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All Journal JURNAL BARUNA HORIZON Jurnal Pelayanan dan Pengabdian Masyarakat Indonesia Journal of Management and Social Sciences Pandawa : Pusat Publikasi Hasil Pengabdian Masyarakat Faedah: Jurnal Hasil Kegiatan Pengabdian Masyarakat Indonesia Aspirasi : Publikasi Hasil Pengabdian dan Kegiatan Masyarakat Aksi Nyata : Jurnal Pengabdian Sosial dan Kemanusiaan Bumi: Jurnal Hasil Kegiatan Sosialisasi Pengabdian Kepada Masyarakat Inovasi Sosial: Jurnal Pengabdian Masyarakat Joong-Ki
Jahroni jahroni
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Religion Agriculture, Biological Sciences & Forestry Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Public Health Social Sciences Other

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Persepsi Risiko Dan Kepercayaan Pelanggan Dalam Mempengaruhi Loyalitas Pelanggan Terhadap Produk Elektronik Ramah Lingkungan Samsul Arifin; Didit Darmawan; Jahroni Jahroni; Rafadi Khan Khayru; Utami Puji Lestari
Jurnal of Management and Social Sciences Vol. 1 No. 4 (2023): Oktober : Journal of Management and Social Sciences
Publisher : CV. Aksara Global Akademia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59031/jmsc.v1i4.368

Abstract

Today's industrial business competition causes manufacturers to pay attention to quality, price, and variety in developing new products to meet consumer needs. This research reviews the literature on green marketing and proposes a new conceptual framework on customer loyalty. It uses four constructs of perceived risk, customer trust, and customer loyalty. In environmentally friendly electronic products in Surabaya City. This study uses quantitative methods to prove the hypothesis. Data were obtained from 100 consumers who buy and use environmentally friendly electronic products, especially cell phones, computers, and laptops using purposive sampling method. The data were analyzed using multiple linear regression analysis. The results showed that risk perception and customer trust have a direct effect on customer loyalty
Pengembangan UMKM: Digitalisasi Pemasaran, Pembayaran, dan Layanan Pesan Antar Rokhmad Thoriqul Hidayat; Jahroni Jahroni; Utami Puji Lestari
Joong-Ki : Jurnal Pengabdian Masyarakat Vol. 5 No. 3: Mei 2026
Publisher : CV. Ulil Albab Corp

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56799/joong-ki.v5i3.15455

Abstract

This community service activity aims to strengthen the competitiveness of the Tahu Tek Pak Lajim MSME through modernizing business management, including implementing digital marketing strategies, integrating a QRIS-based electronic payment system, and optimizing the use of online food ordering platforms. The method used is Asset-Based Community Development (ABCD) with five stages: discovery, dreaming, design, defining, and destiny, which are implemented over a month. The discovery stage is carried out through observation and interviews to identify the business's internal assets, including product advantages, customer base, and initial marketing and transaction conditions. The dreaming stage focuses on formulating a vision for digital-based business development with partners. The design stage is directed at planning training and developing strategies for digitalizing marketing, payments, and delivery services. The defining stage is carried out through intensive mentoring and direct practice using social media, Google Maps, QRIS, and online food ordering using the GoFood. The destiny stage is carried out through initial monitoring and evaluation of program sustainability. The results of the community service program demonstrate increased business visibility through the use of social media and Google Maps, ease of transactions through the implementation of QRIS-based cashless payments, and expanded consumer reach through the integration of online delivery services using the GoFood. This digitalization contributes to increased operational efficiency and sales stability for MSMEs
Co-Authors Abd. Raid Sopalatu Alfina Rahma Arif Rachman Putra Arif Rachman Putra Dharma Setiawan Negara Didit Darmawan Dwi Sriwidadi Fatimatus Zahro Hariani, Mila Hendrianto Udjari Jawahirul Maknuun Khairunnisa Salsabila Putri Prameswari Laila Badriyah Lestari, Utami Puji M. Catur Rizky Maulana Ahmad Ramdhani Misbachul Munir Mohammad Gilang Ramadhan Mohammad Nuril Azizi Muchamad Catur Rizky Mujito Mujito Nadifa Salsabilah Novritsar Hasintongan Pakpahan Nur Sa’adatut Daraini Onggo Dwi Pracoyo Pratolo Saktiawan Raden Mohamad Herdian Bhakti Rafadi Khan Khayru Rafida Febriana Widya Putri Rahayu Mardikaningsih Retnowati, Eli Ricy Ichlas Sutrisno Rio Saputra Rizki Ananda Agust Lailita Rizma Melina Oktabian Alifani Rokhmad Thoriqul Hidayat Rommy Hardyansah Roudlotul Jannah samsul arifin Seno Anjanarko, Tri Siti Helmyati Solchan Ghozali Sustian Alfina Tamaulina Br Sembiring Tegar Sasario Pamungkas Uswatun Chasanah Vicky Yoga Satria Yayu Sriwahyuni Hamzah zahrotul jannah