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All Journal Bioedukasi: Jurnal Pendidikan Biologi JSiI (Jurnal Sistem Informasi) JURNAL MANAJEMEN (EDISI ELEKTRONIK) Jambura Economic Education Journal Jurnal Pengabdian Masyarakat Bumi Raflesia International Journal of Economics Development Research (IJEDR) SOSIOEDUKASI : JURNAL ILMIAH ILMU PENDIDIKAN DAN SOSIAL JMK Jurnal Manajemen dan Kewirausahaan Journal of Innovation in Community Empowerment (JICE) JURNAL PENDIDIKAN INDONESIA: Teori, Penelitian, dan Inovasi Asian Journal of Management Analytics Jurnal Pendidikan, Sains dan Teknologi Jurnal Biologi Neraca Manajemen, Akuntansi, dan Ekonomi Jurnal Ekonomi dan Pembangunan Indonesia An-Nisbah: Jurnal Ekonomi Syariah JOURNAL OF PHILANTHROPY: The Journal of Community Service Jurnal Pengabdian Masyarakat Wadah Publikasi Cendekia
Endah Kurniawati, Endah
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Journal : Asian Journal of Management Analytics

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Dissecting the Influence of Products and Digital Marketing on Purchase Decisions: The Pivotal Role of Consumer Satisfaction (Case Study of Kampung Lele Kediri) Kurniawati, Endah; Ayuanti, Rafikhein Novia
Asian Journal of Management Analytics Vol. 4 No. 1 (2025): January 2025
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/ajma.v4i1.13248

Abstract

This study investigates the impact of product quality and digital marketing on consumers' purchasing decisions in Kampung Lele Kediri, mediated by satisfaction. Findings reveal that while product quality significantly enhances satisfaction, it doesn't directly drive purchases, suggesting other influencing factors. Digital marketing, meanwhile, shows no significant impact. To improve, Kampung Lele Kediri should refine pricing and marketing strategies, bolster digital marketing efforts through training and engaging content, and complement product quality improvements with loyalty programs and enhanced service. This research offers valuable insights for businesses and policymakers to formulate more effective strategies.
Co-Authors ., Harsiti Abdurrahman, Arif Argaheni, Niken Bayu Arivia, Nadira Aryanta, Angga Wanda Ayuanti, Rafikhein Novia Azizah, Siti Alfiyana Catur Sugiyanto Darmiati Desembrianti, Vebyana Desy Natalia Dewi, Novia Ariani Dizani, Muhar El Sabhet, Echa Hendratmoko, Suseno Herawati Herawati Ika Priantari Irma S, Septi Ismet Basuki Jasman, Desnafiri Eben Heazer Joko Joko Juwita, Septiana Lestari, Rinny Mulifah, Mulifah Nur Laili Prafitasari, Aulya Nanda Pratama, Nofran Putra Rif’an Fauzi, Muhammad Ali Saputra, Diky Permana Shalahuddin Al Madury, Shalahuddin Al Sugeng Hariyanto Sujono Riyadi Suyudi Rustam, Ahmad Taufik Akbar Ujang Syahrul Mubarrok