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All Journal IMAGE STRATEGIC Jurnal Pendidikan Ilmu Sosial Tourism & Hospitality Essentials Journal Journal of Business Management Education (JBME) Tourism Scientific Journal Journal of Tourism and Creativity Jurnal Hospitality dan Pariwisata SELL (Scope of English Language Teaching, Linguistics, and Literature) Journal BERNAS: Jurnal Pengabdian Kepada Masyarakat Journal of Entrepreneurship & Business The Journal Gastronomy Tourism Jurnal Manajemen Journal of Tourism Education Journal of Business on Hospitality and Tourism SELL (Scope of English Language Teaching, Linguistics, and Literature) Journal Jurnal Abmas
Oce Ridwanudin
Universitas Pendidikan Indonesia
Religion Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Decision Sciences, Operations Research & Management Dentistry Economics, Econometrics & Finance Education Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Mathematics Neuroscience Nursing Public Health Social Sciences Veterinary Other

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Digital Exposure and Regret: The Mediating Role of FoMO In Post-Event Consumer Behavior Wijaya, Anita Carolina; Yuniawati, Yeni; Ridwanudin, Oce
Journal of Entrepreneurship & Business Vol. 7 No. 2 (2026): Journal of Entrepreneurship and Business (March-June)
Publisher : Program MM Universitas Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24123/jeb.v7i2.8531

Abstract

Purpose: This study investigates the impact of digital exposure on post-purchase regret among K-pop concert attendees, specifically examining the mediating role of Fear of Missing Out (FoMO). By utilizing the Stimulus-Organism-Response (S-O-R) framework, the research aims to explain how the hyper-connected digital ecosystem of K-pop fandom translates intensive information flow into long-term emotional dissatisfaction. Method: A quantitative research design was employed, collecting data from 185 K-pop fans in Indonesia through a web-based questionnaire. The sample was dominated by Generation Z females (79.5%), reflecting the core demographic of the fandom. Data were analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM) with SmartPLS 4.0 to test the direct and indirect relationships between digital exposure, FoMO, and post-purchase regret. Result: The findings confirm that all hypotheses were accepted. Digital exposure has a significant positive effect on both post-purchase regret (β = 0,299, p < 0,004, t > 2,843), and FoMO (β = 0,643, p < 0,000, t > 13,634). FoMO also significantly influences post-purchase regret (β = 0,385, p < 0,000, t > 4,293). Most importantly, FoMO was found to partially mediate the relationship between digital exposure and post-purchase regret (β = 0,248, p < 0,000, t > 3,770). The model explains 41.4% of the variance in FoMO and 38.6% in post-purchase regret.
An Analysis of Activity Preferences and Motivation for Outdoor Recreation Vanessa Gaffar; Yeni Yuniawati; Oce Ridwanudin
SELL (Scope of English Language Teaching, Linguistics, and Literature) Journal Vol. 11 No. 1 (2026): SELL Journal
Publisher : Penerbit STKIP PGRI Bangkalan

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Abstract

Hiking is one of the popular sport tourism activities in Indonesia, especially in West Java Province. It’s not only favored by professionals but also amateurs who are eager to spend their leisure time outdoors. These participants do the activity based on various motivations and preferences. Activity preferences are activities chosen by sport tourism participants and can be used as a basis for conducting market segmentation. This study aimed to investigate dominant factors of participants’ outdoor recreation motivation and its influence on outdoor activity preferences. Quantitative research was used in this study. Data were collected from 411 respondents who hiked Ciremai Mountain and Papandayan Mountain in West Java Province. Data were analysed using Confirmatory Factor Analysis (CFA) and Structural Equation Model (SEM). Results showed that achievement, learning and sociality, independent and personal development, and relaxation formed outdoor activity motivation. The most dominant factor was learning and sociality, while the least dominant was relaxation. Motivation was also proven to have a significant influence on activity preference. Most of the hikers were willing to explore and learn new things when they hiked, which can be an opportunity for the management to socialize sustainable behaviour aspects around the area.
Co-Authors Abdullah, Cep Ubad Affero Ismail , Affero Ismail Agus Rahayu Agus Sudono, Agus Alika Suryadini Andreas Suwandi Anissa Rahmania, Anissa Ardhita, Mayadisa Arrasyid, Riko Asep Maosul, Asep Maosul Astari, Bunga bagja waluya, bagja Devananda, Y. K. Dewi, Tita Rostika Dhini Unggul Pramesti, Dhini Eeng Ahman, Eeng Elsa Dwi Melyanti, Elsa Dwi Endah Fitriyani Fahry Ahmad Farizki Maulana Rafliansyah Fitriyani, Endah Hari Mulyadi, Hari Heny Hendrayati Ilma Indriasri Pratiwi Juliana Dian Astari Lili Adi Wibowo Maya Sari Meriza Henri Millah, Ana Inayatul Norma Komala Sari, Norma Komala Nugraha Adi Saputra, Nugraha Adi Prasetyo, Adhitya Aji Puspo Dewi Dirgantari Raditya Pratama Rani Aprilyani Rini Andari Rini Andari, Rini Rizka Putri Ananda, Rizka Putri Silvi Sintia Andini Suwandi, Andreas Vanessa Gaffar Wijaya, Anita Carolina Wulung, Shandra Rama Panji Yeni Yuniawati, Yeni YUSUF, RAMAYANI Zahra Nadhira Khairunnisa