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All Journal SEGMEN Jurnal Manajemen dan Bisnis Adi Widya : Jurnal Pengabdian Masyarakat Community Development Journal: Jurnal Pengabdian Masyarakat AKMENIKA Jurnal Ilmu Manajemen Retail Universitas Muhammadiyah Sukabumi (JIMAT UMMI) Jurnal Pengabdian Masyarakat Nusantara ADMA: Jurnal Pengabdian dan Pemberdayaan Masyarakat International Journal of Management Science and Information Technology (IJMSIT) Islamic Banking : Jurnal Pemikiran dan Pengembangan Perbankan Syariah Seandanan: Jurnal Pengabdian pada Masyarakat Journal of Management and Digital Business Penamas: Journal of Community Service PROGRESIF Empowerment Journal UBMJ (UPY Business and Management Journal) Jurnal Ilmu Kesehatan dan Gizi Karunia: Jurnal Hasil Pengabdian Masyarakat Indonesia Jurnal Manajemen dan Bisnis (J-Mabis) Journal of Accounting and Business Education
Ilham Karin Rizkiawan
Universitas 'Aisyiyah Surakarta
Agriculture, Biological Sciences & Forestry Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Health Professions Languange, Linguistic, Communication & Media Nursing Public Health Social Sciences Other

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The Influence Of Advertising And Social Media Toward Sales Improvement With Product Halalness As An Intervening Utomo, Fahman Hadi; Rizkiawan, Ilham Karin
Islamic Banking : Jurnal Pemikiran dan Pengembangan Perbankan Syariah Vol 11 No 1 (2025): Islamic Banking:Jurnal Pemikiran dan Pengembangan Perbankan Syariah - Agustus 20
Publisher : Sekolah Tinggi Ekonomi dan Bisnis Syariah (STEBIS) Indo Global Mandiri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36908/isbank.v11i1.1559

Abstract

This research has several main reasons of urgency, namely the Development of Digital Marketing Advertising and social media have become dominant factors in modern marketing strategies. The purpose of this study is to analyze how marketing strategies through advertising and the use of social media can increase sales of a product, especially in the beauty industry. This research is quantitative because it focuses on measuring the relationship between variables using numerical data and statistical analysis. This study uses a causal model to test the effect of advertising and social media on sales, with product halalness as an intervening variable. This model can be analyzed using Structural Equation Modeling (SEM-PLS) or multiple regression. The population is Ms Glow Beauty consumers who have used the product and are exposed to advertising and social media. The sample is determined using a purposive sampling method. The results of this study prove that advertising, social media marketing, and product halalness have a positive and significant effect on increasing sales of Ms Glow Beauty. Advertising and social media not only increase sales, but also strengthen the perception of product halalness. In addition, product halalness is proven to be an important factor that mediates the influence of advertising on sales, so that advertising that emphasizes halal aspects can increase consumer trust and encourage purchases.
Pengaruh e-service quality dan e-trust terhadap e-loyalty dengan e-satisfaction sebagai variabel intervening pada pengguna e-commerce shopee di Surakarta Rizkiawan, Ilham Karin; Putranti, Latifah; Puspita, Dela
Journal of Management and Digital Business Vol. 2 No. 3 (2022): Journal of Management and Digital Business
Publisher : Nur Science Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53088/jmdb.v2i3.576

Abstract

This study is entitled The Effect of E-Service Quality and E-Trust on E-Loyalty with E-Satisfaction as an Intervening Variable for Shopee E-Commerce Users in Surakarta. This study aims to determine electronic service quality and trust's effect on electronic loyalty, with electronic satisfaction as an intervening variable. This research is quantitative research with a survey method. The population of this study is consumers who have made purchases on the Shopee website more than once. The sampling technique used purposeful sampling with a total sample of 205 people. The data collection technique uses an online questionnaire that has been tested for validity and reliability. The data analysis technique used to answer the hypothesis is path analysis. The results of the study show that there is a positive effect of e-service quality and e-trust on e-satisfaction. There is a positive effect of e-service quality and E-Satisfaction on E-Loyalty. There is a positive and significant effect of e-service quality and e-trust on e-loyalty, which is mediated by the e-satisfaction of Shopee E-Commerce users in Surakarta.
Pelatihan Kewirausahaan Pada Remaja Berbasis Marketing Mix di Desa Plupuh Sragen Rizkiawan, Ilham Karin; Hadi, Fahman; Aisah, Nurul
PROGRESIF: Jurnal Pengabdian Komunitas Pendidikan Vol. 4 No. 2 (2024)
Publisher : Sekolah Tinggi Ilmu Ekonomi Indonesia Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36406/progresif.v4i2.16

Abstract

Entrepreneurship training based on the Marketing Mix was conducted to enhance the capacity of young entrepreneurs in Plupuh Village, Sragen, who exhibit high enthusiasm but lack adequate marketing knowledge. This activity was held from July 20 to August 25, 2024, with 15 participants aged 18–25 years engaged in the culinary and fashion sectors. Their businesses, generally running for 5 months to 2 years, often experienced instability. Through this program, participants received counseling and training on Marketing Mix strategies, covering product, price, promotion, place, people, process, and physical evidence. Additionally, the training included methods to create effective marketing content using social media platforms like Instagram and TikTok to expand market reach and increase brand awareness. The program outcomes indicated improved participant understanding of integrated marketing strategies. Participants were able to differentiate their products creatively and emphasize quality, making their businesses more competitive. By leveraging social media, these young entrepreneurs successfully expanded their market reach and strengthened their brand positioning within the community.
MEMBERDAYAKAN SISWA SMK MUHAMMADIYAH 6 KARANGANYAR SEBAGAI GENERASI Z PAHAM PELUANG BISNIS Rizkiawan, Ilham Karin; Utomo, Fahman Hadi
Community Development Journal : Jurnal Pengabdian Masyarakat Vol. 5 No. 3 (2024): Volume 5 No. 3 Tahun 2024
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/cdj.v5i3.27988

Abstract

Minat terhadap kewirausahaan di kalangan pelajar Indonesia masih belum optimal dan cenderung rendah. Ini menjadi suatu ironi mengingat siswa SMK diharapkan menjadi pelopor utama dalam mengembangkan semangat berwirausaha di Indonesia. Di SMK 6 Karanganyar, masalah utamanya adalah kurangnya minat pada kewirausahaan, terutama di kalangan Gen Z, karena beberapa faktor. Salah satunya adalah kurangnya pemahaman dan pengetahuan tentang kewirausahaan. Selain itu, kurangnya dukungan dari lingkungan, baik itu keluarga maupun sekolah, juga menjadi salah satu penyebab utama. Banyak siswa merasa tidak mendapat dukungan saat mereka mencoba memulai usaha sendiri, karena masalah seperti keterbatasan modal atau akses terhadap teknologi yang dibutuhkan. Selain itu, stigma negatif masih ada bahwa menjadi pengusaha kurang bergengsi dan kurang stabil secara finansial dibandingkan dengan bekerja sebagai pegawai di perusahaan besar. Solusi yang ditawarkan dari permasalahan yang dirasa melalui program ini yaitu dengan penyuluhan dan edukasi serta pelatihan praktek pembuatan bisnis.Target yang diharapkan yaitu mitra dapat menambah pengetahuan mereka tentang berwirausaha yang benar dan mengerti persiapan persiapan sebelum membuka usaha serta strategi dalam menjalankan bisnis usaha secara tepat.
Consumer Behavior in Omnichannel Retail Aulia Uswatun Khasanah; Ilham Karin Rizkiawan; Fahman Hadi Utomo; Uli Yuniarti; Multi Sari Dewi
International Journal of Management Science and Information Technology Vol. 3 No. 2 (2023): July - December 2023
Publisher : Lembaga Komunitas Informasi Teknologi Aceh (KITA), Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/ijmsit.v3i2.1541

Abstract

Retail industry has undergone significant changes in the digital era, with companies offering multiple channels for shoppers to purchase goods. As a result, consumers now have more options to make shopping decisions. This study aims to examine how consumers behave when buying goods from a retail store that has multiple channels. The research method used was qualitative, and the sample size consisted of 11 fashion product consumers. The results showed that most of the respondents preferred to use online platforms to purchase fashion products. They used these platforms to check for discounts, promotions, and product information. However, they still made purchases offline when attractive offers were available, or to ensure that the product matched their expectations.
BUSINESS STRATEGIES IN IMPROVING COMPETITIVENESS: ITS IMPACT ON BUSINESS PERFORMANCE Ilham Karin Rizkiawan; Nurul Aisah; Fahman Hadi Utomo; Aulia Uswatun Khasanah
SEGMEN: Jurnal Manajemen dan Bisnis Vol 22, No 1 (2026): SEGMEN Jurnal Manajemen dan Bisnis
Publisher : FE Program Studi Manajemen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37729/sjmb.v22i1.9249

Abstract

This study aims to identify the impact of coffee shop business strategies in increasing competitiveness on business performance.This study evaluates the factors of proactiveness, risk-taking, and innovation among coffee shop business owners in Soloraya. The problem in this study is the increasing prevalence of coffee-drinking culture that makes coffee shops unable to survive in business competition due to oversupply, as well as the prevalence of consumer behavior that is easily bored so that loyalty to a product tends to decrease.The object of the study was coffee shop owners in Soloraya, involving 90 respondents as a sample. This study used a quantitative method using SmartPLS for data processing. The findings show that business strategy factors, including proactiveness, risk-taking, and innovation, have a significant positive effect on business performance. Coffee shop owners need to apply the right concept and target determination to be able to increasingly innovate in following consumer tastes
Pelatihan Pemasaran Digital Sebagai Bekal Wirausaha Muda  Siswa SMK Muhammadiyah 6 Karanganyar Fahman Hadi Utomo; Ilham Karin Rizkiawan; Aulia Uswatun Khasanah; Najla Syifa Salsabila
Jurnal Pengabdian Masyarakat Nusantara (JPMN) Vol. 5 No. 2 (2025): Agustus 2025 - Januari 2026
Publisher : Lembaga Komunitas Informasi Teknologi Aceh (KITA), Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/jpmn.v5i2.5146

Abstract

This community service activity aims to equip students of SMK Muhammadiyah 6 Karanganyar with basic skills in digital marketing as part of their preparation to become young entrepreneurs in the digital era. This training is motivated by the need for digital literacy and technology-based marketing skills which are the key to success in running an independent business today. Social media, one of the rapidly growing and highly potential information technologies, offers many benefits for users, including increased productivity and marketing capabilities. The training is provided in the form of interactive workshops, direct practice of creating promotional content, and simulations of using social media (Instagram, WhatsApp Business, TikTok) and marketplace platforms (Shopee, Tokopedia) for product marketing. The solution of the community service activity in organizing Digital Marketing Training as a Provision for Young Entrepreneurs Students of SMK Muhammadiyah 6 Karanganyar so that they can increase product sales by participating in digital marketing training. Our hope from this training is to be able to keep up with developments in the digitalization era, so that they can market products more practically and efficiently. Providing mentoring in the implementation of digital marketing strategies.The output of this community service program is that students at Muhammadiyah 6 Karanganyar Vocational School are equipped to enter the business world directly. Students' awareness of the importance of digital marketing in increasing sales and scientific publications in ISSN journals is also increased.
OPTIMLISASI PENDAMPINGAN STRATEGI DIGITAL MARKETING UNTUK PENINGKATAN DAYA SAING UMKM PERTANIAN DI SUKOHARJO Rizcho Louistama Setyana Putra; Bella Febrianti; Ilham Karin Rizkiawan; Fahman Hadi Utomo
Empowerment Journal Vol. 6 No. 1 (2026): Maret
Publisher : Universitas 'Aisyiyah Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30787/empowerment.v6i1.2662

Abstract

UMKM sektor pertanian di Kabupaten Sukoharjo memiliki peran strategis dalam menopang perekonomian daerah, namun masih menghadapi berbagai kendala, khususnya dalam aspek pemasaran dan pemanfaatan teknologi digital. Permasalahan utama yang dihadapi mitra adalah keterbatasan pengetahuan dan keterampilan dalam menerapkan strategi digital marketing sehingga jangkauan pasar masih terbatas dan daya saing produk relatif rendah. Kegiatan pengabdian masyarakat ini bertujuan untuk mengoptimalkan pendampingan strategi digital marketing guna meningkatkan daya saing UMKM pertanian di Sukoharjo. Metode pelaksanaan meliputi sosialisasi, pelatihan, pendampingan, dan evaluasi. Sosialisasi dilakukan untuk meningkatkan pemahaman mitra mengenai pentingnya digital marketing, pelatihan difokuskan pada pembuatan konten promosi dan pemanfaatan media sosial, sedangkan pendampingan dilakukan melalui praktik langsung pengelolaan akun digital dan marketplace. Hasil kegiatan menunjukkan adanya peningkatan pemahaman dan keterampilan mitra dalam memanfaatkan media digital, peningkatan kualitas promosi produk, serta perluasan jangkauan pasar. Kegiatan ini diharapkan mampu mendorong UMKM pertanian agar lebih adaptif terhadap perkembangan teknologi dan berkelanjutan dalam meningkatkan daya saing di era digital
Edukasi dan Pelatihan Green Marketing Berbasis Digital untuk Meningkatkan Awareness Pelaku UMKM terhadap Produk Ramah Lingkungan ilham karin rizkiawan; Fahman Hadi; Rizcho Louistama
Karunia: Jurnal Hasil Pengabdian Masyarakat Indonesia Vol. 5 No. 3 (2026): September : Karunia: Jurnal Hasil Pengabdian Masyarakat Indonesia
Publisher : Fakultas Teknik Universitas Maritim AMNI Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58192/karunia.v5i3.5548

Abstract

MSMEs are increasingly required not only to adapt to digital marketing but also to respond to changing consumer preferences for more environmentally responsible products. This remains a challenge for members of the Karanganyar Regional Leadership of ‘Aisyiyah (PDA Karanganyar), particularly in understanding green marketing, using digital media, and strengthening product identity. This community service program aimed to improve the knowledge and practical skills of 28 participants in applying digital-based green marketing. A knowledge-transfer approach was implemented through needs identification, education, practice-based training, mentoring, and evaluation. The program covered green marketing, green products and green packaging, digital marketing, content creation, and entrepreneurship development. Evaluation was conducted using pre-tests and post-tests, observation of practical activities, and participant feedback. The results showed that understanding of green marketing increased from 52.38% to 83.33%, while digital marketing understanding increased from 55.95% to 89.29%. Overall, participants’ average understanding rose from 54.17% to 86.31%. Participants also became better able to evaluate packaging alternatives, develop more focused promotional content, and use digital media more effectively. These findings indicate that combining education, hands-on practice, and mentoring can strengthen MSME capacity to integrate sustainability values with digital marketing strategies.
Exploring the Acceptance of Sharia Peer-to-Peer Lending in Supporting MSME Financial Resilience and Protection from Illegal Loans Nurul Aisah; Ilham Karin Rizkiawan; Sisca Dian Rahmawati; Aulia Galuh Ani Sekar Arum; Yunita Sari
JABE (JOURNAL OF ACCOUNTING AND BUSINESS EDUCATION) Volume 10, Issue 1, September 2025
Publisher : Universitas Negeri Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17977/jabe.v10i1.63189

Abstract

Sharia Peer to Peer Lending (P2P) has the potential to be a fairer and usury-free financing alternative for MSMEs, but still has a much smaller market share compared to conventional P2P Lending even though Indonesia is the country with the largest Muslim population in the world. This study is aimed to identify factors influencing MSMEs' use of Sharia-compliant peer-to-peer lending, which can be an alternative financing option for MSMEs to support financial resilience and protect against illegal loans. The data analysis methods used in this study are Structural Equation Modeling (SEM) and Robustness Check with the UTAUT 2 model and a mixed methods research approach. The research sample consisted of 165 respondents who met the criteria, namely MSMEs with knowledge, interest, or experience in using Sharia-compliant peer-to-peer lending. The results of the study indicate that Effort Expectancy, Hedonic Motivation, Performance Expectancy, Price Value, and Trust have a significant positive effect on Behavioral Intention. Perceived Risk has a significant negative effect on Behavioral Intention, while Social Influence has no effect on Behavioral Intention. Financing from Sharia P2P Lending helps maintain business continuity, especially when there is a decline in sales or sudden capital needs
Co-Authors Aisah, Nurul Aulia Galuh Ani Sekar Arum Aulia Uswatun Aulia Uswatun Khasanah Aulia uswatun Khasanah Bella Febrianti Chandra Wisnu Utomo Dela Puspitasari Doni Hermansyah Fahman Hadi Fahman Hadi Fahman Hadi Fahman Fahman Hadi Utomo Farid Muhammad Rofifudin Frendy Wibowo Hadi, Fahman Hermansyah, Doni Husnaa Dian Puspita Muhlizardy Muhlizardy Multi Sari Dewi Najla Syifa Salsabila Nannyk Widyaningrum NUR RAHMAWATI Nuralamsyah, Dicky Nurul Aisah Nurul Aisah Nurul Aisah Pradita Nindya Aryandha puspita, dela Putranti, Latifah Rizcho Louistama Rizcho Louistama Setyana Putra Rony Adi Kurniawan Sari Dewi, Multi Sholeha, Antik Sisca Dian Rahmawati Syifa Salsabila, Najla Uli Yuniarti Yuniarti, Uli Yunita Sari Yunuarti Yunuarti Zuhani Dwi Prasetyo