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All Journal Adi Widya : Jurnal Pengabdian Masyarakat Community Development Journal: Jurnal Pengabdian Masyarakat AKMENIKA Jurnal Ilmu Manajemen Retail Universitas Muhammadiyah Sukabumi (JIMAT UMMI) Jurnal Pengabdian Masyarakat Nusantara ADMA: Jurnal Pengabdian dan Pemberdayaan Masyarakat International Journal of Management Science and Information Technology (IJMSIT) Islamic Banking : Jurnal Pemikiran dan Pengembangan Perbankan Syariah Seandanan: Jurnal Pengabdian pada Masyarakat Journal of Management and Digital Business Penamas: Journal of Community Service PROGRESIF Empowerment Journal UBMJ (UPY Business and Management Journal) Jurnal Ilmu Kesehatan dan Gizi Karunia: Jurnal Hasil Pengabdian Masyarakat Indonesia Jurnal Manajemen dan Bisnis (J-Mabis)
Ilham Karin Rizkiawan
Universitas 'Aisyiyah Surakarta
Agriculture, Biological Sciences & Forestry Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Health Professions Languange, Linguistic, Communication & Media Nursing Public Health Social Sciences Other

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The Influence Of Advertising And Social Media Toward Sales Improvement With Product Halalness As An Intervening Utomo, Fahman Hadi; Rizkiawan, Ilham Karin
Islamic Banking : Jurnal Pemikiran dan Pengembangan Perbankan Syariah Vol 11 No 1 (2025): Islamic Banking:Jurnal Pemikiran dan Pengembangan Perbankan Syariah - Agustus 20
Publisher : Sekolah Tinggi Ekonomi dan Bisnis Syariah (STEBIS) Indo Global Mandiri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36908/isbank.v11i1.1559

Abstract

This research has several main reasons of urgency, namely the Development of Digital Marketing Advertising and social media have become dominant factors in modern marketing strategies. The purpose of this study is to analyze how marketing strategies through advertising and the use of social media can increase sales of a product, especially in the beauty industry. This research is quantitative because it focuses on measuring the relationship between variables using numerical data and statistical analysis. This study uses a causal model to test the effect of advertising and social media on sales, with product halalness as an intervening variable. This model can be analyzed using Structural Equation Modeling (SEM-PLS) or multiple regression. The population is Ms Glow Beauty consumers who have used the product and are exposed to advertising and social media. The sample is determined using a purposive sampling method. The results of this study prove that advertising, social media marketing, and product halalness have a positive and significant effect on increasing sales of Ms Glow Beauty. Advertising and social media not only increase sales, but also strengthen the perception of product halalness. In addition, product halalness is proven to be an important factor that mediates the influence of advertising on sales, so that advertising that emphasizes halal aspects can increase consumer trust and encourage purchases.
Pengaruh e-service quality dan e-trust terhadap e-loyalty dengan e-satisfaction sebagai variabel intervening pada pengguna e-commerce shopee di Surakarta Rizkiawan, Ilham Karin; Putranti, Latifah; Puspita, Dela
Journal of Management and Digital Business Vol. 2 No. 3 (2022): Journal of Management and Digital Business
Publisher : Nur Science Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53088/jmdb.v2i3.576

Abstract

This study is entitled The Effect of E-Service Quality and E-Trust on E-Loyalty with E-Satisfaction as an Intervening Variable for Shopee E-Commerce Users in Surakarta. This study aims to determine electronic service quality and trust's effect on electronic loyalty, with electronic satisfaction as an intervening variable. This research is quantitative research with a survey method. The population of this study is consumers who have made purchases on the Shopee website more than once. The sampling technique used purposeful sampling with a total sample of 205 people. The data collection technique uses an online questionnaire that has been tested for validity and reliability. The data analysis technique used to answer the hypothesis is path analysis. The results of the study show that there is a positive effect of e-service quality and e-trust on e-satisfaction. There is a positive effect of e-service quality and E-Satisfaction on E-Loyalty. There is a positive and significant effect of e-service quality and e-trust on e-loyalty, which is mediated by the e-satisfaction of Shopee E-Commerce users in Surakarta.
Pelatihan Kewirausahaan Pada Remaja Berbasis Marketing Mix di Desa Plupuh Sragen Rizkiawan, Ilham Karin; Hadi, Fahman; Aisah, Nurul
PROGRESIF: Jurnal Pengabdian Komunitas Pendidikan Vol. 4 No. 2 (2024)
Publisher : Sekolah Tinggi Ilmu Ekonomi Indonesia Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36406/progresif.v4i2.16

Abstract

Entrepreneurship training based on the Marketing Mix was conducted to enhance the capacity of young entrepreneurs in Plupuh Village, Sragen, who exhibit high enthusiasm but lack adequate marketing knowledge. This activity was held from July 20 to August 25, 2024, with 15 participants aged 18–25 years engaged in the culinary and fashion sectors. Their businesses, generally running for 5 months to 2 years, often experienced instability. Through this program, participants received counseling and training on Marketing Mix strategies, covering product, price, promotion, place, people, process, and physical evidence. Additionally, the training included methods to create effective marketing content using social media platforms like Instagram and TikTok to expand market reach and increase brand awareness. The program outcomes indicated improved participant understanding of integrated marketing strategies. Participants were able to differentiate their products creatively and emphasize quality, making their businesses more competitive. By leveraging social media, these young entrepreneurs successfully expanded their market reach and strengthened their brand positioning within the community.
MEMBERDAYAKAN SISWA SMK MUHAMMADIYAH 6 KARANGANYAR SEBAGAI GENERASI Z PAHAM PELUANG BISNIS Rizkiawan, Ilham Karin; Utomo, Fahman Hadi
Community Development Journal : Jurnal Pengabdian Masyarakat Vol. 5 No. 3 (2024): Volume 5 No. 3 Tahun 2024
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/cdj.v5i3.27988

Abstract

Minat terhadap kewirausahaan di kalangan pelajar Indonesia masih belum optimal dan cenderung rendah. Ini menjadi suatu ironi mengingat siswa SMK diharapkan menjadi pelopor utama dalam mengembangkan semangat berwirausaha di Indonesia. Di SMK 6 Karanganyar, masalah utamanya adalah kurangnya minat pada kewirausahaan, terutama di kalangan Gen Z, karena beberapa faktor. Salah satunya adalah kurangnya pemahaman dan pengetahuan tentang kewirausahaan. Selain itu, kurangnya dukungan dari lingkungan, baik itu keluarga maupun sekolah, juga menjadi salah satu penyebab utama. Banyak siswa merasa tidak mendapat dukungan saat mereka mencoba memulai usaha sendiri, karena masalah seperti keterbatasan modal atau akses terhadap teknologi yang dibutuhkan. Selain itu, stigma negatif masih ada bahwa menjadi pengusaha kurang bergengsi dan kurang stabil secara finansial dibandingkan dengan bekerja sebagai pegawai di perusahaan besar. Solusi yang ditawarkan dari permasalahan yang dirasa melalui program ini yaitu dengan penyuluhan dan edukasi serta pelatihan praktek pembuatan bisnis.Target yang diharapkan yaitu mitra dapat menambah pengetahuan mereka tentang berwirausaha yang benar dan mengerti persiapan persiapan sebelum membuka usaha serta strategi dalam menjalankan bisnis usaha secara tepat.
Co-Authors Aisah, Nurul Aulia Uswatun Aulia Uswatun Khasanah Dela Puspitasari Doni Hermansyah Fahman Hadi Fahman Hadi Fahman Fahman Hadi Utomo Farid Muhammad Rofifudin Frendy Wibowo Hadi, Fahman Hermansyah, Doni Husnaa Dian Puspita Muhlizardy Muhlizardy Nannyk Widyaningrum NUR RAHMAWATI Nuralamsyah, Dicky Nurul Aisah Pradita Nindya Aryandha puspita, dela Putranti, Latifah Rony Adi Kurniawan Sari Dewi, Multi Sholeha, Antik Syifa Salsabila, Najla Utomo, Chandra Wisnu Yuniarti, Uli Yunuarti Yunuarti Zuhani Dwi Prasetyo