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All Journal Jurnal EMT KITA eCo-Buss Jurnal Samudra Ekonomika Jurnal Investasi Islam Global Science Society Jurnal Pajak dan Bisnis (Journal of Tax and Business) Jurnal Minfo Polgan (JMP) eCo-Fin Prosiding Seminar Nasional Ekonomi dan Bisnis Universitas Ma Chung Jurnal Cendekia Ilmiah
Ziaul Maula, Ziaul
Program Studi Bisnis Digital, Universitas Samudra
Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Energy Engineering Environmental Science Library & Information Science Mathematics Public Health Social Sciences

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Analysis of SWOT: Human Resource Management in Supporting the Potential and Attraction of Gampong Cinta Raja Tourism in Langsa City Lindanisrina, Lindanisrina; Chandra, Riny; Maulidan, Rahmat; Maula, Ziaul
Jurnal EMT KITA Vol 10 No 3 (2026): JULY 2026
Publisher : Lembaga Otonom Lembaga Informasi dan Riset Indonesia (KITA INFO dan RISET) - Lembaga KITA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/emt.v10i3.6361

Abstract

This study aims to analyze human resource (HR) management in supporting the tourism potential and attractions in Gampong Cinta Raja Tourism Village, Langsa City. The research objects include the village's main potentials in the form of migratory bird ecotourism, mangrove areas, and thorny pandan crafts, which are the identity of the community's creative economy. The research method uses a descriptive qualitative approach with data collection techniques such as interviews, observation, and documentation. Data analysis was conducted using the IFAS, EFAS, and SWOT matrices. The results show that the village has strengths in the form of community support, the active role of Pokdarwis, and unique natural potential that can attract tourists. However, weaknesses were found such as minimal HR managerial skills, less than optimal digital promotion, and limited tourism facilities. Development opportunities are obtained from government support and the increasing trend of nature tourism, while threats include competition from other tourism villages and environmental factors that affect the sustainability of migratory bird attractions. This study recommends increasing human resource capacity, strengthening digital promotion, improving tourism support facilities, and developing collaborations with the government, academics, and related communities to support the sustainability and competitiveness of Gampong Cinta Raja Tourism Village.
Analisis Aggregate Production Planning pada UMKM Keripik Ubi Dinda di Asahan Safrizal Safrizal; Arina Ikhtiari; Ziaul Maula
Jurnal Minfo Polgan Vol. 13 No. 2 (2024): Artikel Penelitian
Publisher : Politeknik Ganesha Medan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33395/jmp.v13i2.14361

Abstract

Penelitian ini bertujuan untuk merencanakan jumlah produksi keripik ubi pada UMKM keripik ubi Dinda dan menetukan strategi perencanaan agregat yang sesuai agar dapat memenuhi permintaan pasar yang selalu berubah-ubah. Sehingga dapat mengoptimalkan biaya produksi. Data yang digunakan pada penelitian ini yaitu berupa data penjualan selama 14 bulan sebelumnya, kapasitas produksi, biaya produksi regular, biaya lembur, biaya penyimpanan dan biaya tenaga kerja. Metode analisis data yang digunakan adalah aggregate planning dengan peramalan perencanaan least square. Hasil analisis data menunjukkan jumlah perkiraan produk yang akan diproduksi selama satu tahun kedepan yaitu sebanyak 7.361,14 kg, dengan standar error Mean Absolute Deviation sebesar 23,84. Strategi perencanaan agregat yang digunakan yaitu chase strategy, level workforce with inventory dan level workforce plus overtime. Perhitungan chase strategy menghasilkan biaya yang lebih rendah dibandingkan dengan strategi lainnya yaitu menghasilkan total biaya produksi sebesar Rp.184.028.604. Sehingga UMKM keripik ubi Dinda sebaikanya menerapkan metode chase strategy untuk dapat mengoptimalkan biaya produksi.
Live Commerce Performance and Actual Sales Volume: Evidence from Skincare Brands on TikTok Shop Indonesia Ziaul Maula; Rahmat Maulidan; Farathika Putri Utami
Jurnal Investasi Islam Vol. 11 No. 1 (2026): Jurnal Investasi Islam (JII)
Publisher : FEBI IAIN Langsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32505/jii.v11i1.14859

Abstract

Live commerce has become a strategic digital selling channel for skincare brands because it combines product visualization, real-time interaction, and direct transaction. However, prior live commerce studies still rely heavily on survey-based purchase intention, leaving limited evidence on whether platform-level live streaming metrics are associated with actual sales outcomes. This study examines the association between live commerce performance indicators and actual sales volume using secondary FastMoss data from 3,000 TikTok Shop live streaming sessions across ten leading skincare brands in Indonesia. The predictors include live viewers, live duration, product assortment, and creator followers, while brand fixed effects are used to control unobserved cross-brand heterogeneity. The data are analyzed using multiple linear regression with HC3 robust standard errors. The model explains 82.5% of sales volume variation. Live viewers, product assortment, live duration, and creator followers are positively and significantly associated with actual sales volume. The effect-size comparison shows that active viewers and product assortment have much stronger associations than creator followers. The findings suggest that live commerce conversion is more closely related to active audience presence and product relevance than to passive reach, while causal claims remain limited by the observational platform-data design.
Co-Authors Arina Ikhtiari Dewi Rosa Indah, Dewi Rosa Dhian Rosalina, Dhian Faisal, Alfi faradina, aulia Farathika Putri Utami Febi Trisia Intan Sari Junaida, Erni Lindanisrina, Lindanisrina Maulidan, Rahmat Muhammad Fuad MUHAMMAD RIZAL Nazra Maghfira Nurlina Nurlina Riny Chandra Safrizal Safrizal Safrizal Safrizal Seftiawan, Darwin Soraya, Andini Suri Amilia Syahputra, Rico Syardiansah, Syardiansah Tengku Putri Lindung Bulan Zafira, Diana