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All Journal Majalah Farmaseutik Jurnal Pengabdian Magister Pendidikan IPA JURNAL FARMASIMED (JFM) Jurnal Kesehatan Ilmiah Indonesia / Indonesian Health Scientific Journal Jurnal EduHealth Jurnal Penelitian Inovatif Duta Pharma Journal JURNAL FARMASI DAN KESEHATAN INDONESIA
Ari Widhiarso
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Humanities Biochemistry, Genetics & Molecular Biology Chemistry Education Engineering Health Professions Immunology & microbiology Medicine & Pharmacology Nursing Public Health Social Sciences Veterinary

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Pengembangan Produk dan Uji Hedonik Madu Hutan dari Apis sp. Dengan Penambahan Ekstrak Strawberry dan Melati Soegiantoro, Didiek Hardiyanto; Widhiarso, Ari; Damayanti, Sindi; Maharani, Cintia; Prameswari, Laura Dyah; Tudang, Cesy; Abigael, Eltri
Jurnal Kesehatan Ilmiah Aufa Royhan Vol 9 No 2 (2024): Vol. 9 No. 2 Desember 2024
Publisher : Universitas Aufa Royhan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51933/health.v9i2.1762

Abstract

The use of honey as a traditional medicine has been known by the community. Forest honey is considered better and more efficacious than cultivated honey because it has a higher content of efficacious compounds with a lower water content. The development of forest honey products with the addition of natural ingredient extracts is considered to be able to increase market potential because it increases health benefits. The problem studied is the market response to forest honey products with the addition of natural ingredient extracts using hedonic test parameters. The aim is to see the market potential for the acceptance of this product. The method used for forest honey production through the honey processing stage to minimize the enzymatic process, the addition of natural ingredient extracts, packaging with primary single-drinking sachet packaging and secondary packaging, and marketing. The results of the study showed that the hedonic test of forest honey products with the addition of natural ingredient extracts received a very good response, where most respondents stated that their responses were really liked and liked. The strawberry extract variant is preferred over jasmine extract, while the packaging can still be improved to attract more consumers. Marketing strategies need to be developed more variedly by utilizing the existing marketing mix. The conclusion is that forest honey products with the addition of natural ingredient extracts packaged in single-drinking sachet packaging have great potential to be developed with several modifications to the packaging and marketing strategies.
Co-Authors Abigael, Eltri Aprilia, Ribka Dotris Aris Widayati Aris Widayati Bombo, Gavrilia Patricia Damayanti, Sindi Deslania, Jessi Ellsya Angeline Rawar Estevany Priliansi Farasi, Priska Ica Sari Hanifah Karimatulhajj Kaban, Mika Adira Maharani, Cintia Meirentia, Milkha Nazna, Christy Prameswari, Laura Dyah Puji Handayani Putri Rezeki, Leani Sri Rose, Immellya La Sarah Puspita Atmaja Sepiany, Sepiany Soegiantoro, Didiek Hardiyanto Tudang, Cesy Wahyukurnia, Pilar Tesalonika Widaningsih, Elsa Yosua Adi Kristariyanto