Article Per Year (5 Year)
p-Index From 2021 - 2026
1.978
P-Index
This Author published in this journals
All Journal Management Studies and Entrepreneurship Journal (MSEJ) Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences Jurnal Indonesia Sosial Teknologi Jurnal Pengabdian Ibnu Sina Jurnal Manajemen Riset Inovasi In Search (Informatic, Science, Entrepreneur, Applied Art, Research, Humanism) International Journal of Economics, Business and Innovation Research Jurnal Semesta Ilmu Manajemen dan Ekonomi
Rosita Septiani
Universitas Ibnu Sina
Religion Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Health Professions Law, Crime, Criminology & Criminal Justice Social Sciences Other

Published : 12 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 12 Documents
Search

 1   2 
PENGEMBANGAN USAHA MIKRO BERBASIS MEDIA SOSIAL: KOLABORASI AKADEMIK DAN KOMUNITAS IBU RUMAH TANGGA DI PULAU GALANG BARU Rosita Septiani
Jurnal Pengabdian Ibnusina Vol. 5 No. 1 (2026): PENGEMBANGAN USAHA MIKRO BERBASIS MEDIA SOSIAL: KOLABORASI AKADEMIK DAN KOMUNIT
Publisher : Jurnal Pengabdian Ibnusina

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Transformasi digital memberikan peluang strategis bagi pengembangan Usaha Mikro, Kecil, dan Menengah(UMKM), termasuk usaha yang dikelola oleh ibu rumah tangga. Kegiatan ini bertujuan untuk meningkatkankapasitas pemasaran digital ibu rumah tangga di Desa Kampung Baru, Pulau Galang Baru, melalui pemanfaatanmedia sosial. Fokus utama penelitian ini membantu ibu rumah tangga memperluas jangkauan usahanya,meningkatkan daya saing, serta mengoptimalkan penjualan produk melalui media sosial. Metode yang digunakanmeliputi observasi lapangan, wawancara, serta pelatihan dan pendampingan pemasaran digital berbasis mediasosial. Penelitian dilaksanakan melalui beberapa tahapan, yaitu persiapan, pelaksanaan, serta evaluasi dan analisis.Hasil penelitian menunjukkan adanya peningkatan pemahaman dan keterampilan peserta dalam membuat akunmedia sosial bisnis, menyusun konten promosi, serta memanfaatkan media sosial sebagai sarana pemasaranproduk. Kendala yang dihadapi meliputi keterbatasan perangkat, jaringan internet yang tidak stabil, sertarendahnya literasi digital. Penelitian ini berkontribusi dalam penguatan model pemberdayaan UMKM berbasismedia sosial yang dapat direplikasi di wilayah kepulauan dan daerah tertinggal, terdepan, dan terluar (3T)
Pengaruh Promosi Online, Inovasi Produk, dan Citra Merek terhadap Daya Saing Produk Peralatan Bucket Bunga di Batam Amanda Bella Shakira; Yandra Rivaldo; Rosita Septiani
Jurnal Manajemen Riset Inovasi Vol. 4 No. 2 (2026): Jurnal Manajemen Riset Inovasi
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/mri.v4i2.8916

Abstract

The purpose of this study is to examine how online promotion, product innovation, and brand image affect product competitiveness in Batam City's flower bucket equipment industry (CV Acmeteam). This study employs a quantitative methodology, gathering information from 100 respondents via questionnaires using Simple Random Sampling with Slovin formula from a population of 135 active customers. Data were analyzed through validity tests, reliability tests (Cronbach's Alpha = 0.750), classical assumption tests (normality, multicollinearity, heteroscedasticity), multiple linear regression, partial t-test, simultaneous F-test, and coefficient of determination (R²). Results show that all questionnaire items are valid and reliable. The normality test (Asymp. Sig. = 0.866 > 0.05) indicates normally distributed data, and no multicollinearity (VIF < 10) or heteroscedasticity (Sig. > 0.05) was detected. Regression analysis reveals that online promotion (β = 0.521, Sig. = 0.041), product innovation (β = 0.668, Sig. = 0.033), and brand image (β = 0.458, Sig. = 0.049) each significantly influence product competitiveness. Simultaneously, all three variables are significant (F = 9.876, Sig. = 0.000) and explain 44.9% (R² = 0.449) of product competitiveness variance. Product innovation is the strongest predictor. This study concludes that strong brand image, continuous product innovation, and effective digital marketing are essential pillars for enhancing product competitiveness. Business actors must optimize these three elements to compete effectively in an increasingly open creative industry market.
Co-Authors Ade Sarmini Adnan Adnan Amanda Bella Shakira Aminatus Zakhra Ananda, Yunita Putri Andika Prasetya Nugraha Aroffie , Donna Aulya Putri Cahyani Balthasar Malindar Dewi Permata Sari Fahmy, Rahmi Ghivari , Shafwan Haykal Hendy Tannady Ika Yuniwati, Ika Jessi Charina Mustaqim, Haji Permatasari , Intan Putri Pratiwi , Rizka Rahman Syahputra Refliningsih , Yunita Simanjuntak, Agnes Margareta Siregar, Rehan Paduko Syafriza Syafrizal Teguh Setiawan Wibowo Uli Wildan Nuryanto Viona, Karina Okta Warkianto Widjaja Yandra Rivaldo