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The Meaning of Madura Batik Patterns in a Review of Visual Communication, Culture, and Religiosity Elements Triandika, Lulus Sugeng; Arifin, Syamsul; Rachmad, Teguh Hidayatul
Sosial Budaya Vol 20, No 1 (2023): Juni 2023
Publisher : Lembaga penelitian dan pengabdian kepada Masyarakat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24014/sb.v20i1.22357

Cultural acculturation and religiosity strongly influence the creation of Madura Batik. The pattern of batik motifs is interesting to study as a dynamically developing cultural product. There is a process of cultural communication in batik, with motifs as the medium. Even though there are many studies on Madura Batik, it is still rare to study motifs, especially from a visual communication perspective. The study was conducted to find out the meaning of Batik motifs. The exploratory qualitative study method was used with a combination of direct observation and literature review. Research sources come from craftsmen, boutique owners, and Madurese cultural figures. Charles Sanders Peirce's Semiotic Analysis is used to examine the object of research on batik motifs. The results found that there were elements of acculturation in the patterns of batik motifs. The process of acculturation occurred from the Hindu-Buddhist era until the modern era. The Islamic aspect is contained in the pattern of batik motifs with the stylization process.

Understanding Consumer Behavior in Live Streaming E-Commerce: A Technology Acceptance Model Perspective Herlina, Herlina; Andry, Johanes Fernandes; Mulyana, Teady Matius Surya; Wilujeng, Fuji Rahayu; Sasongko, Yohanes Probo Dwi; Rachmad, Teguh Hidayatul
Inspiration: Jurnal Teknologi Informasi dan Komunikasi Vol. 15 No. 1 (2025): Inspiration: Jurnal Teknologi Informasi dan Komunikasi
Publisher : Pusat Penelitian dan Pengabdian Pada Masyarakat Sekolah Tinggi Manajemen Informatika dan Komputer AKBA Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35585/inspir.v15i1.105

Live streaming has rapidly become a transformative feature within the landscape of online shopping, not only serving as an interactive marketing tool but also reshaping consumer decision-making processes in the digital marketplace. Far beyond a mere add-on, live streaming represents a disruptive innovation that significantly alters consumer–vendor engagement and accelerates the evolution of e-commerce ecosystems. To gain a deeper understanding of this phenomenon, the present study employs the Technology Acceptance Model (TAM) as a theoretical lens to investigate the drivers of consumer adoption and sustained usage of live streaming in online shopping contexts. Data were collected from 150 active users of live streaming features through purposive accidental sampling and analyzed using path analysis with AMOS software. The results provide strong empirical evidence that the TAM constructs Perceived Usefulness (PU), Perceived Ease of Use (PEU), Attitude Toward Using (ATU), Behavioral Intention to Use (BIU), and Actual System Use (AU) are all significantly and positively interrelated. These findings underscore the strategic importance of consumer perceptions of utility and ease of use in fostering favorable attitudes, strengthening behavioral intentions, and translating into actual system usage. This research not only validates TAM in the context of live streaming but also offers critical implications for global e-commerce stakeholders and technology developers by highlighting how interactive features can be optimized to enhance consumer engagement, trust, and long-term digital marketplace sustainability.

Fenomena Thrifting sebagai Gaya Hidup Ramah Lingkungan Milenial di Jakarta Rizky, Purnama Ayu; Rachmad, Teguh Hidayatul
CARAKA : Indonesia Journal of Communication Vol. 4 No. 2 (2023): Caraka : Indonesia Journal of Communication
Publisher : Indonesian Scientific Journal (Jurnal Ilmiah Indonesia)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25008/caraka.v4i2.79

Setiap fenomena yang hadir dalam masyarakat dan membentuk sebuah kebiasaan merupakan cara yang dapat dihadirkan untuk menarik suatu makna dan manfaat secara signifikan. Dengan tindakan yang dilakukan oleh masyarakat, dalam hal ini kaum milenial yang memilki keleluasaan dalam mengapresiasi diri, maka segala tindakan yang dilakukan dalam menentukan identitas dirinya dengan cara memanfaatkan pakaian yang dikenakan. Memperhatikan budaya thrifting secara menyeluruh, perlu dilandasi dengan adanya kesadaran secara utuh, generasi muda dapat melihat tindakan mereka dalam memenuhi tuntutan zaman, dalam hal ini tuntutan dalam bertindak secara penuh pada hadirnya kesadaran. Dengan segala bentuk dan keterbatasannya, ruang- ruang komunikasi selalu hadir dan diberi maknanya pada kesadaran. Oleh sebab itu kesadaran menjadi kunci yang dapat ditarik menjadi kunci utama, dengan mengangkat teori transformasi kesadaran dalam perspektif yang lebih luas. Melalu sudut pemahaman Reza Antonius Wattimena, makna kesadaran untuk melihat budaya thrifting tersebut menjadi sesuatu yang lebih fleksibel dan menyesuaikan kondisi, pemahaman mengenai budaya thrifting dapat dijadikan sebagai pijakan terkait orang yang mampu menghadirkan penilaian positip dan dewasa secara menyeluruh.

POLA KOMUNIKASI INTERPERSONAL GURU DAN ANAK DALAM PEMBELAJARAN PHONICS DI BRIGHT CUBS LEARNING CENTER Rachmad, Teguh Hidayatul; Octaviana , Stefani; Subandi, Zera Edenzwo
Jurnal Spektrum Komunikasi Vol 13 No 3 (2025): Jurnal Spektrum Komunikasi : September 2025
Publisher : LPPM Stikosa - AWS

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This study aims to describe the patterns of interpersonal communication in phonics learning for early childhood at Bright Cubs Learning Center. A descriptive qualitative approach was employed, using in-depth interviews with three phonics teachers and two parents. This research applies Social Learning Theory and Symbolic Interactionism to explain how communication between teachers and students shapes learning experiences and children’s perceptions of letters and sounds. The findings reveal that warm, responsive, and interactive communication patterns play a crucial role in building children's self-confidence and facilitating their understanding of phonics. Symbolic communication expressed through facial expressions, body movements, and vocal intonation provides meaningful learning cues for children in learning to read. The interaction fosters not only early literacy skills but also the broader development of children's interpersonal communication. These findings highlight the importance of the quality of interpersonal relationships in early childhood education, particularly in the phonics learning context.

STRATEGI KOMUNIKASI INTERNAL DINAS PENANGGULANGAN KEBAKARAN DAN PENYELAMATAN DKI JAKARTA DALAM TANGGAP DARURAT KEBAKARAN Imani, Rayinda Ratri; Subandi, Zera Edenzwo; Rachmad, Teguh Hidayatul
Jurnal Spektrum Komunikasi Vol 13 No 3 (2025): Jurnal Spektrum Komunikasi : September 2025
Publisher : LPPM Stikosa - AWS

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The high incidence of fires in Jakarta demands the Fire and Rescue Department of DKI Jakarta to maintain effective internal communication strategies. This study aims to examine how these strategies impact the department’s emergency fire response. The research employed a qualitative approach using a case study method, with data collected through in-depth interviews with six department personnel and three fire-affected residents, field observations, and documentation. Analysis was based on Karl Weick’s Organizational Information Theory, focusing on the processes of enactment, selection, and retention. The findings reveal that internal communication strategies include rapid reporting via 112 and nearby posts, information validation via telephone, use of color codes and operational terms such as “76” and “86,” and coordination through handy talkies across teams and command levels. A tiered command structure is applied based on the first responder, followed by a unified command system at the fire scene. Communication barriers identified include differences in perception, time pressure, signal disruption in areas like high-rise buildings or basements (blind spots), and environmental constraints such as traffic congestion or narrow alleyways. Nevertheless, the structured and adaptive communication strategy effectively reduces equivocality and accelerates decision-making during emergencies. This study contributes to organizational communication literature in the context of emergency response and offers insights into the importance of internal communication in managing critical information within public service organizations.

Digital Business Communication using TikTok Live Streaming Herlina, Herlina; Rachmad, Teguh Hidayatul; Sasongko, Yohanes Probo Dwi
Journal of Indonesian Economic Research Vol. 2 No. 1 (2024)
Publisher : Yayasan Lentera Avanya Nagari

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61105/jier.v2i1.83

TikTok live streaming allows broadcasters to share content in real time and interact with viewers through comments, emoticons, and other features. This research is a qualitative research using phenomenological techniques, where researchers analyze data scattered on the Internet and interviews with sources who have direct experience with TikTok live streaming. This research aims to find out the phenomenon of digital business communication using the TikTok live streaming platform. The results of the study concluded that 1) digital business communication using TikTok live streaming is an effective and efficient marketing medium in explaining product information in real time, which can attract viewers (consumers) to establish communication about the product, so it can influence consumer buying interest to make online purchases; 2) digital business communication using live streaming increases the level of consumer satisfaction with the quality of the products they buy; 3) digital business communication using live streaming can reduce the risk of fraud compared to digital businesses that only rely on photos, comments and videos; 4) live streaming digital business communication has the concept of traditional face-to-face communication, the difference is that if in traditional communication it is done face-to-face, live streaming communication in business is done in real-team and the audience can see the broadcaster's (seller's) gestures of the broadcaster (seller), while the seller only sees the audience (consumer) through comments, emoticons, and other features

Rekonsiliasi Komunikasi Antar Budaya pada Lesbian, Gay, Biseksual, dan Transgender di Era Postmodern Rachmad, Teguh Hidayatul; Sasongko, Yohanes Probo Dwi
Jurnal Komunikasi Nusantara Vol 6 No 2 (2024)
Publisher : Unitri Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33366/jkn.v6i2.364

When viewed openly, LGBT people are a separate behavior regarding sexual forms which consist of and focus on lesbian (sexual relations between women), gay (male-to-male sexual relations), bisexual (can have good sexual relations with male or female), and transgender (people who change gender because they feel they have found their identity). The existence of adherents of LGBT people in solving their problems can be seen and used by studying the theory of cultural convergence theory developed by Barnett & Kincaid. The theory of basic transformation theory can present a communication process that occurs by involving two or more individuals or groups sharing information that aims to create mutual understanding between them about something that exists in their lives. In the theory of cultural convergence, efforts to present a complete and comprehensive understanding between the LGBT community and those who are against LGBT people can present positive communication interactions with each other, argue, mutual understanding will be approached but never perfectly achieved. That is, some problems occur when two or more people exchange information, maybe some convergent people will be more able to present a comprehensive understanding between them in the community. Abstrak Para kaum LGBT bila dilihat secara terbuka merupakan sebuah perilaku tersendiri mengenai bentuk seksual yang terdiri dan terfokus untuk lesbian (hubungan seksual yang dilakukan antar perempuan), gay (hubungan seksual laki-laki dengan laki-laki), biseksual (bisa melakukan hubungan seksual baik dengan laki-laki maupun perempuan), dan transgender (orang yang melakukan perpindahan jenis kelamin karena merasa telah menemukan jati dirinya). Keberadaan para penganut kaum LGBT dalam memecahkan permasalahannya dapat melihat dan memakai kajian teori Teori konvergensi budaya dikembangkan oleh Barnett & Kincaid. Teori konvergensi budaya dapat menghadirkan adanya sebuah proses komunikasi yang terjadi dengan melibatkan dua atau lebih individu atau kelompok berbagai informasi yang bertujuan untuk menciptakan saling pengertian di antara mereka tentang sesuatu yang ada dalam kehidupan mereka. Di dalam teori konvergensi budaya tersebut, upaya untuk menghadirkan adanya pemahaman yang utuh dan menyeluruh antara masyarakat LGBT dan mereka yang kontra dengan para LGBT dapat saling menghadirkan interaksi komunikasi secara positip, berpendapat, saling pengertian akan dapat didekati namun tidak pernah sempurna dicapai. Artinya, beberapa ganjalan terjadi sewaktu dua orang atau lebih melakukan pertukaran informasi mungkin beberapa orang yang konvergen akan lebih saling dapat menghadirkan pengertian yang menyeluruh di antara mereka dalam komunitas masyarakat.

Rekonsiliasi Komunikasi Antar Budaya pada Lesbian, Gay, Biseksual, dan Transgender di Era Postmodern Rachmad, Teguh Hidayatul; Sasongko, Yohanes Probo Dwi
Jurnal Komunikasi Nusantara Vol 6 No 2 (2024)
Publisher : Unitri Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33366/jkn.v6i2.364

When viewed openly, LGBT people are a separate behavior regarding sexual forms which consist of and focus on lesbian (sexual relations between women), gay (male-to-male sexual relations), bisexual (can have good sexual relations with male or female), and transgender (people who change gender because they feel they have found their identity). The existence of adherents of LGBT people in solving their problems can be seen and used by studying the theory of cultural convergence theory developed by Barnett & Kincaid. The theory of basic transformation theory can present a communication process that occurs by involving two or more individuals or groups sharing information that aims to create mutual understanding between them about something that exists in their lives. In the theory of cultural convergence, efforts to present a complete and comprehensive understanding between the LGBT community and those who are against LGBT people can present positive communication interactions with each other, argue, mutual understanding will be approached but never perfectly achieved. That is, some problems occur when two or more people exchange information, maybe some convergent people will be more able to present a comprehensive understanding between them in the community. Abstrak Para kaum LGBT bila dilihat secara terbuka merupakan sebuah perilaku tersendiri mengenai bentuk seksual yang terdiri dan terfokus untuk lesbian (hubungan seksual yang dilakukan antar perempuan), gay (hubungan seksual laki-laki dengan laki-laki), biseksual (bisa melakukan hubungan seksual baik dengan laki-laki maupun perempuan), dan transgender (orang yang melakukan perpindahan jenis kelamin karena merasa telah menemukan jati dirinya). Keberadaan para penganut kaum LGBT dalam memecahkan permasalahannya dapat melihat dan memakai kajian teori Teori konvergensi budaya dikembangkan oleh Barnett & Kincaid. Teori konvergensi budaya dapat menghadirkan adanya sebuah proses komunikasi yang terjadi dengan melibatkan dua atau lebih individu atau kelompok berbagai informasi yang bertujuan untuk menciptakan saling pengertian di antara mereka tentang sesuatu yang ada dalam kehidupan mereka. Di dalam teori konvergensi budaya tersebut, upaya untuk menghadirkan adanya pemahaman yang utuh dan menyeluruh antara masyarakat LGBT dan mereka yang kontra dengan para LGBT dapat saling menghadirkan interaksi komunikasi secara positip, berpendapat, saling pengertian akan dapat didekati namun tidak pernah sempurna dicapai. Artinya, beberapa ganjalan terjadi sewaktu dua orang atau lebih melakukan pertukaran informasi mungkin beberapa orang yang konvergen akan lebih saling dapat menghadirkan pengertian yang menyeluruh di antara mereka dalam komunitas masyarakat.

ANALISIS KONTEN KOMUNIKASI PEMASARAN MEDIA SOSIAL (STUDI KASUS TIKTOK QUEEN SECRET COFFEE) Nuni, Nuni; Rachmad, Teguh Hidayatul
Jurnal Ilmu Sosial dan Ilmu Politik (JISIP) Vol 12, No 2 (2023)
Publisher : Universitas Tribhuwana Tungga Dewi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33366/jisip.v12i2.2620

This research aims to understand how marketing communication content carried out by Queen Secret Coffee on the Tiktok social media platform can increase awareness and improve product sales. Queen Secret Coffee is an herbal product that is useful for improving hormones and regulating menstrual cycles and is one of many brands that utilize information technology to market their products through Tiktok. This study uses the Hypodermic Needle Theory to examine how media strongly influences audiences using a case study method. According to the study findings, Queen Secret Coffee utilizes all the features available on social media, changes banned words by the Tiktok community so that the content created is not taken down by Tiktok, and unconsciously engages in Word of Mouth marketing through their activities. These are the factors that assist Queen Secret Coffee in producing effective marketing communication content on Tiktok.Penelitian ini bertujuan untuk mengetahui bagaimana konten komunikasi pemasaran yang dilakukan oleh Queen Secret Coffee pada media sosial Tiktok untuk dapat meningkatkan awernest hingga meningkatkan penjualan produk. Queen Secret Coffee merupakan produk herbal yang berguna untuk memperbaiki hormone dan melancarkan datang bulan dan salah satu dari sekian banyak merek yang memanfaatkan teknologi informasi dalam memasarkan produknya melalui media sosial Tiktok. Penelitian ini menggunakanÂ teori jarum suntik atau teori peluru (Hypodermic Needle Theory) melihat bagaimana media sangat berpengaruh pada khalayak dengan menggunkaan metode studi kasus. Menurut temukan studi tersebut Queen Secret Coffee memanfaatkan seluruh fitur yang ada dalam sosial media, mengganti kata-kata yang dilarang komunitas Tiktok agar konten yang dibuat tidak diturunkan oleh Tiktok, serta tanpa sadar melakukan Word of Mouth dari kegiatan yang dilakukan. Hal-hal tersebut yang membantu Queen Secret Coffee untuk dapat memproduksi konten komunikasi pemasaran yang dilakukan di Tiktok.

Analysis of Instagram use Cultivates a Show-Off Culture Trend that Contributes to Mental Disorders Kho, Gerson Ralph Manuel; Rachmad, Teguh Hidayatul; Sasongko, Yohanes Probo Dwi
Jurnal The Messenger Vol. 17 No. 2 (2025): May-August
Publisher : Universitas Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26623/themessenger.v17i2.8297

Purpose: This study aims to deepen the understanding of mental health issues prevalent in society, particularly among higher education students, resulting from the show-off culture on social media. Technological advancements, especially on highly visual platforms like Instagram, have reshaped how students perceive and experience mental well-being. Methods: Employing a qualitative descriptive approach, this research analyzes the lived experiences of two college students in North Jakarta, Gladys and Viola. The use of social media, particularly Instagram, has become an integral part of adolescents' daily lives, as reflected in the experiences of Gladys and Viola, who have both used Instagram for over five years. Data were collected through in-depth interviews structured with theoretical frameworks related to mental health to understand their psychological responses to social media interactions. Findings: The interviews revealed that both informants initially derived satisfaction and validation from likes and comments. However, this evolved into a source of significant distress when engagement declined. Both subjects experienced symptoms of anxiety, inferiority, and social withdrawal due to upward social comparison and the pressure to maintain a curated online persona. The study found that their recovery required professional psychological intervention and a conscious restriction of social media usage to regain emotional stability. Originality: This research contributes to the Social Comparison Theory by providing empirical evidence from the Indonesian context, specifically highlighting how the aestheticization of life on Instagram accelerates the transition from validation-seeking behavior to diagnosed mental health disorders among youth, underscoring the urgency for digital literacy and authentic content creation.

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