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All Journal Jurnal Komunikasi Jurnal Pertanian Terpadu Jurnal SOLMA Jurnal Riset Komunikasi Public Corner Jeskovsia (Jurnal Desain Komunikasi Visual Asia) Abhakte
Anis Kurli, Anis
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Agriculture, Biological Sciences & Forestry Arts Humanities Environmental Science Languange, Linguistic, Communication & Media Social Sciences Other

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Journal : Jurnal SOLMA

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Pelatihan Konten Manajemen Komunikasi Digital pada Entitas Wisata Mangrove Kedatim Kabupaten Sumenep berbasis Blue Economy Kurniawan, Rio; Fajar, Fajar; Kurli, Anis
Jurnal SOLMA Vol. 14 No. 2 (2025)
Publisher : Universitas Muhammadiyah Prof. DR. Hamka (UHAMKA Press)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22236/solma.v14i2.18582

Abstract

Background: The Mangrove Kedatim tourism area in Sumenep has significant potential as an environmentally-based ecotourism destination. However, it faces various challenges and issues in carrying out effective and efficient promotional activities and digital communication management. To address these challenges faced by the tourism managers, a training program on digital communication content management based on the Blue Economy was conducted. The aim was to enhance both the quantity of promotional efforts and sustainable awareness among tourism managers from various environmental backgrounds. Method: A participatory approach through workshops, practical sessions on creating digital content such as photos, videos, and narratives, as well as strengthening the understanding of the Blue Economy concept. The training activity was attended by 30 participants from various community groups around the Mangrove Kedatim area. Results: Increase in participants’ understanding by approximately 42%, based on a comparison between pre-test and post-test scores. About 80% of participants were able to produce relevant promotional digital content, and 70% committed to applying digital communication strategies in managing tourism activities. Conclusion: This training was highly effective in improving digital skills and sustainable awareness, and it holds strong potential for promoting Mangrove Kedatim tourism in a more targeted way, with positive economic and environmental impacts.
Optimasi Identitas Visual Empu Keris melalui Totem signage untuk Meningkatkan Daya Tarik Desa Wisata Keris Aeng Tong Tong Sumenep Putra, Deni Fardiansyah; Hujairi, Ahmad Walid; Umam, Ahmad Khairul; Prasetyo, Joko; Hari, Nirwana Haidar; Agustien, Lusiana; Khoironi, Khoironi; Kurli, Anis
Jurnal SOLMA Vol. 14 No. 3 (2025)
Publisher : Universitas Muhammadiyah Prof. DR. Hamka (UHAMKA Press)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22236/solma.v14i3.20135

Abstract

Background: Aeng Tong-Tong Village in Sumenep Regency is widely recognized as a center for traditional kris craftsmanship. It is the only area in Indonesia with the largest number of kris masters (Empu), with approximately 600 practitioners officially acknowledged by UNESCO. Despite this cultural richness, the village still lacks a well-developed visual identity and information system, particularly in aspects such as directional signage, visual branding, and overall appeal to tourists and visitors. This community engagement initiative aims to design, enhance, and implement a strong visual identity for the Empu Keris, serving both as a means of cultural preservation and promotional media. Method: Methodology: The activities were carried out through several stages, including workshops on preservation and conservation techniques, digital marketing and visual promotion training, and a cultural festival culminating in the official unveiling of totem signage. These efforts were specifically directed at Through a strategic and collaborative design process, the program successfully produced visual elements that function as distinctive markers, helping visitors easily identify the kris artisans and masters in Aeng Tong-Tong Village. Conclusion: The installation of kris-shaped totem signage in Aeng Tong-Tong serves as a meaningful step toward strengthening the villageÂ’s visual identity as a cultural tourism destination, while actively preserving and honoring the ancestral heritage of the Indonesian archipelago.
Co-Authors ,, Hidayat Abda Abda Agustien, Lusiana Ahmad Khairul Umam Ahmad Walid Hujairi Andrianto, Ahmad Anugerah, Ahmed David Deny Fardiansyah Putra Fajar Fajar Hari, Nirwana Haidar Hidayat Hidayat Joko Prasetyo Khoironi, Khoironi Lily Elserisa Mubin, Alan Nuril Norrahman, Rico Nurul Hakim, Moh. Prayoga, Andika Priyas Putri, Purnama Violita Riady, Rahman Rillia Aisyah Haris Rio Kurniawan Roos Yuliastina Sari, Raudhah Pattria Suharyanto, Deny Feri Syafriyani, Ida Syamsul Arifin Winnugroho Wiratman, Manfaluthy Hakim, Tiara Aninditha, Aru W. Sudoyo, Joedo Prihartono Yulia Wardita Zarnuji, Zarnuji