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All Journal JURNAL BARUNA HORIZON Jurnal Pelayanan dan Pengabdian Masyarakat Indonesia Journal of Management and Social Sciences Pandawa : Pusat Publikasi Hasil Pengabdian Masyarakat Faedah: Jurnal Hasil Kegiatan Pengabdian Masyarakat Indonesia Aspirasi : Publikasi Hasil Pengabdian dan Kegiatan Masyarakat Aksi Nyata : Jurnal Pengabdian Sosial dan Kemanusiaan Bumi: Jurnal Hasil Kegiatan Sosialisasi Pengabdian Kepada Masyarakat Inovasi Sosial: Jurnal Pengabdian Masyarakat
Jahroni jahroni
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Religion Agriculture, Biological Sciences & Forestry Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Public Health Social Sciences Other

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Persepsi Risiko Dan Kepercayaan Pelanggan Dalam Mempengaruhi Loyalitas Pelanggan Terhadap Produk Elektronik Ramah Lingkungan Samsul Arifin; Didit Darmawan; Jahroni Jahroni; Rafadi Khan Khayru; Utami Puji Lestari
Jurnal of Management and Social Sciences Vol. 1 No. 4 (2023): Oktober : Journal of Management and Social Sciences
Publisher : CV. Aksara Global Akademia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59031/jmsc.v1i4.368

Abstract

Today's industrial business competition causes manufacturers to pay attention to quality, price, and variety in developing new products to meet consumer needs. This research reviews the literature on green marketing and proposes a new conceptual framework on customer loyalty. It uses four constructs of perceived risk, customer trust, and customer loyalty. In environmentally friendly electronic products in Surabaya City. This study uses quantitative methods to prove the hypothesis. Data were obtained from 100 consumers who buy and use environmentally friendly electronic products, especially cell phones, computers, and laptops using purposive sampling method. The data were analyzed using multiple linear regression analysis. The results showed that risk perception and customer trust have a direct effect on customer loyalty
Co-Authors Abd. Raid Sopalatu Alfina Rahma Arif Rachman Putra Arif Rachman Putra Dharma Setiawan Negara Didit Darmawan Dwi Sriwidadi Fatimatus Zahro Hariani, Mila Hendrianto Udjari Jawahirul Maknuun Khairunnisa Salsabila Putri Prameswari Laila Badriyah M. Catur Rizky Maulana Ahmad Ramdhani Misbachul Munir Mohammad Gilang Ramadhan Mohammad Nuril Azizi Muchamad Catur Rizky Mujito Mujito Nadifa Salsabilah Novritsar Hasintongan Pakpahan Nur Sa’adatut Daraini Onggo Dwi Pracoyo Pratolo Saktiawan Raden Mohamad Herdian Bhakti Rafadi Khan Khayru Rafida Febriana Widya Putri Rahayu Mardikaningsih Retnowati, Eli Ricy Ichlas Sutrisno Rio Saputra Rizki Ananda Agust Lailita Rizma Melina Oktabian Alifani Rommy Hardyansah Roudlotul Jannah samsul arifin Seno Anjanarko, Tri Siti Helmyati Solchan Ghozali Sustian Alfina Tamaulina Br Sembiring Tegar Sasario Pamungkas Uswatun Chasanah Vicky Yoga Satria Yayu Sriwahyuni Hamzah zahrotul jannah