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Oce Ridwanudin
Universitas Pendidikan Indonesia
Religion Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Decision Sciences, Operations Research & Management Dentistry Economics, Econometrics & Finance Education Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Mathematics Neuroscience Nursing Public Health Social Sciences Veterinary Other

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Digital Exposure and Regret: The Mediating Role of FoMO In Post-Event Consumer Behavior Wijaya, Anita Carolina; Yuniawati, Yeni; Ridwanudin, Oce
Journal of Entrepreneurship & Business Vol. 7 No. 2 (2026): Journal of Entrepreneurship and Business (March-June)
Publisher : Program MM Universitas Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24123/jeb.v7i2.8531

Abstract

Purpose: This study investigates the impact of digital exposure on post-purchase regret among K-pop concert attendees, specifically examining the mediating role of Fear of Missing Out (FoMO). By utilizing the Stimulus-Organism-Response (S-O-R) framework, the research aims to explain how the hyper-connected digital ecosystem of K-pop fandom translates intensive information flow into long-term emotional dissatisfaction. Method: A quantitative research design was employed, collecting data from 185 K-pop fans in Indonesia through a web-based questionnaire. The sample was dominated by Generation Z females (79.5%), reflecting the core demographic of the fandom. Data were analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM) with SmartPLS 4.0 to test the direct and indirect relationships between digital exposure, FoMO, and post-purchase regret. Result: The findings confirm that all hypotheses were accepted. Digital exposure has a significant positive effect on both post-purchase regret (β = 0,299, p < 0,004, t > 2,843), and FoMO (β = 0,643, p < 0,000, t > 13,634). FoMO also significantly influences post-purchase regret (β = 0,385, p < 0,000, t > 4,293). Most importantly, FoMO was found to partially mediate the relationship between digital exposure and post-purchase regret (β = 0,248, p < 0,000, t > 3,770). The model explains 41.4% of the variance in FoMO and 38.6% in post-purchase regret.
Co-Authors Abdullah, Cep Ubad Affero Ismail , Affero Ismail Agus Rahayu Agus Sudono, Agus Alika Suryadini Andreas Suwandi Anissa Rahmania, Anissa Ardhita, Mayadisa Arrasyid, Riko Asep Maosul, Asep Maosul Astari, Bunga bagja waluya, bagja Devananda, Y. K. Dewi, Tita Rostika Dhini Unggul Pramesti, Dhini Eeng Ahman, Eeng Elsa Dwi Melyanti, Elsa Dwi Endah Fitriyani Fahry Ahmad Farizki Maulana Rafliansyah Fitriyani, Endah Hari Mulyadi, Hari Heny Hendrayati Ilma Indriasri Pratiwi Juliana Dian Astari Lili Adi Wibowo Maya Sari Meriza Henri Millah, Ana Inayatul Norma Komala Sari, Norma Komala Nugraha Adi Saputra, Nugraha Adi Prasetyo, Adhitya Aji Puspo Dewi Dirgantari Raditya Pratama Rani Aprilyani Rini Andari Rini Andari, Rini Rizka Putri Ananda, Rizka Putri Silvi Sintia Andini Suwandi, Andreas Vanessa Gaffar Wijaya, Anita Carolina Wulung, Shandra Rama Panji Yeni Yuniawati, Yeni YUSUF, RAMAYANI Zahra Nadhira Khairunnisa