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All Journal Majalah Kesehatan FKUB Ad-Man-Pend (Jurnal Administarsi Manajemen Pendidikan) International Journal Administration, Business & Organization JURNAL PENGABDIAN PENDIDIKAN MASYARAKAT (JPPM) Innovative: Journal Of Social Science Research Jurnal Pustaka Keperawatan Jurnal Indonesia : Manajemen Informatika dan Komunikasi Danadyaksa Historica Pengenalan Lapangan Persekolahan Pendidikan Guru Sekolah Dasar
Nur Ramadhan, Nur
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Religion Humanities Computer Science & IT Decision Sciences, Operations Research & Management Dentistry Economics, Econometrics & Finance Education Engineering Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Medicine & Pharmacology Nursing Public Health Social Sciences Other

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Journal : International Journal Administration, Business

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Analisis Perilaku konsumen Nano Store pada Masa Pandemi Covid-19 (Studi Kasus Pada Konsumen Nano Store di Kabupaten Subang, Indonesia) Ramadhan, Nur
International Journal Administration, Business & Organization Vol 2 No 1 (2021): IJABO
Publisher : Asosiasi Ahli Administrasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (246.145 KB) | DOI: 10.61242/ijabo.21.160

Abstract

The Corona virus has become a pandemic outbreak that has spread throughout the world since December 2019. This pandemic has affected all aspects of human life from social to economic stability. One type of business that has been affected by the pandemic is a nano store. One of the things the authors highlight is the behavior of nano store consumers during the Covid-19 pandemic. The author conducted research on a of consumers in Subang Regency. The stages of consumer behavior include problem recognition, evaluating alternatives, purchasing decisions, and post-purchase evaluation. This research was conducted by distributing questionnaires to 100 respondents. Data processing from respondents' answers was carried out with a quantitative approach using the SPSS version 24 application with descriptive statistical analysis, the result was to know the mean and standard deviation. The results of the study indicate that consumer behavior is still classified as rational (good criteria) because it puts forward needs, quality, and adjusts to purchasing power.
Co-Authors . Darniati Abidah Nur Anugrah, Wendy Apriana Apriana Baharuddin, Suardi Hi Dewi Purnama Sari Dina, Nurhayati Eka Fitria Fahmi Ichwansyah Faisal, Debri Rizki Fatmah Fatmah Hariati, Ema Heryati Heryati Ida Mulyadi, Ida Kigi, Susanti Alviani Meti Kody, Martha Muhammad Faisal Nelly Marissa Noviana, Ineke Nurhayati Nurhayati Nursusilawaty, Nursusilawaty Onetusfifsi Putra Ramadhan, Raisuli Saifuddin, Fahmi Setyawati, Dewi Sophia Bere Mau, Barbara Stavinibelia, Silvana Tati Suryati Uswatun Hasanah Wahyuni Lestari, Ayu Wendy Anugrah Octavian, Wendy Anugrah Yuliarni Yuliarni