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All Journal JURNAL RELASI STIE MANDALA JEMBER WIDYA LAKSANA JABE (Journal of Applied Business and Economic) JMBI : Jurnal Manajemen Bisnis Dan Informatika Jurnal Pengabdian kepada Masyarakat Jurnal Ilmiah Ekonomi dan Manajemen Relasi : Jurnal Ekonomi Jurnal Pengabdian Masyarakat Journal of Business Economics and Management Welfare: Jurnal Pengabdian Masyarakat
Hayatul Maspufah
Institut Teknologi Dan Sains Mandala
Religion Humanities Computer Science & IT Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Environmental Science Social Sciences Other

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Ibm USAHA BAKSO DI LINGKUNGAN GLADAK PAKEM JEMBER Ningsih, Wiwik Fitria; Maspufah, Hayatul
JURNAL WIDYA LAKSANA Vol 7, No 1 (2018)
Publisher : Universitas Pendidikan Ganesha

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23887/jwl.v7i1.11870

Abstract

The goal to be achieved in this IbM program is to improve the economic capability of IbM partners by speeding up the process of improving human resources capability in the field of meatball sales of Mitra IbM. Approach method offered to solve partner problem that is by using method of PLA / Participatory Learning And Action. The PLA method is used in solving the problems of related partners in designing and running the production of meatball products to be sold, designing new media for its marketing system and also to supervise and evaluate the program of Ibm Usaha Bakso in Gladak Pakem Jember. The indicator of success of Ibm program are the increasing number of meatball products offered, bakso tripe and mushroom meatballs; The increasing of marketing media used is using banner with striking color to take the attention of consumer; And increased sales turnover.
PENGARUH BAURAN PEMASARAN TERHADAP KEPUTUSAN KONSUMEN DALAM MELAKUKAN PEMBELIAN PADA UD. MITRA MUDA DI KABUPATEN JEMBER Hayatul Maspufah
RELASI : JURNAL EKONOMI Vol 14 No 1 (2018)
Publisher : STIE Mandala Jember

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31967/relasi.v14i1.254

Abstract

The title in this research is The Influence of Marketing Mix On Consumer Decision UD. Mitra Muda in Jember. This research explains about the influence of product variables, price, place, promotion has a role in decision making in making purchases at UD. Mitra Muda. Tests conducted on four independent variables and one dependent variable, the method of analysis used is the method of Multiple Linear Regression. Based on the results of the research, it can be concluded that the Marketing Mix Variables (Product, Price, Place, and Promotion) simultaneously or together have a positive and significant influence on Consumer Purchase Decision at UD. Mitra Muda with F count> F table equal to 48,936> 2,47 with significance level of 0,000 <0,05, and variable which is very dominant is price variable with t value> t table equal to 9,387> 1,985.Keywords : marketing mix, product, price, place, promotion, consumer decision making.
Kinerja Pengaruh Marketing Mix Terhadap Keputusan Pembelian Konsumen Produk Kerajinan Batu Alam (Gemstone) Di Kecamatan Patrang Jember Amien Pudjanarso; Hayatul Maspufah
RELASI : JURNAL EKONOMI Vol 15 No 1 (2019)
Publisher : STIE Mandala Jember

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31967/relasi.v15i1.303

Abstract

Marketing mix consisting of a variable product, price, place, and promotion. This study aimed (1) to determine the effect of product variables (X1), price(X2), place (X3), and promotion (X4) on consumer purchasing decisions (Y) UKM Jamal Gemstone simultaneously or partially. (2) To determine which variables are the most dominant on consumer purchasing decisions UKM Jamal Gemstone. By using descriptive and analytical methods. The analytical tool used in this study are as follows : (1). classical assumption ( normality test, multicolinearity test, heterokedastisitas test), (2). Hypothesis testing ( Multiple Linier Regression Analysis, test F, test t, Analysis Of The Coefficient Of Determination (R2 )). The results of the study showed that all marketing mix variables (independent) positif and significant impact on consumer purchasing decisions (dependent). Results of F count of 65,872 with a significance level 0,000 < 0,05 supported test results of determination (R2 ) of 0,724 this means it has been explained that the marketing mix 72,4% influence the consumer’s decision 27,6% influence by other variables. The results of the test t variables that influence the price.
Analisis Kualitas Pelayanan terhadap Kepuasan Anggota Perpustakaan STIE Mandala Jember Hayatul Maspufah
JABE (Journal of Applied Business and Economic) Vol 5, No 3 (2019): JABE (Journal of Applied Business and Economic)
Publisher : UNIVERSITAS INDRAPRASTA PGRI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30998/jabe.v5i3.3446

Abstract

Penelitian ini bertujuan untuk mengetahui peningkatan mutu kualitas layanan perpustakaan terhadap kepuasan anggota perpustakaan STIE Mandala Jember. Penelitian ini adalah penelitian kuantitatif dengan menggunakan tehnik pengumpulan data melalui kuisioner yang diisi oleh anggota perpustakaan. Tehnik pengambilan sampel menggunakan random sampling, dengan jumlah sampel sebanyak 40 responden, alat analisis yang digunakan adalah Regresi Linier Berganda dan Uji hipotesisnya menggunakan Uji F dan Uji t. Berdasarkan hasil penelitian dapat disimpulkan bahwa tidak semua variabel kualitas layanan terbukti signifikan, terdapat tiga variabel yang tidak signifikan yaitu variabel keandalan, jaminan dan Empati, sedangkan  variabel daya tanggap  dan  bukti fisik berpengaruh signifikan terhadap kepuasan anggota perpustakaan. Hasil Penelitian ini diharapkan akan menghasilkan formulasi strategi dalam peningkatan kualitas layanan perpustakaan STIE Mandala Jember, dalam upaya meningkatkan kepuasan terhadap anggotanya.
ANALISIS MARKETING MIX TERHADAP MAHASISWA BARU DALAM MEMUTUSKAN STUDI LANJUT PADA SEKOLAH TINGGI ILMU EKONOMI MANDALA JEMBER Hayatul Maspufah
JABE (Journal of Applied Business and Economic) Vol 6, No 4 (2020): JABE (Journal of Applied Business and Economics)
Publisher : UNIVERSITAS INDRAPRASTA PGRI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30998/jabe.v6i4.5830

Abstract

Penelitian ini dimaksudkan untuk menganalisis unsur-unsur Marketing Mix yang mempengaruhi mahasiswa baru dalam memutuskan studi lanjut pada Sekolah Tinggi Ilmu Ekonomi Mandala Jember. Data yang digunakan adalah data primer, yaitu yang diperoleh dari hasil pengumpulan kuisioner terhadap mahasiswa baru STIE Mandala Jember angkatan tahun 2019. Pengambilan sampel menggunakan tehnik Proportional Random Sampling. Pengujian dilakukan terhadap tujuh variabel Marketing Mix, yang terdiri dari: Produk, Harga, Promosi, Lokasi, Personil, Proses, Bukti Fisik dengan model analisis yang digunakan adalah Regresi Linier Berganda. Hasil uji F, menunjukkan bahwa secara simultan variabel X1 (Produk), X2 (Harga), X3 (Promosi), X4 (Lokasi), X5 (Personil), X6 (Proses) dan X7 (Bukti Fisik) berpengaruh signifikan terhadap (Y) keputusan mahasiswa studi lanjut  di STIE Mandala Jember. Hasil uji t, menunjukkan bahwa masing-masing variabel X1 (Produk), variabel X2 (Harga), variabel X3 (Promosi), variabel X4 (Lokasi), dan variabel X7 (Bukti Fisik)  berpengaruh secara signifikan terhadap keputusan mahasiswa studi lanjut di STIE Mandala Jember, sedangkan variabel X5 (Personil) dan variabel X6 (Proses) tidak berpengaruh secara signifikan  terhadap keputusan mahasiswa studi lanjut di STIE Mandala Jember. Variabel yang berpengaruh paling dominan dari penelitian ini adalah variabel promosi.
ANALISIS TINGKAT KESEHATAN BANK PADA BANK BUMN DI INDONESIA ( Bank BUMN Yang Terdaftar di BEI Tahun 2017-2019) Hayatul Maspufah; Haifah Haifah
RELASI : JURNAL EKONOMI Vol 18 No 2 (2022)
Publisher : STIE Mandala Jember

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31967/relasi.v18i2.586

Abstract

Penelitian ini bertujuan untuk mengetahui kondisi tingkat kesehatan Bank dengan menggunakan Risk Profile, Good Corporate Governance (GCG), Earnings, Capital dan peringkat komposit Bank BUMN di Indonesia selama periode 2017 – 2019. Jenis penelitian yang digunakan dalam penelitian ini adalah deskriptif dengan pendekatan kuantitatif. Data yang digunakan dalam penelitian ini berupa data sekunder yang diperoleh dari Bursa Efek Indonesia,situs perbankan terkait, termasuk sumber lain. Metode pengolahan data mrenggunakan pendekatan Risk Based Bank Rating (RBBR) denganfactor Risk Profile, Good Corporate Governance (GCG), Earnings, Capital (RGEC). Hasil penelitian menunjukkan bahwa Profil Risiko Bank BUMN di Indonesia dengan faktor. Risk Profile atas resiko kredit dengan rasio NPL secara rata-rata keseluruhan memperoleh peringkat 2 dengan predikat Baik. Risiko Likuiditas menunjukkan bahwa rata-rata secara keseluruhan LDR peringkat 3 dengan predikat Cukup Baik. Good Corporate Governance (GCG) diperoleh dari hasil analisis self assessment yaitu peringkat 2 dengan predikat Baik. Faktor Earnings (rentabilitas) dengan Return On Asset (ROA) dan Net Interest Margin (NIM) peringkat 1 dengan predikat memperoleh peringkat 1 dengan predikat Sangat Baik. Peringkat Komposit menunjukkan Bank BNI, BRI dan Mandiri PK1 dengan predikat Sangat Sehat. Sedangkan BTN PK2 dengan predikat Sehat. Kata Kunci : Kesehatan Bank, Risk Profile, Good Corporate Governance (GCG), Earnings, Capital
Pengaruh Tangible, Reliability, Responsiveness, Assurance, Dan Emphaty Terhadap Kepuasan Konsumen Pada Outlet Perum Bulog Cabang jember Anggun Elok Faikotul Hikmaha; Hayatul Maspufah; Salahudin Salahudin
JMBI : Jurnal Manajemen Bisnis dan Informatika Vol 1 No 1 (2020)
Publisher : Program Studi Manajemen, Sekolah Tinggi Ilmu Ekonomi Mandala

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (874.557 KB) | DOI: 10.31967/prodimanajemen.v1i1.400

Abstract

Penelitian ini bertujuan untuk mengetahui pengaruh Tangible, Reliability, Responsiveness, Assurance, Emphaty terhadap kepuasan konsumen pada outlet Perum Bulog Cabang Jember baik secara parsial maupun simultan.Data yang digunakan dalam penelitian ini berupa data primer yang dikumpulkan dari berbagai sumber yang berasal dari kuesioner, wawancara, studi pustaka dan observasi langsung pada perusahaan. Metode pengolahan data menggunakan metode analsis regresi linier berganda, uji hipotesis, dan koefisien determinasi dengan bantuan alat analisis SPSS versi 21.0. Hasil penelitian menunjukan bahwa variabel Tangible (X1), Reliability (X2), Responsiveness (X3), Assurance (X4), Emphaty (X5) berpengaruh secara simultan pada outlet Perum Bulog Cabang Jember. Sedangkan pengujian secara parsial variabel Tangible () dan Emphaty (X5) tidak berpengaruh secara parsialterhadap kepuasan konsumen pada outlet Perum Bulog Cabang Jember dan variabelReliability (X2), Responsiveness (X3), Assurance (X4), berpengaruh secara parsial terhadap kepuasan konsumen pada outlet Perum Bulog Cabang Jember.
Pengaruh Standar Operasional Prosedur, Deskripsi Pekerjaan Dan Budaya Kerja Terhadap Kinerja Karyawan PT Sumber Alfaria Trijaya Tbk Cabang Jember Tamriatin Hidayah; Hary Sulaksono; Hayatul Maspufah
RELASI : JURNAL EKONOMI Vol 19 No 1 (2023)
Publisher : STIE Mandala Jember

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31967/relasi.v19i1.649

Abstract

This study aims to determine the effect of standard operating procedures, job descriptions and work culture on employee performance. In this study, data were collected by means of observation, interviews and questionnaires to 45 respondents with census techniques, which aimed to determine respondents' perceptions of each variable. The analysis used includes data instrument testing (validity test, and reliability test), multiple linear regression analysis, classical assumption test (normality test, multicollinearity test, heteroscedasticity test), and hypothesis testing (F test, t test, coefficient of determination). From the results of the analysis using regression, it can be seen that the variables of standard operating procedures (0.575), job descriptions (0.475) and work culture (0.409), all have a positive and significant effect on employee performance. From the t-test, the results obtained are standard operating procedures (0.021), job descriptions (0.014) and work culture (0.001), all of which have a significant effect on employee performance. From the F test, the results of the variable standard operating procedures, job descriptions and work culture have a significant simultaneous effect on employee performance.
PENGARUH BAURAN PEMASARAN TERHADAP KEPUTUSAN KONSUMEN DALAM MELAKUKAN PEMBELIAN PADA UD. MITRA MUDA DI KABUPATEN JEMBER Hayatul Maspufah
RELASI : JURNAL EKONOMI Vol 14 No 1 (2018)
Publisher : STIE Mandala Jember

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31967/relasi.v14i1.254

Abstract

The title in this research is The Influence of Marketing Mix On Consumer Decision UD. Mitra Muda in Jember. This research explains about the influence of product variables, price, place, promotion has a role in decision making in making purchases at UD. Mitra Muda. Tests conducted on four independent variables and one dependent variable, the method of analysis used is the method of Multiple Linear Regression. Based on the results of the research, it can be concluded that the Marketing Mix Variables (Product, Price, Place, and Promotion) simultaneously or together have a positive and significant influence on Consumer Purchase Decision at UD. Mitra Muda with F count> F table equal to 48,936> 2,47 with significance level of 0,000 <0,05, and variable which is very dominant is price variable with t value> t table equal to 9,387> 1,985.Keywords : marketing mix, product, price, place, promotion, consumer decision making.
Kinerja Pengaruh Marketing Mix Terhadap Keputusan Pembelian Konsumen Produk Kerajinan Batu Alam (Gemstone) Di Kecamatan Patrang Jember Amien Pudjanarso; Hayatul Maspufah
RELASI : JURNAL EKONOMI Vol 15 No 1 (2019)
Publisher : STIE Mandala Jember

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31967/relasi.v15i1.303

Abstract

Marketing mix consisting of a variable product, price, place, and promotion. This study aimed (1) to determine the effect of product variables (X1), price(X2), place (X3), and promotion (X4) on consumer purchasing decisions (Y) UKM Jamal Gemstone simultaneously or partially. (2) To determine which variables are the most dominant on consumer purchasing decisions UKM Jamal Gemstone. By using descriptive and analytical methods. The analytical tool used in this study are as follows : (1). classical assumption ( normality test, multicolinearity test, heterokedastisitas test), (2). Hypothesis testing ( Multiple Linier Regression Analysis, test F, test t, Analysis Of The Coefficient Of Determination (R2 )). The results of the study showed that all marketing mix variables (independent) positif and significant impact on consumer purchasing decisions (dependent). Results of F count of 65,872 with a significance level 0,000 < 0,05 supported test results of determination (R2 ) of 0,724 this means it has been explained that the marketing mix 72,4% influence the consumer’s decision 27,6% influence by other variables. The results of the test t variables that influence the price.
Co-Authors Agustin HP, Agustin Amien Pudjanarso Anggun Elok Faikotul Hikmaha Caesar Ananta Putra, Ihrom Haifa Haifa Haifah Haifah Haifah Haifah, Haifah Hary Sulaksono Hidayah, Tamriatin Mustofa Mustofa Nely Supeni Rani Nofi Susanti Saiful Amin Salahudin Salahudin Wiwik Fitria Ningsih Yohanes Fredy Wijaya Yuliatin Azizah