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All Journal Jurnal Promosi Pendidikan Ekonomi Eklektik : Jurnal Pendidikan Ekonomi dan Kewirausahaan Jurnal Teknologi Sistem Informasi dan Aplikasi Journal of Trends Economics and Accounting Research Kompetensi Journal of Economic Education and Entrepreneurship Studies Indonesian Journal of Economics, Entrepreneurship, and Innovation Jurnal Prospek: Pendidikan Ilmu Sosial dan Ekonomi Educational Studies: Conference Series Langgong: Jurnal Ilmu Sosial dan Humaniora
Kadori Haidar
Universitas Mulawarman, Samarinda
Religion Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Social Sciences Other

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Analisis Penerimaan Layanan Insurtech Shopee sebagai Aplikasi Mobile Marketplace Berdasarkan Model TAM Ida Lestari; Riyo Riyadi; Indah Permatasari; Kadori Haidar
Jurnal Teknologi Sistem Informasi dan Aplikasi Vol. 8 No. 3 (2025): Jurnal Teknologi Sistem Informasi dan Aplikasi
Publisher : Program Studi Teknik Informatika Universitas Pamulang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32493/jtsi.v8i3.57775

Abstract

Students of Economics Education at Mulawarman University are part of Generation Z, and they benefit from insurtech innovations like Shopee's product damage protection.  Despite the service's usefulness and ease of use, its intention to be reused is low.  Perceived utility and perceived ease of use, as measured by use attitude, impact behavioral intention to use, according to the Technology Acceptance Model (TAM).  A total of 104 pupils who have made use of Shopee's insurtech services are a part of this quantitative study's route analysis.  Information was gathered by means of surveys and analyzed with the help of STATA version 13.  The findings show that behavioral intention to use is somewhat affected by perceived ease of use and using attitude, but not by perceived usefulness.  Furthermore, among Economics Education students at Mulawarman University, use attitude is indirectly affected by behavioral intention to use via perceived utility and perceived ease of use of Shopee's insurtech services, and vice versa.  Management Information Systems (MIS) play an important element in understanding how people embrace digital financial services powered by technology, especially insurtech markets, and what this means for creating user-adaptive systems of information.
Co-Authors Afrita Afrita Aisyah Rizky Amalia Christie Stephanie Piar Christo Sigar Cici Deliana Mulyani Desi Oktaviani Devia Roseline Irawan Fenni Faraidhika Frisca Agustianti Haikum Amir Muhamad Aziz Ida Lestari Ilham Abu ilham abu Indah Permatasari Indah Permatasari Inoq Yohanes Irdiansyah Ita Novita Sari Krisma Periti Sinta Lia Rahmawati Made Ngurah Partha Muhammad Nor Nanda Murni Yulianti Nasib Subagio Noor Ellyawati Nuris Prastika Puji, Siti Fatimah Putri Nila Sari Dewi Qanaya Bintang Santoso Ragil Kresnawati Ratna Fitri Astuti Reza Reza Rian Hidayat Rio Renaldi Prayoga Riyo Riyadi Riyo Riyadi Sekar Wangi Wulandari Siti Yuliana Astuti Sudarman Sudarman Sudarman Sudarman SUTRISNO Sutrisno Thomas Pratama Liangto Tyas Kartika Dewi Venna Revilda Vienty Vitria Puri Rahayu Wa Rapida Yusuanike Nursandi