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All Journal Jurnal Pengabdian Nusantara (JPN) Indonesia Berdampak: Jurnal Pengabdian Kepada Masyarakat
Rizal Rizal
Universitas Halu Oleo
Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Social Sciences Other

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PELATIHAN PEMBUATAN KERAJINAN TANGAN DARI BENANG MACRAME YANG BERNILAI EKONOMIS PADA SISWA SDIT INSANTAMA KENDARI La Tarifu; Rizal Rizal; Sartono Sartono; Jopang Jopang; Bakti Bakti; Rahmah Djauziyah Patola; Ratna Sari Dewi; Rizka Ananda Chaisarah; Veni Restu Yolita
Jurnal Pengabdian NUSANTARA Vol 3, No 1 (2023): Januari- Juni
Publisher : Universitas Halu Oleo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33772/jpnus.v3i1.29578

Abstract

This training was carried out for community empowerment in the preparation of Community Service Plans (PKM) for SDIT Insantama Kendari Students in Mokoau Village, Kambu District, Kendari City, Southeast Sulawesi in the form of diversification of handicraft products from macramé threads so as to create community welfare through optimizing the potential of macramé threads from semi-finished goods to finished goods. The method used in this activity is the provision of material, direct practice and mentoring. The material was given in the SDIT Insantama Kendari hall, with material on the creative economy and direct training to introduce various alternative options for creativity and young entrepreneurship with materials that are easy to find in the surrounding environment to SDIT Insantama Kendari students with assistance from SDIT Insantama Kendari teachers. Techniques for making handicrafts from macramé threads with assistance and the practice of making crafts from macramé threads. The results of this activity show that (1) trainees can make handicrafts from macramé threads with the right techniques, (2) trainees can make this training activity the beginning of young entrepreneurship (3) videos of making handicrafts from macramé threads published on YouTube 
Pelatihan Branding dan Promosi Digital Sebagai Strategi Peningkatan Daya Saing Pelaku Usaha UMKM Konawe Selatan Harjun Harjun; Muh Fathul Ikrar; Yasmin Saul Sambolayuk; Asriyani Mulia Basri; Rizal Rizal; Abdullah Igo BD; Hasniah Hasniah; Murni Nia; Ramly Ramly; Wa Ode Fazri Samsinar
Indonesia Berdampak: Jurnal Pengabdian kepada Masyarakat Vol. 1 No. 2 (2025): JULI-DESEMBER
Publisher : Indo Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63822/3kjrbb37

Abstract

This community service program was themed "Branding and Digital Promotion Training as a Strategy to Increase the Competitiveness of MSMEs in South Konawe." The training targeted sixteen (16) MSMEs, both in the same and different business types, who were expected to be able to develop their businesses after participating in the training. Digital marketing training for MSMEs in South Konawe positively contributed to increasing the knowledge, skills, and awareness of entrepreneurs in utilizing digital technology as a marketing strategy. Through a combination of material delivery and practice, participants mastered product photography techniques, digital catalog management, promotional content creation, branding strategies, social media utilization, and marketplace management, enabling them to build a more professional business identity and expand market reach. Therefore, this training is a strategic step in encouraging the digital transformation of MSMEs, increasing their competitiveness, and supporting the sustainable improvement of MSME welfare and the regional economy.
Co-Authors Abdullah Igo BD Asriyani Mulia Basri Bakti Bakti Harjun, Harjun Hasniah Hasniah Jopang Jopang La Tarifu Muh Fathul Ikrar Murni Nia Rahmah Djauziyah Patola Ramly Ramly Ratna Sari Dewi Rizka Ananda Chaisarah Sartono Sartono Veni Restu Yolita Wa Ode Fazri Samsinar Yasmin Saul Sambolayuk