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Dedi Mardianto
Fakultas Ekonomi Universitas Sumatera Barat
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Journal : Jurnal Ilmiah Ekonomi, Akuntansi dan Pajak

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Peran Sertifikat Halal dalam Meningkatkan Kepercayaan Konsumen pada Produk Industri Pangan di Indonesia Dedi Mardianto; Idris Parakkasi; Cut Muthiadin
Jurnal Ilmiah Ekonomi, Akuntansi, dan Pajak Vol. 2 No. 2 (2025): Jurnal Ilmiah Ekonomi, Akuntansi, dan Pajak (JIEAP)
Publisher : Asosiasi Riset Ekonomi dan Akuntansi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/jieap.v2i2.1192

Abstract

This study explores the role of halal certificates in increasing consumer confidence in food industry products in Indonesia. In a Muslim society and a global market that is increasingly aware of religious ethics and values, halal certificates are not only proof of halalness, but also serve as a signal of quality, safety and integrity of the producer. This research uses a qualitative approach through a literature study, by reviewing scientific articles, books, official reports, and relevant documents related to halal and consumer behavior. The results of the analysis show that halal certificates have three main roles: (1) as a credibility signal to reduce information asymmetry between producers and consumers; (2) as an instrument to reduce risk perceptions of ingredients, processes, and production ethics; and (3) as a brand communication medium that builds emotional attachment and social value. Consumers, especially millennials and Gen Z, demand halalness accompanied by transparency and education in the certification process. Halal certificates also strengthen product competitiveness in the global market, reflecting a religious lifestyle while being modern and sustainable. Therefore, industry players need to make halal certification a comprehensive brand strategy, while regulators such as BPJPH must continue to improve the transparency and effectiveness of the system.
Co-Authors Abdul Wahab Abdullah, Wahyuddin Afriliya Tri Putri Amanah, Fisa Amirudin Amirudin Andrianto Andrianto Arif Rizki Marsa Ariyadi, Ariyadi Cut Muthiadin Deby Handayani Desmita, Yelda Dian Eka Putra Eva Oktavia Febriani Fitri Hertini , Etty Sri Ideva Gaputra Idris Parakkasi Ikhbal Salam, Riyan Ikhsan Irwan Misbach Irwan Misbach Ismael Judijanto, Loso KARTINI Lasmiatun, KMT Mansyuri, Ahmad Ari Milla Apriliana Muin, Rahmawati Nanda, Tyara Nichy Oktaviani Novi Yanti Nurtati Nurtati Nurtati, Nurtati Patria Nagara Putri, Afriliya Tri Putri, Noni Sartika Rafikar. T,, Rahmad Raja Ayu Mahessya Rayendra Rini Afrianti Ronal Watrianthos Rostam Ahmad Efendi Rozi Meri S Sumarlin Safitri, Ina Said, Saida Saputra, Edriagus Sembiring, Rinawati Siradjuddin Siradjuddin, Siradjuddin Suryaningrum , Dyah Ayu Syahrial Syofria Meidona Widya Wahyuni Yelda Desmita Yuhefizar Yuhefizar Zaki Zaki