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PEMASARAN PRODUK MACRAME HANDYCRAFT PADA MEDIA INSTAGRAM SEBAGAI SARANA ONLINE MARKETING Hani Irmayanti; Sri Nurhayati; Riani Lubis
Jurnal Pengabdian Pelitabangsa Vol. 3 No. 02 (2022): Jurnal Pengabdian Pelitabangsa Oktober 2022
Publisher : DPPM Universitas Pelita Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37366/jabmas.v3i02.1445

Abstract

Permasalahan yang ada pada mitra adalah mitra belum mengetahui bagaimana pemanfaatan teknologi untuk promosi dan penjualan hasil kerajinan makrame. Mitra juga kesulitan dalam membuat branding produk, sehingga masih kesulitan dalam memperkenalkan produk kerajinan tangan yang mereka buat ke masyarakat luas. Tujuan dilaksanakan Pengabdian dan Pemberdayaan Masyarakat ini adalah Memperkenalkan penggunaan teknologi sebagai media untuk melakukan promosi dan penjualan produk serta memberikan informasi bagaimana cara membangun kekuatan branding produk dengan media sosial Instagram. Media social Instagram akan digunakan dalam proses promosi ini, karena sekarang media ini penggunanya cukup banyak dari semua kalangan, tidak hanya digunakan untuk kepentingan probadi, akan tetapi digunakan juga untuk bisnis. Metode yang akan digunakan dalam kegiatan ini adalah pembekalan materi untuk menjelaskan apa itu media sosial Instagram, bagaimana cara menggunakan media sosial tersebut, selain itu juga dilakukan pelatihan terhadap Ibu-Ibu di RT.01 Kelurahan Kebonwaru Kota Bandung dalam melakukan pembuatan akun Instagram. Kemudian pelatihan dalam penggunaan Instagram untuk kegiatan promosi dan penjualan. Selain itu juga pelatihan dalam branding produk yang akan di promosikan dalam Instagram.Setelah dilaksanakannya kegiatan Pengabdian dan pemberdayaan pada masyarakat ini, Ibu-Ibu di RT.01 lebih peham penggunaan media sosial Instagram dan juga lebih memahami lagi bagaimana cara memasarkan produk mereka di media sosial Instagram.
Smart Notification System with the Integration of Robotic Process Automation and Reinforcement Learning Andri Heryandi; Sufa Atin; Hani Irmayanti; Adam Mukharil Bachtiar; Hanhan Maulana; Bobi Kurniawan Soegoto; Ednawati Rainarli
Komputika : Jurnal Sistem Komputer Vol. 15 No. 1 (2026): Komputika: Jurnal Sistem Komputer
Publisher : Computer Engineering Departement, Universitas Komputer Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34010/komputika.v15i1.18951

Abstract

This study proposes the development of an intelligent academic notification system by integrating Robotic Process Automation (RPA) and Reinforcement Learning (RL) to improve the effectiveness of delivering information to students and parents. RPA is utilized to automate the process of sending notifications across various channels, such as email and WhatsApp, ensuring fast, consistent, and hands-free message distribution. RL is implemented to determine the optimal communication channel based on delivery history, message status (sent, failed, read), and the cost associated with each channel. Each student is represented as a state, while the selection of a communication channel becomes an action evaluated using Q-learning. The system learns from recipient behavior and updates the Q-table to enhance the accuracy of channel selection for future notifications. Additionally, the system applies an automatic escalation mechanism to parents as the deadline approaches. The result of this research is a smart notification system that can be implemented within academic information systems to enhance operational efficiency and student engagement.
The Integration Of Non-Academic Variables In Student Risk Assessment: A Conceptual Framework Hani Irmayanti; Eddy Soeryanto Soegoto; Hidayat Hidayat; Rio Yunanto; Zainal Arifin Hasibuan; Sri Supatmi
Software Engineering in Computing Systems Vol. 1 No. 2 (2026): May: Software Engineering in Computing Systems
Publisher : Asosiasi Pengelola Jurnal Informatika dan Komputer Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.66472/secons.v1i2.435

Abstract

Students’ success in completing their studies on time is a vital indicator of the quality of higher education management in Indonesia. However, high dropout rates pose a major challenge, often caused by institutions’ failure to detect warning signs of academic failure in a timely manner. The main issue lies in the current evaluation approach, which is reactive and limited to conventional academic indicators such as the Grade Point Average (GPA), thereby neglecting the psychosocial factors that influence performance. This study aims to develop a more comprehensive conceptual framework for the early detection of academic failure risk by integrating academic and non-academic dimensions. The methodology used is adapted from the Design Science Research Methodology (DSRM), focusing on the stages from problem identification to the design of the model artifact. The proposed approach is a hybrid model that combines traditional academic variables with non-academic variables, including psychological stress levels, self-efficacy, and social support. The design results indicate that this framework is capable of identifying “latent pressure” as a leading indicator of failure before a decline in academic performance occurs. The synthesis of this study confirms that the integration of non-academic variables enhances the model’s transparency and provides a more meaningful and targeted interpretation of risk factors. In conclusion, this framework provides a theoretical foundation for educational institutions to transition from reactive evaluation to a system of personalized, proactive interventions. The implementation of this model is expected to improve student retention through earlier and more targeted risk mitigation.