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All Journal Jurnal Pendidikan dan Konseling Jurnal Tunas Jurnal Pengabdian kepada Masyarakat Nusantara West Science Interdisciplinary Studies West Science Interdisciplinary Studies Manis : Jurnal Manajemen dan Bisnis Horizon: Indonesian Journal of Multidisciplinary Public Policy : Jurnal Aplikasi Kebijakan Publik dan Bisnis
Siska Jeanete Saununu
Universitas Pattimura
Agriculture, Biological Sciences & Forestry Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Mathematics Social Sciences Other

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Understanding Job Portal Adoption among Users with Disabilities: A Consumer Behavior Perspective Ervan Togatorop; Siska Jeanete Saununu; Nadya Nurlailya Ningsih
Manis: Jurnal Manajemen dan Bisnis Vol 9 No 2 (2026): MANIS : Jurnal Manajemen dan Bisnis
Publisher : Jurusan Manajemen Fakultas Ekonomi dan Bisnis Universitas Pattimura

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30598/manis.9.2.161-186

Abstract

This study aims to examine the influence of perceived risk, user experience, perceived security, platform credibility, and accessibility on the intention to use digital job portals among users with disabilities. The study adopts a quantitative research approach using a survey method involving 200 respondents with disabilities who have experience using digital job portal platforms such as LinkedIn, JobStreet, and Glints. Data were collected through structured questionnaires and analyzed using multiple linear regression with SPSS software. The findings reveal that perceived risk has a significant negative effect on intention to use, while user experience, perceived security, platform credibility, and accessibility have significant positive effects on intention to use digital job portals. Among all variables, perceived risk emerged as the strongest predictor influencing users’ behavioral intention. The results indicate that accessible, secure, trustworthy, and user-friendly job portal platforms are more likely to encourage digital job portal adoption among users with disabilities. This study contributes to the literature on consumer behavior and digital inclusion by extending technology adoption perspectives into the context of disability-inclusive digital employment platforms.
Strategi Komunikasi Pemasaran di Era Pandemi Covid-19 Feky Reken; Siska Jeanete Saununu; Nur Ariyandani
Public Policy : Jurnal Aplikasi Kebijakan Publik dan Bisnis Vol. 4 No. 1 (2023): Public Policy : Jurnal Aplikasi Kebijakan Publik dan Bisnis
Publisher : Univiversitas Dr. Djar Wattiheluw

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51135/PublicPolicy.v4.i1.p209-228

Abstract

Marketing communication strategy plays an important role in the sustainability of the company. Through marketing communication strategies, companies can provide information and influence consumers so that purchases can occur, which will bring income to the company. This study aims to describe the marketing communication strategy implemented by CitraLand Tallasa City Makassar in the era of the COVID-19 pandemic based on analysis using the marketing communication mix. Data for this descriptive qualitative study were gathered through interviews with related parties, specifically the designers and implementers of marketing communication strategies at CitraLand Tallasa City Makassar, as well as through observations. The results of the study show that CitraLand Tallasa City Makassar made some adjustments to its marketing communication strategy during the COVID-19 pandemic. The adjustments focus on carrying out a marketing communication strategy by utilizing digital media.
Co-Authors Aisah Asnawi Anna Valensia Christianty de Fretes Arief Yanto Rukmana Benny Novico Zani Eri Mardiani Ervan Togatorop Erwin Erwin Feky Reken Feky Reken Feky Reken Felix Chandra Frans Sudirjo Henny Budhysetia Dewi Iwan Harsono Jacsy Tubalawanoy Nadya Nurlailya Ningsih Nur Ariyandani Nurul Maghfirah Rainier Hendrik Sitaniapessy Ramdhan Kurniawan Tabelessy, Walter Taufik Harahapi Victor Ernest Huwae Waqiah