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Journal : JURNAL ADMINISTRASI BISNIS

PENGARUH KOMPENSASI TERHADAP KINERJA KARYAWAN PT. BANK TABUNGAN NEGARA (PERSERO), TBK. KANTOR CABANG MANADO Rumere, Lidya Octafia; Pio, Rianne Johnly; Tampi, Johny Revo Elia
JURNAL ADMINISTRASI BISNIS (JAB) Vol 4, No 1 (2016): jurnal administrasi bisnis
Publisher : Sam Ratulangi University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35797/jab.4.1.2016.11278.%p

Abstract

Abstract. This study aims to determine the effect of compensation to employee performance State Savings Bank, Tbk Manado. This research uses descriptive quantitative approach with tools simple correlation and regression analysis, to test the level of relationship and influence that occurs between the variable compensation with employee performance. Results indicate compensation linked to employee performance as evidenced by the coefficient of determination of 0.619. The performance of the employees affected by the compensation of 61.9%, and there are 38.1% is determined by other factors. We hope this research can be used as a reference in subsequent research by developing a variety of other variables related to human resources management.Keywords: Compensation, Employee Performance
Tinjauan Bauran Pemasaran Dari Perspektif Pelaku Usaha Mikro Riane Johnly Pio; Christoffel Kojo; Johny R. E. Tampi
JURNAL ADMINISTRASI BISNIS Vol. 12 No. 1 (2022)
Publisher : Universitas Sam Ratulangi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35797/jab.12.1.10-19

Abstract

This training aims to provide an understanding of the marketing mix as a provision of knowledge for micro business actors in running a business. The training implementation uses an adult education approach such as interactive discussions by providing relevant and contextual illustrations in accordance with the factual problems faced by micro-enterprises. The training participants were 19 micro-enterprises with a sales turnover of between Rp. 150,000 to Rp. 500,000 per day. The training evaluation method was carried out by pre-test and post-test with analysis using descriptive statistics. The results of the training evaluation show that the majority of micro business groups run culinary businesses, but there are a small number who open stalls for daily basic needs. Understanding of the marketing mix increased by 42%, products increased by 10%, prices by 16%, place of business increased by 22%, and for promotion there was no change because the level of understanding was quite large, namely 89%. Through this activity, it is hoped that micro business actors in Ranotana Weru Village, Manado city can increase business and business sustainability.