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All Journal MANAJEMEN HUTAN TROPIKA Journal of Tropical Forest Management Media Wisata Jurnal Manajemen Resort dan Leisure Proceeding SENDI_U Jurnal Pendidikan Ilmu Sosial Tourism & Hospitality Essentials Journal Journal of Environmental Science and Sustainable Development Kepariwisataan: Jurnal Ilmiah JURNAL HOSPITALITI DAN PARIWISATA International Journal of Multidisciplinary Sciences and Arts Manajemen dan Pariwisata RESLAJ: Religion Education Social Laa Roiba Journal Ar Rehla: Journal of Islamic Tourism, Halal Food, Islamic Traveling, and Creative Economy EKOBIMA Ekonomi Bisnis dan Manajemen
Heri Puspito Diyah Setiyorini
Universitas Pendidikan Indonesia
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Energy Environmental Science Languange, Linguistic, Communication & Media Library & Information Science Social Sciences Transportation Other

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Pengaruh Film-Induced Tourism Terhadap Niat Kunjungan Dan Merekomendasikan Kunjungan Ke Destinasi Yang Dimediasi Oleh Keterlibatan Wisatawan Terhadap Film Syahla Karima Musfha; Heri Puspito Diyah Setiyorini
Jurnal Ekonomi Bisnis dan Manajemen Vol. 4 No. 1 (2026): EKOBIMA: Jurnal Ekonomi Bisnis dan Manajemen - Juni 2026
Publisher : POLITEKNIK LP3I

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38204/ekobima.v4i1.2984

Abstract

This study aims to analyze the influence of film-induced tourism on visit intention and destination recommendation intention, mediated by tourist engagement, using the Netflix series "Gadis Kretek" as the research object. The novelty of this study lies in the empirical examination of tourist engagement as a mediating mechanism within the film-induced tourism ecosystem on digital streaming platforms in Indonesia, a relationship that remains insufficiently explored in existing literature. A quantitative approach using Structural Equation Modeling-Partial Least Squares (SEM-PLS) was applied to 300 respondents who had watched the series. Results indicate that film-induced tourism exerts a very strong influence on tourist engagement (β = 0.910, p < 0.001), which subsequently significantly affects visit intention and recommendation intention (β = 0.342, p < 0.001). The direct effect of film-induced tourism on behavioral intention was non-significant (β = 0.087, p = 0.155), confirming that tourist engagement operates as a full mediator (VAF = 100%). These findings establish that exposure to streaming content does not automatically generate behavioral intentions without a deep psychological engagement process, thereby substantially enriching the theoretical framework of film-induced tourism.
SEGMENTASI WISATAWAN BERBASIS PENGALAMAN WISATA DI KAWASAN ATRAKSI WISATA ALAM PEGUNUNGAN JAWA BARAT Resti Aulia Kusumawati; Heri Puspito Diyah Setiyorini; Rijal Khaerani
Kepariwisataan: Jurnal Ilmiah Vol 19, No 1 (2025): Kepariwisataan: Jurnal Ilmiah
Publisher : Sekolah Tinggi Pariwisata Ambarrukmo Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47256/kji.v19i1.746

Abstract

AbstractSegmentation is a fundamental analytical approach employed to achieve targeted marketing objectives effectively. This study focuses on analyzing tourist experiences at mountainous natural attractions. The variale used in analysing the experience derived from Customer Experience Quality (EXQ) variable, encompassing four key dimensions: Product Experience, Outcome Focus, Moments-of-Truth, and Peace-of-Mind. Employing a quantitative methodology, the research applies factor formation, followed by cluster generation using the K-Means method on data collected from 405 respondents. The result shows three distinct cluster, namely Holistic Travel, Interactive Service, and Customer Centric. These findings contribute theoretical enhancement on tourist experience and managerial implications to develop the natural based tourist attraction, in particular on the mountainous. The marketing strategy was created to prioritize roles based on tourists' choices under the name Begin From You Marketing Strategy. The strategy is systematically designed based on the results of the research with a complete description presented before-implementation-after the activity. The implementation of marketing strategies has the potential to have a positive impact, especially in the economic impact of the surrounding community.Keywords: Segmentation; Strategy; Experience; Mountain Tourism, Tourism, K-MeansAbstrakSegmentasi adalah pendekatan analitis mendasar yang digunakan untuk mencapai tujuan pemasaran yang ditargetkan secara efektif. Penelitian ini berfokus pada analisis pengalaman wisatawan pada daya tarik wisata alam pegunungan. Variabel yang digunakan dalam menganalisis pengalaman berasal dari variabel Customer Experience Quality (EXQ), yang mencakup empat dimensi utama: Product Experience, Outcome Focus, Moments-of-Truth, and Peace-of-Mind. Dengan menggunakan metodologi kuantitatif, penelitian ini menerapkan pembentukan faktor, diikuti dengan pembentukan klaster menggunakan metode K-Means pada data yang dikumpulkan dari 405 responden. Hasilnya menunjukkan tiga klaster yang berbeda, yaitu Holistic Travel, Interactive Service, dan Customer Centric. Temuan ini memberikan kontribusi peningkatan teori pada pengalaman wisatawan dan implikasi manajerial untuk mengembangkan daya tarik wisata berbasis alam, khususnya di gunung. Strategi pemasaran dibuat mengutamakan peranan berdasarkan pilihan wisatawan dengan nama Strategi Pemasaran Begin From You. Strategi dirancang secara sistematis berdasarkan hasil penelitian disertai uraian lengkap yang dipaparkan sebelum-pelaksanaan-sesudah kegiatan. Penerapan strategi pemasaran berpotensi untuk memberikan dampak positif khususnya dalam dampak ekonomi masyarakat sekitar.Kata Kunci: Segmentasi; Strategi; Pengalaman; Wisata Pegunungan; Pariwisata; K-Means
Co-Authors . Mukiroh, . Anita Carolina Wijaya Artin Bayu Mukti Fitri Rahmafitria, Fitri Fitriya Nurul Azizah Floresta, Dwi Laila Hasdian, Adi Hera Oktadiana, Hera Hindayani, Purna Istifania, Risna Juju Masunah Kariza Devia Gantini, Kariza Devia Khaerani, Rijal Maheswari, Aulia Dinda Mochamad Eri Nugraha, Mochamad Eri Mohamad Fauzan, Mohamad Musfha, Syahla Karima Mustaqim, Hadi Ichsan Rahayu, Hanifah Purwa Ramadhan, Andrian Resti Aulia Kusumawati Rika Widawati, Rika Rini Andari, Rini Salsabila, Shofia Salva Valeska Syahla Karima Musfha Utari, Sri