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All Journal Al-Khidmat : Jurnal Ilmiah Pengabdian Kepada Masyarakat Jurnal Kajian Gender dan Anak Jurnal Ekobis : Ekonomi Bisnis & Manajemen TADBIR: Jurnal Manajemen Dakwah FDIK IAIN Padangsidimpuan Jurnal Manajemen Dakwah Journal of Islamic Management Jurnal Pengabdian Kepada Masyarakat Multazam : Jurnal Manajemen Haji dan Umrah HIKMAH: Jurnal Ilmu Dakwah dan Komunikasi Islam Jurnal Manajemen Dakwah (J-MD) Sharia Economic and Management Business Journal (SEMBJ) International Journal of Community Service Implementation Mushawwir: Jurnal Manajemen Dakwah dan Filantropi Islam Jurnal Dakwah dan Masyarakat
Ricka Handayani
UIN Syekh Ali Hasan Ahmad Addary Padangsidimpuan
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Public Health Social Sciences Other

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Fungsi Manajemen sebagai Strategi Keberlanjutan Media Massa di Tengah Disrupsi Teknologi Khumairah, Azzahra; Handayani, Ricka
Jurnal Dakwah dan Masyarakat Vol 2 No 1 (2026): Jurnal Dakwah dan Masyarakat
Publisher : PT Anugerah Literasi Indomedia

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Digital technological disruption has brought significant changes to the mass media industry, affecting the production, distribution, and consumption of information. This condition requires mass media organizations to implement strategic adjustments in order to maintain sustainability and relevance amid increasingly intense competition. This study aims to analyze management functions as a sustainability strategy for mass media in the context of technological disruption. The research employs a qualitative approach with a descriptive-analytical method. Data were collected through in-depth interviews, document analysis, and relevant literature review related to mass media management. The findings indicate that the implementation of management functions, including planning, organizing, directing, and controlling, plays a crucial role in supporting media adaptation to technological change. Integrated management functions encourage content innovation, adaptive human resource management, transformation of media business models, and the strengthening of public trust. This study concludes that management functions constitute a key strategy for ensuring the sustainability of mass media from economic, organizational, and social responsibility perspectives in the digital era. Disrupsi teknologi digital telah membawa perubahan signifikan terhadap industri media massa, baik dari sisi produksi, distribusi, maupun konsumsi informasi. Kondisi ini menuntut media massa untuk melakukan penyesuaian strategis agar dapat mempertahankan keberlanjutan dan relevansinya di tengah persaingan yang semakin ketat. Penelitian ini bertujuan untuk menganalisis fungsi manajemen sebagai strategi keberlanjutan media massa di tengah disrupsi teknologi. Penelitian menggunakan pendekatan kualitatif dengan metode deskriptif-analitis. Data diperoleh melalui wawancara mendalam, studi dokumentasi, dan kajian kepustakaan yang relevan dengan pengelolaan media massa. Hasil penelitian menunjukkan bahwa penerapan fungsi manajemen yang meliputi perencanaan, pengorganisasian, pengarahan, dan pengawasan berperan penting dalam mendukung adaptasi media terhadap perubahan teknologi. Fungsi manajemen yang diterapkan secara terpadu mampu mendorong inovasi konten, pengelolaan sumber daya manusia yang adaptif, transformasi model bisnis media, serta penguatan kepercayaan publik. Penelitian ini menyimpulkan bahwa fungsi manajemen merupakan strategi kunci dalam menjaga keberlanjutan media massa, baik dari aspek ekonomi, organisasi, maupun tanggung jawab sosial di era digital.
Empowerment and Assistance of Mosque Functions through the SMART Mosque Model for Mosque Management Boards in Mandailing Natal Regency Ricka handayani; Ega Putri Duana Manalu; Magdalena Magdalena; Hasbi Anshori; M.Anjas Wa’dah Lubis
International Journal of Community Service Implementation Vol. 3 No. 4 (2026): IJCSI MARCH 2026
Publisher : CV. AFDIFAL MAJU BERKAH

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55227/ijcsi.v3i4.537

Abstract

This community service activity aims to increase the understanding and capacity of the management of the Mosque Conservation Agency (BKM) in Mandailing Natal Regency regarding the optimization of mosque functions through the Smart Mosque concept. This program was carried out in the form of providing materials and assistance to 30 participants who were BKM administrators from several local mosques. The material presented focused on strengthening the role of mosques as a center of worship, education, social, and empowerment of the people with the support of digital technology. The method of implementing the activity includes the delivery of materials, interactive discussions, and question and answer sessions to explore the understanding and needs of participants related to the application of the Smart Mosque concept. The results of the activity showed that the participants gained increased knowledge about the function and strategic role of mosques in the digital era. In addition, participants showed high enthusiasm in planning the application of simple technologies, such as the use of social media and digital-based information systems, to support religious activities and mosque administration. This activity has a positive impact in strengthening the institutional capacity of mosques towards more modern, transparent, and service-oriented management.
Integrating Tam and Islamic Work Ethics to Explain AI Adoption in Digital Marketing of Halal Msmes in Indonesia Ricka Handayani; Ahmad Afandi
Sharia Economic and Management Business Journal (SEMBJ) Vol. 7 No. 2 (2026): June
Publisher : Yayasan Darussalam Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62159/sembj.v7i2.1980

Abstract

Background: This study aims to analyze the factors influencing the Adoption of Artificial Intelligence (AI) in digital marketing in halal MSMEs in Indonesia. The research focuses on understanding how perceptions of Usability, Islamic work ethics, market pressures, and technological readiness shape attitudes toward adoption, which in turn influence intentions to adopt AI. Method: The research approach is a quantitative, descriptive study involving 280 halal MSMEs active in digital marketing. The analysis was conducted using Partial Least Squares Structural Equation Modeling (PLS-SEM) to test the direct and indirect relationships between variables, including the mediating role of attitudes towards adoption. Results: The study found that all tested factors had a positive effect on attitudes towards AI adoption. Attitudes toward adoption have been shown to mediate the relationship between these factors and adoption intentions. These findings confirm that fostering a positive attitude is key to encouraging MSMEs' intention to adopt AI. The study's results emphasize the importance of increasing perceptions of benefits, ease of use, alignment with ethical values, responsiveness to the market, and technological readiness to drive AI adoption. Governments, technology providers, and religious institutions can support MSMEs by providing user-friendly AI training, guidance, and solutions to strengthen adoption-readiness. Conclusion: This study contributes to the literature on technology adoption in MSMEs by integrating cultural, ethical, and market pressure factors, as well as emphasizing the role of attitude mediation in shaping AI adoption intentions in the context of halal business.
SOSIAL MEDIA : Sarana Dakwah Di Era Digital Yuli Eviyanti; Ricka Handayani; Romandiah Romandiah
J-MD Jurnal Manajemen Dakwah Vol. 5 No. 2 (2024): J-MD
Publisher : Program Studi Manajemen Dakwah, FUAD, IAIN Pontianak

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24260/j-md.v5i3.3735

Abstract

Abstract Social media has become an effective tool for spreading da'wah throughout the world. The aim of this research is to see how the use of social media can help da'wah in the digital era become more effective. The results show that the use of social media in da'wah has an important role and great potential. Da'wah messages can be spread quickly and effectively through social media, reaching a wider audience. However, preachers must use social media carefully and responsibly. Da'wah content must be correct, credible and relevant to Islamic teachings. It is very important for wise kiai, santri and social media users to work together. Challenges include not understanding social media etiquette and spreading misinformation. Ensuring data accuracy and improving digital literacy are examples of effective tactics and approaches. In da'wah, the use of social media has complex social effects, with benefits and negative effects that need to be considered. It is very important to understand and use social media correctly when using it for da'wah. Keywords: Social Media, Da'wah, Digital Era.
PILGRIM SATISFACTION AND THE EFFECTIVENESS OF RELIGIOUS TOURISM SERVICES: EVIDENCE FROM UMRAH OPERATIONS Krisna; Elli Tri Hartati Harahap; Efrida Wardani Hutapea; Mutiara Indah Siregar; Wahyu Ramadhan Harahap; Ricka Handayani
J-MD Jurnal Manajemen Dakwah Vol. 6 No. 1 (2025): JMD
Publisher : Program Studi Manajemen Dakwah, FUAD, IAIN Pontianak

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24260/4j297q35

Abstract

This study aims to analyze how effective PT. Multazam Wisata Agung Medan provides the main services to increase the satisfaction of the pilgrims, as well as to describe the factors that support and hinder the services in the company. The method applied in this study is a descriptive qualitative method, with data collection techniques through interviews and observations, which aims to describe, display, and explain information related to service quality at PT. Multazam Wisata Agung Medan to increase pilgrim satisfaction. Researchers conducted interviews with several informants, including pilgrims and staff. The findings of this study indicate that the quality of service at PT. Multazam Wisata Agung Medan is quite good in various aspects. For example, this company has professional employees, provides adequate facilities, is responsible for each pilgrim from the registration process, the implementation of Umrah, to their arrival, and provides the right service, communicates smoothly, and is able to build trust among pilgrims. Supporting factors revealed from the interview include: a. Efficient management. b. Quite a strategic location. c. Good communication. d. Adequate facilities. The inhibiting factors include: a. Limited number of employees. The guides carry out their duties with patience and dedication, starting from the homeland to arriving in the holy land, so that the pilgrims feel satisfied with the services obtained.
Co-Authors Agus Salim Lubis Agus Salim Lubis Ahmad Afandi Armyn Hasibuan Arnada, Feby Azizah, Wafiq Batubara, Siti Rahmah Efrida Wardani Hutapea Ega Putri Duana Manalu Elli Tri Hartati Harahap Eviyanti, Yuli Fikri, Sholeh Harianto Hasbi Anshori Hasibuan Hasibuan, Hasbi Anshori Hutasuhut, Erika Febrianna Khumairah, Azzahra Krisna LUBIS, ARMANSYAH M.Anjas Wa’dah Lubis Magdalena Magdalena Magdalena Magdalena Manalu, Ega Putri Duana Matondang, Ahd Najib Muhammad Iqbal Mutiara Indah Siregar Nasution, Ahmad Fauzan Shidiq Nasution, Asmainun Nasution, Nur Khoiria Ongky, Ade Yonda Pulungan, Wafiq Azizah Putri, Ega Rahmah, Fadlika Laili Ritonga, Kamaluddin Romandiah Romandiah Romandiah, Romandiah Siregar, Aulina Safitri Siti Aminah Hasibuan Wahyu Ramadhan Harahap Yanti, Hafizah Rahma Yanto, Endra Yonda, Ade Yuli Eviyanti