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All Journal IMAGE Journal of Animation & Games Studies Jurnal RESTI (Rekayasa Sistem dan Teknologi Informasi) Swabumi (Suara Wawasan Sukabumi) : Ilmu Komputer, Manajemen, dan Sosial Jurnal Manajemen Indonesia Jurnal Mitra Manajemen Almana : Jurnal Manajemen dan Bisnis Abdimas: Jurnal Pengabdian Masyarakat Universitas Merdeka Malang BERNAS: Jurnal Pengabdian Kepada Masyarakat International Journal Of Science, Technology & Management (IJSTM) Jurnal Offshore: Oil, Production Facilities, and Renewable Energy KEYNESIA : INTERNATIONAL JOURNAL OF ECONOMY AND BUSINESS Asean International Journal of Business The Eastasouth Management and Business eProceedings of Management Adpebi Science Series In Search (Informatic, Science, Entrepreneur, Applied Art, Research, Humanism) Jurnal Digital Bisnis, Modal Manusia, Marketing, Entrepreneurship, Finance, & Strategi Bisnis Khazanah Informatika : Jurnal Ilmu Komputer dan Informatika
Sri Widiyanesti
Telkom University
Religion Aerospace Engineering Agriculture, Biological Sciences & Forestry Arts Humanities Automotive Engineering Biochemistry, Genetics & Molecular Biology Chemical Engineering, Chemistry & Bioengineering Chemistry Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Dentistry Earth & Planetary Sciences Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Engineering Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Mathematics Mechanical Engineering Neuroscience Nursing Public Health Social Sciences Transportation Veterinary Other

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Measurement Tool For The Adoption Of ChatGPT In Educational Institutions In Kazakhstan Zhakupova, Aisulu; Indrawati, Indrawati; Widiyanesti, Sri
Adpebi Science Series Vol. 2 No. 1 (2024): 3rd AICMEST 2024
Publisher : ADPEBI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54099/ass.v2i1.416

Abstract

As artificial intelligence (AI) continues to revolutionize education, understanding the adoption dynamics of ChatGPT becomes increasingly vital. This study delves into the multifaceted factors influencing ChatGPT adoption within Kazakhstan’s educational realm. Key variables include electronic word-of-mouth (eWOM), peer influence, time-saving features, self-esteem, academic self-efficacy, and perceived stress. Despite concerns about academic integrity and AI-enabled cheating, there is a lack of clear guidelines governing ChatGPT’s integration into academic practices. This research sheds light on the motivations driving academics and researchers to embrace ChatGPT, emphasizing how ethical considerations shape adoption behaviors. Notably, academic self-efficacy has the most substantial positive impact on ChatGPT usage, while peer influence plays a minor role. The study collected data from 30 respondents, employing advanced methodologies for analysis. Insights reveal that ethical awareness significantly moderates the relationship between key variables, emphasizing its pivotal role in shaping ChatGPT utilization. The robust model predicts adoption behaviors effectively, offering valuable guidance for policymakers and educators in Kazakhstan.
The influence of Tiktok eWOM on consumer purchase intentions for local skincare products Saphira, Karin Dwi; Widiyanesti, Sri
Keynesia : International Journal of Economy and Business Vol. 3 No. 2 (2024): Keynesia: International Journal of Economics and Business
Publisher : ARKA INSTITUTE

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55904/keynesia.v3i2.1236

Abstract

This study investigates how TikTok electronic Word-of-Mouth (eWOM) impacts consumer purchase intentions in Indonesia, focusing specifically on key information characteristics within the local skincare product market. It examines factors such as information quality, information credibility, information task-fit, needs of information, attitude towards information, information usefulness, and information adoption towards purchase intention. Data were gathered from 385 participants via a questionnaire and analyzed using structural equation modeling (SEM) with the partial least squares (PLS) method. The results reveal that information quality, information task-fit, needs of information, attitude towards information, information usefulness, and information adoption significantly influence consumer purchase intentions. These findings underscore the influential role of TikTok in enhancing consumer engagement and shaping purchasing behaviors, particularly in the context of skincare products. For marketers in the skincare industry, these insights are crucial as they highlight the effectiveness of leveraging TikTok and similar platforms for marketing strategies. By understanding these dynamics, marketers can effectively harness social media to engage with consumers, build brand loyalty, and drive purchase decisions in a competitive market landscape.
The Impact of Marketing Mix and Destination Image on Revisit Intention: Mediation by E-WOM and Tourist Satisfaction through TikTok Alam, Salman Ramadan Nur; Widiyanesti , Sri; Iskamto , Dedi
Asean International Journal of Business Vol. 4 No. 1 (2025)
Publisher : Asosiasi Dosen Peneliti Ilmu Ekonomi dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54099/aijb.v4i1.805

Abstract

This research investigates how the Marketing Mix and Destination Image impact Revisit Intention at Shelter Galunggung, mediated by eWOM (electronic Word of Mouth) and Customer Satisfaction. Data from 385 respondents were gathered via a Google Form questionnaire and analyzed using descriptive statistics such as mean, median, mode, percentile, decile, and quartile. The study employs a combined descriptive and causal analysis approach to elucidate the interrelationships among variables and their effects on research outcomes. Utilizing Structural Equation Modeling (SEM) with Partial Least Squares (PLS), the research addresses the complex relationships and non-normal data distributions typical in survey-based studies. Shelter Galunggung, situated in the wilderness beneath Indonesia's Mount Galunggung, is renowned for its natural ambiance, depicted in its iconic logo that highlights the unique environment and appeal to visitors. By employing an objective and quantifiable approach, this study aims to provide a precise understanding of the factors influencing Revisit Intention in the tourism industry, specifically at Shelter Galunggung. The anticipated findings are poised to contribute significant insights into the drivers behind customers' decisions to revisit destinations. This research holds potential to offer actionable recommendations for marketers and business owners within the tourism sector, facilitating strategic improvements in customer satisfaction and retention strategies.
Analisis Faktor Kepuasan Pelanggan pada Kualitas Layanan: Studi Kereta Cepat Indonesia Cina (KCIC) Rafii, Meindeta Muhammad; Widiyanesti, Sri
eProceedings of Management Vol. 11 No. 5 (2024): Oktober 2024
Publisher : eProceedings of Management

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Abstract

Penelitian ini menganalisis faktor-faktor yang mempengaruhi kepuasan pelanggan terhadap kualitas layanan KeretaCepat Indonesia China (KCIC), dengan fokus pada kenyamanan, sistem informasi, fasilitas dasar, keamanan, danperilaku staf. Menggunakan pendekatan kuantitatif deskriptif, data dikumpulkan melalui kuesioner dan dianalisismenggunakan regresi linier. Hasil menunjukkan bahwa kenyamanan, sistem informasi, perilaku staf, dan fasilitasdasar secara signifikan mempengaruhi kepuasan pelanggan, dengan kenyamanan memiliki pengaruh terbesar.Penelitian ini menyoroti pentingnya peningkatan kualitas layanan untuk memperkuat daya saing dan menarik lebihbanyak pengguna. KCIC disarankan untuk meningkatkan integrasi sistem informasi dan memperbaiki fasilitas gunamencapai kepuasan pelanggan yang optimal. Kata Kunci-kualitas layanan, kepuasan pelanggan, Kereta Cepat Indonesia China (KCIC).
Analisis Pengaruh Green Marketing Mix dan Brand Image terhadap Repeat Purchase di Gerai The Body Shop Jawa Barat Septiani, Nur Annisa; Widiyanesti, Sri
eProceedings of Management Vol. 11 No. 5 (2024): Oktober 2024
Publisher : eProceedings of Management

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Abstract

Beberapa tahun terakhir sampah plastik menjadi salah satu perbincangan hangat. Banyaknya dampak negatif yangditimbulkan sampah plastik menyadarkan dunia bahwa hal ini merupakan urgensi yang harus ditangani dengan baik.Salah satu cara untuk menanggulangi sampah kemasan plastik adalah dengan menerapkan Green Marketing Mix.Adapun salah satu brand kecantikan yang dinilai telah berhasil dalam menerapkan Green Marketing Mix dalambisnisnya adalah The Body Shop. Sehingga dengan adanya fenomena tersebut dilakukannya penelitian untukmengetahui pengaruh secara partial maupun simultan dari Green Marketing Mix dan Brand Image terhadap RepeatPurchase di gerai The Body Shop Jawa Barat. Metode kuantitatif merupakan metode yang dilakukan dalampenelitian ini. SEM-PLS dengan bantuan software SmartPLS 4 digunakan untuk mengolah serta menganalisa datapada penelitian ini. Teknik penelitian yang dilakukan pada penelitian ini adalah nonprobability sampling denganjenis purposive sampling melalui pendekatan kuesioner. Sampel yang digunakan merupakan pelanggan The BodyShop yang berdomisili di Jawa Barat. Jumlah sampel yang digunakan sebanyak 100 responden. Hasil atas pengujiandalam penelitian ini menunjukkan bahwa Green Marketing Mix dan Brand Image memiliki pengaruh yang positifdan signifikan secara partial dan simultan terhadap Repeat Purchase. Kata kunci-green marketing mix, brand image, repeat purchase, The Body Shop, plastic waste
Determinants of MSME awareness to register BPOM Certification: An empirical study in the BBPOM Mataram Region Irwan, Yosef Dwi; Widiyanesti, Sri
Keynesia : International Journal of Economy and Business Vol. 4 No. 2 (2025): Keynesia: International Journal of Economics and Business
Publisher : ARKA INSTITUTE

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55904/keynesia.v4i2.1694

Abstract

Legal compliance in processed food products is a fundamental aspect of consumer protection and competitiveness for MSMEs in Indonesia. BPOM certification serves not only as a legal requirement but also as a strategic tool to access modern markets, financial support, and consumer trust. However, awareness among MSME actors to register for BPOM distribution permits remains low. This study aims to analyze the influence of knowledge, perceived benefits, perceived procedures, and BPOM support on awareness to register BPOM certification, with compliance as a mediating variable. Specifically, it investigates the indirect effects of knowledge, perceived benefits, and perceived procedures through compliance. The study employed a quantitative survey design involving 71 MSMEs in the jurisdiction of BBPOM Mataram that already possess a BPOM distribution permit (NIE). Data were collected via a Likert-scale questionnaire and analyzed using PLS-SEM with SmartPLS 3, including Importance-Performance Map Analysis (IPMA). Findings show that compliance and BPOM support significantly influence awareness, while knowledge, perceived benefits, and perceived procedures indirectly affect awareness through compliance. IPMA results position BPOM support and compliance in Quadrant I (high influence and performance), making them strategic priorities. The study contributes theoretically to the TPB framework by incorporating compliance as a behavioral mediator and offers practical recommendations for enhancing regulatory literacy, technical assistance, and procedural simplification.
The influence of Tiktok eWOM on consumer purchase intentions for local skincare products Saphira, Karin Dwi; Widiyanesti, Sri
Keynesia : International Journal of Economy and Business Vol. 3 No. 2 (2024): Keynesia: International Journal of Economics and Business
Publisher : ARKA INSTITUTE

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55904/keynesia.v3i2.1236

Abstract

This study investigates how TikTok electronic Word-of-Mouth (eWOM) impacts consumer purchase intentions in Indonesia, focusing specifically on key information characteristics within the local skincare product market. It examines factors such as information quality, information credibility, information task-fit, needs of information, attitude towards information, information usefulness, and information adoption towards purchase intention. Data were gathered from 385 participants via a questionnaire and analyzed using structural equation modeling (SEM) with the partial least squares (PLS) method. The results reveal that information quality, information task-fit, needs of information, attitude towards information, information usefulness, and information adoption significantly influence consumer purchase intentions. These findings underscore the influential role of TikTok in enhancing consumer engagement and shaping purchasing behaviors, particularly in the context of skincare products. For marketers in the skincare industry, these insights are crucial as they highlight the effectiveness of leveraging TikTok and similar platforms for marketing strategies. By understanding these dynamics, marketers can effectively harness social media to engage with consumers, build brand loyalty, and drive purchase decisions in a competitive market landscape.
Analisis Pengaruh Kualitas Pelayanan Kualitas Produk Dan Kepercayaan Terhadap Kepuasan Nasabah BRI Cabang Bekasi Harapan Indah Nurcahyo, Ilham; Widiyanesti, Sri
eProceedings of Management Vol. 10 No. 2 (2023): April 2023
Publisher : eProceedings of Management

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Abstract

BRI merupakan lembaga keuangan yang bergerak dalam menghimpun dana dan menyalurkan pinjaman sekaligusmemberikan jasa keuangan untuk memenuhi proses tranksaksi keuangan dalam masyarakat. Sebagai salah satulembaga keuangan dituntut untuk melaksanakan proses pelayanan kepada para nasabah dengan baik dan jugamempunyai produk-produk yang dibutuhkan oleh nasabah berupa tabungan, pinjaman untuk memenuhi kebutuhannasabah, agar bank mempunyai kredibilitas yang baik diperlukan tingkat kepercayaan dari nasabah dalam mengurussegala kebutuhan transaksi keuangan nasabah. Apabila proses tersebut dilaksanakan dengan baik akan menimbulkankepercayaan nasabah dan kepuasan nasabah dalam bertransaksi keuangan. Dari uraian diatas analisis ini bertujuanuntuk mengetahui pengaruh kualitas pelayanan, kualitas produk dan kepercayaan nasabah terhadap kepuasannasabah BRI Cabang Bekasi Harapan Indah. Sampel dalam penelitian berjumlah 400 responden denganmenggunakan metode nonprobability sampling dan purposive sampling. Data yang diperoleh kemudian diolahdengan menggunakan aplikasi IBM SPSS. Dalam penelitian ini menggunakan analisis data meliputi uji validitas danuji reliabilitas, uji t, uji f, analisis regresi linier berganda. Hasil penelitian mendapatkan adanya pengaruh positif dansignifikan baik secara parsial maupun simultan terhadap keempat variabel, dengan hasilY=3,276+0,137X1+0,267X2+0,335X3. Hasil uji koefisien determinasi menunjukkan kualitas pelayanan, kualitasproduk dan kepercayaan memiliki pengaruh secara parsial dan simultan terhadap kepuasan konsumen sebesar 34%,pengaruh dari variabel lain diluar penelitian ini sebesar 66%.Kata kunci-kualitas pelayanan, kualitas produk, kepercayaan dan kepuasan konsumen.
Peran Keputusan Pembelian Memediasi Kualitas Produk, Persepsi Harga, Dan Citra Merek Terhadap Kepuasan Konsumen Shopee Aldrin, Farhan Raditya; Widiyanesti, Sri
eProceedings of Management Vol. 10 No. 2 (2023): April 2023
Publisher : eProceedings of Management

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Shopee merupakan salah satu e-commerce yang berkembang di Indonesia. Shopee dikenal dengan kualitaslayanan yang baik. Hal ini dibuktikan oleh Shopee yang menjadi salah satu e-commerce dengan jumlah transaksiterbanyak di Indonesia. Namun Shopee cukup banyak mendapatkan kritikan dari konsumen yang merasa tidakpuas dengan kualitas layanan Shopee. Penelitian ini bertujuan untuk mengetahui pengaruh kualitas layanan,persepsi harga, dan citra merek terhadap kepuasan konsumen yang dimediasi oleh keputusan pembelian Shopee.Metode dalam penelitian ini adalah kuantitatif, dengan jenis penelitian deskriptif dan kausal, dengan jumlah 402responden, teknik pengambilan sampel pada penelitian ini adalah non-probability sampling dengan purposivesampling, pengambilan data dengan penyebaran kuisioner menggunakan g-form dengan menggunakan metodeanalisis data Partial Least Square (PLS). Hasil menunjukan bahwa kualitas layanan, persepsi harga, dan citramerek berpengaruh positif terhadap keputusan pembelian dan kepuasan konsumen. Disarankan bagi Shopee untukdapat memperhatikan dan meningkatkan kualitas layanan yang diberikan apakah sudah sesuai dengan harga yangditawarkan sehingga konsumen merasa semakin puas ketika melakukan belanja online pada aplikasi Shopee.Saran bagi peneliti selanjutnya, Penelitian ini meneliti keputusan pembelian dan kepuasan konsumen pada aplikasiShopee sehingga tidak dapat digeneralisasikan dengan e-Commerce lainnya sehingga disarankan untuk penelitiselanjutnya untuk mengganti objek dengan e-Commerce lainnya yang ada di Indonesia.Kata Kunci-citra merek, kepuasan konsumen, keputusan pembelian, kualitas produk, persepsi harga, Shopee
Analysis of the Utilization of Online Product Registration Services ASROT BPOM by Traditional Medicines SME’s PPJAI Members Through the Technology Acceptance Model (TAM) Approach in the Working Area of the BPOM Banyumas Winanto Winanto; Sri Widiyanesti
The Eastasouth Management and Business Vol. 4 No. 02 (2026): The Eastasouth Management and Business (ESMB)
Publisher : Eastasouth Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/esmb.v4i02.833

Abstract

This research will attempt to evaluate the degree of acceptance of the application of e-registration of traditional medicines and food supplements, otherwise known as the ASROT application, through the Indonesian Natural Herbal Medicine Association (PPJAI), with the application of the Technology Acceptance Model (TAM) approach, with the addition of the 'trust of the government' component. Digitalization of public services, such as traditional medicine registration, will increase the efficiency, transparency, and accountability of the services being rendered. However, with the adoption of the digital system, many challenges have arisen, such as adapting users to the system, the complexity involved, as well as its inability to provide users with the necessary features. This will explore the relationship of Perceived Usefulness (PU), Perceived Ease of Use (PEOU), and Trust of the Government as seen in its impact on Attitude Towards Use (ATU), as well as its subsequent impact on Intention To Use (ITU) the application. With this, researchers will apply the use of a Quantitative method with a questionnaire as the medium through which the researchers will seek information from PPJAI members. This will allow the researcher the flexibility in terms of formulating their hypotheses that will seek to show its effect on its enjoyable use, with the addition that the ease with which the application will allow the user, as well as its reliance on the trust that the citizen gives. This will offer strategic recommendations with regard to this aspect, as researchers will seek to evaluate them. With this, researchers will offer theoretical contributions with regard to the literature being established as it relates to this aspect.
Co-Authors Aida Fauzia Rahmatika Alam, Salman Ramadan Nur Aldrin, Farhan Raditya alexander Alisya Putri Rabbani Alya Rysda Ramadhanti Alya Rysda Ramadhanti Andry Alamsyah Anton Dwi Nurcahyo Auriza Fashshalna Munawar Munawar Balqis Zulfa Azizah Dedi Iskamto Dryasmara Kusumastuty Erni Martini Eva Nurhazizah Fefria Tanbar Fetty Poerwita Sary Hanifah Aprillia, Wahyuning Hendri Bhirowo Indrawati Indrawati Indri Haryani Irwan, Yosef Dwi Letjani, Kutlo Maya Ariyanti Meidy Nurindah Hasri Milleniartha Moslem Moch Farryz Rizkilloh Mochamad Reno Reynaldi Mochamad Yudha Febrianta Muhammad Naufal Hakim Nadya Nurul Sepani Putri Nur Syamsiyah Nurcahyo, Ilham Oka Intan Rafa Syafiq Bastikarana Rafa Syafiq Bastikarana Rafii, Meindeta Muhammad Rizky Nur Ichsan Saphira, Karin Dwi Septiani, Nur Annisa Sutarman Syahrul Robbiansyah Ramadhan Winanto Winanto Yogia Mugi Dirohmat Zhakupova, Aisulu