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All Journal Adi Widya : Jurnal Pengabdian Masyarakat Community Development Journal: Jurnal Pengabdian Masyarakat AKMENIKA Jurnal Ilmu Manajemen Retail Universitas Muhammadiyah Sukabumi (JIMAT UMMI) Jurnal Pengabdian Masyarakat Nusantara ADMA: Jurnal Pengabdian dan Pemberdayaan Masyarakat International Journal of Management Science and Information Technology (IJMSIT) Islamic Banking : Jurnal Pemikiran dan Pengembangan Perbankan Syariah Seandanan: Jurnal Pengabdian pada Masyarakat Journal of Management and Digital Business Penamas: Journal of Community Service PROGRESIF Empowerment Journal UBMJ (UPY Business and Management Journal) Jurnal Ilmu Kesehatan dan Gizi Karunia: Jurnal Hasil Pengabdian Masyarakat Indonesia Jurnal Manajemen dan Bisnis (J-Mabis)
Ilham Karin Rizkiawan
Universitas 'Aisyiyah Surakarta
Agriculture, Biological Sciences & Forestry Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Health Professions Languange, Linguistic, Communication & Media Nursing Public Health Social Sciences Other

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Pelatihan Pengoptimalan Digital Marketing di Desa Nangsri Kebakkramat Ilham Karin Rizkiawan; Nurul Aisah; Fahman Hadi
Karunia: Jurnal Hasil Pengabdian Masyarakat Indonesia Vol. 2 No. 4 (2023): Desember : Jurnal Hasil Pengabdian Masyarakat Indonesia
Publisher : Fakultas Teknik Universitas Maritim AMNI Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58192/karunia.v2i4.1735

Abstract

MSMEs are very important for Indonesia because almost 60% of GDP is dominated by this sector. But in the process of running MSMEs in Nangsri Kebakkramat village, there are still don't understand how to promote appropriately according to the type of product being marketed, starting from increasing production costs, distribution systems, and most importantly, the lack of consumer knowledge about the products being sold.. This service aims to provide knowledge and training in creating advertising content and maximizing the use of promotional media. The method used the counseling method for an initial introduction to creating advertising content. Apart from providing material, the PKM team also provides practical methods or training on how to create advertising content and digital product marketing. It is hoped that MSME can carry out this service while running their businesses.using information technology to market products to a wider market online and offline.
Atensi masyarakat dalam menggunakan peer to peer lending syariah: Mendorong inklusi keuangan syariah Aisah, Nurul; Rizkiawan, Ilham Karin; Sholeha, Antik
Journal of Management and Digital Business Vol. 4 No. 1 (2024): Journal of Management and Digital Business
Publisher : Nur Science Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53088/jmdb.v4i1.928

Abstract

Compared with conventional online loans, there are probably few people interested in sharia loans. Nevertheless, Indonesia is the country with the largest Muslim population in the world. This research aims to find components influencing people's use of the Sharia P2P Lending platform. A quantitative approach was taken in the research, and data was collected through an empirical survey using a purposive sampling method. The inclusion criteria for respondents were Muslims who knew or had used Sharia P2P Lending. The number of samples obtained was 100 respondents. In addition, the analysis was carried out with Smart PLS using Structural Equation Modeling (SEM). The research results show that the trust variable significantly influences attitudes and interests. The risk perception variable has a significant negative effect on attitudes and interests. The attitude variable significantly affects interest and can mediate the relationship between trust risk perception and interest in using Sharia Peer Lending.
Pengaruh harga, kualitas pelayanan, dan citra merek terhadap kepuasan pelanggan pada pengguna Po Rosalia Indah Utomo, Fahman Hadi; Rizkiawan, Ilham Karin; Khasanah, Aulia Uswatun; Nuralamsyah, Dicky
Journal of Management and Digital Business Vol. 4 No. 2 (2024): Journal of Management and Digital Business
Publisher : Nur Science Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53088/jmdb.v4i2.1063

Abstract

Customer satisfaction is a feeling of pleasure or disappointment from a buyer after purchasing goods or services and making an assessment and comparison of the results and also their expectations. Several factors influence customer satisfaction: price, service quality, and brand image. This study aimed to test whether price, service quality, and brand image positively affect PO Rosalia Indah's customer satisfaction in the Special Region of Yogyakarta. This study used purposive sampling to determine the sample and a questionnaire to collect data distributed to 176 respondents who are users of Po Rosalia Indah in the Special Region of Yogyakarta. This study used multiple linear regression data analysis. The results of the study showed that price had a positive effect on customer satisfaction. Service quality had a positive effect on customer satisfaction; brand image had a positive effect on customer satisfaction. The results of the simultaneous test of price, service quality, and brand image had a simultaneous effect on customer satisfaction of users of Po Rosalia Indah in the Special Region of Yogyakarta.
Norma subjektif dan sikap dalam mendorong minat beli generasi milenial terhadap organic food Rizkiawan, Ilham Karin; Aisah, Nurul; Utomo, Fahman Hadi
Journal of Management and Digital Business Vol. 4 No. 3 (2024): Journal of Management and Digital Business
Publisher : Nur Science Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53088/jmdb.v4i3.1111

Abstract

This study aims to understand a person's perception of other people's beliefs and how it affects their decision to buy organic food. This study also evaluates the influence of subjective norms and attitudes on the interest in buying organic food among the millennial generation in Karangmalang Village, Sragen. The object of this study was in Karangmalang Village, Sragen. The method used was quantitative, with data analysis using Partial Least Square (PLS), and involved 152 respondents as research samples. The findings showed that subject norms had a significant positive effect both directly and indirectly on consumer purchasing interest and attitudes. Implications of this study Millennial awareness of health opens up opportunities for producers to increase production and availability of organic food. Producers must explain the differences and advantages of organic food in order to attract young consumers' buying interest.
Pelatihan kewirausahaan berbasis teknologi pada kelompok wirausaha perempuan Pimpinan Daerah Aisyiyah Karanganyar Utomo, Fahman Hadi; Rizkiawan , Ilham; Khasanah , Aulia Uswatun
Penamas: Journal of Community Service Vol. 4 No. 2 (2024): Penamas: Journal of Community Service
Publisher : Nur Science Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53088/penamas.v4i2.1143

Abstract

Marketing is one of the keys to success in running a business. In the modern era, marketing can not only be done in conventional ways but must also be supported in modern ways, namely technology or science and technology-based. Changes and developments in the world of science and technology currently greatly influence all aspects of our lives. In other words, science and technology are essential for human life today and in the future. One of the potentials of science and technology that can be exploited is the potential of information technology. Information technology offers many benefits for users, namely increasing productivity and marketing. Social media is an information technology that is currently developing rapidly and has excellent potential. The solution for service activities in holding technology-based entrepreneurship training for the Aisyiyah Karanganyar Regional Leadership Women's Entrepreneurial Group is to be able to market products more online. We hope that the PDA Karanganyar women's entrepreneurial group can keep up with developments in the era of digitalization so that they can market products more practically and efficiently.
Consumer Behavior in Omnichannel Retail Uswatun Khasanah, Aulia; Karin Rizkiawan, Ilham; Hadi Utomo, Fahman; Yuniarti, Uli; Sari Dewi, Multi
International Journal of Management Science and Information Technology Vol. 3 No. 2 (2023): July - December 2023
Publisher : Lembaga Otonom Lembaga Informasi dan Riset Indonesia (KITA INFO dan RISET)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/ijmsit.v3i2.1541

Abstract

Retail industry has undergone significant changes in the digital era, with companies offering multiple channels for shoppers to purchase goods. As a result, consumers now have more options to make shopping decisions. This study aims to examine how consumers behave when buying goods from a retail store that has multiple channels. The research method used was qualitative, and the sample size consisted of 11 fashion product consumers. The results showed that most of the respondents preferred to use online platforms to purchase fashion products. They used these platforms to check for discounts, promotions, and product information. However, they still made purchases offline when attractive offers were available, or to ensure that the product matched their expectations.
Pendampingan Pengelolaan Keuangan Syariah untuk UMKM Berbasis Ekonomi Kreatif Nurul Aisah; Ilham Karin Rizkiawan; Farid Muhammad Rofifudin; Nur Rahmawati
PROGRESIF: Jurnal Pengabdian Komunitas Pendidikan Vol. 5 No. 1 (2025)
Publisher : Sekolah Tinggi Ilmu Ekonomi Indonesia Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36406/progresif.v5i1.139

Abstract

Creative economy-based MSMEs contribute greatly to opening up employment opportunities and improving community welfare. However, the sustainability of MSME businesses is often hampered by weak financial management, especially those based on sharia principles, including MSME D & R SNACK. The main problem faced by partners, namely MSME D & R SNACK, is low financial literacy, especially sharia principles and lack of ability to record and analyze cash flow, making it difficult to evaluate the business. The purpose of this community service is to increase knowledge of sharia finance and improve cash flow recording and analysis skills to conduct business evaluations. The Transfer Knowledge service method uses several stages of activities that will be implemented, including socialization, training, mentoring, and ongoing activities that will be implemented starting from January-March 2025. The results of this service are that partners experience an increase in knowledge and skills from 29% to 100% of participants who have stated that they know sharia finance and cash flow recording. Sharia finance helps MSMEs manage finances ethically, fairly, and blessedly.
Analisa Kualitas Pelayanan dan Worth of Mouth Terhadap Minat konsumen Penggunaan Aplikasi Online Rizkiawan, Ilham Karin; Utomo, Chandra Wisnu
JURNAL MANAJEMEN DAN BISNIS Vol 1 No 1 (2022): Jurnal Manajemen dan Bisnis (J-MaBis)
Publisher : Lembaga Penelitian dan Pengabidan kepada Masyarakat Universitas Kader Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54816/jmabis.v1i1.403

Abstract

Teknologi yang canggih dan terus berkembang membuat banyak perusahaan menggunakan dan memanfaatkan teknologi sebagai sarana penyampaian layanan baru yang inovatif dan kreatif. Perkembangan teknologi tersebar luas di berbagai bidang dan salah satunya dalam bidang transportasi online. Tingginya permintaan akan moda transportasi yang cepat dan efisien menyebabkan perusahaan yang bergerak di bidang tersebut dengan menyediakan jasa transportasi online semakin meningkat. Persaingan yang tinggi dan jumlah pengemudi yang besar menuntut perusahaan untuk fokus pada penyediaan layanan berkualitas tinggi untuk mempertahankan dan meningkatkan jumlah pelanggan. Penelitian ini bertujuan untuk menganalisis pengaruh kualitas pelayanan dan word-of-mouth dan minat konsumen pada konsumen di Soloraya. data yang digunakan 126 konsumen dengan sampel secara random. Analisas Regresi digunakan untuk menganalisis data. Hasil tersebut menandakan bahwa terdapat hubungan yang positif antara pelayanan kualitas tehadap niat pembelian kembali. Demikian pula, dari mulut ke mulut secara signifikan mempengaruhi minat konsumen.
Pelatihan Pemasaran Digital Sebagai Bekal Wirausaha Muda  Siswa SMK Muhammadiyah 6 Karanganyar Hadi Utomo, Fahman; Karin Rizkiawan, Ilham; Uswatun Khasanah, Aulia; Syifa Salsabila, Najla
Jurnal Pengabdian Masyarakat Nusantara (JPMN) Vol. 5 No. 2 (2025): Agustus 2025 - Januari 2026
Publisher : Lembaga Otonom Lembaga Informasi dan Riset Indonesia (KITA INFO dan RISET)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/jpmn.v5i2.5146

Abstract

This community service activity aims to equip students of SMK Muhammadiyah 6 Karanganyar with basic skills in digital marketing as part of their preparation to become young entrepreneurs in the digital era. This training is motivated by the need for digital literacy and technology-based marketing skills which are the key to success in running an independent business today. Social media, one of the rapidly growing and highly potential information technologies, offers many benefits for users, including increased productivity and marketing capabilities. The training is provided in the form of interactive workshops, direct practice of creating promotional content, and simulations of using social media (Instagram, WhatsApp Business, TikTok) and marketplace platforms (Shopee, Tokopedia) for product marketing. The solution of the community service activity in organizing Digital Marketing Training as a Provision for Young Entrepreneurs Students of SMK Muhammadiyah 6 Karanganyar so that they can increase product sales by participating in digital marketing training. Our hope from this training is to be able to keep up with developments in the digitalization era, so that they can market products more practically and efficiently. Providing mentoring in the implementation of digital marketing strategies.The output of this community service program is that students at Muhammadiyah 6 Karanganyar Vocational School are equipped to enter the business world directly. Students' awareness of the importance of digital marketing in increasing sales and scientific publications in ISSN journals is also increased.
Implementasi Digitalisasi Pemasaran Dan Pelatihan Packaging Dalam Peningkatan Daya Saing Ekonomi Kreatif Produk D & R Snack Ilham karin rizkiawan; Aisah, Nurul; Hadi Utomo, Fahman; Muhammad rofifudin, Farid
Adi Widya : Jurnal Pengabdian Masyarakat Vol 9 No 2 (2025): Adi Widya: Jurnal Pengabdian Masyarakat
Publisher : Lembaga Penelitian dan Pengabdian Masyarakat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33061/awpm.v9i2.13331

Abstract

UMKM pada industri kreatif berkembang begitu pesat, tingkat literasi sangat berpengaruh terhadap tingkat pemahaman dan wawasan seseorang sehingga dapat berdampak positif dalam perkembangan ekonomi dan lingkungan tidak terkecuali pada UMKM D&R Snack. Permasalahan utama pada usaha UMKM D&R Snack adalah kurangnya pemahaman tentang digitalisasi pemasaran serta minimnya kemampuan dalam membuat packaging yang menarik calon konsumen sehingga barang yang di jual cenderung memiliki tampilan yang sama sehingga membuat diferensiasi produk sangat minim sehingga sulit mendapatkan konsumen yang loyal. Solusi yang di tawarkan kepada mitra adalah melakukan sosialsiasi digital marketing, pelatihan packaging dan pendampingan secara berkelanjutan. Hasil dari kegiatan ini yaitu meningkatnya pengetahuan UMKM D&R Snack untuk mengaplikasikan penggunaan digital marketing serta memperbaiki packaging yang di jual ke konsumen sehingga dapat memiliki identitas produk serta memiliki pangsa pasar yang lebih luas.
Co-Authors Aisah, Nurul Aulia Uswatun Aulia Uswatun Khasanah Dela Puspitasari Doni Hermansyah Fahman Hadi Fahman Hadi Fahman Fahman Hadi Utomo Farid Muhammad Rofifudin Frendy Wibowo Hadi, Fahman Hermansyah, Doni Husnaa Dian Puspita Muhlizardy Muhlizardy Nannyk Widyaningrum NUR RAHMAWATI Nuralamsyah, Dicky Nurul Aisah Pradita Nindya Aryandha puspita, dela Putranti, Latifah Rony Adi Kurniawan Sari Dewi, Multi Sholeha, Antik Syifa Salsabila, Najla Utomo, Chandra Wisnu Yuniarti, Uli Yunuarti Yunuarti Zuhani Dwi Prasetyo