or the Probability Value is smaller than 0.05. The value of the multiple correlation coefficient (R) is 0.846 and R Square (R2) is 0.715. The value of R Square (0.715) means that 69.7% of the contribution of job satisfaction can be explained by the three independent variables namely workload, work environment and career development. Therefore the results of this research test state that there is a positive influence between workload variables, work environment and career development on job satisfaction of employees of PT. Sari Coffee Indonesia, Tbk (Case study of the Store Development and Contarction division).
Analisis Pengaruh Perputaran Modal Kerja Dan Keputusan Investasi Terhadap Profitabilitas (Studi Pada Perusahaan Berbasis Internet Yang Terdaftar Di Bursa Efek Indonesia Tahun 2020-2024) Septiani Juniarti; Yennida Parmariza; Vidya Ayu Diporini
Journal of Innovation Research and Knowledge Vol. 6 No. 3 (2026): Agustus 2026
Publisher : Bajang Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study aims to analyze the effect of working capital turnover and investment decisions on the profitability of internet-based companies listed on the Indonesia Stock Exchange during the 2020–2024 period. The study employed a quantitative approach with a causal research design. The population consisted of six internet-based companies listed on the Indonesia Stock Exchange. A saturated sampling technique was applied, in which the entire population was used as the research sample. Secondary data were obtained from the companies' annual financial statements and analyzed using panel data regression with the Fixed Effect Model (FEM). The results indicate that working capital turnover has a positive and significant effect on profitability, as measured by Net Profit Margin, while investment decisions, proxied by the Price Earnings Ratio, have no significant effect on profitability. Simultaneously, the two independent variables were unable to explain variations in profitability significantly, suggesting that other factors outside the proposed model play a more dominant role in influencing the profitability of internet-based companies. These findings highlight that efficient working capital management is a key factor in enhancing corporate profitability amid the dynamic digital industry and may serve as a valuable consideration for management in formulating more effective financial policies
Beyond Product: Strategi Sensory Marketing Dalam Meningkatkan Sustainable Competitive Advantage Pada UMKM Ade Permata Surya; Septiani Juniarti; Isfandiari M Bahanan
jurnal ABDIMAS Indonesia Vol. 4 No. 2 (2026): Agustus: Jurnal ABDIMAS Indonesia
Publisher : STIKes Ibnu Sina Ajibarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59841/jai.v4i2.3780

Abstract

Most Micro, Small, and Medium Enterprises (MSMEs) still focus primarily on the functional aspects of their products and have not fully utilized customer experience as a marketing strategy. This Community Service Program aimed to enhance the knowledge and skills of MSME owners in implementing sensory marketing. The program was conducted on May 7, 2026, at RPTRA Nusa Indah, Meruya Utara, West Jakarta, involving 33 MSME participants from various business sectors. The methods employed included seminars, training sessions, interactive discussions, and mentoring on the application of visual, auditory, olfactory, gustatory, and tactile marketing. The results indicated an improvement in participants’ understanding of the importance of sensory experiences in influencing consumer perceptions and purchase decisions. Evaluation results showed an average participant satisfaction score of 3.12 out of 4.00, equivalent to a satisfaction rate of 78.0%, with the highest score recorded for overall satisfaction at 3.30. Participants also demonstrated strong enthusiasm through active engagement in discussions and question-and-answer sessions. These findings suggest that the program was relevant, beneficial, and capable of providing new insights for MSME owners in developing more competitive marketing strategies. Sebagian besar pelaku Usaha Mikro, Kecil, dan Menengah (UMKM) masih berfokus pada aspek fungsional produk dan belum memanfaatkan pengalaman pelanggan sebagai strategi pemasaran. Kegiatan Pengabdian kepada Masyarakat (PkM) ini bertujuan meningkatkan pemahaman dan keterampilan pelaku UMKM dalam menerapkan sensory marketing. Kegiatan dilaksanakan pada 7 Mei 2026 di RPTRA Nusa Indah, Kelurahan Meruya Utara, Jakarta Barat, dengan melibatkan 33 pelaku UMKM dari berbagai sektor usaha. Metode yang digunakan meliputi seminar, pelatihan, diskusi interaktif, dan pendampingan terkait penerapan visual, auditory, olfactory, gustatory, dan tactile marketing. Hasil kegiatan menunjukkan adanya peningkatan pemahaman peserta mengenai pentingnya pengalaman sensorik dalam memengaruhi persepsi dan keputusan pembelian konsumen. Evaluasi kegiatan menunjukkan rata-rata skor kepuasan peserta sebesar 3,12 dari skala 4 atau setara dengan 78,0%, dengan nilai tertinggi pada aspek kepuasan keseluruhan sebesar 3,30. Peserta juga menunjukkan antusiasme tinggi melalui partisipasi aktif dalam diskusi dan sesi tanya jawab. Hasil ini menunjukkan bahwa kegiatan dinilai relevan, bermanfaat, dan mampu memberikan wawasan baru bagi pelaku UMKM dalam mengembangkan strategi pemasaran yang lebih kompetitif.