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All Journal Briliant: Jurnal Riset dan Konseptual JBMP (Jurnal Bisnis, Manajemen dan Perbankan) Journal of Economic, Bussines and Accounting (COSTING) International Journal of Economics, Business and Accounting Research (IJEBAR) Jurnal Ilmiah Edunomika (JIE) Revitalisasi : Jurnal Ilmu Manajemen Journal Informatic, Education and Management (JIEM) International Journal of Social Science, Educational, Economics, Agriculture Research, and Technology (IJSET) COMSERVA: Jurnal Penelitian dan Pengabdian Masyarakat Journal of Education Technology Information Social Sciences and Health Jurnal Indonesia Sosial Teknologi Research Trend in Technology and Management Jurnal Bisnis dan Manajemen (JURBISMAN) International Journal of Economics, Business and Innovation Research JURNAL MANAJEMEN DAN BISNIS INDONESIA
Sri Rahayu
Sekolah Tinggi Ilmu Ekonomi Mahardhika
Agriculture, Biological Sciences & Forestry Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Neuroscience Nursing Public Health Social Sciences Other

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Pengaruh Brand Experience Dan Brand Image Terhadap Brand Loyalty Yang Dimediasi Brand Awareness Bawang Merah Sumenep Sugiarti Sugiarti; Rachmad Hidayat; Sri Rahayu; Rifda Fitrianty
Jurnal Manajemen dan Bisnis Indonesia Vol. 11 No. 1 (2025): Edisi Bulan Juni 2025
Publisher : Universitas Muhammadiyah Jember

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32528/jmbi.v11i1.3261

Abstract

Dalam era persaingan pasar yang semakin kompetitif, penguatan loyalitas merek menjadi kunci dalam mempertahankan konsumen, termasuk pada komoditas lokal seperti bawang merah Sumenep. Brand experience dan brand image berperan penting dalam membentuk persepsi konsumen, sementara brand awareness menjadi jembatan yang dapat memperkuat hubungan keduanya terhadap brand loyalty. Penelitian ini bertujuan untuk menganalisis pengaruh brand experience dan brand image terhadap brand loyalty, dengan brand awareness sebagai variabel mediasi pada produk bawang merah Sumenep. Persaingan dalam dunia agribisnis semakin ketat, sehingga upaya penguatan merek menjadi penting untuk mempertahankan dan meningkatkan loyalitas konsumen. Penelitian ini menggunakan pendekatan kuantitatif dengan metode analisis Structuran Equation Model. Populasi dalam penelitian ini yaitu seluruh pelanggan bawang merah Sumenep yang jumlahnya tidak diketahui, sampel dihitung menggunakan rumus Cochran dan mendapatkan hasil 97 responden konsumen bawang merah Sumenep. Hasil penelitian menunjukkan bahwa brand experience berpengaruh positif terhadap brand awareness dan brand loyalty. Brand image juga berpengaruh positif terhadap brand awareness dan brand loyalty. Selain itu, brand awareness terbukti mampu memediasi pengaruh brand experience dan brand image terhadap brand loyalty. Temuan ini menegaskan pentingnya membangun pengalaman merek dan citra merek yang kuat untuk meningkatkan kesadaran dan loyalitas konsumen terhadap produk lokal seperti bawang merah Sumenep.
The Influence of Motivation, Work Discipline and Workload on Employee Performance at MAN 2 Mojokerto Ifanul Khabibah; Sri Rahayu; Sundjoto Sundjoto
Journal of Education Technology Information Social Sciences and Health Vol. 3 No. 1 (2024): March 2024
Publisher : CV. Rayyan Dwi Bharata

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57235/jetish.v3i1.2107

Abstract

The aim of this research is to determine the influences that can influence employee performance at MAN 2 Mojokerto which include work motivation, work discipline and workload, either partially, simultaneously or dominantly. The research method used in this research is a quantitative method involving all ASN and non-ASN employees in the MAN 2 Mojokerto area, totaling 123 people. With the probability sampling method and using saturated sampling techniques. The data collection technique used was a questionnaire. The data analysis method used is hypothesis testing, multiple linear regression analysis, coefficient of determination. Based on the research results, it shows that the work motivation variable has a significant effect on employee performance at MAN 2 Mojokerto. The Work Discipline variable has a significant effect on employee performance at MAN 2 Mojokerto. The Workload variable has a significant effect on employee performance at MAN 2 Mojokerto. The variables of motivation, discipline and workload simultaneously have a significant effect on employee performance at MAN 2 Mojokerto. The work discipline variable is an independent variable that has a dominant influence on employee performance at MAN 2 Mojokerto.
Co-Authors Abdul Fatah Bauw Adetya Yusar Pratama Ahmad Albara Dipayana Angky Soedrijanto Anita Kartika Sari Arizka Wahyu Pratama Derry Marendra Firmansyah Eko Subekti Arrohman Feri Listianto Ifanul Khabibah Kadek Dedy Adnyana Kuswandi Kuswandi Leonard Adrie Manafe Lintang Sunarto Ludine Harsanto Elvata Muhammad Anton Tarmuji Mumun Nurchasanah Nanik Kustiningsih Ni Wayan Kaweri Nono Dwi Arifiyanto Oktavianto Hadi Kusuma Onie Iqbal Devantosa Pompong B Setiadi Pompong Budi Setiadi Purwanto Purwanto Rachmad Hidayat Ratna Dewi Rifda Fitrianty Saifullah Saifullah Setia Indarto Siswanto Siswanto Sugiarti Sugiarti Sulaksono Prasetyo Sundjoto Sundjoto Sundjoto Suprijono Wihel Suyanti Suyanti Tofan Eka Wardhana Ulfa Sakinah Lating Wahyu Fattahulhidayat Yenky Harwindya Fathimatuz Zahra Yudistira Anata Kusuma Zakariyah Ardhi Nugroho