Harries Arizonia Ismail, Harries Arizonia
Computer Science Faculty, AKI University, Semarang, Indonesia Imam Bonjol No. 16-17, Semarang

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Intention to Use Smartphone through Perceived Compatibility, Perceived Usefulness, and Perceived Ease of Use Ismail, Harries Arizonia
JDM (Jurnal Dinamika Manajemen) Vol 7, No 1 (2016): March 2016
Publisher : Department of Management, Faculty of Economics and Business, Universitas Negeri Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15294/jdm.v7i1.5748

Abstract

This research is aimed to test the influence of perceived compatibility perceived usefulness, perceived ease of use and intention to use smartphone using five hypotheses. Purposive sampling was used as the technique of sample collection. There are representative samples that are 92 respondents, consists of lecturers, students, and employees from AKI University in Semarang city. The data had been analyzed by using Structural Equation Modeling (SEM) and it was processed using AMOS program version 16.0. The result of the hypothesis shows that there is a positive and significant influence on perceived compatibility toward perceived usefulness, perceived compatibility toward perceived ease of use, perceived ease of use toward perceived usefulness, perceived ease of use toward intention to use. However, perceived usefulness toward intention to use is not significant. It can be caused that reason of owning smartphones is only a prestige and the users do not understand benefit of its features.
Implementasi Website sebagai Media Promosi Yoyo Toys Java Mall Semarang Supriyanto, Teguh; Ismail, Harries Arizonia; Prakoso, Satrio Agung
VISA: Journal of Vision and Ideas Vol. 5 No. 3 (2025): Journal of Vision and Ideas (VISA)
Publisher : IAI Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/visa.v5i3.9516

Abstract

The rapid development of information technology has encouraged businesses to utilize digital media as an effective promotional tool. Yoyo Toys, a toy store located in Java Mall Semarang, requires a website-based promotional medium to increase its reach and facilitate customer access to information about its products and services. This study aims to design and build an interactive, informative, and responsive promotional website for Yoyo Toys. The methods used in designing this website include data collection through observation, interviews, and literature review, followed by a design process using an appropriate User Interface and User Experience approach. The final result of this study is a promotional website that can help Yoyo Toys strengthen its branding, expand its market, and provide easy online access to information for customers.