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The Impact of Food Authenticity, Price Fairness, and Cultural Similarity on Satisfaction and Purchase Intention at Indonesian Restaurants in Taiwan Hatma, Ramli; Rachman, Abdul Nasir; Musa, Andi Ernie Zaenab; Hardiyono, Hardiyono; Latiep, Ifah Finatry
Jurnal Internasional Penelitian Bisnis Terapan Vol 7 No 02 (2025)
Publisher : Politeknik Negeri Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35313/ijabr.v7i02.510

Abstract

This study looks at how customer happiness, brand awareness, and purchase intention are affected by cuisine authenticity and fair prices at Indonesian restaurants in Taiwan. Partial Least Squares (PLS) and Structural Equation Modelling (SEM) were used to analyze a survey of 400 foreign clients. The findings support the notion that fair prices and real cuisine both increase consumer happiness, which raises brand recognition and buy intent. The association between cuisine authenticity and consumer pleasure is moderated by cultural similarity, with customers who share a common culture reporting higher levels of satisfaction. At a 10% significant level, it also moderates the association between price fairness and satisfaction, indicating that cultural alignment may boost price variation tolerance. These results emphasize how crucial fair pricing and authenticity are to building client loyalty and drawing in a larger audience. However, the study only looks at foreign consumers; for a more thorough knowledge of consumer behaviour, future studies need look at local Taiwanese consumers as well as other aspects like ambiance and service quality.
THE INFLUENCE OF SOCIAL MEDIA ON INVESTMENT INTEREST IN CRYPTO CURRENCY Abbas, Abbas; Dewi, Andi Ratna Sari; Latiep, Ifah Finatry; Rachman, Abdul Nasir; Armilsar, Tri Ayu Lestari Putri; Hardiyono, Hardiyono
International Conference On Association Of Indonesian Entrepreneurship Study Programs Vol. 1 No. 2 (2024): Proceeding International Conference On Association Of Indonesian Entrepreneursh
Publisher : Association Of Indonesian Entrepreneurship Study Programs

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study aims to analyze the influence of social media on investment interest in cryptocurrencies, focusing on the role of influencers, psychological factors, and demographic characteristics. Using a quantitative approach through an online survey of younger respondents, the results show that social media has a significant effect on crypto investment interest. Exposure to influencer content has been shown to drive investment decisions, even when financial literacy and investment experience are not the dominant factors. In addition, risk aversion has a negative influence on investment interest, while skepticism is insignificant. Generation Z and millennials are recorded as the most active group in crypto investments, with social media as the main source of information. These findings imply the need for a new approach in financial education that focuses not only on basic literacy, but also on the critical ability to assess digital content and identify potential manipulation
PENGUATAN MINDSET DAN KARAKTER KEWIRAUSAHAAN Rachman, Abdul Nasir; Abbas, Abbas; Latiep, Ifah Finatry; Lantang, Dianita Veronica; Putri, A Reski Fausia
Journal of Career Development Vol 2, No 1 (2024): Journal Of Career Development
Publisher : Career Development Center Division at Amkop Business School

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37531/jcd.v2i1.102

Abstract

Penelitian ini bertujuan untuk memberikan informasi kepada masyarakat desa bahwa Penguatan Mindset dan karakter berwirausaha dikalangan pemuda dan masyarakat sangat berperan penting dalam peningkatan usaha dan penghasilan para pelakubisnis UMKM yang memiliki manfaat sangat besar karena bisa membantu pergerakan roda ekonomi rakyat dalam penguatan sektor ekonomi lokal, serta bagaimana upaya dan usaha agar kegiatan kewirausahaan masayarakat ini tidak terputus jangkauan pemasaran dan pembinaannya dalam menjangkau pangsa pasar yang lebih luas, dan sangat diharapkan peran pemerintah desa untuk turut aktif didalam mendorong kegiatan UMKM ini dengan cara melibatkan mereka untuk berpartisipasi aktif didalam melakukan kegiatan pameran ekspo UMKM yang biasanya sering dilakukan oleh pemerintah kabupaten, tingkat kecamatan dan tingkat desa. Dengan kegiatan ini diharapkan nantinya para pelaku bisnis UMKM desa tabo – tabo bisa memasuki pemasaran produk yang bersakala nasional dan internasional.Kata kunci: Penguatan mindset; Karakter Kewirausahaan; UMKM.
Improving City Development Performance: The Role of Regional Revenue, Financial Management, and Accountability Rachman, Abdul Nasir; Fatma, Nur
Journal of Entrepreneur, Business and Management Vol 3, No 1 (2025): Journal of Entrepreneur, Business and Management
Publisher : Entrepreneurship Undergraduate Program at Amkop Business School

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37531/jebm.v3i1.174

Abstract

This study aims to analyze the influence of Regional Original Revenue (PAD), regional financial management, and accountability, both partially and simultaneously, on development performance in Makassar City. This study will explain the causal relationship between variables through hypothesis testing. In this study, the analysis method used is a multiple regression analysis model using the SPSS program with 68 respondents. Based on the results of the study, Regional Original Revenue (PAD) has a significant influence on development performance, where the increase in PAD directly contributes to the improvement of development performance in Makassar City. In addition, better regional financial management has also proven to play an important role in supporting more optimal development performance. Accountability also has a significant influence, showing that the better the level of accountability, the better the development performance in Makassar City. Overall, PAD, regional financial management, and accountability together have a significant impact on development performance, where the synergy of these three factors will increase more effective development in Makassar City.Keywords: Regional Original Revenue, Financial Management, and Accountability, City Development Performance.
THE IMPORTANCE OF IMPLEMENTING THE ISM CODE IN THE MACHINE ROOM AT KM. ADITHYA Sibali, Alwi; Rachman, Abdul Nasir
Indonesian Journal Of Maritim Review Vol 1 No 1 (2023)
Publisher : Indonesian Journal Of Maritime Review

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15532/ijmr.v1i1.39

Abstract

In accordance with the awareness of the importance of human factors and the need to improve ship operational management in preventing ship, human, cargo and property accidents and preventing pollution of the marine environment, IMO issued a regulation on ship safety management & marine environment protection known as the International Safety Management (ISM Code) which was also consolidated in the SOLAS convention. This research was carried out on the KM ship. ADITHYA on the Pare-pare – Samarinda cruise. PT. Afta Trans Mandiri. Based on the results of this study, it can be concluded that several things about Safety Management are as follows introduction of Safety Management is very important for the company or for ships because the process of understanding Safety Management for companies will be able to compete for the market
HOT ABSORPTION OF HEAT ABSORPTION IN MAIN ENGINE LUBRICATING OIL COOLER Rachman, Abdul Nasir
Indonesian Journal Of Maritim Review Vol 1 No 1 (2023)
Publisher : Indonesian Journal Of Maritime Review

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15532/ijmr.v1i1.44

Abstract

Ships are a means of sea transportation that use diesel engines as the main driving force. This is because diesel engines are easier to maintain and faster to operate. Considering this, diesel engines need special attention so that they are always ready to use and work well to support activities on board. The aim of this research is to determine the causal factors and what efforts must be made to overcome the obstruction of heat absorption in the lubricating oil of the main engine on the MT.AnnaBella ship. The research results show that the cause of the lack of oil cooler lubrication absorption on the main engine at MT.AnnaBella is due to lack of maintenance on the lubrication system components, namely dirty Lo cooler sea water pipes, dirty sea chase filters, resulting in decreased sea water pump suction, and dirty impellers. pump the sea water pump so that the sea water pump pressure decreases. Efforts to overcome the obstruction of heat absorption in the lubricating oil of the main engine on the MT AnnaBella include paying attention to the cleanliness of the sea water pipes in the lo cooler. By spraying compressed air and using rattan, always pay attention to the cleanliness of the sea water filter and regularly check the sea water pump impeller for dirt.
OPTIMALISASI POTENSI WILAYAH DENGAN MENUMBUHKAN JIWA KEWIRAUSAHAAN Rachman, Abdul Nasir
Journal of Career Development Vol 3, No 2 (2025): Journal of Career Development
Publisher : Career Development Center Division at Amkop Business School

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37531/jcd.v3i2.219

Abstract

Kegiatan pengabdian kepada masyarakat ini bertujuan untuk meningkatkan pemahaman dan keterampilan pelaku usaha mikro, kecil, dan menengah (UMKM) dalam memanfaatkan digital marketing sebagai strategi pemasaran produk serta mendorong tumbuhnya jiwa kewirausahaan dalam mengoptimalkan potensi wilayah. Kegiatan dilaksanakan di Kelurahan Bontoa, Kecamatan Minasatene, Kabupaten Pangkep dengan metode sosialisasi, pelatihan, dan pendampingan kepada masyarakat. Materi yang diberikan meliputi pengenalan konsep pemasaran, digital marketing, pemanfaatan media sosial, serta strategi pengembangan usaha berbasis potensi lokal. Hasil kegiatan menunjukkan bahwa peserta memperoleh peningkatan pengetahuan mengenai pentingnya pemasaran digital serta mampu memanfaatkan platform media sosial sebagai sarana promosi produk. Selain itu, kegiatan ini juga meningkatkan motivasi masyarakat dalam mengembangkan usaha secara kreatif dan inovatif. Dengan meningkatnya literasi digital dan jiwa kewirausahaan masyarakat, diharapkan pelaku UMKM mampu mengembangkan usaha secara berkelanjutan serta memberikan kontribusi terhadap peningkatan perekonomian lokal.Kata kunci: digital marketing, UMKM, kewirausahaan, potensi wilayah, pengabdian kepada masyarakat
Assessing the Effectiveness of Budget Allocation in Health Human Resource Planning Rachman, Abdul Nasir; Pahlawansah, Haniwijaya; Aprilius, Adrianus
Journal of Entrepreneur, Business and Management Vol 3, No 2 (2025): Journal of Entrepreneur, Business and Management
Publisher : Entrepreneurship Undergraduate Program at Amkop Business School

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37531/jebm.v3i2.220

Abstract

This study aims to examine the effectiveness of budget utilization in the planning of health workforce requirements at Intan Jaya District Hospital, Central Papua Province. The research applies a qualitative method with a descriptive approach. Data were obtained through field observations, in-depth interviews with five key informants, and a review of relevant documents. The findings reveal that the effectiveness of budget utilization in fulfilling the demand for health personnel at Intan Jaya District Hospital is still confronted with several challenges. These challenges include limited budget allocation, discrepancies between planned and realized budgets, and an imbalance between the existing number of health workers and the actual workforce needs. Several factors were identified as supporting the effective use of budgets, including proper budget planning, strong managerial support, active participation of health personnel in planning processes, transparency and accountability in financial management, flexibility in budget allocation, and continuous monitoring and evaluation. The study also shows that budget utilization has contributed to an increase in the number of health workers; however, disparities in welfare and incentive distribution remain due to less optimal budget allocation. Therefore, more adaptive and responsive policies in budget planning and management are required to ensure the availability of sufficient health personnel and to improve the quality of health services for the community in Intan Jaya Regency.Keywords: Effectiveness, Budget, Health Workers, Regional Public Hospital, Central Papua.