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Journal : International Journal of Social Science

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HUMAN RESOURCES READINESS IN WELLNESS TOURISM MANAGEMENT IN THE SENIOR TOURIST MARKET SHARE IN INDONESIA Violetta Simatupang; Sukmadi Sukmadi; Wisnu Bawa Tarunajaya; ER Ummi Kalsum
International Journal of Social Science Vol. 2 No. 4: December 2022
Publisher : Bajang Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53625/ijss.v2i4.4166

Abstract

Wellness tourism has now become a trend in the world community, especially after the Covid 19 pandemic. The main goal of wellness tourism is to achieve fitness and health and gain self-satisfaction. Wellness tourism has the potential to be developed in Indonesia, especially for the senior tourist segment. This research was conducted with a qualitative descriptive approach using primary and secondary data. Based on the research results, it can be seen that (1) the readiness of tourism Human Resources (HR) in managing the wellness tourism in the market share of senior tourists is currently not fully ready and the number is fulfilled. Based on survey results at 2 wellnes tourism, the HR used is not HR in the tourism sector. The role of education in improving HR capabilities in the development of wellness tourism as well as knowledge related to senior market share is urgently needed. Services and needs for senior tourists are different from tourists in general. Tourism education is one of the keys in developing tourism potential, especially in the field of wellness tourism business.; (2) Development of Wellness Tourism in Indonesia continues to be encouraged by the Minister of Tourism and Creative Economy, to revive the tourism sector and the creative economy in the country; socialization is needed to stakeholders and the general public regarding this matter in order to get the necessary understanding and support (3) The government needs to make references regarding the definition of senior tourists, from the aspects of their age, physical ability, character and special needs in managing the wellness business.
IMPLEMENTATION OF DIGITAL TOURISM MARKETING PROGRAMS IN THE ERA OF INDUSTRIAL 4.0 BY DEPARTMENT OF TOURISM AND CREATIVE ECONOMY IN CIREBON CITY Sukmadi, Sukmadi; Wisnu Bawa Tarunajaya; Ananta Budhi Danurdara; Hafizah Binti Hassan
International Journal of Social Science Vol. 3 No. 6: April 2024
Publisher : Bajang Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53625/ijss.v3i6.7636

Abstract

Tourism is a leading sector that has a positive impact on development on all fronts, both from a socio-cultural perspective, especially in terms of economic growth. At this time, the industrial revolution has reached industry 4.0. In this era, internet users in the world are increasing from year to year. As one of the sectors that plays a very important role in the economy of Cirebon City, namely the tourism sector, it is also necessary to use methods digital marketing in terms of marketing. With digital marketing, tourist attractions, culinary, cultural and everything related to tourism which has its own charm and appeal can be promoted quickly and widely with the help of the internet network. Tourism marketing carried out by the Cirebon City government has actually implemented digital marketing, but this application is only limited to social media and is still less active in marketing tourism in Cirebon City. In this research, the author used descriptive qualitative research methods. Data collection techniques were carried out by means of observation, interviews and documentation. Based on the tourism digital marketing program, it has been implemented by the Department of Tourism and Creative Economy, but because there are still several obstacles, this program cannot run optimally. This is in accordance with the results of the author's research using implementation theory from Van Meter and Van Horn, for the dimensions of policy size and objectives, characteristics of implementing agents, attitudes/dispositions of implementers, inter-organizational communication and implementing activities are considered to be good, whereas for the dimensions of resources and the economic, social and political environment are still not supportive
Co-Authors Acep Unang Rahayu Andar Danova Goeltom Andar Danova L. Goeltom Andriani Eka Larasati Anwari Masatip Atang Sabur Safari Danudara, Ananta Budhi ER. UMMI KALSUM Hafizah Binti Hassan Haryadi Darmawan Herlan Suherlan Joseph Aldo Irawan Kemal Akbar Lia Fitria Anugrah Nevina Risha Artania Prastha Adyatma Reyhan Pramananda Hanureksa Rina Fitriana Sukmadi Sukmadi Sukmadi Sukmadi Sukmadi, Haryadi Darmawan Violetta Simatupang Violetta Simatupang Violetta Simatupang