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All Journal JDM (Jurnal Dinamika Manajemen) Journal of Economic, Bussines and Accounting (COSTING) INTECOMS: Journal of Information Technology and Computer Science Jurnal Samudra Ekonomi dan Bisnis BENING Jurnal Manajemen AL-ARBAH: Journal of Islamic Finance and Banking Jurnal Manajemen dan Profesional Journal of Artificial Intelligence and Digital Business Indo-Fintech Intellectuals: Journal of Economics and Business VISA: Journal of Vision and Ideas
Harries Arizonia Ismail, Harries Arizonia
Computer Science Faculty, AKI University, Semarang, Indonesia Imam Bonjol No. 16-17, Semarang
Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Electrical & Electronics Engineering Engineering Environmental Science Languange, Linguistic, Communication & Media Public Health Social Sciences

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Intention to Use Smartphone through Perceived Compatibility, Perceived Usefulness, and Perceived Ease of Use Ismail, Harries Arizonia
JDM (Jurnal Dinamika Manajemen) Vol 7, No 1 (2016): March 2016
Publisher : Department of Management, Faculty of Economics and Business, Universitas Negeri Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15294/jdm.v7i1.5748

Abstract

This research is aimed to test the influence of perceived compatibility perceived usefulness, perceived ease of use and intention to use smartphone using five hypotheses. Purposive sampling was used as the technique of sample collection. There are representative samples that are 92 respondents, consists of lecturers, students, and employees from AKI University in Semarang city. The data had been analyzed by using Structural Equation Modeling (SEM) and it was processed using AMOS program version 16.0. The result of the hypothesis shows that there is a positive and significant influence on perceived compatibility toward perceived usefulness, perceived compatibility toward perceived ease of use, perceived ease of use toward perceived usefulness, perceived ease of use toward intention to use. However, perceived usefulness toward intention to use is not significant. It can be caused that reason of owning smartphones is only a prestige and the users do not understand benefit of its features.
Implementasi Website sebagai Media Promosi Yoyo Toys Java Mall Semarang Supriyanto, Teguh; Ismail, Harries Arizonia; Prakoso, Satrio Agung
VISA: Journal of Vision and Ideas Vol. 5 No. 3 (2025): Journal of Vision and Ideas (VISA)
Publisher : IAI Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/visa.v5i3.9516

Abstract

The rapid development of information technology has encouraged businesses to utilize digital media as an effective promotional tool. Yoyo Toys, a toy store located in Java Mall Semarang, requires a website-based promotional medium to increase its reach and facilitate customer access to information about its products and services. This study aims to design and build an interactive, informative, and responsive promotional website for Yoyo Toys. The methods used in designing this website include data collection through observation, interviews, and literature review, followed by a design process using an appropriate User Interface and User Experience approach. The final result of this study is a promotional website that can help Yoyo Toys strengthen its branding, expand its market, and provide easy online access to information for customers.
Analisis Pengaruh Kualitas Pelayanan, Persepsi Harga, Lokasi dan Citra Merek terhadap Loyalitas Pelanggan pada Jasa Pengiriman Barang (Studi pada Pelanggan J&T Express Cabang Pondok Hasanudin Semarang Utara) Kholishoh, Kholishoh; Ismail, Harries Arizonia
RIGGS: Journal of Artificial Intelligence and Digital Business Vol. 4 No. 4 (2026): November - January
Publisher : Prodi Bisnis Digital Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/riggs.v4i4.5559

Abstract

Penelitian ini bertujuan untuk mengkaji pengaruh kualitas pelayanan, persepsi harga, lokasi, serta citra merek terhadap loyalitas pelanggan pada layanan jasa pengiriman J&T Express Cabang Pondok Hasanudin, Semarang Utara. Penelitian menggunakan pendekatan kuantitatif dengan metode survei melalui penyebaran kuesioner kepada 105 responden yang merupakan pelanggan J&T Express dan berdomisili di wilayah Semarang Utara. Teknik pengambilan sampel yang digunakan adalah probability sampling dengan pendekatan purposive sampling, sehingga responden yang dipilih telah memenuhi kriteria yang ditetapkan dalam penelitian. Data yang diperoleh selanjutnya dianalisis menggunakan metode regresi linear berganda dengan bantuan perangkat lunak SPSS versi 27 guna menguji hubungan antarvariabel penelitian. Hasil analisis parsial menunjukkan bahwa kualitas pelayanan berpengaruh positif terhadap loyalitas pelanggan, yang ditunjukkan oleh nilai t hitung sebesar 9,845, sehingga semakin baik kualitas pelayanan yang diberikan maka loyalitas pelanggan akan semakin meningkat. Persepsi harga juga terbukti berpengaruh positif terhadap loyalitas pelanggan dengan nilai t hitung sebesar 4,082, yang menegaskan pentingnya kesesuaian antara harga dan manfaat layanan yang diterima pelanggan. Variabel lokasi memiliki pengaruh yang signifikan namun bersifat negatif terhadap loyalitas pelanggan dengan nilai t hitung sebesar -5,439. Sementara itu, citra merek menunjukkan pengaruh positif dan signifikan terhadap loyalitas pelanggan dengan nilai t hitung sebesar 6,834. Secara keseluruhan, hasil penelitian ini membuktikan bahwa kualitas pelayanan, persepsi harga, lokasi, dan citra merek secara parsial berpengaruh signifikan terhadap loyalitas pelanggan pada jasa pengiriman J&T Express. Penelitian ini diharapkan dapat memberikan kontribusi secara teoretis dalam pengembangan kajian pemasaran jasa serta menjadi bahan pertimbangan praktis bagi perusahaan dalam merumuskan strategi pemasaran yang lebih efektif.
THE INFLUENCE OF LIVE STREAMING, VIRAL MARKETING, CASH ON DELIVERY PAYMENT SYSTEM, AND ONLINE CUSTOMER REVIEWS ON PURCHASING DECISIONS AT TIKTOK SHOP CASE STUDY ON TIKTOK SHOP USERS IN SEMARANG CITY Aditya, Didik; Ismail, Harries Arizonia
Journal of Economic, Bussines and Accounting (COSTING) Vol. 8 No. 4 (2025): COSTING : Journal of Economic, Bussines and Accounting
Publisher : Institut Penelitian Matematika, Komputer, Keperawatan, Pendidikan dan Ekonomi (IPM2KPE)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31539/f1xdwa16

Abstract

This study aims to analyse the effect of live streaming, viral marketing, cash on delivery payment system, and online customer reviews on purchasing decisions at TikTok Shop. This study focuses on TikTok Shop users in Semarang City with an age range of 18-30 years. This research is important to understand how digital marketing strategies influence consumer behaviour on social media-based e-commerce platforms. The research method used is a quantitative approach with survey techniques through distributing questionnaires. A sample of 100 respondents was obtained using purposive sampling method. The data collected was analysed using multiple linear regression with the help of SPSS software to test the influence of variables both partially and simultaneously. The results showed that partially, live streaming, viral marketing, cash on delivery payment system, and online customer reviews have a positive and significant effect on purchasing decisions. Simultaneously, the four variables also have a significant influence on purchasing decisions. These findings confirm the importance of integrating interactive and trust-based marketing strategies in driving consumer purchasing decisions in the digital era.
PENGARUH KUALITAS PRODUK, INOVASI PRODUK, PROMOSI DAN PENILAIAN PRODUK TERHADAP KEPUTUSAN PEMBELIAN SECARA ONLINE di SHOPEE Ningsih, Tjioe Flora Asri; Ismail, Harries Arizonia
Journal of Economic, Bussines and Accounting (COSTING) Vol. 8 No. 6 (2025): COSTING : Journal of Economic, Bussines and Accounting
Publisher : Institut Penelitian Matematika, Komputer, Keperawatan, Pendidikan dan Ekonomi (IPM2KPE)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31539/stzm3254

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh kualitas produk, inovasi produk, promosi, dan penilaian produk terhadap keputusan pembelian secara online di Shopee. Menggunakan pendekatan kuantitatif dengan metode survei, data diperoleh dari responden yang pernah melakukan pembelian di platform tersebut. Hasil analisis menunjukkan bahwa keempat variabel bebas—kualitas produk, inovasi produk, promosi, dan penilaian produk—berpengaruh signifikan terhadap keputusan pembelian. Kualitas produk terbukti meningkatkan kepercayaan dan minat beli konsumen. Inovasi produk memberikan nilai tambah yang relevan dengan kebutuhan pasar. Strategi promosi yang tepat mampu menarik perhatian dan mendorong pembelian. Sementara itu, penilaian produk seperti ulasan dan rating terbukti menjadi acuan penting bagi konsumen sebelum melakukan pembelian. Secara simultan, keempat variabel tersebut secara positif dan signifikan memengaruhi keputusan pembelian. Temuan ini menegaskan pentingnya strategi terpadu dalam mempertahankan dan meningkatkan penjualan di platform e-commerce.  
THE INFLUENCE OF SERVICE QUALITY, LOCATION, PRICE AFFORDABILITY, AND TRUST ON CUSTOMER SATISFACTION AT DADI LAUNDRY Ayuningtiyas, Dita; Ismail, Harries Arizonia
Journal of Economic, Bussines and Accounting (COSTING) Vol. 8 No. 6 (2025): COSTING : Journal of Economic, Bussines and Accounting
Publisher : Institut Penelitian Matematika, Komputer, Keperawatan, Pendidikan dan Ekonomi (IPM2KPE)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31539/hvh3s268

Abstract

This study aims to analyze the influence of Service Quality, Location, Price Affordability, and Trust on Customer Satisfaction in Dadi Laundry's service. The research method used is quantitative with a survey approach by distributing questionnaires to 100 customer respondents. The data analysis technique employed multiple linear regression using SPSS software. The results show that simultaneously, all four independent variables have a significant effect on customer satisfaction. Partially, Service Quality and Location have a negative and significant effect, indicating that services and location not aligned with customer expectations can reduce satisfaction. On the other hand, Price Affordability and Trust have a positive and significant influence. Trust is the most dominant variable, indicating that customers' sense of security and confidence in the laundry service plays a major role in forming satisfaction. These findings highlight the importance of maintaining competitive pricing and building customer trust to increase satisfaction and loyalty in the laundry service sector.
MSMEs Sales Products Marketing Performance Increasement Based on The Use of QRIS Ismail, Harries Arizonia; Ari Pranaditya; Rita Andini
Jurnal Manajemen Vol. 30 No. 1 (2026): February 2026
Publisher : Fakultas Ekonomi dan Bisnis, Universitas Tarumanagara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24912/jm.v30i1.3622

Abstract

One important financial technology instrument that improves marketing performance is the Quick Response Code Indonesian Standard (QRIS), particularly for Micro, Small and Medium Enterprises (MSMEs). This digital payment technique not only facilitates transactions, but it also aids in bigger marketing efforts, potentially leading to increased customer engagement and company success. The case in Semarang city involving 160 MSMEs by the district. Data analysis technique using Structural Equation Modelling (SEM) with proceed by AMOS 22 version. The results of the research shows that all of the hypothesis including: digital literacy level toward QRIS perceived usefulness, digital literacy level toward QRIS ease of use, QRIS ease of use toward QRIS usefulness, QRIS usefulness toward sales products marketing performance, QRIS ease of use toward sales products marketing performance and digital literacy level toward sales products marketing performance are positively and significant.
Co-Authors Aditya, Didik Ari Pranaditya Ayuningtiyas, Dita Kholishoh, Kholishoh Kristiyani, Kristiyani Listyawati, Ika Maren, Wilson Christopher Fisteos Ningsih, Tjioe Flora Asri Nurpila, Sinta Pense, Brifaldy Yosua Pense Prakoso, Satrio Agung Pranaditya, Ari RITA ANDINI Sabihah, Khansa Shabihah, Khansa Sianturi, Herlandio Suhaji Suhaji Sukristanta, Sukristanta Teguh Supriyanto Yusup, Yusup