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All Journal JURNAL RELASI STIE MANDALA JEMBER WIDYA LAKSANA JABE (Journal of Applied Business and Economic) JMBI : Jurnal Manajemen Bisnis Dan Informatika Jurnal Pengabdian kepada Masyarakat Jurnal Ilmiah Ekonomi dan Manajemen Relasi : Jurnal Ekonomi Jurnal Pengabdian Masyarakat Journal of Business Economics and Management Welfare: Jurnal Pengabdian Masyarakat
Hayatul Maspufah
Institut Teknologi Dan Sains Mandala
Religion Humanities Computer Science & IT Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Environmental Science Social Sciences Other

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ANALISIS TINGKAT KESEHATAN BANK PADA BANK BUMN DI INDONESIA ( Bank BUMN Yang Terdaftar di BEI Tahun 2017-2019) Hayatul Maspufah; Haifah Haifah
RELASI : JURNAL EKONOMI Vol 18 No 2 (2022)
Publisher : STIE Mandala Jember

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31967/relasi.v18i2.586

Abstract

Penelitian ini bertujuan untuk mengetahui kondisi tingkat kesehatan Bank dengan menggunakan Risk Profile, Good Corporate Governance (GCG), Earnings, Capital dan peringkat komposit Bank BUMN di Indonesia selama periode 2017 – 2019. Jenis penelitian yang digunakan dalam penelitian ini adalah deskriptif dengan pendekatan kuantitatif. Data yang digunakan dalam penelitian ini berupa data sekunder yang diperoleh dari Bursa Efek Indonesia,situs perbankan terkait, termasuk sumber lain. Metode pengolahan data mrenggunakan pendekatan Risk Based Bank Rating (RBBR) denganfactor Risk Profile, Good Corporate Governance (GCG), Earnings, Capital (RGEC). Hasil penelitian menunjukkan bahwa Profil Risiko Bank BUMN di Indonesia dengan faktor. Risk Profile atas resiko kredit dengan rasio NPL secara rata-rata keseluruhan memperoleh peringkat 2 dengan predikat Baik. Risiko Likuiditas menunjukkan bahwa rata-rata secara keseluruhan LDR peringkat 3 dengan predikat Cukup Baik. Good Corporate Governance (GCG) diperoleh dari hasil analisis self assessment yaitu peringkat 2 dengan predikat Baik. Faktor Earnings (rentabilitas) dengan Return On Asset (ROA) dan Net Interest Margin (NIM) peringkat 1 dengan predikat memperoleh peringkat 1 dengan predikat Sangat Baik. Peringkat Komposit menunjukkan Bank BNI, BRI dan Mandiri PK1 dengan predikat Sangat Sehat. Sedangkan BTN PK2 dengan predikat Sehat. Kata Kunci : Kesehatan Bank, Risk Profile, Good Corporate Governance (GCG), Earnings, Capital
Pengaruh Standar Operasional Prosedur, Deskripsi Pekerjaan Dan Budaya Kerja Terhadap Kinerja Karyawan PT Sumber Alfaria Trijaya Tbk Cabang Jember Tamriatin Hidayah; Hary Sulaksono; Hayatul Maspufah
RELASI : JURNAL EKONOMI Vol 19 No 1 (2023)
Publisher : STIE Mandala Jember

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31967/relasi.v19i1.649

Abstract

This study aims to determine the effect of standard operating procedures, job descriptions and work culture on employee performance. In this study, data were collected by means of observation, interviews and questionnaires to 45 respondents with census techniques, which aimed to determine respondents' perceptions of each variable. The analysis used includes data instrument testing (validity test, and reliability test), multiple linear regression analysis, classical assumption test (normality test, multicollinearity test, heteroscedasticity test), and hypothesis testing (F test, t test, coefficient of determination). From the results of the analysis using regression, it can be seen that the variables of standard operating procedures (0.575), job descriptions (0.475) and work culture (0.409), all have a positive and significant effect on employee performance. From the t-test, the results obtained are standard operating procedures (0.021), job descriptions (0.014) and work culture (0.001), all of which have a significant effect on employee performance. From the F test, the results of the variable standard operating procedures, job descriptions and work culture have a significant simultaneous effect on employee performance.
Digital Marketing Dalam Upaya Peningkatan Pendonor Di UTD PMI Kabupaten Bondowoso Azizah, Yuliatin; Amin, Saiful; Maspufah, Hayatul
PRAXIS: Jurnal Pengabdian kepada Masyarakat Vol. 2 No. 3 (2024): PRAXIS
Publisher : Lembaga Penelitian dan Pengabdian kepada Masyarakat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47776/praxis.v2i3.833

Abstract

Blood services at UTD PMI Bondowoso Regency have problems due to the decreasing growth in donors. Donations also decrease every year. From the researchers' analysis, a marketing strategy for donors is needed so that donors are more active in donating. The most appropriate service strategy in the current era is a digital marketing strategy so that people better understand the importance of blood donation. Steps to resolve partner priority problems that can be carried out through the Community Partnership Program include: Expanding marketing access by carrying out integrated sales promotions through market places and digital marketing applications, socializing customer value and digital marketing, and creating a more comprehensive marketing strategy via Instagram. interesting. The implementation of community partnership program activities is to provide socialization and assistance to digital marketing management in collaboration with the Public Relations team of the Mandala Institute of Technology and Science. The output produced is UTD PMI Bondowoso Regency social media as well as scientific articles about digital marketing for UTD PMI Bondowoso Regency.
Pendampingan Strategi Pemasaran Umkm “Tempe Asli Merpati” Guna Meningkatkan Omset Penjualan Di Desa Cakring Kecamatan Patrang Kabupaten Jember Maspufah, Hayatul; HP, Agustin; Mustofa, Mustofa; Caesar Ananta Putra, Ihrom; Haifah, Haifah
JURNAL PENGABDIAN MASYARAKAT (JPM) Vol 3 No 1 (2023)
Publisher : Institut Teknologi dan Sains Mandala

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31967/jpm.v3i1.873

Abstract

UMKM Tempe Asli Merpati merupakan salah satu UMKM yang memulai usahanya sejak tahun 2015 berada di Jl. Merpati desa cangkring Kecamatan Patrang Kabupaten Jember, UMKM tempe mempunyai keterbatasan pengetahuan tentang strategi pemasaran serta keterbatasan pengetahuan tentang pencatatan keuangan serta laporan keuangan, sehingga kurang mampu menjawab berapa laba yang didapatkan dari hasil usahanya, oleh karena itu untuk menjawab permasalahan yang dihadapi UMKM dilakukan kegiatan pendampingan strategi di bidang pemasaran dengan cara melakukan pendampingan dalam hal ini memberikan bantuan kemasan plastik tempe serta membuatkan label dan nama UMKM menjadi UMKM tempe asli merpati dengan tujuan agar setiap konsumen yang membeli produk tempe akan lebih mudah mendapatkan kembai produk tempe yang diproduksi oleh UMKM. Kegiatan lain yang dilakukan dengan memberikan pendampingan pencatatan laporan keuangan sederhana.
Ibm USAHA BAKSO DI LINGKUNGAN GLADAK PAKEM JEMBER Ningsih, Wiwik Fitria; Maspufah, Hayatul
JURNAL WIDYA LAKSANA Vol 7 No 1 (2018)
Publisher : Universitas Pendidikan Ganesha

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (280.596 KB) | DOI: 10.23887/jwl.v7i1.11870

Abstract

The goal to be achieved in this IbM program is to improve the economic capability of IbM partners by speeding up the process of improving human resources capability in the field of meatball sales of Mitra IbM. Approach method offered to solve partner problem that is by using method of PLA / Participatory Learning And Action. The PLA method is used in solving the problems of related partners in designing and running the production of meatball products to be sold, designing new media for its marketing system and also to supervise and evaluate the program of Ibm Usaha Bakso in Gladak Pakem Jember. The indicator of success of Ibm program are the increasing number of meatball products offered, bakso tripe and mushroom meatballs; The increasing of marketing media used is using banner with striking color to take the attention of consumer; And increased sales turnover.
Pelatihan Pengolahan Limbah Gedebog Pisang menjadi Keripik sebagai Produk Ramah Lingkungan Yuliatin Azizah; Saiful Amin; Hayatul Maspufah; Nely Supeni
Welfare : Jurnal Pengabdian Masyarakat Vol. 3 No. 1 (2025): Welfare : March 2025
Publisher : Fakultas Ekonomi dan Bisnis Islam, IAIN Kediri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30762/welfare.v3i1.2017

Abstract

The Andongsari Village Community, Ambulu District, is a banana-producing area and has banana stem waste. This waste can be used as a green product that can help community welfare. The purpose of this community service is to optimize waste that can be processed into Banana Stem Chips as a green product. The community service method begins with observations of the potential of the village and places that produce banana stem waste, then the method of counseling and socialization to the community through PKK mothers' activities. Furthermore, business management training and how to make products with banana stems were held with an emphasis on digital marketing. The success of the community's production is a starting point for the follow-up plan for this assistance, namely brand training, promotion, and advertising so that the new product can optimally generate income for the mothers of the Andongsari Village community, Ambulu District.
Analisis Pengaruh Harga, Kualitas Pelayanan, Lokasi, Promosi Dan Fasilitas Terhadap Kepuasan Konsumen Pada Semoenailstudio Jember Yohanes Fredy Wijaya; Haifah; Hayatul Maspufah
Journal of Business Economics and Management | E-ISSN : 3063-8968 Vol. 2 No. 1 (2025): Juli - September
Publisher : GLOBAL SCIENTS PUBLISHER

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study aims to determine and analyze the partial and simulaneous effect on price,location service quality, promotion and facility on consumen satisfaction at Semoenailsstudio. The research method used is quantitative. The population involve the whole consumen at Semoenailsstudio, the sample was 60 people with purposive sampling. The analysis used includes , classical assumption test, multiple linear regression analysis, determination R2 and hypothesis test. Based on the result of the analysis, this study shows that the F test of the variables of price, location quality, promotion and facility had a simultaneous effect on consumen satisfaction. Meanwhile, the results of the t-test research in this study showed that the variables of service quality had a positive and significant effect on consumen satisfaction . while the variables price , promotion and facility on consumen satisfaction.
Analisis Pengaruh Penataan Produk, Desain, Harga, Promosi Dan Kualitas Pelayanan Terhadap Keputusan Pembelian Pada Toko Pusaka Batik Banyuwangi Rani Nofi Susanti; Haifah Haifah; Hayatul Maspufah
JURNAL ILMIAH EKONOMI DAN MANAJEMEN Vol. 3 No. 9 (2025): September
Publisher : CV. KAMPUS AKADEMIK PUBLISING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61722/jiem.v3i9.6552

Abstract

This research is entitled “ Analysis of the influence of the Produk Arrangement, Design, Price, Promotion,and Service Quality, on Purchasing Decisions of the Banyuwangi Batik Heritage Store”. This research aims to determine the partial and simultaneous influence of the variables of the product arrangement, design, price, promotion, and service quality on purchasing decisions. The population and sample in the research were customers of the Banyuwangi Batik Heritage Store. The sampling tchnique used was accidental sampling. The data analysis method used multiple linear regression with the help of SPSS 20. The results showed that partially there was no influence of the variables of product arrangement, design, promotion, while the variables of price and service quality had a partial influence on purchasing decisions. For the variables of product arrangement, design, promotion, price, and service quality,there was a simultaneous influence on purchasing decisions with a calculated F values of 36.067.
Co-Authors Agustin HP, Agustin Amien Pudjanarso Anggun Elok Faikotul Hikmaha Caesar Ananta Putra, Ihrom Haifa Haifa Haifah Haifah Haifah Haifah, Haifah Hary Sulaksono Hidayah, Tamriatin Mustofa Mustofa Nely Supeni Rani Nofi Susanti Saiful Amin Salahudin Salahudin Wiwik Fitria Ningsih Yohanes Fredy Wijaya Yuliatin Azizah