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All Journal Maksimum : Media Akuntansi Universitas Muhammadiyah Semarang Kompartemen : Jurnal Ilmiah Akuntansi Window of Health : Jurnal Kesehatan Martabe : Jurnal Pengabdian Kepada Masyarakat Jurnal Penelitian Pembelajaran Matematika Sekolah Indonesian Sugar Research Journal Cerdika: Jurnal Ilmiah Indonesia Jouska: Jurnal Ilmiah Psikologi Proceeding Seminar Nasional IPA TRJ (Tourism Research Journal)
Dinda Permatasari, Dinda
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The Effect of Product Quality and Customer Satisfaction on Customer Loyalty at Pempek 888 Taman Kenten Palembang Restaurant Amrullah, Amrullah; Taviprawati, Ervina; Permatasari, Dinda
Jurnal Penelitian Pariwisata Vol 6 No 1 (2022): (TRJ) Tourism Research Journal
Publisher : Institut Pariwisata Trisakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30647/trj.v6i1.157

Abstract

This study aims to determine product quality and satisfaction on customer loyalty. This research uses descriptive research with a quantitative approach and multiple regression analysis methods. The sampling technique uses accidental sampling. The population is all customers who come to Pempek 888 Taman Kenten Palembang Restaurant, while the total sample is 98 respondents based on the Slovin formula. The results showed that product quality and satisfaction partially had a significant effect on customer loyalty. It is hoped that Pempek 888 Taman Kenten Palembang Restaurant will continue to maintain and improve product quality from color, appearance, portion, shape, temperature, texture, aroma, level of maturity, and taste offered, up to the halal guarantee provided must be maintained and improved so that customers continue to feel satisfied and do not move to another place. Keywords: Product Quality, Customer Satisfaction, Customer Loyalty
Co-Authors Abdi, Dian Amelia Abidin Marasabessy, Zainal Adam, Adiyana Amrullah Amrullah Andi Tenri Sanna Arista, Viona Ariyani, Diana Azizah, Yasmin Fatihatul Cahyani, Ikah Afri Ervina Taviprawati, Ervina Faisal Syamsu, Rachmat Fatmona, Hasriyanti Inayati, Nur Isna Lestary, Ratnah Mudjiyanti, Rina Naelati Tubastuvi Nasruddin, Hermiaty Nasruddin, Hermiaty Nataya Idrus, Anggun Nurlatu, Sufatri Puspitasari, Arinta Rury Putra, Haidar Tri Rahmadani, Annisa Rayhan, Ainun Putri Septiko Aji Siagian, Teddy Alfra Susilo, Wawan Wiriansya, Edward Pandu Wulandari, Rizki S. Yusri, Nazwa