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Micro Business Development Strategy by Creating Business Identification Number (NIB) in Wonoayu District Putra, Moch Zufar Irhab S; Fadil, Cholid; Imaningsih, Niniek
Unram Journal of Community Service Vol. 6 No. 1 (2025): March
Publisher : Pascasarjana Universitas Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29303/ujcs.v6i1.790

Business development strategies play a crucial role in enhancing local economic growth and entrepreneurial potential. This study examines the implementation of Business Identification Number (NIB) registration as a strategic approach to business development in Wonoayu Village. The activity aims to analyze the impact of NIB registration on local businesses, identifying the challenges and opportunities associated with formal business recognition. Using a mixed-methods approach, the study conducted comprehensive surveys, interviews, and document analysis with local entrepreneurs and village officials. The findings reveal that NIB registration significantly contributes to business formalization, providing entrepreneurs with improved access to financial services, government support, and legal protection. Key challenges include limited awareness of registration processes, bureaucratic complexities, and initial registration costs. However, the benefits demonstrate substantial potential for business growth, including enhanced credibility, increased market opportunities, and simplified business operations. The study suggests targeted support mechanisms, including local government guidance, capacity-building workshops, and simplified registration procedures to maximize NIB registration benefits. These findings contribute to understanding the role of formalization in local economic development and provide practical insights for supporting small and medium enterprises in rural contexts. The research highlights the importance of strategic interventions that can transform informal businesses into recognized, sustainable economic entities.

The Strategy of the Sidoarjo Regency Cooperative office in Efforts to Develop the Competitiveness of Micro and Medium Enterprises Isbahi, Surya Alimansyah; Fadil, Cholid; Imaningsih, Niniek
Unram Journal of Community Service Vol. 6 No. 1 (2025): March
Publisher : Pascasarjana Universitas Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29303/ujcs.v6i1.827

Micro, Small, and Medium Enterprises (MSMEs) in Sidoarjo Regency face various challenges in business development, particularly concerning product packaging and design. This study aims to enhance MSME owners’ understanding of product design and packaging, provide education on packaging selection strategies, and develop product competitiveness through attractive packaging designs. The method employed is a direct training approach, beginning with socialization through the Cooperative Office’s social media, participant selection, face-to-face training implementation, and post-activity evaluation. The training was attended by 30 selected MSME owners and czonducted on November 28, 2024, in the meeting room of the Sidoarjo Regency Industry and Trade Office. The training results indicate that participants have acquired basic knowledge about product packaging and design, although still limited to its fundamental functions. Participants also gained a deeper understanding of the importance of product taste consistency in building customer loyalty and facilitating business management. This activity makes a significant contribution to improving MSME owners’ knowledge of product packaging strategies and quality enhancement to increase competitiveness in the local market. For the future, it is expected that similar training can be held with a broader scope of materials and reach more MSME owners

Increasing Public Awareness of Financial Planning through Life Insurance Education: An Effort to Promote a Sustainable Economy in Indonesia Utami, Nabela; Fadil, Cholid; Imaningsih, Niniek
Unram Journal of Community Service Vol. 6 No. 1 (2025): March
Publisher : Pascasarjana Universitas Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29303/ujcs.v6i1.828

One of the most important factors in a healthy private financial study is literacy, especially among Indonesian people who still have a low level of understanding. The purpose of this study is to increase public awareness of financial literacy through mental education which is considered capable of improving the ongoing economic conditions. The methods used are seminars and canvas campaigns to provide information about financial literacy and the value of insurance for children. The results of the program show that there is an increase in student awareness, especially among college students, about the importance of risk assessment and risk mitigation through insurance. In addition, many people who are just starting out believe that insurance for children serves as protection and investment. The summary of this activity shows that effective education can increase public awareness and understanding of financial literacy.

Community Empowerment Efforts Through the Kampung Kita Kampung Tematik Program (Case Study: Mangga Village, Tangerang City) Lestari, Mulyani; Fadil, Cholid; Imaningsih, Niniek
Unram Journal of Community Service Vol. 6 No. 1 (2025): March
Publisher : Pascasarjana Universitas Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29303/ujcs.v6i1.835

Kampung Kita Kampung Tematik Program is a program of the local government of Tangerang City to alleviate slum areas and empower the community through the utilization of regional potential. The Kampung Kita Thematic Village Program aims to create a creative, innovative, and harmonious community through economic, environmental, and social approaches based on the characteristics of each village area. This research examines what stages are carried out before the implementation of the program by highlighting the planning stage and what programs are contained in Kampung Mangga. Based on the results of interviews conducted in Kampung Mangga in Tangerang City, the community felt the positive impact of the Kampung Kita Thematic Village program because it could increase community participation in several activities in the village. The results of the interviews showed that this program succeeded in increasing community participation in environmental development, strengthening community harmony, and creating new economic opportunities through the management of educational tourism.

Strategy to Increase Community Participation in Regional Tax Payment through the Use of Social Media at Bapenda Surabaya Junior, Hanny Naafillia; Fadil, Cholid; Imaningsih, Niniek
Unram Journal of Community Service Vol. 6 No. 1 (2025): March
Publisher : Pascasarjana Universitas Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29303/ujcs.v6i1.841

This study aims to explore strategies to increase community participation in regional tax payments through the use of social media by the Surabaya Regional Revenue Agency (Bapenda). Local taxes are one of the important sources of revenue for local governments, and increasing public participation is essential for sustainable urban development. Social media, with its wide reach, real-time interactions, and engaging content, provides an effective communication tool to increase public awareness and participation. This study uses a qualitative approach with a case study method to research Bapenda's strategy, the challenges faced, and the effectiveness of the use of social media in tax education. Data collection was carried out through in-depth interviews with key informants, participatory observations, and documentation of Bapenda's social media activities. The results of the study show that Bapenda Surabaya utilizes platforms such as Facebook, Instagram, and Twitter to disseminate various content, such as infographics, educational videos, and payment reminders, to engage the public. Social media has proven to be effective in reaching a wider audience, especially the younger generation, although there are still challenges in terms of accessibility for older age groups and people who are less familiar with digital platforms. The study also identified key obstacles, such as resource constraints, technical challenges, and community skepticism. Recommendations for improvement include the use of simpler language, expanding the use of traditional media along with digital platforms, and increasing transparency regarding the use of tax funds. This research contributes to understanding how social media can be used to increase participation in local tax payments, which in turn supports the development of the city of Surabaya

The Effectiveness of Loan Provision and Education by Sawiran Cooperative to Farmers Regarding Crop Yields to Achieve More Profitable Harvests Pamungkas, Prasetio Drajat; Fadil, Cholid
Unram Journal of Community Service Vol. 6 No. 1 (2025): March
Publisher : Pascasarjana Universitas Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29303/ujcs.v6i1.842

The success of cooperatives in supporting farmers through capital loan programs and agricultural education depends on their ability to overcome key challenges, such as the dependence of farmers' income on the harvest season and the risk of crop failure due to extreme weather. To overcome this, the Sawiran cooperative developed an educational program that includes mulching drip irrigation techniques, allowing farmers to plant out-of-season and make optimal use of land. In addition, crop diversification is encouraged to increase farmers' income and reduce the risks resulting from dependence on one type of crop. Capital loans from cooperatives provide flexibility for farmers to manage farming finances, such as buying seeds, fertilizer or agricultural equipment. With initial capital, farmers can increase productivity and quality of harvest using modern technology introduced by cooperatives. In addition, the close relationship between cooperatives and farmers supports the financial stability of cooperatives and opens up opportunities for farmers to become permanent members. The benefits of this program include earlier harvests at higher selling prices, reduced risk of losses due to certain planting seasons, and diversification of farming businesses which increases farmers' economic resilience. However, the government's role is needed to complement cooperative efforts in providing comprehensive access to education and technology. It is hoped that good collaboration can create sustainable solutions to improve the welfare of farmers in the Ngadisari region

Building Sustainability of Food Sovereignty in Lembata Regency through the MBKP Program: Cultural Approach and Field Study Ananta, Daffa Adli; Fadil, Cholid; Imaningsih, Niniek
Unram Journal of Community Service Vol. 6 No. 1 (2025): March
Publisher : Pascasarjana Universitas Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29303/ujcs.v6i1.844

This service activity aims to improve food sustainability in Merdeka Village through the integration of scientific and cultural approaches. The program identifies and leverages local resources, such as cassava, corn, and coconut, to develop innovative products that address societal challenges, including the lack of utilization of organic waste, limited access to simple technology, and a lack of product diversification. Four prototypes were successfully developed, namely shredded coconut pulp, cookies made from cassava flour and titi corn, caramelized cassava cakes, and organic fertilizer from livestock waste. The demonstration and training involved active community participation with significant results: 100% of participants succeeded in producing shredded coconut pulp independently, 90% of participants succeeded in making ready-to-sell cookies, and 80% of farmers showed understanding and skills in making organic fertilizer. This program has succeeded in optimizing local resources, reducing waste, and empowering communities to produce products that are sustainable, nutritious, and have high economic value. This activity shows the importance of integrating local cultural knowledge with technological innovation to achieve food sovereignty. This initiative not only answers the needs of the community directly but also provides a replicable model to promote sustainable agricultural practices and improve local economies in similar regions.

Optimizing the Provision of PBB Billing Letters to Increase Local Revenue at Bapenda UPTB 2 Rungkut Region in Dukuh Sutorejo Village Mukti, Nilam Indra Permata; Imaningsih, Niniek; Fadil, Cholid
Unram Journal of Community Service Vol. 6 No. 1 (2025): March
Publisher : Pascasarjana Universitas Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29303/ujcs.v6i1.862

Optimizing Property Tax (PBB) revenue is a primary focus in enhancing the Regional Original Revenue (PAD) in Surabaya City. This study aims to analyze the implementation of PBB tax bill delivery through a door to door approach in Dukuh Sutorejo Village, Mulyorejo District. The methods used include tax arrears data verification, field validation, and uploading collection results into the Regional Revenue Agency (Bapenda) system. The data were analyzed to identify obstacles to PBB payments, such as discrepancies in Tax Object Numbers (NOP), taxpayers' economic constraints, and a lack of tax awareness. Its results indicate that delivering PBB tax bills directly increases tax payment realization, both through full payment and installment methods. Additionally, field validation successfully identified NOPs that require updates or deletion, thereby improving the efficiency of the tax collection process. Education provided during verification effectively raised taxpayers' awareness of the importance of tax compliance. The conclusion of this study is that the door to door approach, combined with the delivery of PBB tax bills, can be a strategic solution to optimize regional tax revenue. This method is recommended for broader implementation to support sustainable regional development through increased Regional Original Revenue (PAD).

Micro Business Development Strategy by Creating Business Identification Number (NIB) in Wonoayu District Putra, Moch Zufar Irhab S; Fadil, Cholid; Imaningsih, Niniek
Unram Journal of Community Service Vol. 6 No. 1 (2025): March
Publisher : Pascasarjana Universitas Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29303/ujcs.v6i1.790

Business development strategies play a crucial role in enhancing local economic growth and entrepreneurial potential. This study examines the implementation of Business Identification Number (NIB) registration as a strategic approach to business development in Wonoayu Village. The activity aims to analyze the impact of NIB registration on local businesses, identifying the challenges and opportunities associated with formal business recognition. Using a mixed-methods approach, the study conducted comprehensive surveys, interviews, and document analysis with local entrepreneurs and village officials. The findings reveal that NIB registration significantly contributes to business formalization, providing entrepreneurs with improved access to financial services, government support, and legal protection. Key challenges include limited awareness of registration processes, bureaucratic complexities, and initial registration costs. However, the benefits demonstrate substantial potential for business growth, including enhanced credibility, increased market opportunities, and simplified business operations. The study suggests targeted support mechanisms, including local government guidance, capacity-building workshops, and simplified registration procedures to maximize NIB registration benefits. These findings contribute to understanding the role of formalization in local economic development and provide practical insights for supporting small and medium enterprises in rural contexts. The research highlights the importance of strategic interventions that can transform informal businesses into recognized, sustainable economic entities.

The Strategy of the Sidoarjo Regency Cooperative office in Efforts to Develop the Competitiveness of Micro and Medium Enterprises Isbahi, Surya Alimansyah; Fadil, Cholid; Imaningsih, Niniek
Unram Journal of Community Service Vol. 6 No. 1 (2025): March
Publisher : Pascasarjana Universitas Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29303/ujcs.v6i1.827

Micro, Small, and Medium Enterprises (MSMEs) in Sidoarjo Regency face various challenges in business development, particularly concerning product packaging and design. This study aims to enhance MSME owners’ understanding of product design and packaging, provide education on packaging selection strategies, and develop product competitiveness through attractive packaging designs. The method employed is a direct training approach, beginning with socialization through the Cooperative Office’s social media, participant selection, face-to-face training implementation, and post-activity evaluation. The training was attended by 30 selected MSME owners and czonducted on November 28, 2024, in the meeting room of the Sidoarjo Regency Industry and Trade Office. The training results indicate that participants have acquired basic knowledge about product packaging and design, although still limited to its fundamental functions. Participants also gained a deeper understanding of the importance of product taste consistency in building customer loyalty and facilitating business management. This activity makes a significant contribution to improving MSME owners’ knowledge of product packaging strategies and quality enhancement to increase competitiveness in the local market. For the future, it is expected that similar training can be held with a broader scope of materials and reach more MSME owners

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